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Tag: ICC Men’s Cricket World Cup 2023

  • IndusInd Bank elevates Cricket World Cup excitement with new campaign

    IndusInd Bank elevates Cricket World Cup excitement with new campaign

    Mumbai: As the ICC Men’s Cricket World Cup 2023 breaks records, IndusInd Bank takes center stage with its ground-breaking campaign, #CheerForGreatness. This initiative represents a significant stride in enhancing the cricketing experience for fans nationwide, further reflecting India’s continued pursuit of greatness in various domains.  

    IndusInd Bank a global partner of the ICC, believes in the power of sports, which transcends boundaries, permeates cultures, and fosters lasting emotional connections among fans.

    A key highlight of the campaign, the ‘Anthem Companion Programme’, epitomizes the campaign’s ethos of unity and respect for the respective participating country’s national anthem across the globe, creating a memorable experience for the children of employees, customers and stakeholders who participated in the Anthem Companion program. The campaign’s diverse branding initiatives within the stadium and engaging social media contests for exclusive match tickets further solidify IndusInd Bank’s enduring legacy in the hearts and minds of cricket aficionados.  

    IndusInd Bank head of consumer banking and marketing Soumitra Sen said, “We are thrilled to be at the forefront of the ICC Men’s Cricket World Cup 2023, not only with the integrated branding that comes along with the ICC association but also on many other elements that add to the superlative fan experience. #CheerForGreatness’ campaign is one of many such initiatives that resonate with our unwavering dedication to sports and our belief in the capability of sports to bring out the best in every sportsperson and fostering lasting emotional connections. Celebrating India’s journey to global sporting eminence, the #CheerForGreatness’ campaign symbolizes our commitment to promoting the spirit of sports.”

    With the ICC partnership, IndusInd Bank leverages seamless integration across various marketing channels, including social media, internal communication, hoardings, television, in-stadium branding, and experiential branding, creates a holistic and immersive experience for every cricket enthusiast, amplifying IndusInd Bank’s brand visibility and emotional connection with its customers and communities. 
     

  • Cricket World Cup 2023 shatters records with millions of viewers

    Cricket World Cup 2023 shatters records with millions of viewers

    Mumbai: The ICC Men’s Cricket World Cup 2023 has set more record-breaking numbers as hundreds of millions of fans engage with the biggest Cricket World Cup ever.

    The event that runs from 5 October to 19 November has seen fans in India through Global Broadcast partner Disney Star consuming more Men’s Cricket World Cup cricket than ever before. The live broadcast for the first 18 tournament matches has clocked up 123.8 billion viewing minutes which is a 43 per cent growth compared to the previous edition in England and Wales in 2019.

    The World Cup has also witnessed an incredible 364.2 million viewers tuning in to the live broadcast of the first 18 matches of the tournament, with fans enjoying the very best of cricket in one day, combined with the unique Indian passion for the sport and the national pride of all competing nations creating an unrivalled global sporting occasion.

    The monumental clash between India and Pakistan played on 14 October in Ahmedabad witnessed a peak live concurrency on television of 76 million and 35 million concurrent viewers on digital.

    India’s clash against New Zealand in Dharamsala on 22 October eclipsed the record for highest digital concurrency set by the India v Pakistan clash when it witnessed 43 million concurrent viewers on Disney+ Hotstar during the final overs of the match. This was the highest peak across any format of cricket ever on digital.

    Fans inside the venue have been able to enjoy the true celebration of the best all-round cricket experience with a total of more than 542,000 fans attending matches up to the mid-way point in the event, which is 190,000 more than at the equivalent stage in 2019.

    ICC chief executive Geoff Allardice said: “We are delighted to see the interest and engagement in the ICC Men’s Cricket World Cup 2023 through the unbelievable audience numbers on Star Sports and Disney+ Hotstar. The World Cup has captured the imagination of the public across India with records tumbling and hundreds of millions of fans enjoying the pinnacle event of the one-day game more than ever before.”

    Disney Star head – Sports Sanjog Gupta said: “Marquee Cricket continues to demonstrate unparalleled capacity to aggregate audiences across platforms and the ICC Men’s Cricket World Cup 2023 has set new viewership benchmarks on Star Sports and Disney+ Hotstar. With the Indian team’s strong performance, the fluctuating fortunes of top teams, and a competitive points table, we expect a further increase in the momentum of the tournament. Disney Star is committed to serving sports fans and will continue to delight viewers around the world with its coverage of the global event.”

  • Mastercard’s ‘Har Fan Hai Priceless’ campaign enhances fans’ experience at the ICC World Cup

    Mastercard’s ‘Har Fan Hai Priceless’ campaign enhances fans’ experience at the ICC World Cup

    Mumbai: At the heart of Mastercard’s sponsorship of ICC Men’s Cricket World  Cup 2023 lies a very carefully curated theme centred around its cardholders and India’s innumerable cricket fans. Titled ‘Har Fan Hai Priceless’ (every fan is priceless), the campaign brings fans several tangible benefits, such as the opportunity to watch the match from a prime spot in the stadium, avail of complimentary VIP tickets, experience post-match awards ceremony from the field, book tickets before they are open to all through a pre-sale window, and a lot more.  

    The company has invested significantly in cricket in the last year. The ‘Har Fan Hai Priceless’  campaign aims to enhance the experience of cardholders and strengthen the brand in India.  

    Gautam Aggarwal, Division President, South Asia, Mastercard, explains, “Mastercard is committed to providing its cardholders unforgettable experiences during cricket’s biggest festival. When fans see the company consistently investing in the sport to create memorable moments for them, it adds to brand affinity and enhances card usage. Mastercard has always brought people closer to their  passions, be it sports, travel, or culinary among others.”

    As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and employees across several Indian cities. The company has also put together a carefully curated list of experiences to make this World Cup memorable for its cardholders. 

    Some of the key experiences include:

    Mastercard Experience Box: Eight selected Mastercard cardholders get to watch the match from the comfort of a sofa which is strategically placed in the stadium for the best view of the field.  

    Mastercard Beyond the Boundary Experience: Two Mastercard cardholders get to watch the two teams taking part in the National Anthem from the boundary. Additionally, they get a VIP ticket each along with a chance to take a selfie with the coveted World Cup trophy.  

    Mastercard Flagbearer Program: Ten children of Mastercard cardholders get to be on the field with the National flag ahead of the National Anthem. Additionally, they get a complimentary match ticket.  

    Mastercard Match Day Experience: One Mastercard cardholder gets a VIP ticket along with the opportunity to watch the post-match awards ceremony from the field.  

    Mastercard has also partnered with multiple merchants to provide exciting offers and deals on food,  merchandise, and a lot more during the World Cup. Further, cardholders get a 24-hour window to book match tickets before they are opened to the public. These experiences reiterate the company’s strong association with cricket and its commitment to fans. 

  • Disney+ Hotstar hits 4.3 crore peak viewers in Cricket World Cup 2023

    Disney+ Hotstar hits 4.3 crore peak viewers in Cricket World Cup 2023

    Mumbai: Disney+ Hotstar achieved a ground-breaking milestone in the world of cricket streaming by recording a peak concurrency of 4.3 crore viewers during the ICC Men’s Cricket World Cup 2023 match between India and New Zealand on Oct 22, 2023. This represents the highest peak concurrency number achieved across all formats of cricket, breaking their own recent concurrency record of 3.5 crore viewers that was created during the India Vs. Pakistan match earlier in this tournament. Moreover, the epic on-ground cricket battle between India and New Zealand also crossed the earlier concurrency of 2.5 crore viewers, clocked during their clash at the ICC Men’s Cricket World Cup 2019 semi-finals.

    Commenting on this, Disney+ Hotstar India head Sajith Sivanandan said, “We want to thank our users who flocked to Disney+ Hotstar for the thrilling game between India vs New Zealand, and helped us reset the world record for concurrent viewers for a live streaming event. We served 4.3 crore concurrent viewers (43 Million) at its peak during the match – a historical high and easily surpassed the 3.5 crore number (35 Million) previously set for the India vs Pakistan match in the same tournament. As the ICC Men’s Cricket World Cup 2023 enters its business end and as it grabs the attention of India increasingly, we will continue to strive towards bringing these memorable moments to our users’ screens.”

    Tune in to Disney+ Hotstar to watch the upcoming ICC Men’s Cricket World Cup 2023 lice and free on mobile. The tournament will also be broadcast live on Star Sports Network 

  • Mastercard releases World Cup anthem for 2011 triumph memories

    Mastercard releases World Cup anthem for 2011 triumph memories

    Mumbai: As the Indian cricket team continues its winning streak in the ongoing ICC Men’s Cricket World Cup 2023, Mastercard has released a special anthem to enable millions of cricket fans across the country to relive the 2011 triumph.

    The anthem features World Cup-winning captain and Mastercard’s brand ambassador, Mahendra Singh Dhoni recalling the moments leading to the historic win 12 years ago at Mumbai’s Wankhede Stadium. It shows scores of fans cheering for the Men in Blue as the team chased down Sri Lankan team’s 275-run target to lift the coveted trophy.  

    Powered by Mastercard’s iconic Sonic brand tune, the anthem has been designed on the theme of ‘Har fan hai priceless’ (every fan is priceless). It includes the former Indian skipper emphasizing that every cheer by cricket fans goes a long way in lifting the spirits of players. It further shows Dhoni remembering the moment when all Indian fans in the stadium began chanting ‘Vande Mataram’.

    “This anthem is a tribute by Mastercard to millions of India’s cricket fans who breathe life into the game. As ICC’s global partner for this year’s World Cup and a brand which has a strong connection with Indian cricket, Mastercard is committed to providing memorable opportunities and experiences to fans. The undying spirit and depth of emotions exhibited by fans in every match that India plays is simply priceless,” said Mastercard EVP and head of marketing and communications, Asia Pacific Julie Nestor.

  • Rohit Sharma dominates social buzz in India-Pakistan ICC World Cup showdown

    Rohit Sharma dominates social buzz in India-Pakistan ICC World Cup showdown

    Mumbai: Excited cricket fans set social media ablaze with posts and memes during the highly-anticipated India vs. Pakistan match at the ICC Men’s Cricket World Cup 2023. Interactive Avenues, a leading full-service digital agency and the digital arm of IPG Mediabrands India released a comprehensive social media listening report around the intense match which ended in a crushing defeat for Pakistan. Based on extensive data gathered from social media platforms and popular cricket forums, the report deep dives into highlights of the social buzz before, during, and after the match.

    Interactive Avenues COO Shantanu Sirohi said, “The India vs. Pakistan match was one of the most talked about matches in this year’s World Cup tournament. Using best-in-class social listening tools, our Social team compiled a comprehensive report which unlocks valuable insights around player popularity and public sentiments, while revealing the most memorable, controversial, and heartwarming moments of the match.”

    Here are some key highlights from the report:

    Most popular players of the match:

    ●    Powered by his electrifying performance, Rohit Sharma emerged as the most talked about player, with 674.3K mentions.

    ●    Virat Kohli and Babar Azam were neck-to-neck for the #2 spot on social media chatter. Virat finally won the battle with 62K more mentions.

    Most talked about Indian and Pakistani players:

    ●    Among Indian players, Rohit Sharma was followed by Virat Kohli (364.8K), Jasprit Bumrah (129.3K), Mohammed Siraj (90.6K) and Shubman Gill (80.3K) on social media popularity charts.

    ●    The most talked about Pakistani player was Babar Azam (302.6K), followed by Mohammad Rizwan (121.8K), Haris Rauf (65.8K), Shaheen Afridi (43.9K) and Hasan Ali (42.4K).

    Fans heap praise on Rohit Sharma:

    ●    Rohit Sharma drove 3.1 Mn engagement and received the most praise as an exceptional captain for field setting, bowling changes, highest number of sixes and more.

    ●    Fans appreciated his becoming the first Indian to complete 300 sixes in ODI cricket along with his ability to handle high-pressure situations.

    Umpiring controversy:

    ●    Match umpire Marais Erasmus garnered 4.2K mentions and 10K engagements amidst fans’ accusations of not paying attention during the match and making biased decisions in favour of Pakistan.

    Jersey exchange controversy:

    ●    Virat Kohli gifting Babar Azam with a signed jersey after the match won 14.4K mentions.

    ●    Wasim Akram slamming Babar Azam for the on-field jersey exchange got 3.4K mentions.

    Sachin Tendulkar’s dig at Shoaib Akhtar:

    ●    Sachin Tendulkar savaged Shoaib Akhtar’s pre-match #ThandRakh message after India’s smashing 8-0 win, garnering 41.7K mentions.

    Player’s heartwarming gestures win hearts:

    ●    Virat Kohli’s sign language communication with his wife Anushka Sharma garnered 11.4K mentions and 121K engagements.

    ●    Rohit Sharma’s ‘fingers crossed’ gesture to his wife Ritika Sajdeh drove 5.8K mentions and 58.1K engagements.

    In total, the match generated a whopping 1.5 Mn mentions and 9.7 Mn engagements, with 78 per cent of the social chatter from India, 9 per cent from Pakistan and 13 per cent from other countries.

  • Swiggy’s Match Day Mania returns for the biggest cricketing event of the year

    Swiggy’s Match Day Mania returns for the biggest cricketing event of the year

    Mumbai: Swiggy, India’s leading on-demand convenience delivery platform, announced the return of Swiggy’s “Match Day Mania” for the biggest cricketing extravaganza of 2023.  

    Match Day Mania which offers exciting discounts and benefits to users across food delivery, Instamart, Dineout and more is gearing up to make this cricketing extravaganza even more special.

    From 11 October to 19 November 2023, cricket enthusiasts can enjoy an array of exciting offers across Swiggy’s food delivery, Instamart, and Dineout, like a ‘FLAT 150 off on orders’ during match hours.

    Instamart brings free snack combo to Disney+ Hotstar subscribers

    Swiggy Instamart is offering a special promotion for Disney+ Hotstar subscribers to enhance their match-viewing experience. Disney+ Hotstar subscribers can enjoy a free Snack Combo (valued at Rs 190) while watching the ICC Men’s Cricket World Cup 2023 matches on the streaming platform. New users, who haven’t yet experienced the convenience of Instamart, can now enjoy their favourite match-viewing snacks in a matter of minutes by claiming a complimentary combo of chips and drinks when they order other match-day essentials. They can do this by clicking on the Instamart banner on the Disney+ Hotstar homepage.

    Match Day Mania championship with a free hit

    This Cricket season, go beyond cheering for India to scoring runs right there on Swiggy! Users can score runs by using Swiggy during the championship, and win big upon crossing milestones.

    Users can earn two runs on their food order on Swiggy or purchase groceries from Instamart. Additionally, while dining out and settling their bill through Dineout Pay will reward them with four runs. For those looking for even more runs, applying for the Swiggy HDFC Credit Card will result in an impressive six runs.

    Daily Swiggy Money Bonanza: Users have the opportunity to win Rs 10,000 Swiggy Money daily by scoring at least six runs.

    Daily Luxurious Getaways: Users can secure a chance to win a magnificent Rs 30,000 Taj Couple Stay Voucher by scoring a minimum of 12 runs.

    Bejeweled Daily Delights: Swiggy users aiming for elegance can win a Rs 50,000 Tanishq voucher by scoring a minimum of 18 runs.

    Daily Chance to Win the latest iPhone 15: One lucky Swiggy user will take home an iPhone 15 daily by scoring a minimum of 24 runs.

    Exclusive Paradise Getaway: For those aiming high, one fortunate Swiggy user will have the chance to embark on an enchanting Maldives trip with a couple of vouchers, attainable by scoring a minimum of 30 runs.

    Grand Prize: Swiggy users can set their sights on the ultimate prize – a brand-new Skoda car – by achieving a minimum of 36 runs.

    Special Offer on Swiggy Dineout:

    For those who may have missed out on securing stadium tickets for the biggest cricketing event of the year, Swiggy Dineout has a special treat in store.

    With Swiggy Dineout, customers can avail of a hefty 40 per cent discount on their booking, ensuring that they enjoy a 100 per cent stadium-like experience right at their favourite restaurant, sports bar, or eatery. Say goodbye to FOMO and embrace #ApnaSwiggyDineoutApnaStadium.

    Customers can also avail of ten per cent cashback on Swiggy on all transactions via the Swiggy x HDFC Credit Card. Lastly, one can also apply for a Swiggy HDFC Bank Credit Card and stand a chance to win ODI tournament tickets for India matches, Semi-finals and Finals.

    Join the cricketing frenzy with Swiggy’s “Match Day Mania” and make this cricket season one to remember. Don’t wait; participate now and stand a chance to score big. 

  • Haier India onboarded as ‘Digital Streaming Associate Sponsor’ for ICC Men’s Cricket World Cup 2023

    Haier India onboarded as ‘Digital Streaming Associate Sponsor’ for ICC Men’s Cricket World Cup 2023

    Mumbai: Taking the festive celebration a notch higher, Haier Appliances India (Haier India), a global leader in home appliances and the number one brand in major appliances for 14 consecutive years, announced its strategic association as the ‘Digital Streaming Associate Sponsor’ on Disney+ Hotstar for the ICC Men’s Cricket World Cup 2023.

    Pushing the edge, as a challenger brand Haier India rechristened its marketing strategy to bring a power-packed amalgamation of sports and festivals to the customers across India. Integrating a host of traditional and new-age marketing strategies, this festive season Haier India is focused on a high-impact sports marketing game plan to strengthen customer connections, build brand awareness, enhance brand loyalty, and drive business growth in the Indian market.

    Haier India recognises the significant impact of festivals and sports, specifically in India. These unifying forces bring the nation together, uniting people from diverse backgrounds. Igniting the festive season, through its association with Disney+ Hotstar for the ICC Men’s Cricket World Cup 2023, Haier is all set to showcase the range of its customer-inspired product innovations highlighting the brand’s commitment to leverage technology and innovation. As India takes pride in hosting the entire tournament, Haier India and cricket enthusiasts are gearing up for 48 exhilarating matches.

    Haier Appliances India president NS Satish said, “Two things that unite our nation, with the spirit of passion, zeal, celebration, and enthusiasm are festivals and sports. At Haier India, customer centricity lies at the core of our growth trajectory and hence we decided to bring together an impactful marketing strategy bridging the synergies of festivals and sports to tap the premium audience. Ahead of the festive season in India, we are excited to announce Haier’s collaboration with Disney+ Hotstar for the biggest sporting event of the year ICC Men’s Cricket World Cup 2023.”

    “This collaboration exemplifies our commitment to align with the passion and energy that cricket ignites in the hearts of millions of Indians. Celebrating success and togetherness with India during the festive season, we view this sponsorship as a fantastic opportunity to connect with the customers and showcase our innovative spirit. As a brand, Haier has always believed in engaging with its customers in a meaningful way, and we believe that the genre of festivals and sports provided us with the perfect opportunity to do so” he added.

    In line with the marketing strategy, Haier India has been deepening its sports commitment by investing in top events like Roland-Garros, ATP, and Indian Premier League 2023 amongst others. Now with the ICC Men’s Cricket World Cup 2023, coinciding with India’s festive spirit, this presents a unique opportunity for Haier to connect with the audience even more deeply. 

  • Disney+ Hotstar breaks records with 3.5 crore viewers during India Vs Pakistan ICC Men’s Cricket World Cup 2023

    Disney+ Hotstar breaks records with 3.5 crore viewers during India Vs Pakistan ICC Men’s Cricket World Cup 2023

    Mumbai: Disney+ Hotstar achieved an unprecedented milestone in the world of cricket streaming by recording a historic concurrent viewership of 3.5 crore during the ICC Men’s Cricket World Cup 2023 match between India and Pakistan. This is the highest peak concurrency number achieved across all formats of cricket. The clash of titans on 14 Oct marked a watershed moment for the platform and for digital sports viewership across the country. Asia Cup 2023 has already garnered an overwhelming response from fans, with 2.8 crore viewers for the India vs Pakistan match and 2.1 crore viewers for India vs Sri Lanka.

    Disney+ Hotstar India head Sajith Sivanandan said, “We would like to thank all the fans who tuned-in to watch the India-Pakistan match on Disney+ Hotstar. Your love for the game is what made it possible for Disney+ Hotstar to break all the previous records across all cricket formats and hit a peak concurrency number of 3.5 crore viewers. As the cricketing rivalries continue, we’ll continue to honour our commitment towards delivering an unmatched viewing experience to all our users. We look forward to many more such experiences as the ICC Men’s Cricket World Cup unfolds.”

    Tune in to Disney+ Hotstar to watch the upcoming ICC Men’s Cricket World Cup 2023 live and free on mobile. The tournament will also be broadcast live on Star Sports.

  • #CWC23 fan experience guide: Supporting India across all Meta platforms

    #CWC23 fan experience guide: Supporting India across all Meta platforms

    Mumbai: At the ongoing ICC Men’s Cricket World Cup 2023, India has got off to a promising start with their win against Australia. But there are a couple of crucial matches ahead, with Pakistan and New Zealand. Today, we’re sharing a guide to help you unlock the many fan experiences on our platforms that will bring you closer to your favorite teams, players, people and creators, who’re covering the matches in their own unique ways.  

    Since 2019, Meta, then Facebook, has the rights to digital content for ICC events including match recaps, in-play key moments, and other match and feature content on Facebook and Instagram. Since last year, Reels was also part of this mix, as match highlights were shared on it, along with the various music and effects to make viewing more entertaining. Now, since the launch of new platforms like Threads, and new features like WhatsApp channels and Instagram broadcast channels, the fan experience gets diverse and more engaging.  

    “India’s passion for cricket knows no boundaries, and that’s evident with the way people express themselves about the game on our platforms. To take this social engagement to the next level, this year for the cricket World Cup, we’re activating several programs across Facebook, Instagram, WhatsApp and Threads. Some of them have materialized through partnerships with the ICC and Star Sports India. We hope all of this translates to the most enjoyable discussions and catch-up viewership on our platforms.” Meta, India director and head, content and community partnerships Paras Sharma.

    Guide For Navigating The World Cup On Our Platforms:

    Threads

    . Follow @icc @indiancricketteam and @starsportsindia for continuous conversations about the World Cup, and stay updated in real time through the tournament.

    . ‘Ask Star’  – For any questions you may have about the World Cup, commentators on Star Sports, such as Dale Styn, Waqar Younis, Mohammad Kaif, Ramiz Raja and Sanjay Bangar, will be responding to you on the thread. They may also respond to some questions on TV.

     .  ‘Ask ICC’ – For any questions you may have for specific people, including cricketers like Dinesh Karthik, you can ask the same on the thread by ICC. The respective person will then respond to the thread, just like Dinesh Karthik did, before India’s game with Australia.

    WhatsApp

     .  WhatsApp Channels* – Stay informed and engaged by following the official WhatsApp Channels of ICC,  Star Sports India and the Indian Cricket Team. Receive timely updates, match scores, and exclusive content directly on WhatsApp.

    Instagram and Facebook

    .   Follow #CWC23, and other hashtags such as #MetaSuper50 #MetaCreatorsquadIndia #JeetegaIndia and #DilJashnBole, to create and follow content on the World Cup; especially those from content creators.

     . IG Broadcast Channels* – For those who consider themselves superfans of the game, follow channels by ICC, Indian Cricket Team and Star Sports India  to see more frequent updates from the tournament.

    . Trending Audio on Reels – Follow and create content with some of the top trending audio that’s being used on our platforms, regarding the World Cup. This includes Dil Jashn Bole, Chale Chalo, Lehra Do, Jeetega Jeetega, and Chak De India.

     . AR effects – Explore and use the cool AR effects like Shadowbatting, India, Indian Cricket Fan and Indian Cricketer, to your Stories and Reels, to show support for Team India!

     .  Predictor Game* – This is a mobile game available on ICC’s Facebook page. You can share daily match winners and stand a chance to win exciting prizes.

    .  Last week we also shared that we’ll be partnering with more than 500 creators to bring the tournament to life. This is the largest-ever creator campaign for any ICC tournament to date.

    *Available only on mobile