Mumbai: BCCI has released a full list of events and celebrities that will grace the final between India and Australia in the ICC Men’s World Cup 2023 at the Narendra Modi Stadium on 19 November. Prime minister Narendra Modi’s presence during the final, a grand air show by the Indian Air Force, two former World Cup-winning captains Kapil Dev and Mahendra Singh Dhoni watching from the stands with a bevy of who’s who from the world of entertainment and politics in attendance, the grandeur will be unmatched.
The Suryakiran Indian Air Force airshow will take place after the toss at 1:30 pm IST. It is likely to be a 15-20 minute show. The preparations for the same were done with a successful demo on Thursday. During the first innings drinks break Coke Studio’s Gujarati singing sensation Aditya Gadhavi of ‘Gotilo’ fame will perform.
The event would get grander during the innings break. Bollywood music composer Pritam, singers Jonita Gandhi, Nakash Aziz, Akasa Joshi, Tushar Joshi and Amit Mishra will entertain a 1.3 lakh crowd. 500 dancers from Mumbai are expected to gyrate to popular Bollywood numbers.
Possibly for the visiting Australian team and also for the greater TV audience across the globe, it would be a taste of India’s soft power with cricket being a tool.
Mumbai: GOVO a new challenger in the audio technology space recently introduced its newest addition to its soundbar lineup, the GoSurround 970 Soundbar. This exceptional product is the ultimate ticket to a sensational World Cup finals experience. This new addition is not just a soundbar but a front-row pass to audio nirvana at just Rs 12,999/-
The soundbar market in India achieved a total size of US$ 153.5 million. Looking ahead, IMARC Group anticipates substantial growth, with the market projected to reach US$ 284.1 Million by 2028. This expected growth reflects a robust compound annual growth rate (CAGR) of 10.9% during the period from 2023 to 2028. Soundbars are audio systems designed to deliver stereo effects and provide high-quality audio and immersive surround sound while requiring minimal space
Commenting on the launch of the GOVO GoSurround 970 Soundbar, GOVO founder Varun Poddar said, “We’re excited to introduce the GOVO GoSurround 970 – the perfect sound upgrade for the Cricket World Cup finals. As cricket fans gear up for this epic event, our aim is simple: to enhance the excitement with top-notch audio. With Dolby Audio, every cheer and boundary will resonate with the energy that defines the game. The GOVO GoSurround 970 isn’t just a soundbar; it’s your way to take the sound experience of the Cricket World Cup finals to a whole new level!”
Here are the salient features of the GOVO GoSurround 970 Soundbar:
Dolby Audio : Enjoy dramatic, high-quality surround sound from 5.1 separate audio channels with Dolby Audio DSP Enabled Subwoofer: Enjoy your theatre experience with the deep bass of the 6.5″ subwoofer Dynamic LED Lights: Get the acoustic experience to the next level with the most stylish LED lights in the GOVO’s signature colour 5 Equalizer Modes: Switch through Movie, News, Music & 3D modes, and enjoy your home cinema experience Remote control: Adjust the Bass, treble & volume with the most stylish remote control Multiple Connectivity: Connect with HDMI (ARC), AUX, USB & OPT Bluetooth V5.3: Connect automatically your mobile device and enjoy the music louder than ever Integrated Controls: Control your music experience and pairing through the key panel on the soundbar LED Display: Check the status of your soundbar through the LED display Dynamic Mounting (Wall/Shelf): Place it in front of the TV or mount it on the wall, the choice is yours.
The GOVO GoSurround 970 Soundbar is available at GOVO and Amazon at an exclusive price of Rs 12,999/- This product comes with a one-year warranty and is available in the colour Platinum Black.
Mumbai: BharatPe, one of India’s leading fintech companies, has announced the launch of a special World Cup feature on BharatPe Speaker, transforming it into the ultimate cricket companion for its 10 million+ strong merchant community during the World Cup 2023. In addition to receiving real-time alerts for payments, merchants who opt for this exciting feature can now get access to live match updates, for all India matches, on their BharatPe Speakers, at no additional cost.
In line with the grandeur of this international cricketing event, the newly-introduced feature will provide real-time run updates, match results, and end-of-the-over summaries for the playing team, all within a single platform. Merchants have the option to receive score updates in their preferred language, either English or Hindi. Additionally, BharatPe Speakers will receive instant notifications for each critical wicket, ensuring that merchants are updated with every development of the fixture. The speakers will promptly share the latest match results as soon as they are announced, delivering the final verdict of each thrilling encounter to the merchants.
Mumbai: India and Pakistan are gearing up for a highly-anticipated clash in the early stages of the ICC Men’s Cricket World Cup 2023. With Team India aiming to improve on their perfect record and make it 8-0 against Pakistan in ODI World Cup history, the excitement and stakes are at an all-time high. To add an extra layer of excitement and glamour to the build-up of this match Star Sports has a special treat for all viewers across India. None other than the Bollywood actor Salman Khan, will be gracing the stage on the ‘Cricket Live’ pre-match show for India versus Pakistan.
Khan will join the show to share his deep-rooted love for cricket, providing fans with unique insights into his personal connection with the sport. Khan will not only discuss the emotions surrounding the India-Pakistan match but also bring fans closer to the excitement of both cricket and his upcoming cinematic masterpiece – ‘Tiger 3’, an action thriller and an eagerly awaited sequel to ‘Tiger Zinda Hai. This perfect blend of cricket and Bollywood promises to make the build-up to the India-Pakistan encounter an unforgettable experience for all fans.
Mumbai: The festive season brings a double whammy for advertisers and brands as the Asia Cup and the much-awaited World Cup (Hosts – India) is set to take the country by storm. With a potential reach of 600+ million, the World Cup on television is the place to be for advertisers looking to capture the attention of viewers during the festive season. The interview series “Pitch Perfect” discusses with leading marketers their thoughts about the World Cup and how advertisers can best leverage the mega event on television.
Indiantelevision.com’s Anil NM Wanvari in a fireside chat with Mondelez India Anjali Madan association with Cricket on Live TV.
Your thoughts on India winning the recently concluded Asia Cup which you were a part of on TV
Well, I was definitely elated and it’s a great thing for the team and Indian viewers with the World Cup coming up. We were at the Asia Cup as a sponsor brand. It’s a great investment for us from an opportunity standpoint.
On your thoughts about the World Cup 2023 and any plans to leveraging this opportunity
The timing is absolutely perfect for us. It’s also the time of the year when all our brands are, targeting different sets of consumers for the festive season. We have a large gifting portfolio of brands and chocolates have now become ubiquitous to the gifting category. So we will be going live with some interesting campaigns at that point in time and the timing couldn’t get better.
On how Mondelez is planning to leverage Cricket World Cup on television
There is going to be a lot of excitement around it. We are expecting that a lot of people will tune in to watch the megaevent. We have a remarkably interesting campaign that we are launching at that point in time. I cannot reveal too much about it. But it’s a campaign that you will see centered around one of our brands that has a very large share in our portfolio.
We also have a campaign for Cadbury Dairy Milk. Cadbury Dairy Milk every year comes live on to the IPL. We have a theme of generosity around the brand. So you will see the generosity campaign coming to life again during the World Cup and there’s a lot of engagement planned with the brand. It’s a very new and refreshing take on generosity for the campaign this year. That’s what we have planned in the pipeline. Definitely I think it’s going to be one of those events where everybody is going to be glued to their TV sets for sure or their mobiles to catch the action.
On how Mondelez has benefited from its continued partnerships with Star Sports on major cricketing events
Like every year, we have a very interesting campaign that we do with the IPL with the network that we are working with this year for the World Cup. I think one of the big things that we see every year for us when we do IPL is that the ROI uplift for us is significant. We see almost a 3-4X uplift that happens in the brand metrics as well as our ROI numbers when we are on cricket. And that’s a huge impact property for us that we’re building.
The association also means that they help us get the right talent on board. They also help us with planning out how our activity should happen. We have special content snippets that we have, we have placement that happens at the opportune moment during the sporting season. I would say that they are indispensable partners of ours for all these years. Undeniably, they are the ones that helped us bring the eyeballs in so a very strong partnership over there.
On the role of cricket on television has played for Mondelez in driving impact
I think one thing for sure is that television helps you get that quick, rich build-up that you need, especially with a high-impact property, like sports and cricket. You get that build-up almost immediately for your campaign, what also helps us is that there is a lot of peripheral activity that happens as well, apart from the main sporting event itself, right. Apart from just the matches, there’s a lot of other conversations that happen. Those conversations that happen around the matches, what is happening in the back rooms, and what is happening with the players and the commentary and all that helps us build a lot of the storytelling that we want to do for our brand. We leverage that I would say phenomenally well with Star Sports and our association over the last few years.
Even today, watching a sport on a big screen is an experience in itself. A lot of people who watch sports on their mobile phones probably are catching up on what they have missed between the big events in the activity. Watching the World Cup or watching the IPL or watching any sport on a large television screen has its own charm and the role of television is undeniable in that case. What we did with Star Sports is every year in partnership with them, we work very closely with their content and editorial team to build the central thought or idea that we have around the brand.
