MUMBAI: The ICC Women’s Cricket World Cup 2025 is getting the full broadcast bells-and-whistles treatment, with every match set for live production on ICC.tv with the tournament kicking off today on 30 September across five venues in India and Sri Lanka.
The production, backed by JioStar as production services partner and NEP supplying kit, is serving up a 30-minute pre-game show, in-depth innings-break analysis and comprehensive post-match wrap-ups—the full monty for cricket fans worldwide.
ICC.tv, working with JioStar, is producing vertical, mobile-first coverage for select games, catering to the thumb-scrolling generation.
On the tech front, Hawk-Eye’s Smart Replay system is powering the Decision Review System (DRS) whilst also providing Piero graphics for tactical insights and technical analysis. WTVision is handling scoring graphics, collaborating with Cricviz for deep cricket data and analytics. Quidich Innovation Labs rounds out the team with player tracking services and Field 360°, a dynamic virtual field model that showcases evolving fielding positions in real time.
The tournament’s commercial clout underscores women’s cricket’s surging popularity. The broadcast is reaching audiences via Star Sports, Disney+ Hotstar, Sky Sports, SuperSport, Willow, Prime Video, CricLife, PTV Sports, Ten Sports, ESPN, Sky NZ, TSM, ATN and TV1—a global footprint that would have been unthinkable a decade ago.
Emirates, Aramco and DP World have signed on as premier partners, whilst Coca-Cola, Sobha, Rexona and Google have joined as global partners. Royal Stag, FanCraze and Near round out the commercial roster as official supporters, with Cricket4Good backing the tournament’s social responsibility initiatives.
The tournament marks another step forward in broadcasting women’s cricket with production values matching the men’s game—and sponsors queuing up to be part of it.