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Tag: ICICI Lombard

  • Shoumyan Biswas takes the global marketing wheel at Practo

    Shoumyan Biswas takes the global marketing wheel at Practo

    MUMBAI: Shoumyan Biswas, one of India’s most pedigreed marketing minds, has just hung his boots at Tata Digital and laced up for his next sprint—as the global chief marketing and strategy officer at Practo. The move puts him squarely in the driver’s seat of the healthtech player’s next growth phase.

    Biswas, known for launching Flipkart Plus, scaling Big Billion Days, and making loyalty glamorous  again, isn’t your average CMO. He’s also held P&L roles, built brands from scratch, and juggled strategy, product, and people mandates across unicorns and FMCG giants alike.

    From starting out at Pepsi to orchestrating multi-million dollar brand lifts at Hindustan Unilever, scaling kitchen empires at Rebel Foods, advising ICICI Lombard’s board, and leading loyalty and growth at Flipkart and Tata, the man’s résumé reads like a marketer’s bucket list.

    At Tata Digital, he wore three hats—CMO, business head, and chief of group loyalty. Now, at Practo, he’s sharpening his scalpel to carve out new-age healthcare narratives, with a dose of data and digital sorcery.
    With over two decades of shaping brands and boosting bottom lines, this boardroom giant is now gunning for a healthier, wealthier Practo.

     Watch this space—Biswas rarely misses a prescription for impact.

  • Times Internet clicks refresh on M&A strategy with Johney Maheshwari hire

    Times Internet clicks refresh on M&A strategy with Johney Maheshwari hire

    MUMBAI: Times Internet has made a power move in its corporate playbook, appointing Johney Maheshwari as head of corporate development. With a decade-long track record in M&A and investment banking, Maheshwari is set to lead the company’s inorganic growth strategy, strengthening its foothold in India’s dynamic digital landscape.

    Bringing experience from Razorpay, where he orchestrated high-profile acquisitions of Ezetap, Billme, and Curlec, among others, Maheshwari is no stranger to deal-making. His past stints also include investment banking at EY, where he advised financial giants like SBI, ICICI Lombard, and NIIF on M&A and fundraising. Now, at Times Internet, a company that has invested over Rs 1,000 crore in the past decade in brands like Uber, Swiggy, and Ola, his mandate is clear: accelerate strategic investments and expand the company’s digital ecosystem.

    “We are excited to welcome Johney to the Times Internet family,” said Times Internet COO Puneet Gupt. “Strategic investments and M&A have been foundational to our growth story, and with Johney’s exceptional track record and deep industry insights, we’re reinvigorating this crucial aspect of our business.”

    Commenting on his appointment, Johney Maheshwari said, “I am excited to join Times Internet and contribute to its impressive growth journey. The company’s diverse portfolio and ambitious vision present tremendous opportunities for strategic investments and acquisitions. I look forward to working with the talented teams across the organization to identify and execute value-creating opportunities that will accelerate our growth trajectory and expand our digital ecosystem.”

    With Maheshwari at the helm of corporate development, Times Internet is doubling down on its commitment to shaping the future of India’s digital economy, one strategic move at a time.

  • Trip Cancellation Coverage in Travel Insurance and How to Claim It

    Trip Cancellation Coverage in Travel Insurance and How to Claim It

    Traveling is one of the most exciting and rewarding experiences in your life. It allows you to explore different cultures, traditions, places, history, and even discover more about yourself. The joys of travelling can open new dimensions of peace, while disruptions in these plans can create a perpetual sense of dissatisfaction.

    Trip cancellations are essentially unforeseen events that prevent you from following through on your plans. They can arise due to a number of reasons including medical emergencies, natural disasters or personal crisis. When these unplanned and unwanted situations arise, trip cancellation coverage helps you deal with the financial setbacks. It doesn’t matter if you’re traveling solo with individual travel insurance or with a group with group travel insurance, trip cancellation coverage will help you recover non-refundable expenses.

    What is travel insurance and what does it cover?

    Domestic or international travel insurance is a financial contract in which you, as the policy holder, acquire financial safety while the insurer guarantees to provide support during unforeseen events. In India, the travel insurance policies are regulated by the Insurance Regulatory and Development Authority of India, commonly known as IRDA. Under this governing presence, insurers ensure standardised coverage for domestic andinternational travel insurance plans designed for individual and groups alike.

    The majority of comprehensive travel insurance policies in India offer the following benefits under the coverage:

    Medical emergencies cover hospitalisation charges as well as medical treatments and emergency evacuation if you fall ill or suffer injuries during your trip.

    Trip Cancellation and Trip Disruption reimburse you for prepaid and non-refundable expenses when your journey is delayed or cancelled due to extenuating circumstances.

    Many renowned Indian travel insurance providers such as HDFC ERGO, ICICI Lombard, Bajaj Allianz, Tata AIG and others offer customised policies that cater to both individual and group travellers. You can avail of individual travel insurance plans if you’re travelling solo, or opt for group travel insurance when you travel with your colleagues, friends, family, and other people.

    What is trip cancellation coverage?

    The majority of coverage under domestic and international travel insurance plans deals with emergencies that you can neither foresee nor address without planning. Among them, trip cancellation coverage is a very specific component of travel insurance that reimburses you for prepaid, non-refundable expenses.

    The following reasons are generally accepted as viable causes for trip cancellations coverage:

    Medical emergencies

    If you suddenly fall ill, incur injuries or need hospitalisation, you may cancel your trip. The insurer will help you by providing the necessary compensation for non-refundable charges such as hotel booking, flights, etc.

    Death of a family member

    If an immediate relative passes away before the trip or during, you may delay or cancel your trip for which the insurer will provide the necessary compensation.

    Natural disasters

    Unforeseeable and uncontrollable calamities such as floods, earthquakes, cyclones may affect your travel destination, thus disallowing you from continuing on your journey. In such cases, domestic or international travel insurance can provide reimbursement.

    Terrorism and civil unrest

    Certain issues may arise due to governmental disconcerns that affect certain regions. Such disturbances would prevent you from continuing on your journey, in which case your travel insurance plan will reimburse you the non-refundable amounts.

    It is important to keep in mind that whether you choose individual travel insurance or group travel insurance, if the reasons for cancellation are not included in the contract, the insurer is not bound to pay. This could happen due to personal reasons, visa rejections, and unnecessary or spontaneous changes in travel plans that are not impacted by the terms and conditions of the contract.

    How to file a claim for trip cancellation coverage in India?

    Upon purchasing a group or individual travel insurance plan for domestic or international trips, you can rest assured that the insurer has your back when you suffer unprecedented setbacks. In such cases, you will need to file a claim against your domestic or international travel insurance for the trip cancellation coverage. Here are the steps that you need to follow:

    Check the terms of your policy carefully and understand the terms and conditions related to trip cancellation. It will help you realise whether or not you are filing a legitimate claim, after which you can proceed with the next steps.

    As soon as you suspect cancellation of your trip or extenuating circumstances that could result in cancellation, you must immediately inform your insurance provider. The majority of Indian insurers such as HDFC, Ergo, Bajaj Alliance and others offer 24/7 helplines and online portals where you can report the incident and file your claim.

    You will need to gather a few necessary documents when submitting a claim form for trip cancellation, which are as follows:

    Proof of trip cancellation via official communication from airlines, hotels and other operators involved in the tour.

    Medical reports pertaining to the necessity to delay or cancel your trip, such as doctor’s certificate, hospital discharge summary, medical bills, etc.

    Death certificate of the immediate relative who passed away, thus resulting in the trip cancellation.

    Travel and payment receipts, such as copies of flight bookings, hotel reservations and other prepaid expenses for which you need reimbursement.

    First incident report or FIR filed for theft, civil unrest or legal issues that led to trip cancellations.

    Once you have all the documents handy, you must fill out the claim form online on the insurer’s portal or app. You must ensure absolute accuracy when filling out the form, especially about personal details, trip details, cancellation reasons, supporting documents and your domestic or international travel insurance ID.

    You must submit the travel insurance trip cancellation coverage claim within the specified deadline. In India, this period is typically between 30 to 60 days of the trip cancellation. If you delay in filing the claim, it may be rejected.

    After submitting the claim form with the necessary documents, you can keep track of its status by contacting the insurer’s customer support system. Typically, Indian insurers process claims within 2-4 weeks, depending on the complexity of the claim and the verification process.

    Trip cancellation coverage can be immensely helpful, especially when you’re traveling internationally. Given the difference in currency, any delays and cancellation of your journey could result in massive unforeseen payments. This would be a cumbersome endeavour, but international travel insurance can bail you out of such situations.

    Conclusion

    Trip cancellation coverage in travel insurance is designed to provide financial relief when you are in an unknown land facing unforeseen disruptions. Understanding what is covered, the terms and conditions of the plan and following the correct claim process can help ensure a hassle-free experience.

    It is important that you read the terms and conditions of the policy document carefully when purchasing group or individual travel insurance policies. It will enlighten you about the limitations and inclusions of your plan, thus allowing you to file legitimate claims. It is also crucial that you purchase your domestic or international travel insurance policy from an IRDAI-approved provider to guarantee necessary support in your time of need.

    Disclaimer: The above information is for illustrative purposes only. For more details, please refer to the policy wordings and prospectus before concluding the sales. 

  • VBS 2024: Perspectives on the advertising economy & the role of video

    VBS 2024: Perspectives on the advertising economy & the role of video

    Mumbai: India is in the grips of seisnic changes regarding video and broadband consumption. Pay TV cord-cutting is rampant even as free TV subscriptions are on the rise and OTT buy-ins are churning with the signs up for certain platforms stagnating even as others are seeing rapid increases and some are seeing cataclysmic drops. Aggregators of OTTs are popping up on the horizon promising cheap bundles along with value-added services for cable TV and DTH. There’s a rush to set up free advertising-supported TV channels by TV set manufacturers and smart TV device makers. There’s the Jio factor where it seeks to convert most pay TV customers to free streaming of video content by offering free access to consumers at no cost. The consumer continues to demand bandwidth higher than ever imagined even as prices drop. Margins are under pressure as every player goes one-up on each other to acquire and retain customers.

    The video and broadband distribution landscape has not been as vibrant as it is now.. How long will this pot-boiling continue? What will the magic potion of video and broadband look and taste like? And what’s the end game? Indiantelevision.com has held the 20th edition of Video and Broadband Summit better known as VBS at Sahara Star Hotel, Mumbai.

    The session chair for this panel was EssenceMediacom India managing partner Deepak Sonpar along with the panelists: Colgate-Palmolive (India) Ltd director – integrated brand experience lead Priyanka Khaneja Gandhi, ICICI Lombard head- marketing, corporate communications & CSR Sheena Kapoor, and Carat India VP- West Amita Srivastava.

    Sonpar kicked off the session by asking Srivastava of what is the latest ongoing trend which she is witnessing currently in the landscape.

    She said, “ I will be talking about the advertising landscape right now by saying the first thing over here is that there is so much fragmentation right now that it’s an era of choices for the consumers. TV continues to be a very important medium for everybody. But digital is something which has been jumping and leaping its way to the top largely because of the exponential growth of the internet. Mobile smartphones, have given us this option of targeting our audiences. Mobile content is something which is growing very strongly, in fact, a lot of websites now need to be mobile compliant.”

    She also briefly touched upon programmatic advertising because from an advertisers perspective, it is content which is speaking well from the agency perspective, programmatic becomes really important because that helps us deliver efficiencies the best find which is possible to reach out to the kind of audiences which they are looking at.

    She also talked about native advertising, “While we have a lot of content, which is going on, which is a little brash in terms of you’re exposing our brand and talking very specifically about random use pointers, there are some brands which prefer the approach of slightly more seamless integration. And I think they are the ones who are going into this middle of advertising space and utilizing it very well to speak to their audiences.”

    Sonpar then turned towards Kapoor on the question of notable changes in the new age programmatic and artificial intelligence to which she replied, “ In terms of trends overall and how it is changing, when we are talking about proliferation and disintegration of devices because earlier we used to sit around with the family in front of the idiot box when there was certain program where everybody in the household were consuming and therefore was forced to consume the advertising that was being played.”

    She continues, “Today in the same household there are multiple devices not only TV but mobile, laptops etc. The other change is everybody is heading towards content. I will consume what I want to consume, any genre that I like, which makes the task for brands a lot tougher because a) You’re talking about buying the same kind of attention span to the consumers and 2) Social media and the influencers space. “

    She also talked on her recent campain which was completely Gen AI driven and also talked on how personalization is also the new ongoing trend.

    Sonpar then asked Gandhi on how brands have impacted the video content and marketing strategy to which she said, “Let me break it into three parts. One is the narrative of video storytelling, what you want to tell the consumers and when we talked to urban audiences with benefits which are premium, all the way down to rural audiences and then we look at states. Second part is the multiplicity of format and video. The bigger challenge is how you tell a story and what story you tell in a 30-60 second format. The third part of video creation is also you looking at the consumer journey and as a brand what’s the funnel that you really target.

    At the end, Sonpar summed up briefly the key talk points of the session to the audience, “Three words to take away are that the world is getting more and more impatient. We need to plan for smaller, shorter content. Second is brands need to tie up a bit of trust which is the influencers which the people like us look up to. The essence of all innovation and new content is between the attention and engagement which would be the third point. Anything that drives attention and engagement will work and that we need to chase.”
     

  • ICICI Lombard’s Industry-First ‘Anywhere Cashless’ campaign achieves remarkable success

    ICICI Lombard’s Industry-First ‘Anywhere Cashless’ campaign achieves remarkable success

    Mumbai: ICICI Lombard, India’s leading private sector general insurance company, is excited to announce the conclusion of its innovative “Anywhere Cashless” campaign. The ‘Anywhere Cashless’ service is a pioneering initiative which has redefined health insurance by providing policyholders access to cashless facilities at any hospital, regardless of its network affiliation. What sets this campaign apart is the implementation of a cutting-edge geo-fencing strategy, which meticulously targets the relevant audience in real time. This forward-thinking approach, combined with hyper-local creative strategies, ensures that communication dynamically displays the names of the nearest hospitals offering cashless services based on the viewer’s PIN code. The campaign was run in five major cities covering a robust 2,500  hospitals, comprising approximately 650 network hospitals and an additional 1,900 non-network hospitals, ensuring cashless services for the policyholders.

    ICICI Lombard used hyper-local creative solutions which ensured the creatives were dynamically displayed with the names of the nearest hospitals offering cashless services in real-time. Overall the campaign was executed with hyper-local creativity, wherein, as per the pincode of the viewer, the communication shows the name of the nearest hospital providing cashless services. We also used platforms with the same approach on various apps with interest-based targeting of the customer. This strategic move ensured that the campaign engaged audiences with diverse interests and preferences, effectively building awareness and consideration for the “Anywhere Cashless” service.

    ICICI Lombard head of marketing, corporate communications & CSR Sheena Kapoor said, ‘Anywhere Cashless,’ an innovative and industry-first feature in our relentless pursuit of delivering a superlative customer experience. As the name suggests, customers are no longer limited to cashless treatment at network-empanelled hospitals. They can avail of cashless reimbursement at a hospital of their choice, with literally a 24-hour notice. The recent digital campaign, using geo-tagging as an innovation, has resonated well with our customers and has seen great traction, resulting in engagement levels that were two times higher than anticipated.”

    This tech-enabled “Anywhere Cashless” feature is also accessible through ICICI Lombard’s one-stop digital solution, the “IL TakeCare” app,  and on the official website which offers a wide range of comprehensive insurance solutions and peace of mind during hospitalisations.

    Throughout the campaign, ICICI Lombard’s core message of “Truly cashless claims from anywhere” resonated strongly with the customers, underscoring the company’s unwavering commitment to innovation and customer-centricity. As the campaign comes to a close, ICICI Lombard extends its gratitude to all the customers and partners who contributed to its remarkable success. The company remains committed to innovation and continues to be a trusted name in the insurance industry.

    #ICICILombard #SheenaKapoor #AnywhereCashless #HealthInsurance #ILTakeCareapp

  • ICICI Lombard names Sheena Kapoor as marketing, corporate communications & CSR head

    ICICI Lombard names Sheena Kapoor as marketing, corporate communications & CSR head

    Mumbai: Private general insurance company ICICI Lombard has named Sheena Kapoor as its new head – marketing, corporate communications and CSR.  

    In this role, Kapoor will focus on developing and strengthening corporate advertising and branding, customer-oriented awareness strategies, across all company product lines and geographies, said the company in a statement. “She will spearhead the company’s innovative efforts with an enterprise-wide focus, thereby aiding in scaling the company’s overall brand positioning among other players,” it added.

    “We are delighted to welcome Sheena into the ICICI Lombard family,” said ICICI Lombard General Insurance head of human resources Jerry Jose. “Her experience will be instrumental in combining customer insights, analytics and innovation to develop sharp branding and communication thereby making her the perfect fit to take the brand awareness to the next level.”

    Kapoor brings with her over two decades’ experience in the field of marketing and corporate communications. She joins ICICI Lombard from Edelweiss Financial Services where she was head of corporate marketing, leading strategy and corporate branding across the group and later heading marketing and PR for Edelweiss Wealth Management. She has also worked with Times of India Group spanning 11 years as head of innovations and earlier as head of marketing for their real estate and financial services divisions. 

    “With a wider remit than ever before, the industry needs to cultivate a deeper connection with new-age customers today,” stated Sheena Kapoor. “I am thrilled to accept this new role and look forward to being a part of a brand whose ethos serves to make insurance convenient, transparent, and easily accessible for its customers.”

  • ICICI Lombard urges customers to track their calories in new campaign

    ICICI Lombard urges customers to track their calories in new campaign

    New Delhi: 2021 saw a sea shift of people changing their lifestyles and adopting healthy life choices due to the ongoing pandemic. This gave birth to a new cohort of consumers who are proactive in staying healthy through wellness-oriented products and apps. It is this spirit of a healthy lifestyle that ICICI Lombard has emphasised upon in its new campaign which unveils its new feature ‘Cal Scan’ on the company’s health and wellness app ‘IL TakeCare’.

    The campaign consists of two ad films that encapsulate the significance of eating the right amount of calories on the backdrop of a busy lifestyle characterised by faulty food habits, high-calorie intake, partially aggravated by the pandemic lockdown.   

    The first ad film opens with a scene from a typical halwai shop where a person is buying samosas. Upon packing the samosas, the shopkeeper tells the customer the calorie count instead of the price of the food items. He then goes on to suggest making the calorie count a round figure by adding two more samosas. To this, the customer declared a specific calorie count, took the samosa, and walked away happily.

    The second ad shows a food delivery guy delivering food and affirming the accurate calorie score to the customer according to his food order. Both the ad films end with the thought that our food vendors will not be able to tell us the exact calorie count of the food consumed, hence with the IL TakeCare app’s new feature ‘Calorie Scan’, consumers can now get a personalised recommendation of their calorie intake and the tips to burn those extra calories. Through these films, the insurerattempts to guide the audience towards a behavioural change wherein they see the value of the food not in terms of money, but also the number of calories consumed.

    ICICI Lombard General Insurance executive director Sanjeet Mantri said, “While the pandemic has turned people towards a holistically healthy lifestyle, it is equally important to add the element of measurement to all our health endeavours. Considering the significant increase in the usage of wellness and health-oriented apps recently, we have introduced this new feature of ‘Calorie Scan’, which will act as a counter and encourage the user to stick to their recommended calorie budget.”

    The campaign centered on the World Heart Federation’s theme for 2021 focuses on harnessing the power of digital health to improve awareness, prevention, and management of cardiovascular diseases. Conceptualised by Ogilvy, ICICI Lombard’s Creative agency, the ad films are being promoted across ICICI Lombard’s social media assets and digital platforms.  

    Ogilvy Mumbai, executive creative directors Talha Bin Mohsin & Mahesh Parab said, “The ICICI Lombard World Heart Day campaign has had a long history of great work aimed at making people conscious of the challenges to their good health. This year, we sought to open a new chapter by going a step further and joining them in their journey towards holistic wellness. Not just by helping them count their calories, but giving them tips on how to burn them and stay fit on a regular basis too.”

  • This World Environment Day brands pledge to restore the ecosystem

    MUMBAI: Modern lifestyle and unsustainable development patterns place increasing pressure on our planet Earth. In our drive to automate and go digital, we have forgotten that our sole home in the entire Universe is vulnerable to technologies that are harming its environment.

    Every year on 5 June, World Environment Day is celebrated in a bid to make people more mindful about the environment. The theme this year was ‘Reimagine. Recreate. Restore’ and its focal point is ecosystem restoration- meaning to prevent, halt and reverse the damage- to go from exploiting nature to healing it. Resetting our relation with nature is essential for a sustainable pandemic recovery and a healthy planet for our future generations. Keeping this in mind, brands stepped forward to spread awareness.

    Godrej Appliances

    The consumer durables brand unveiled its latest digital campaign #HumSabKaGhar (our one home) encouraging people to preserve planet Earth. Building on its commitment towards sustainability, the brand encourages its digital audiences to adopt a nature-first approach. The video is aimed to persuade the audience that individual efforts, like choosing eco-friendly appliances, can bring about a real change.

    Kansai Nerolac Paints

    “VOC releases harmful elements that cause air pollution, and lead accumulates in organisms and can destroy entire food chains. Which is why we pioneered and introduced low VOC and lead-free paints that care for the environment.”

    Medtronic

    The medical technology and solutions provider gave people a timely reminder that it’s not too late to choose our future wisely: “It’s time we pause, reflect, and restore our ecosystem. This #WorldEnvironmentDay let’s join hands to ensure we do our bit in protecting our environment.”

    Happy Dent

    The chewing gum brand known for its sparkling teeth commercials released a campaign along similar lines with a powerful message for the environment. “Because all it takes is a small effort to make a BIG change!

    This World Environment Day let’s pledge to be more mindful in using our natural resources.”

    ICICI Lombard

    The insurance brand reminded people that we can live happily and in peace only when the environment is in good health. It is our responsibility to ensure that the environment is always flourishing. This World Environment Day make a promise to start doing your bit. #NibhayeVaade

    Bisleri

    India’s plastic pollution poses a formidable challenge to the environment. The country generates tonnes of plastic waste each year, of which only 60 per cent is recycled. The remaining 40 per cent ends up in landfills or as pollutants in streams or groundwater. As the country’s leading bottled water brand, Bisleri has launched India’s first clean plastic segregation and collection centre at Marol, Mumbai, as a part of the company’s ‘Bottles for Change’ programme. The programme initiated in 2017 is aimed at creating awareness among consumers about proper methods of plastic waste disposal. Since its inception, Bisleri has been able to recycle more than 6,500 tons of plastic.

  • ICICI Lombard launches #RestartRight campaign Created by Ogilvy

    ICICI Lombard launches #RestartRight campaign Created by Ogilvy

    COVID-19 has impacted lives and businesses across the globe. The human society stands at the crossroads of a ‘New Normal’, something that will alter our future completely. Social distancing and curtailed movement have become the norm. Further, in this changing scenario, health protection through a comprehensive health insurance plan gains paramount importance.

    Staying ahead of the curve, ICICI Lombard General Insurance, India’s leading private sector non-life insurance company, has revamped its health insurance portfolio and introduced new age solutions. Further, to create awareness of the same among consumers, it has launched a unique #RestartRight campaign in mass media, focusing on digital channels and targeting new age platforms like OTT (Over The Top) video streaming.

    The campaign launched by ICICI Lombard is two-fold. The first phase of the campaign involves a brand led communication which exemplifies the current situation where consumers are hesitant given the pandemic but are trying their best to work through the constraints. Depicting various ‘slice of life’ situations, it shows a lady inviting her friend home after a long time, but first makes sure she sanitizes her hands before entering. In another instance, a mother returning home from work stops her daughter from coming close to her, but then hugs her after she has taken a shower. In this way, the communication persuades people to ‘Restart’ life, but in the ‘Right’ way. At the same time, it communicates its own adoption to the ‘new normal’ and upgrading of its health insurance solutions that align to the new normal.

    The main communication will be followed by specific benefit driven creatives which bring out the individual offerings that form part of the brand’s health insurance ‘new age’ solutions. These include benefits such as tele-consulting a doctor 24×7, online medicines order & delivery and insurance for treatment availed at home. The benefit driven videos again showcase constraints faced by consumers due to the lockdown and how the revamped offerings remove the said hurdle. For instance, if a consumer is hesitating to visit a doctor, ICICI Lombard’s tele-consult facility enables her to seek expert medical advice on the phone itself including obtaining an e-prescription that can be ordered online. 

    Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance: Amid the lockdown relaxations, consumers are wanting to restart life but hesitating to do so, amid the heightened health concern. At ICICI Lombard, we understand this ‘new normal’ situation and have accordingly reoriented ourselves by introducing relevant solutions for our customers. Our new campaign that showcases new age benefits reassures customers that by following safety protocols and equipping themselves with our health insurance solutions, they can go ahead and #RestartRight.

    Talha Bin Mohsin and Mahesh Parab, Executive Creative Director, Ogilvy Mumbai  The new normal has brought with it new uncertainties that have left us with a lot of unanswered questions. We all are trying to make sense of the new range of do’s and don’ts. But even in these testing times we wanted to tell people that ICICI Lombard has suitably adapted its services to help its customers adapt to the new normal, seamlessly. While the world awaits a restart, our new health insurance solutions are here to make it right.

    ICICI Lombard has always been a pioneer in identifying emerging trends and providing effective solutions to customers, in line with its brand ethos of “Nibhaaye Vaade” (Keeping promises).

     Youtube link: https://www.youtube.com/watch?v=rIs-WMn0flk

  • PhonePe launches domestic trip insurance with ICICI Lombard

    PhonePe launches domestic trip insurance with ICICI Lombard

    MUMBAI: With the lockdown ending and domestic travel gradually starting across  the country, PhonePe has announced the launch of a comprehensive, industry-first domestic multi-trip insurance cover in a strategic partnership with ICICI Lombard. This product, exclusively available for PhonePe users, provides one of the most affordable annual insurance covers for unlimited trips. This unique solution takes a leap forward from traditional travel insurance removing the need to insure every trip separately and will benefit both business and leisure travellers. The new launch enables a stress-free travel experience for customers by covering risks associated with all modes of travel within the country (road, rail and air within the country) right from the time a customer leaves home till the time he/she returns.

    For domestic travellers who may be worried about stepping out during the Covid2019 pandemic, this unique, all-in-one insurance product offers a comprehensive bouquet of benefits that cover losses arising from trip cancellations, home burglary while travelling, missed connecting flights, lost baggage and more. The product also caters to the needs of customers who prefer buying domestic travel insurance every time they book a ticket or a cab. With 365-day protection at just Rs 499, this is the most cost-effective and hassle-free cover that cuts across all modes of transport.

    For air travellers specifically, there is a unique feature of trip cancellation due to hospitalisation and up to Rs 1000 pay out for trip cancellation due to government lockdown. In addition to this, it also provides cover against death or hospitalisation due to an accident during the journey with a sum assured of Rs 5 lakh. PhonePe now offers customers a complete travel insurance product portfolio with both international and domestic travel insurance catering to the needs of all kinds of travellers.

    PhonePe VP and head of insurance Gunjan Ghai said, “This product reflects PhonePe’s philosophy of finding time and context-relevant products for its customers.  We are excited to launch this unique and industry-first insurance cover for domestic travellers. The product offers cover for all modes of transport for unlimited trips in a year while also providing very relevant features in the current unlocking 1.0 scenario. We believe this solution will provide policyholders peace of mind so that they can focus on enjoying their travel without any worry. We remain deeply committed to  making insurance affordable, simple and accessible for over 200 million PhonePe users.”

    ICICI Lombard General Insurance executive director Sanjeev Mantri said, “We are delighted to associate with PhonePe for this ‘first of its kind’ travel insurance offering. At ICICI Lombard, our focus is to support our customers in their hour of need, thereby demonstrating our brand ethos of Nibhaye Vaade. As we get back to normal life amid social distancing, this product will surely benefit a large number of travelers, safeguarding them from any unforeseen circumstances. Further, the multi-trip, multi-mode makes this solution a convenient, cost-effective and extremely appealing proposition for the frequent traveler.”

    PhonePe users can purchase the domestic multi-trip insurance policy under the “My Money” section on the PhonePe app. The policy purchase process takes less than two minutes and customers will be issued their policy documents instantly on the PhonePe app.