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  • Top five advertisers contributed 32 per cent of ICC World Cup ’23 ad volumes: TAM Sports

    Top five advertisers contributed 32 per cent of ICC World Cup ’23 ad volumes: TAM Sports

    Mumbai: TAM Sports has released an advertising report based on the first 39 matches of ICC CW’23 and for all the channels on which matches are telecasted.

    ICC World Cup’23 witnessed indexed growth of 19 per cent from the first 39 matches in terms of average ad volumes per match compared to ICC World Cup’19.

    The count of categories & brands grew by 32 per cent and 30 per cent respectively in ICC World Cup’23 compared to ICC World Cup’19 during the first 39 matches from both the World Cups.

    In ICC World Cup’23, perfumes/deodorant was the leading category with eight per cent share of ad volumes. Perfumes/deodorant, pan masala & ecom-wallets were the only common categories among the top five of ICC World Cup’23 and ICC World Cup’19 in the first 39 matches.

    Also, the top five categories together covered 32 per cent share of ad volumes during the first 39 matches of ICC World Cup’23.

    Among the top five advertisers, Vini Product was the only common advertiser between ICC World Cup’23 and ICC World Cup’19. The top five advertisers collectively added 32 per cent share of ad volumes during ICC World Cup’23.

    Over 50 new categories and over 195 new brands were advertised in 39 matches of ICC World Cup’23 compared to the same number of matches in ICC World Cup’19.

    Among the 195 plus new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Indusind Bank Indie App’.

  • Vini Product – sole common advertiser in ICC World Cup ’19 and ’23: TAM Sports

    Vini Product – sole common advertiser in ICC World Cup ’19 and ’23: TAM Sports

    Mumbai: TAM Sports has released an advertising report based on the first 31 matches of ICC Men’s Cricket World Cup’23 and for all the channels on which matches are telecasted.

    ICC World Cup’23 witnessed indexed growth of 22 per cent from the first 31 matches in terms of average ad volumes per match compared to ICC World Cup’19.

    Count of categories, advertisers & brands grew by 31 per cent, one per cent and 26 per cent respectively in ICC World Cup’23 compared to ICC World Cup’19 during the first 31 matches from both World Cups.

    In ICC World Cup’23, perfumes/deodorant was the leading category with eight per cent share of ad volumes. Perfumes/deodorant & ecom-wallets were the only common categories between ICC World Cup’23 and ICC World Cup’19 in the first 31 matches. Also, the top five categories together covered 32 per cent share of ad volumes during the first 31 matches of ICC World Cup’23. Among the top five advertisers, Vini Product was the only common advertiser between ICC World Cup’23 and ICC World Cup’19. The top five advertisers collectively added 31 per cent share of ad volumes during ICC World Cup’23.

    Over 50 new categories and over 175 new brands advertised in 31 matches of ICC World Cup’23 compared to the same number of matches in ICC World Cup’19. Among the 175 plus new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Vi Cellular Phone Service’.

  • IND vs NZ match sets World Cup 2023 record with 80 mn peak viewers on TV

    IND vs NZ match sets World Cup 2023 record with 80 mn peak viewers on TV

    Mumbai: Cricket fans across India were on the edge of their seats as a staggering 80 million* concurrent viewers tuned in on TV to watch Virat Kohli’s match-winning knock of 95 against New Zealand. This is the highest peak concurrency garnered for the 2023 edition, followed by the India vs Pakistan match registering 75.5 million* concurrent viewers. In addition to the peak concurrency, the tournament has garnered a total of 182 billion minutes* of watch-time (viewership), indicating a remarkable 22 per cent growth compared to the 2019 edition.

    The total viewership for live broadcast of the World Cup also crossed 400 million* viewers in the first 26 matches. The overwhelming response from fans across India highlights the immense popularity of the ICC Men’s Cricket World Cup and the unparalleled excitement surrounding Virat Kohli’s exceptional achievements on the field. The excitement is only going to get bigger with fans eagerly awaiting King Kohli’s pursuit of his 49th and 50th ODI century to break Sachin’s record.

    *All BARC Data for 2+U+R (including DD)

    ** Peak concurrency is the highest number of viewers during a live match 

  • TAM Sports: Over 165 new brands were advertised in 23 matches of ICC World Cup’23

    TAM Sports: Over 165 new brands were advertised in 23 matches of ICC World Cup’23

    Mumbai: TAM Sports has released an advertising report based on the first 23 matches of ICC Men’s Cricket World Cup’23 and for all the channels on which matches are telecasted.

    ICC World Cup’23 witnessed indexed growth of 24 per cent from the first 23 matches in terms of average ad volumes per match compared to ICC World Cup’19.

    The count of categories, advertisers & brands grew by 29 per cent, two per cent and 24 per cent respectively in ICC World Cup’23 compared to ICC World Cup’19 during the first 23 matches from both World Cups.

    In ICC World Cup’23, Perfumes/deodorant was the leading category with nine per cent share of ad volumes. Perfumes/deodorant & ecom-wallets were the only common categories between ICC World Cup’23 and ICC World Cup’19 in the first 23 matches. Also, the top five categories together covered 33 per cent share of ad volumes during the first 23 matches of ICC World Cup’23. Among the top five advertisers, Vini Product & FX Mart were the only common advertisers between ICC World Cup’23 and ICC World Cup’19. The top five advertisers collectively added 32 per cent share of ad volumes during ICC World Cup’23.

    Over 45 new categories and over 165 new brands were advertised in 23 matches of ICC World Cup’23 compared to the same number of matches in ICC World Cup’19. Among the 165 plus new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Mahindra XUV 700’.

  • ICC and Mphasis announce digital partnership at the ICC Men’s Cricket World Cup 2023

    ICC and Mphasis announce digital partnership at the ICC Men’s Cricket World Cup 2023

    Mumbai: Mphasis, (BSE: 526299; NSE: MPHASIS), an Information Technology (IT) solutions provider specializing in cloud and cognitive services, has today been named as the digital consulting partner of the International Cricket Council (ICC) Men’s Cricket World Cup 2023. Through the collaboration, ICC will be leveraging Mphasis’ global expertise to deliver enhanced and innovative digital experiences for cricket fans around the world.

    The ICC reaches hundreds of millions of cricket fans through its digital platforms and has a relentless focus on being a fan first. The Men’s Cricket World Cup will place those fans at the center of the action bringing them closer to the game than ever before through experiences on the ICC website and app, adopting technologies such as Virtual Reality (VR) and web3 to reach new audiences. At the heart of the ICC’s digital eco-system is the ICC Family which gives tens of millions of fans direct access to exclusive content and experiences.

    ICC Head of Digital Finn Bradshaw added, “We are delighted to welcome Mphasis to our portfolio of partners at the ICC Men’s Cricket World Cup 2023 in India. Together, we are focused on fans and their digital journey through this World Cup. It’s set to be one of the most followed sporting events with a truly global audience and we look forward to leveraging Mphasis’ experience as we strive to elevate the digital experience for cricket lovers all over.”

    Mphasis chief executive officer, and managing director Nitin Rakesh said: ‘We are incredibly excited to become the Official Digital Consulting Partner of the ICC Men’s Cricket World Cup 2023. This partnership underscores our commitment to the sport but it’s also a statement about our longer-term intent to drive the future of cricket technology. By working closely with the ICC, we will explore what’s possible in the world of sports and technology and look to shape lasting, valuable experiences for cricket enthusiasts worldwide.” 

  • #CWC23 fan experience guide: Supporting India across all Meta platforms

    #CWC23 fan experience guide: Supporting India across all Meta platforms

    Mumbai: At the ongoing ICC Men’s Cricket World Cup 2023, India has got off to a promising start with their win against Australia. But there are a couple of crucial matches ahead, with Pakistan and New Zealand. Today, we’re sharing a guide to help you unlock the many fan experiences on our platforms that will bring you closer to your favorite teams, players, people and creators, who’re covering the matches in their own unique ways.  

    Since 2019, Meta, then Facebook, has the rights to digital content for ICC events including match recaps, in-play key moments, and other match and feature content on Facebook and Instagram. Since last year, Reels was also part of this mix, as match highlights were shared on it, along with the various music and effects to make viewing more entertaining. Now, since the launch of new platforms like Threads, and new features like WhatsApp channels and Instagram broadcast channels, the fan experience gets diverse and more engaging.  

    “India’s passion for cricket knows no boundaries, and that’s evident with the way people express themselves about the game on our platforms. To take this social engagement to the next level, this year for the cricket World Cup, we’re activating several programs across Facebook, Instagram, WhatsApp and Threads. Some of them have materialized through partnerships with the ICC and Star Sports India. We hope all of this translates to the most enjoyable discussions and catch-up viewership on our platforms.” Meta, India director and head, content and community partnerships Paras Sharma.

    Guide For Navigating The World Cup On Our Platforms:

    Threads

    . Follow @icc @indiancricketteam and @starsportsindia for continuous conversations about the World Cup, and stay updated in real time through the tournament.

    . ‘Ask Star’  – For any questions you may have about the World Cup, commentators on Star Sports, such as Dale Styn, Waqar Younis, Mohammad Kaif, Ramiz Raja and Sanjay Bangar, will be responding to you on the thread. They may also respond to some questions on TV.

     .  ‘Ask ICC’ – For any questions you may have for specific people, including cricketers like Dinesh Karthik, you can ask the same on the thread by ICC. The respective person will then respond to the thread, just like Dinesh Karthik did, before India’s game with Australia.

    WhatsApp

     .  WhatsApp Channels* – Stay informed and engaged by following the official WhatsApp Channels of ICC,  Star Sports India and the Indian Cricket Team. Receive timely updates, match scores, and exclusive content directly on WhatsApp.

    Instagram and Facebook

    .   Follow #CWC23, and other hashtags such as #MetaSuper50 #MetaCreatorsquadIndia #JeetegaIndia and #DilJashnBole, to create and follow content on the World Cup; especially those from content creators.

     . IG Broadcast Channels* – For those who consider themselves superfans of the game, follow channels by ICC, Indian Cricket Team and Star Sports India  to see more frequent updates from the tournament.

    . Trending Audio on Reels – Follow and create content with some of the top trending audio that’s being used on our platforms, regarding the World Cup. This includes Dil Jashn Bole, Chale Chalo, Lehra Do, Jeetega Jeetega, and Chak De India.

     . AR effects – Explore and use the cool AR effects like Shadowbatting, India, Indian Cricket Fan and Indian Cricketer, to your Stories and Reels, to show support for Team India!

     .  Predictor Game* – This is a mobile game available on ICC’s Facebook page. You can share daily match winners and stand a chance to win exciting prizes.

    .  Last week we also shared that we’ll be partnering with more than 500 creators to bring the tournament to life. This is the largest-ever creator campaign for any ICC tournament to date.

    *Available only on mobile

     

  • Coca-Cola India & ICC introduces 10 playing nations’ recycled PET flags for ICC Men’s Cricket World Cup 2023

    Coca-Cola India & ICC introduces 10 playing nations’ recycled PET flags for ICC Men’s Cricket World Cup 2023

    Mumbai: As the ICC Men’s Cricket World Cup 2023 begins today, Coca-Cola India and ICC aim to bring together the country’s excitement for cricket with a commitment to sustainability. During the match opening ceremony of the ICC Men’s Cricket World Cup 2023, Coca-Cola India and ICC introduced national flags made from post-consumer PET bottles. These PET bottles were recycled to produce yarn which was subsequently used for the flags. These flags will be used during the ‘national anthem ceremony’ before each match takes place in the stadiums.

    Heralding a new era of environmental responsibility, Coca-Cola India has enabled creation of national flags of the ten playing nations, and ten ICC unity flags. This makes Coca-Cola India the first company in the world to introduce recycled PET national flags in the sport of cricket, setting a precedent for future events.

    Approximately, 11,000 PET bottles were used for creating one national flag and approximately 2000 bottles were used to create an ICC unity flag. The flags are manufactured by GoRevise by Ganesha Ecoverse Ltd which is engaged in manufacturing recycled yarn and garments. A dedicated team of 100 workers devoted 25 days and over 300 hours to bring these magnificent flags to life.

    Thums Up and Limca Sportz are the official beverage and sports drink partners for the ICC Men’s Cricket World Cup India 2023. Coca-Cola India will undertake many activations during the World Cup, including online and offline fan and consumer engagements, to build awareness around waste management.

    Coca-Cola India & Southwest Asia VP marketing Arnab Roy, “Coca-Cola ahas a mission to support sustainability efforts as an integral part of all sporting events. Aligned with this mission, we take pride in unveiling national flags made with recycled PET at the ICC Men’s Cricket World Cup 2023 today. With these recycled national and ICC Unity flags we are dedicated to advancing the principles of a circular economy.”

    With sports being an integral part of both the organisation’s DNA and cricket being the biggest sporting in India, Coca-Cola India and ICC are committed to creating a sustainable sporting experience in this world cup.

  • #CWC23: Unveiling the largest creator campaign In ICC history

    #CWC23: Unveiling the largest creator campaign In ICC history

    Mumbai: With the ICC Men’s Cricket World Cup 2023 starting on 5 October, Meta is unveiling the largest-ever creator campaign for any ICC tournament. As a part of our digital content rights partnership with ICC, Meta will be partnering with more than 500 creators to bring the tournament to life.

    Creators today are shaping culture and inspiring everyone around them with their creativity. At the ICC Men’s Cricket World Cup, Meta has handpicked 50 unique creators to deliver immersive and behind-the-scenes content to cricket fans globally, on our platforms – Instagram, Facebook, WhatsApp and Threads.

    One of the biggest creator interventions will be ‘Super 50’. This is a group of 50 creators, who through this 50 overs tournament, will cover the 48 matches in their own way. They will have match access like never before. This means access to the field pre- and post-match, to commentators, to ambassadors, pre-match day ground access and more. The creators come from across India, so that every match will have a creator in attendance, covering it in their city and in their language.

    “Cricket, and especially the World Cup, gets India’s love and attention. To give fans unprecedented access to matches, and give creators a chance to be discovered nationally, we’ve kicked off one of our largest creator campaigns for any sporting event to date. We’re glad to work with ICC on this, and to have their support in unlocking the many social and fan experiences on our platforms. At the scale of this campaign, we’re hoping this revolutionizes the way cricket fans engage with the sport,” said Meta India director and head of content and community partnerships Paras Sharma.

    “The ICC is always looking for ways to reach new fans, and Meta’s platforms are a fantastic way to do that. It has been great to work with Meta on this project, to find unique and creative ways to bring the sport we all love to even more people across the world. We can’t wait to see the unique perspectives these creators will bring to the ICC Men’s Cricket World Cup and help make it the greatest cricket event ever,” said ICC head of digital Finn Bradshaw.

    Apart from ‘Super 50’, where creators have exclusive access to various opportunities, there will be many other creators attending matches and sharing their experience with their audiences. These experiences will bring a flavor of them attending matches, but also of their city and the fan following that exists in their city. This will be shared across their Reels, WhatsApp Channels, Instagram Broadcast Channels and Threads.

     

  • Disney+ Hotstar releases new ad for ICC Men’s Cricket World Cup 2023

    Disney+ Hotstar releases new ad for ICC Men’s Cricket World Cup 2023

    Mumbai: As we inch closer to the beginning of the ICC Men’s Cricket World Cup 2023, the excitement is at an all-time high. Disney+ Hotstar, the official streaming partner for the tournament, released a new ad film as a part of their #FreeLoThodaJeeLo campaign. Starring Abhishek Banerjee and Jameel Khan, the film captures the anticipation for the upcoming tournament and highlights its ‘free on mobile’ offering this year along with free first-class entertainment such as Freddy, Brahmastra Part One: Shiva and many others.

    Conceptualized by the internal Disney+ Hotstar team and directed by Nikhil Rao, the latest ad film is an unusual and striking play on the importance of prioritizing one’s own needs alongside those of one’s family. In the video, a man is denied entry into heaven because, in an effort to ensure the comfort of his wife, son, and mother, he forgets to enjoy the pleasures of life like cricket and entertainment, made even easier through Disney+ Hotstar’s free offerings.

    Team India begins their Men’s Cricket World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October, adding another thrilling chapter to the ‘Greatest Rivalry’.”

     

     

    Catch every exhilarating moment of the ICC Men’s Cricket World Cup 2023 live and free on mobile on Disney+ Hotstar. The tournament will also broadcast LIVE on the Star Sports Network.

  • Disney Star onboards 26 sponsors for ICC World Cup 2023

    Disney Star onboards 26 sponsors for ICC World Cup 2023

    Mumbai As the ICC World Cup 2023 approaches, Disney Star reveals its 26 esteemed sponsors, featuring prominent brands including PhonePe, Mahindra & Mahindra Ltd, Dream11, Hindustan Unilever, Coca-Cola, Havells, IndusInd Bank, Pernod India, Booking.com, Peter England, Kingfisher Packaged Drinking Water, Mondelez, Emirates, Diageo, Jindal Panther, MRF Tyres, LendingKart, BPCL, Herbalife, Haier Appliances, AMFI, Google Pay, Polycab, Amul, VIDA by Hero Motorcorp and Amazon.

    Disney Star head of network – ad sales Ajit Varghese said, “The ICC World Cup 2023 promises to be an unparalleled cricketing spectacle from a viewers’ interest and advertisers’ participation. We are delighted to have these esteemed brands using this opportunity to get maximum impact and drive growth for their brands or businesses. Disney Star is all set to provide an unmatched cricketing extravaganza with its programming and create a viewing experience for audiences across television and digital platforms, promising unforgettable moments for everyone.”

    The ICC World Cup 2023 will be played at 10 prestigious venues across India. The matches will be telecast exclusively on the Star Sports network and will also be available for streaming free of charge to mobile users on Disney+ Hotstar. The tournament kicks off on 5 October with an electrifying match-up between England and New Zealand in Ahmedabad. Over 46 days, 48 matches will be played at world-class venues, culminating in the Men’s Cricket World Cup Final on 19 November at the largest cricket stadium in the world, in Ahmedabad.

    The tournament is set to commence on 5 October, promising an extraordinary series of matches that will captivate cricket enthusiasts worldwide.