Tag: ICC

  • Star Sports unveils ICC Men’s T20 World Cup official anthem

    Star Sports unveils ICC Men’s T20 World Cup official anthem

    Mumbai: Star Sports, in association with ICC, has released an official anthem called “Live the Game” for the ICC Men’s T20 World Cup. 

    The campaign is conceptualised by Star’s creative team and it highlights how the game of cricket transcends boundaries to bring fans across the globe together.

    International animation agencies Bat Collective and Red Knuckles were roped to execute the animation in the video along with Bollywood music director Amit Trivedi who composed the sports anthem. “Cricket has been my favourite sport and it was a pleasure to create the anthem for ICC T20 World Cup.  The track is quite upbeat, and I hope it resonates well with the youth and cricket fans,” said Trivedi.

     The cricket tournament will be available to watch on Star Sports network and Disney+ Hotstar VIP.  

    “The Men’s T20 World Cup is one of the biggest events on the global sports landscape. Its stature and allure serve as the ideal platform to recruit new fans, re-engage old ones, and bolster the game’s connect,” said  Star and Disney India head of sports Sanjog Gupta. “The USP of this campaign is the visual rendition of the invite and its trendy music amplifying the immersive #LiveTheGame proposition.”

    “Cricket has more than a billion fans around the world, and we wanted to put our young fans in the heart of the action alongside their heroes and allow them to live the game,” said ICC general manager for marketing and communications Claire Furlong. “Partnering with Star Sports and Amit Trivedi to create the animation and music for the campaign has given us a wonderful opportunity to celebrate the fact that India is our host despite the event being staged in Oman and the UAE.”

  • ICC signs GoDaddy as official sponsor for WTC 2021

    New Delhi: GoDaddy on Friday announced its official sponsorship of the International Cricket Council (ICC) World Test Championship 2021.

    As part of the partnership, GoDaddy logo and GoDaddy Pro sub-brand logo will be promoted on in-stadia LED panels, along the sides of the boundary line and on the mid-wicket area on-ground. The brand aims to drive conversations and encourage digital adoption in today’s new normal world by engaging with tournament viewers and cricket enthusiasts through the sport

    The announcement is a continuation of GoDaddy’s association with the ICC, starting with the Men’s Cricket World Cup.

    ICC chief commercial officer, Anurag Dahiya said, “We are excited to renew our partnership with GoDaddy and delighted to see them support the inaugural WTC Final.”

    GoDaddy India, managing director and vice president, Nikhil Arora said, “The ICC World Test Championship is the first international tournament where team India will play since the COVID outbreak. With cricket being one of the most favorite sports in India, we hope it instills a ray of good hope, positivity, and cheer, bringing in much needed respite and entertainment for everyone. As this event brings people together from across the world and showcases a strong spirit of nationalism and sportsmanship, it provides a perfect place for us to create awareness about the ease of building an online presence with GoDaddy’s online tools and solutions, especially in today’s increasingly digitised world.”

  • ICC announces Upstox as Official Partner

    Mumbai: The International Cricket Council (ICC) on Thursday announced a major long-term partnership with the homegrown investment platform Upstox.

    The association, which runs to the end of the ICC’s current commercial rights cycle, begins with the inaugural ICC World Test Championship Final between India and New Zealand at Southampton, UK from 18 June to 23 June. The partnership will encompass all ICC events until the end of 2023.

    Established as RKSV securities in 2009, Upstox has grown rapidly over the years to become one of the largest online investment platforms in India. With four million+ customers onboard, this collaboration with ICC will be pivotal in taking Upstox to the next phase of growth. Engaging with millennials has been the focus of Upstox’s strategy, and the brand said it continues to execute its vision of making financial investing easy, equitable, and affordable for all.

    ICC chief commercial officer Anurag Dahiya said: “We are extremely pleased to welcome Upstox as an Official Partner of the ICC. As our marquee events around the world continue to attract a wide and passionate fanbase, this association provides Upstox with an unrivalled platform to educate and engage both existing and new customers. We look forward to supporting Upstox’s next phase of growth throughout 2021-23, a period in which the ICC will host no fewer than five senior-level World Cups across Men’s and Women’s cricket.”

    Commenting on the partnership, Upstox co-founder & CEO Ravi Kumar said: “There are parallels that can be drawn between various facets of cricket and investing. Just like a consistent and determined performance in cricket gets the team winning, the same attributes in investing can help to build a stronger investment portfolio. Upstox’s collaboration with the ICC will play a significant role in spreading financial awareness and building an equity investment culture in India. We want to empower our customers by helping them maximize the potential of their investments with our tech-enabled and intuitive platform.”

    Besides the ICC World Test Championship Final 2021, the events covered under the partnership are: ICC Men’s T20 World Cup for 2021 & 2022, ICC U19 Men’s Cricket World Cup 2022, ICC Women’s Cricket World Cup 2022 & T20 World Cup 2023, followed by the ICC World Test Championship Final 2023. It also includes the ICC Men’s Cricket World Cup Qualifier 2023 and the World Cup 2023 matches.

  • WTC Finals: Star Sports picks ‘The Greatest of All Time’ Test Cricketers

    New Delhi: Test cricket has occupied a special place in the hearts of every cricket aficionado. For the past 144 years, the longest format witnessed several success stories highlighting the physicality and mental toughness from players across the 22 yards. There have been memorable victories and hard-fought fabled battles, but a world champion was never crowned.

    That debate will be put to rest when the top two nations in Test cricket – India and New Zealand square off in the ICC World Test Championship Final. The match will be broadcasted LIVE and exclusive on the Star Sports Network from 18-22 June, 2 PM onwards.

    To celebrate the historic feats in Test cricket, Star Sports has strung together a promotional activity to pick the Greatest of All Time (G.O.A.T) of the 21st century in Tests from among Batsmen, Bowlers, All-rounders and Captains. The winners for all the categories will be announced during the lunchtime show Cricket Live during the ICC WTC Final from 18-22 June, on the Star Sports Network.

    “The nominees for the categories were carefully selected through a rigid process which included a set criterion for each of the categories. An elite 50-member jury was formed comprising legends of the game like Sunil Gavaskar, Ian Bishop, Harbhajan Singh, Shane Watson, Scott Styris, Gautam Gambhir among others, renowned sports journalists and coaches,” said the channel in a statement.

    Star Sports has also given fans a chance to be a part of the jury, as fan polls will be conducted between 15-17 June on Twitter. The polls for Captain and All-rounder will take place on 17 June. All stats considered for the nominees are from or after 1 January, 2000 only.

  • BharatPe seals strategic, long term partnership with ICC

    New Delhi: BharatPe on Monday announced that it has entered into a strategic partnership with International Cricket Council (ICC).

    The agreement will ensure BharatPe’s involvement and integration at all ICC events throughout the term, beginning with the final of the ICC World Test Championship between India and New Zealand in Southampton. As a prestigious partner of ICC, BharatPe will promote the association across broadcast and digital platforms, as well as execute in-venue brand activations at all the ICC events it said on Monday.

    These include the upcoming ICC Men’s T20 World Cup (India, 2021), ICC Men’s T20 World Cup (Australia, 2022), ICC Women’s World Cup (New Zealand, 2022), ICC U19 Cricket World Cup (West Indies, 2022), ICC Women’s T20 World Cup (South Africa, 2022), ICC Men’s Cricket World Cup (India, 2023) and ICC World Test Championship (2023).

    The partnership will also enable BharatPe to roll out innovative campaigns to connect and engage with millions of cricket fans and shop owners across the country.

    BharatPe’s co-founder and CEO, Ashneer Grover, said, “We believe that cricket is one of the biggest unifiers – that cuts across geographies and/or languages. I am confident that this association will enable us to build a stronger relationship with our existing merchants, as well as engage better with millions of new, small merchants across the length and breadth of India. It is a matter of immense pride for us that BharatPe, a truly Indian company that started its journey just 2.5 years ago, will be representing the nation on global platforms of ICC.”

    According to the company, the partnership is an organic extension to its existing brand strategy centred around cricket. It has its own ‘Team BharatPe’ comprising of eleven Indian cricket stars as its brand ambassadors, namely, Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal, and Shubhman Gill.

    ICC, chief commercial officer, Anurag Dahiya, Chief Commercial Officer said, “Our women’s and men’s events provide leading brands an unparalleled, high-reach platform for conversations with very involved and passionate fans. Our commercial partners have greatly benefitted from working with us on our events and 2021-23 presents a unique opportunity with five senior level World Cups taking place, which will set the stage for reaching out to an unprecedented number of cricket fans.”

  • IPL residual season may catch virtual flight to Emirates

    IPL residual season may catch virtual flight to Emirates

    Mumbai: Sporting fans will return to spectator stands after more than a year of a forced hiatus due to the Covid-19 pandemic, as India faces off with New Zealand in the World Test Cricket finals.

    Just over 4000 fans will cheer the two teams, for the first time, after 16 months of cricket sans spectators becoming the new normal in the world of cricket since the pandemic struck. Star Sports will bring live actions of the world test championship finals for Indian audiences. 

    As per (new normal) the standard protocols and practising Covid-19 appropriate behaviour, the Indian team is currently observing the harsh conditions of quarantine in Mumbai, before they depart for the UK on 2 June.

    Once there, they will stay ensconced within the imaginary bubble and hope it doesn’t burst before their Kiwi test challenge to decide top honours of the sport, at the Southampton stadium grounds on 18 June.

    The inclusion of spectators at the stadium will enthuse the cricketers, since most International matches over the last 16 months played out to empty stadiums over fears of infection of the contagion. 

    The United Kingdom sets an example

    The decision to include spectators in the test championship final was made as the Covid-19 situation in the United Kingdom has markedly improved. Recently, 1,500 spectators watched the match between Hampshire and Leicestershire at the Rose Bowl in Southampton, the same venue that will host the test championship final, come 18 June.

    According to a senior official formerly attached with the Board for Control of Cricket in India (BCCI), “India was always preparing to play in a foreign venue in respect of the T20 World Cup that has been rescheduled to be held in the United Arab Emirates (UAE). India was supposed to host the tournament but the decision to shift the venue to the UAE was taken last year after the pandemic situation broke out over reluctance by other cricketing nations to visit India even as the pandemic’s footprint grew larger upon us in India. Now, even the remainder of the IPL is likely to be shifted to the UAE,”

    In another recent interaction, with Cricbuzz, the Hampshire cricket county club head Rod Bransgrove confirmed that upcoming county games and the world test championship final will be played with a reasonable number of spectators in the gallery. The England and Wales Cricket Board (ECB), and the International Cricket Council (ICC) have also given a green signal to permit 4,000 spectators for the much-awaited clash between India and New Zealand. 

    After reaching Southampton, the Indian cricket team will undergo quarantine for ten days. However, the team will be allowed to participate in training sessions during this period. 

    Will India witness packed cricket galleries in near future?

    Even though England has permitted a limited number of spectators in cricket matches in the country, the current scenario in India indicates that the likelihood of people enjoying matches from galleries is still unlikely. The second wave of Covid-19 is expected to be followed by a third wave of the same that has the potential to wreak havoc in India. 

    The BCCI was compelled to temporarily suspend the remainder of the 2021 edition of the Indian Premier League (IPL) after some players tested positive for Coronavirus infection. Even though the tournament played out with all stakeholders abiding by safety protocols and viewer galleries bereft of spectators, the bio-bubble was still invaded by the virus. BCCI president Sourav Ganguly, while suspending the tournament revealed that the cricket board would incur a loss of Rs 2,500 crores if the 2021edition of IPL was not completed. 

    India was similarly expected to host the ICC T20 Men’s cricket world cup in October that will most likely now shift to the UAE. As the current wave of the pandemic in India is showing no signs of slowing down, it appears likely that this tournament will also be outsourced to a neutral venue such as the UAE.

    Both the ICC and BCCI have thought of a backup plan if a third wave hits India. Last month, ICC had revealed that Sri Lanka and the United Arab Emirates were being considered as alternatives if the pandemic situation in India worsened. 

    Dhiraj Malhotra of BCCI had also recently confirmed that the UAE would be used as a contingency if the pandemic in India continues to get worse. 

    The recent developments strongly indicate that the future of cricket in India will be directly dependent on the pandemic situation, and it is highly unlikely that matches in the country will be played out to packed galleries, or even moderately populated stadiums until the pandemic curve flattens. 

  • ICC chief Manu Sawhney sent on leave after internal investigation

    ICC chief Manu Sawhney sent on leave after internal investigation

    NEW DELHI: International Cricket Council (ICC) chief executive Manu Sawhney has been asked to go on leave in light of adverse findings of his management style which emerged in an internal culture review of the sport's governing body.

    According to a report by PTI, Sawhney's conduct came under the scanner during an internal investigation by audit firm PricewaterhouseCoopers, and he may resign before his term ends. The report based its findings on the opinions of 85 employees and ex-employees of the ICC, with the federation’s chief coming under scrutiny for his allegedly "abrasive behaviour" with colleagues.

    The preliminary investigation has concluded that Sawhney’s conduct over the last 12 months has been unsavoury and against the ICC's way of leading its operations. Allegations range from the petty (“arrogance and high-handedness”) to the serious, such as “hiring and sacking employees at whim.”

    The ICC's human resources committee, led by England and Wales Cricket Board chairman Ian Watmore, discussed the findings of the report and sent a unanimous recommendation for the move to act against Sawhney to the ICC Board. In case Sawhney chooses not to resign, it could lead to a long-drawn removal procedure by the all-powerful board of directors.

    Appointed to the position in January 2019, Sawhney succeeded the popular David Richardson after a seven-year stint, and took charge formally in April that year. Several media reports stated that his “authoritarian style of functioning” was a far cry from the inclusive approach of his predecessor and understandably it has not gone down well with the employees. He has also been at loggerheads with certain influential cricket boards over various policy decisions, against the backdrop of a battle within the global body between two different visions of the future of the game.

    Sawhney, who has one more year left in his current tenure, was previously associated with Singapore Sports Hub and prior to that functioned as the head of ESPN Star Sports, also in Singapore, for 17 years.

  • ICC calls for marketing and PR proposals for Men’s T20 World Cup 2021

    ICC calls for marketing and PR proposals for Men’s T20 World Cup 2021

    NEW DELHI: The International Cricket Council (ICC) is inviting proposals to create, develop and implement an integrated marketing and PR campaign to drive global awareness of the ICC Men’s T20 World Cup 2021, scheduled to be held in India during October-November next year.

    Interested agencies can send in their requests for proposals before 30 November 2020. 

    The council stated in a memo, “Applicants must be experienced Advertising, Marketing and PR agencies who have a proven track record of developing successful, innovative and engaging consumer campaigns for world-class sporting events or other global events of note. Expressions of interest are sought only from organisations who have the appropriate logistical and infrastructure competence, resources and financial capability to deliver the campaign to a world-class standard.”

    The ICC will issue the RFP document on Monday, 7 December 2020, subject to the prior receipt of a signed non-disclosure agreement.  Applicants will be given an opportunity to submit clarification questions relating to the RFP until Monday, 21 December 2020.

  • BEYOND THE BOUNDARY: ICC WOMEN’S T20 WORLD CUP 2020 DOCUMENTARY

    BEYOND THE BOUNDARY: ICC WOMEN’S T20 WORLD CUP 2020 DOCUMENTARY

    Cricket fans get a chance to relive all the action, excitement, and emotion from the ICC Women’s T20 World Cup 2020 as Beyond the Boundary, a retrospective documentary, debuts worldwide on Netflix.

    The documentary celebrates the 17-day tournament, which saw the emergence of new heroes in the women’s game as more cricket fans than ever before switched on. It also witnessed records being set in terms of crowds, broadcast viewership and digital engagement.

    With absorbing visuals, commentary, and interviews in the build-up to and during the event, the documentary is the first piece of ICC original content to be carried by a streaming service. It captures the progress of the teams and the emotions of players as they discuss preparing for such a big event and turning points in different matches.

    The views of commentators and administrators, celebration of the crowds, behind-the-scenes, and dressing room footage, as well as pop star Katy Perry’s appearances are all featured in the film. The film is made available on the platform with subtitles in English, Thai, French, Japanese, Malay, Indonesian, Korean, Dutch, and Hindi.

    The documentary is part of the 100% Cricket project launched by the International Cricket Council (ICC) hours before the ICC Women’s T20 World Cup final, played on International Women’s Day in front of a record 86,174 spectators at the Melbourne Cricket Ground.

    ICC Chief Executive Manu Sawhney said: “We are immensely proud of Beyond the Boundary and we are delighted to partner with Netflix as part of our long-term commitment to growing the visibility of the women’s game and ensuring it has a global platform.

    “The film captures all the action and drama from the tournament, which set new benchmarks for not just women’s cricket but all women’s sport and gives fans around the world the chance to relive one of the greatest ICC events we have ever staged.”

    Myleeta Aga, Director, Content – SEA and Australia said: "The ICC Women's T20 World Cup 2020 was a landmark event not just for cricket, but for all women's sport, breaking viewing and attendance records. I'm sure that Netflix members will love the new perspective that Beyond the Boundary brings to this unforgettable tournament." 

  • IPL 2020 to be held from 19 September to 8 November

    IPL 2020 to be held from 19 September to 8 November

    KOLKATA: The Indian Premier League (IPL) 2020 has finally got its dates. It will commence on 19 September and the final will be played on 8 November. The T-20 league will be held in the UAE, pending clearance from the Indian government.

    The tournament was originally scheduled to start at the end of March but was postponed indefinitely due to the Covid2019 crisis. Recently BCCI decided to hold the tournament in the UAE as the number of cases are rising rapidly in India. Moreover, ICC postponing the Men's T20 World Cup opened up the window for IPL to be held.

    According to reports, the IPL governing council will meet next week to chalk out the final schedule. BCCI president Sourav Ganguly repeatedly expressed his strong will that the tournament will be held this year. 

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