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Tag: ICC T20 World Cup 2021

  • T20 WC ’21: 80+ brands appeared on TV, e-comm categories spend big

    T20 WC ’21: 80+ brands appeared on TV, e-comm categories spend big

    Mumbai: On 7 November, New Zealand victory over Afghanistan ended India’s chances of qualifying for the semi-finals of ICC T20 World Cup 2021, yet more than 80 brands advertised during the course of the 45-day tournament with BYJU’s topping the list, according to data provided by Tam Media Research.  

    E-commerce categories – education and gaming which were new advertiser categories this year ended up topping the charts in terms of ad volumes. In general, the e-commerce industry dominated ad volumes four out of five of the top categories being from e-commerce categories. The top five categories contributed 42 per cent share of total ad volumes.  

    E-commerce – wallets, e-commerce – education, smartphones, e-commerce – gaming and e-commerce – financial services comprised the top categories that advertised during the tournament in terms of ad volumes. Think & Learn (BYJU’s), Reliance Retail, Coca Cola India, Havells India and Nedmeds Marketplace were the top five advertisers in terms of volumes. Top five advertisers account for up to 29 per cent share of total ad volumes on TV.

    Compared to the 2016 edition of the tournament, this year’s ICC T20 World Cup saw a 19 per cent increase in ad volumes per match, according to Tam data. For the final match between New Zealand and Australia, ad volumes increased by 16 per cent compared to the previous edition.

    While the total number of advertisers for 2016 and 2021 ICC T20 World Cup remain the same, there were 26 new advertiser categories that appeared on TV.

    (Source: TAM Sports; figures are based on secondages for TV; commercial ads only; excluding promos and social ads)

  • Star Sports ropes in 18 sponsors for Ind-Pak match on 24 Oct

    Star Sports ropes in 18 sponsors for Ind-Pak match on 24 Oct

    Mumbai: Star India has unveiled the sponsors for the ICC T20 World Cup India vs Pakistan match to be held on 24 October starting at 7:30 p.m. The broadcast sponsors include ‘co-presenting’ partner Dream11, BYJU’s, PhonePe, Thums Up, Vimal Paan Masala, Havells, JioMart, Netmeds.com and ‘associate’ partner Aakash (BYJU’s), Skoda, White Hat Jr, Great Learning, Royal Stag, CoinDCX, Trends, Cred, Upstox, and Cadbury Dairy Milk.

    The match will be broadcasted on Star Sports channels and Star Gold as well as streamed on Disney+ Hotstar. Star Sports has launched a hilarious ad campaign ‘Buy 1 Break 1 Free Offer’ that has gone live on the broadcasters’ YouTube channels. The film has been conceptualised by Star Sports in-house team and continues with the concept of the Indian and Pakistani fans trying to get the better of each other.

    The ICC Men’s Cricket World Cup held in 2019 saw 273 million unique viewers tuning into linear TV to watch the India vs Pakistan match. Additionally, 50 million digital-only viewers saw the match on streaming platforms. The game became the most-watched match in World Cup history, according to ICC.

    “The India-Pakistan clash is one of the biggest matchups in the world of sports,” said Star and Disney India head of sports Sanjog Gupta. “The clash at an ICC event attracts core and casual Cricket fans as well as viewers who don’t watch any other Cricket. The historic on-field rivalry between both teams is unparalleled and we believe that the iconic ‘Mauka Mauka’ campaign captures the spirit of this rivalry, blending competitiveness, banter, and sportsmanship.”

    India and Pakistan renew their on-field rivalry. The ‘Men in Blue’ have never lost to Pakistan in either 50-over World Cup games or T20 World Cup games.  Team India has gotten the better of team Pakistan in five consecutive ICC T20 World Cup encounters – twice in the 2007 T20 World Cup, followed by victories in 2012, 2014, and 2016. 

    The group stage of the T20 World Cup begins on 17 October.