Mumbai: The India-Pakistan match on 24 October garnered a reach of 167 million* on TV and has become the most viewed T20I match, exceeding the previous record – India-West Indies 2016 ICC World T20I semi-finals.
The ICC Men’s T20 World Cup 2021 has delivered a cumulative reach of 238 million* for the broadcaster Star India network (qualifiers + first 12 games of Super 12 stage). The overall consumption reached 47 billion minutes.
“The India-Pakistan match has created history by clocking a record reach of 167 million viewers, making it the most viewed T20I match till date,” said a spokesperson from Star India. “We have continually strived to grow the audience base for marquee cricket and this record is a testament to our efforts across high-decibel campaigns, enhanced storytelling, dedicated regional programming, and consumer innovations. There’s no doubt that the result of the match and India’s exit from the tournament disappointed fans but the record viewership displays the unique power of cricket to engage audiences at an unprecedented scale.”
(* Source: BARC. Fig. at 2+U+R, Live match only, on Star network)
Mumbai: Vedant Fashions Ltd-owned ethnic clothing brand Manyavar has announced its association with the International Cricket Council (ICC) as the official Indian wear partner of ICC Men’s T20 World Cup 2021.
The brand went live with the ongoing T20 World Cup 2021 from the Super 12 stage games which commenced on 23 October with Australia vs South Africa match at Abu Dhabi. As part of the association, Manyavar will have its presence on ground as well as the digital assets of ICC, said the statement.
“Manyavar as a brand embraces celebration and togetherness and cricket is the biggest celebration in the country which brings people of every age group together. Therefore, our association with cricket is a natural extension,” said Vedant Fashions Ltd CMO Vedant Modi. “We believe that our longstanding partnership with IPL has resulted in good recall for our flagship menswear brand – Manyavar and we are confident that the association with the ICC T20 World Cup 2021 will help us further cement the brand in hearts and minds of our consumers.”
Manyavar is also known for its association with Kolkata Knight Riders, Sunrisers Hyderabad, and Delhi Daredevils as their official Indian wear partner at the Indian Premier League (IPL).
Mumbai: Fantasy sports platform Dream11 has unveiled its new brand campaign #DreamBig for the ICC Men’s T20 World Cup 2021. Conceptualised and executed by Tilt Brand Solutions and Rehab Films, the campaign films bring to life inspiring, real-life stories of Indian cricketers and Dream11 brand ambassadors Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar Dhawan.
The brand has launched the campaign with the return of the T20 showpiece where passions run high and some players realise life-long dreams, not just theirs but also of their family, coaches, and teammates.
“Sport has always thrown up stories that drive fans to be inspired and achieve their own potential. We would like to encourage fans to strengthen their self-belief and go after their dreams, not just in sport but in any vocation they pursue,” said Dream11 chief marketing officer Vikrant Mudaliar.
“#DreamBig celebrates this sentiment through the stories of the extraordinary people who had the tenacity and were relentless in the pursuit of fulfilling their dreams. This also resonates with us at Dream11, where dreaming big was a huge part of our journey — going from being a start-up to becoming the world’s largest fantasy sports platform with over 110 million users,” he added.
The first film featuring Rohit Sharma leans on the origins of the cricketer’s ‘45’ numbered jersey, which, as we learn, is a lucky charm bestowed upon him by his mother.
The second film with Rishabh Pant showcases the classic sports hero worship story of idolising a star and eventually rubbing shoulders with him on the same pedestal, the hero, in this case, being MS Dhoni, who was Pant’s idol and inspiration, well before anyone knew about the budding player or his talent.
Hardik Pandya’s film portrays a story of humble beginnings. Pandya knew his chances were bleak but his sheer drive enabled him to Dream Big and achieve stardom from a near-impossible position.
The fourth film on Jasprit Bumrah’s journey showcases the results of channeling raw talent and watching the results unfold. Long before breaking records for India, the young lad was infamous for breaking many objects in his house and locality.
The fifth film featuring Shikhar Dhawan throws light on how elite sports is not about equals or competing at a level playing field.
The campaign films are now live across multiple platforms including TV and digital.
As the official fantasy sports partner of ICC Men’s T20 World Cup 2021, Dream11 will provide opportunities to millions of Indians to put their cricket knowledge and skills to test, and engage closely with the matches, said the brand.
The T20 tournament features the world’s top-16 teams including India, England, Australia, West Indies, South Africa, Sri Lanka, New Zealand, Pakistan, and Bangladesh among others.
Mumbai: Disney+ Hotstar will exclusively livestream the warm-up matches of the top eight teams at the ICC Men’s T20 World Cup 2021 that is slated to begin on 17 October. The warm-up fixtures amongst the top eight teams will be played between 18 and 20 October.
India’s first warm-up game against England and Australia will be played on 18 October starting at 7:30 p.m IST and will be followed by its warm-up game against Australia on 20 October starting at 3:30 p.m IST. The matches will be available for viewing on Disney+ Hotstar as well as the Star Sports Network, said the statement.
“ICC Men’s T20 World Cup is the pinnacle of international T20 cricket and in an industry first we will exclusively stream all the warm-up matches of ICC Men’s T20 World Cup on our platform,” said Disney+ Hotstar India president and head Sunil Rayan. “In line with our strategy, Disney+ Hotstar continues to strengthen itself as the preferred digital destination for all the sporting action, constantly offering newer engagement opportunities to fulfill the growing appetite of the sports fanatics in India.”
Post the warm-up matches, India will begin their ICC Men’s T20 World Cup 2021 campaign against Pakistan in Dubai in a Super12 Group 2 stage clash on 24 October.
Mumbai: The International Cricket Council (ICC) on Wednesday invited parties to submit expressions of interest for various non-exclusive media rights in relation to public screening and onboard rights ahead of the ICC Men’s T20 World Cup 2021. The event is scheduled to take place in the UAE and Oman from 17 October to 14 November.
Interested parties are being offered the opportunity to acquire regional or worldwide public screening rights for the ICC Men’s T20 World Cup 2021 matches.
The ICC is also offering the opportunity for interested parties to obtain onboard rights to transmit or exhibit various attractive content packages for the ICC Men’s T20 World Cup via any in-flight or on-board entertainment system aboard any aircraft, ship, or train (but not an automobile). Rights include the transmission of the live feed and highlights programmes to all matches, as well as various ICC-produced programming, said the press statement.
Star Sports is the global broadcast partner for ICC major events – the ICC Cricket World Cup and its qualifiers, the ICC Women’s World Cup, the ICC World T20 and its qualifiers, the ICC Champions Trophy, and the ICC Under-19 Cricket World Cup. The network channel holds broadcast rights until 2023.
Facebook is the exclusive digital content rights partner for ICC global events in the Indian subcontinent including the Men’s T20 World Cup 2021, until 2023.
“The ICC is keen to partner with organisations who share in its ambition to continue to grow and deepen engagement globally in cricket,” the governing body said in a statement.
