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Tag: ICC Women’s Cricket World Cup

  • Coke hits refresh at Women’s World Cup halftime

    Coke hits refresh at Women’s World Cup halftime

    MUMBAI: When cricket took a break, Coke turned up the beat. The ICC Women’s Cricket World Cup semi-final in Navi Mumbai turned into more than just a sporting spectacle, it became a festival of fizz, folk and feel-good vibes. As players walked off for the mid-innings break, Coca-Cola’s halftime campaign made its sparkling return, transforming the pause into a celebration of rhythm, refreshment and real connection.

    Taking centre stage, singer Aditya Gadhvi performed his Coke Studio Bharat chart-toppers Khalasi, the Cannes Lions-winning anthem of wanderlust, and Meetha Khaara, a love letter to Gujarat’s folk roots. The crowd swayed, phones lit up, and for a few minutes, the cricket stood still while music took the spotlight.

    Coke Studio Bharat, Coca-Cola’s reimagined music platform, has become a cultural bridge, celebrating regional sounds and giving homegrown artists a global stage. Its authenticity and accessibility have made it one of India’s most-loved music movements.

    “It’s not every day you get to perform at an event watched across the world,” said Gadhvi. “With Coke Studio Bharat, I’m bringing the sounds I grew up with to cricket fans everywhere, it’s amazing to see music unite people in such a lively way.”

    Coca-Cola INSWA IMX lead Shantanu Gangane added, “Fans today want more than just sport; they want connection. Coke’s Halftime showcase turns a pause into a shared moment where sport, music and refreshment meet, a celebration that’s both distinctly Indian and universally relatable.”

    For ICC’s chief commercial officer Anurag Dahiya, it’s about expanding what cricket means to fans. “The Halftime integration deepens engagement by blending sport and culture. It’s about making cricket inclusive, dynamic and memorable beyond the boundary.”

    And just as the music echoed through the stands, fans at home joined in, with Blinkit’s “Coke at half price” offer ensuring the halftime spirit reached living rooms too.

    From stadium to sofa, it wasn’t just a break in the game; it was a moment that united millions in the simple joy of music, sport and a cold Coke in hand.
     

  • Women’s World Cup hits record viewership highs

    Women’s World Cup hits record viewership highs

    MUMBAI: Cricket fever has turned into a full-blown phenomenon as the ICC Women’s Cricket World Cup India 2025 smashes viewership records faster than a boundary off a power hitter’s bat.

    Over 60 million viewers have already tuned in to the first 13 matches across Jiohotstar and Star Sports Network, a staggering five times more than the previous edition. Watch-time has also soared 12-fold to a jaw-dropping 7 billion minutes, proving that women’s cricket isn’t just winning hearts, it’s ruling screens.

    The India vs Pakistan showdown on 5 October bowled the world over, becoming the most-watched women’s international cricket match in history with a reach of 28.4 million and 1.87 billion minutes watched. The India vs Australia clash wasn’t far behind, hitting a record 4.8 million peak concurrent viewers on Jiohotstar, the highest ever for women’s cricket.

    Television audiences have been equally captivated. The India–Pakistan league game has become the highest-rated in Women’s ODI World Cup history, while the first 11 matches together reached 72 million viewers, marking a 166 per cent leap from the last tournament. Viewing minutes jumped 327 per cent to 6.3 billion, underscoring the growing passion for the women’s game.

    “The incredible viewership for the ICC Women’s Cricket World Cup India 2025 is a true testament to the growing interest in women’s sports in India,” said Jiostar head of viewership and monetisation initiatives – sports Siddharth Sharma. “Fans are embracing women’s sports like never before, and at Jiostar, we’re proud to be the platform powering this movement.”

    Much of the success stems from a unified marketing push by the ICC and Jiostar, supported by the BCCI. The ICC’s global ‘Will to Win’ campaign and Jiostar’s emotionally charged ‘Jersey wahi toh jazbaa wahi’ have together sparked a national conversation and brought fans closer to the women in blue.

    The matches are being broadcast in five languages: English, Hindi, Tamil, Telugu, and Kannada, across Jiohotstar and Star Sports channels, with an Indian sign language feed introduced for the first time to make the game more inclusive.

     

  • ICC women’s cricket gets the full broadcast treatment

    ICC women’s cricket gets the full broadcast treatment

    MUMBAI: The ICC Women’s Cricket World Cup 2025 is getting the full broadcast bells-and-whistles treatment, with every match set for live production on ICC.tv with the  tournament kicking off today on 30 September  across five venues in India and Sri Lanka.

    The production, backed by JioStar as production services partner and NEP supplying kit, is serving up a 30-minute pre-game show, in-depth innings-break analysis and comprehensive post-match wrap-ups—the full monty for cricket fans worldwide.

    ICC.tv, working with JioStar, is producing vertical, mobile-first coverage for select games, catering to the thumb-scrolling generation.

    On the tech front, Hawk-Eye’s Smart Replay system is powering the Decision Review System (DRS) whilst also providing Piero graphics for tactical insights and technical analysis. WTVision is handling scoring graphics, collaborating with Cricviz for deep cricket data and analytics. Quidich Innovation Labs rounds out the team with player tracking services and Field 360°, a dynamic virtual field model that showcases evolving fielding positions in real time.

    The tournament’s commercial clout underscores women’s cricket’s surging popularity. The broadcast is reaching audiences via Star Sports, Disney+ Hotstar, Sky Sports, SuperSport, Willow, Prime Video, CricLife, PTV Sports, Ten Sports, ESPN, Sky NZ, TSM, ATN and TV1—a global footprint that would have been unthinkable a decade ago.

    Emirates, Aramco and DP World have signed on as premier partners, whilst Coca-Cola, Sobha, Rexona and Google have joined as global partners. Royal Stag, FanCraze and Near round out the commercial roster as official supporters, with Cricket4Good backing the tournament’s social responsibility initiatives.

    The tournament marks another step forward in broadcasting women’s cricket with production values matching the men’s game—and sponsors queuing up to be part of it.