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Tag: ICC Men’s Cricket World Cup 2023

  • Meta and Star Sports forge partnership with 250+ creators to elevate IPL 2024 fan experience

    Meta and Star Sports forge partnership with 250+ creators to elevate IPL 2024 fan experience

    Mumbai: In a bid to amplify discussions and celebrate the cricket frenzy, Meta has embarked on a collaborative journey with over 250 content creators, uniting voices on Threads during the ongoing tournament. According to the 2024 GenZ Trend Talk report reveals a staggering statistic: over 90 percent of teens proudly identify themselves as part of a fandom, with cricket emerging as a primary passion. This fervor was unmistakably palpable during the ICC Men’s Cricket World Cup 2023, which garnered a staggering 16.9 billion views on ICC’s platforms on Meta, a trend that continues to resonate today.

    Some of these accounts include:

    Teams – Chennai Super Kings, Mumbai Indians and Royal Challengers Bengaluru.

    Experts – ex cricketer Akash Chopra, sports presenter Ridhima Pathak and analyst Mufaddal Vohra.

    Creators – Naveen Singh aka bihariladka, Shreyas Mendiratta and Deepika Venkatachalam aka deepika_v__

    “The current cricket fever is all about intense rivalries, passionate involvement and strong fan following. With platforms like Threads that enable fans and experts to voice their opinions and Instagram that allows fans and athletes to share moments and create unique content related to the games, we are dedicated to heighten this excitement through our partnerships and collaborations with creators from all over India. We’re thankful to our partners like Star Sports as well, to join in this journey,” said Meta, India director, Content and Community Partnerships Paras Sharma.

    Meta has teamed up with Star Sports, as was done during the ICC Men’s Cricket World Cup 2023, to create engaging experiences for fans throughout the tournament. This is being achieved through regular interventions at various touchpoints, stated the company.

    ‘Ask Star’ – During a live match, fans can submit their questions to the commentary team at Star Sports on Threads, who will then select some of them to answer.

    ‘Ajab Gajab T20 Challenge’ – Star Sports developed a one-of-a-kind concept where former cricketers and a group of content creators played a game of box cricket before the start of the tournament. The participants included cricketers such as Harbhajan Singh, Irfaan Pathan, and Steve Smith, as well as content creators like Naveen Singh, Dharna Durga and Rishabh Shukla. This event was broadcasted on Star Sports and also available on reels for fans to watch.

    ‘Shor Squad’ – A group of selected creators will have the opportunity to have their reels broadcasted live during the matches.

    “At Star Sports, our mission is to enhance the cricketing experience for fans across every platform. We are thrilled to bring the cricket extravaganza to life through our Creator Network program, joining hands with top creators and influencers to deliver an immersive experience by dialing up fan engagement, with initiatives like ‘Ask Star’ (Give fans a chance to ask questions to their favorite cricketing expert), ‘Dream Job’ (A chance to become an anchor on Star Sports) and the ‘Ajab Gajab T20 Challenge’ (A mixed team match between cricketing heroes & fans). Together with Meta, we’re redefining fan engagement and are committed to creating unforgettable money can’t buy experiences for every cricket enthusiast, uniting fans in the spirit of the game,” said Star Sports marketing head Vikram Passi.

    In addition to partnerships with broadcasting giants, Meta has also forged alliances with cricketing powerhouses like Mumbai Indians and Kolkata Knight Riders. Through collaborative efforts such as creator days, content creators were given the unparalleled opportunity to interact and collaborate with teams and players, further enriching the fan experience.

  • ICC Men’s Cricket World Cup ’23 scores big with 44.6 Mn social media mentions

    ICC Men’s Cricket World Cup ’23 scores big with 44.6 Mn social media mentions

    Mumbai: The ICC Men’s Cricket World Cup 2023 witnessed a host of remarkable player performances, new records, epic turnarounds, and heartwarming moments, resulting in massive social media buzz. Interactive Avenues, a leading full-service digital agency and the digital arm of IPG Mediabrands India, has released “Smashing Records, Winning Hearts: A Social Listening Report on #CWC23”, which delves into the digital conversation landscape surrounding the historic tournament. The report, based on extensive data gathered from social platforms such as Twitter, Reddit, and popular cricket forums, reveals unique insights on player popularity, most appreciated performances, most talked about matches, biggest moments, top brand partnerships and more.

    Commenting on the report, Interactive Avenues COO Shantanu Sirohi said, “The unprecedented scale of social media buzz sparked by this year’s Cricket World Cup has been remarkable. Using innovative tools and techniques, our Social team analysed millions of online conversations to unearth valuable metrics around player influence, match fever, emerging talent, brand engagement, audience sentiments etc. The report validates the surging power of social media in shaping the narrative of sports across the globe.”  

    Here are some key findings and highlights from the report:

    Social chatter highlights:

    • Overall, the tournament garnered 44.6 Mn mentions and drove 476 Mn engagements.
    • Virat Kohli emerged as the most talked about player and batsman (8.3 Mn mentions). Mohammed Shami was the most popular bowler (1.6 Mn mentions), and Glen Maxwell was the top all-rounder (1 Mn mentions).
    • The most talked about match was India vs. Pakistan (2.7 Mn mentions), followed by India vs. Australia (2.6 Mn mentions).

    Most talked about records:

    •  Kohli’s record of hitting the most centuries (50) in an ODI got 816K mentions.
    •  Maxwell’s ‘first-ever double century in an ODI chase’ drove 370K mentions, while Shami’s ‘best ODI bowling figure by an Indian (7/57)’ and ‘fastest-ever to 50 wickets in the world’ garnered 306K mentions.

    Most popular players:

    •  Powered by his stellar performances, Virat Kohli topped overall popularity charts (8.3Mn mentions). He was followed by Rohit Sharma (5 Mn mentions), Babar Azam (1.9 Mn mentions), Mohammad Shami (1.6 Mn mentions) and KL Rahul (1.1 Mn mentions).

    Top emerging players:

    •  Amongst emerging talent, Indian players topped the popularity charts. Shubman Gill led the roster (1 Mn mentions), followed by Shreyas Iyer (728K mentions), Mohammed Siraj (410K mentions), and Rachin Ravindra (322K mentions).

    Top controversies:

    •  During the match with Bangladesh, Sri Lanka’s Angelo Mathews became the first international cricketer to be ‘timed out’, which resulted in 1.07 Mn engagement.
    •  A policeman at Chinnaswamy stadium stopping a Pakistani fan from raising ‘Pakistan Zindabad’ slogans drove 338K engagement.
    • Pakistan not qualifying for the semi-finals due to a debatable LBW decision in their match against South Africa resulted in 224K engagement.

    Top brands that leveraged the tournament:

    • Brands across diverse industries leveraged CWC-based partnerships to drive engagement. Coca-Cola got 3.4 Mn mentions, Mastercard garnered 685K mentions, Nissan got 772K mentions, Mondelez received 395K mentions, while Bira got 248K mentions.
    • Royal Stag witnessed a 915 per cent increase in average monthly engagement, while IndusInd’s #CheerForGreatness campaign drove a 554 per cent spike in average monthly engagement.
  • Disney Star delivers the biggest ICC Men’s World Cup ever

    Disney Star delivers the biggest ICC Men’s World Cup ever

    Mumbai: In a historic triumph for sports broadcasting, Disney Star, the official broadcaster of the ICC Men’s Cricket World Cup, has set new benchmarks for viewership, redefining the cricketing landscape. The highly anticipated final clash between cricket powerhouses India and Australia has not only etched itself into the chronicles of sporting history but has also become the most-watched event ever on both linear TV and digital streaming. With an astounding reach of 30 Crore for the live broadcast on TV, Star Sports Network ensured that cricket enthusiasts across India were glued to their television screens, making it the most watchedTelevision event ever. The magnitude of the final was further highlighted by a peak concurrency of 13 Crore viewers on TV and 5.9 crore peak concurrency on Disney+ Hotstar (Digital).

    As per BARC, the tournament crossed a viewership of half a billion viewers for the first time as 518 million (51.8 Crore) TV viewers tuned in for the live broadcast of the marquee tournament being played in India after 12 years. The live TV broadcast for the tournament garnered 422 billion minutes of TV watch time making it the most watched ICC Men’s World Cup in the history of the event. The final between India Vs Australia delivered a peak concurrency of 13 crore which surpassed the previous highest peak concurrency in the tournament with India Vs Pakistan at 7.5 crore and India Vs New Zealand at 8 crore. Disney Star left no stone unturned in bringing the grandeur of the World Cup to fans in India and across the globe, showcasing its unwavering dedication to delivering unparalleled sporting content.

    The streaming arm of Disney Star broke its own record five times through the tournament to witness a peak concurrency of 5.9 crores for the final, solidifying its position as the go-to destination for cricket enthusiasts seeking a seamless and immersive viewing experience. The platform surpassed global streaming records across all formats of cricket at the beginning of the tournament with the peak concurrency of 3.5 crore viewers during the India Vs Pakistan match. This was followed by a streak of record-breaking numbers – 4.3 crore peak concurrent viewers during the India Vs New Zealand match, 4.4 crore peak concurrent viewers during the India Vs South Africa match and most recently, 5.3 crore peak concurrent viewers during the thrilling semifinals between India and New Zealand match.  

    Speaking about the recent success of the ICC Men’s Cricket World Cup 2023, Disney Star country manager & president K Madhavan said, “We extend our heartfelt gratitude to the International Cricket Council (ICC) and the Board of Control for Cricket in India (BCCI), for their invaluable support, making this tournament an overwhelming success. We would also like to thank the fans, who showered their support throughout the tournamentand with their unwavering passion making this historic achievement possible. Disney Star is dedicated to paving the road for sports broadcast in India and it has been extremely encouraging to see growth across both, the linear and digital mediums, thereby increasing the fan base of cricket. This is testament to the uniqueness of the India market where linear and digital continue to grow alongside each other.This successful tournament has set the stage for a promising future in our association with the ICC.”

    Disney Star, in its pioneering approach to sports broadcasting, redefined and reimagined how fans consume cricket. In a groundbreaking collaboration with the International Cricket Council (ICC), Disney+ Hotstar introduced MaxView-a technological innovation that allowed cricket enthusiasts to experience the game in vertical mode (9X14 portrait view) for the first time in the history of streaming cricket.

    Disney Star also provided an extensive 11 feeds for ICC Men’s CWC 2023, including coverage in 9 different languages (English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada, & Malayalam), ensuring that cricket enthusiasts across diverse linguistic landscapes could savor the thrilling moments of this historic World Cup.

    As the curtain falls on this historic event, Disney Star takes pride in having orchestrated a cricketing spectacle that captivated the hearts and minds of millions, reaffirming its commitment to pushing the boundaries of sports entertainment.

  • Spinny rolls back the years with its latest rendition of ‘It’s never just a car, Go Far’

    Spinny rolls back the years with its latest rendition of ‘It’s never just a car, Go Far’

    Mumbai: In a refreshing tribute to the ongoing Cricket World Cup 2023 in India and India’s performance, Spinny, your go-to platform for buying and selling used cars, presents a captivating video with a throwback to India’s World Cup victory in 2011. The film plays as an homage to that winning moment when the cars draped in Indian tricolours brought a sense of togetherness and joy on the roads.

    Showcasing that cars are a small part of your big celebration, the brand highlights the unbreakable bond that Indians have with their cars.  

    The film weaves real images from the iconic 2011 World Cup victory, capturing the essence of cricket’s spirit and the infectious enthusiasm of fans during that historic chapter in Indian sports history. All the while, urging people to celebrate responsibly and with the hope that our team gives us the chance to celebrate this victory in 2023.

    The campaign aims to humanize cars and highlights how cars can be at the forefront of all celebrations or sometimes, even silently in the background, as was the case in 2011. Building on the first campaign film featuring cricket maestro Sachin Tendulkar and his cherished car ‘Sundae,’ Spinny endeavours to enrich the storyline. Beyond spotlighting the unique bond individuals share with their cars, the campaign pays a heartfelt tribute to the shared celebrations that characterize the quintessential Indian cricket experience.

    Spinny released its digital ads that showcase each car’s personality, its distinct identity and the way every car writes its own story. The stories unfold with the tale of “The Fat Red Car” journeying from Bengaluru to Ooty, inviting viewers to embark on an enthralling adventure and the heartfelt narrative of “DL 6556 from Delhi”, a true Delhite at heart. The essence of these stories lies in the understanding that a car is more than just a mode of transportation; it is a treasure trove of memories, a companion that accompanies you through the highs and lows of life.

    Spinny CEO & founder Niraj Singh said, “The campaign is all about celebrating cars, that play a part big and small, humble yet meaningful. Starting with Sachin’s Sundae, to Delhi’s DL 6556 and The Fat Red Car from Ooty, the campaign weaves together the significant roles a car plays in our lives. For the latest film, we’ve used real images from the 2011 World Cup victory to inspire everyone to embrace and enjoy these special moments, as we rally behind the Indian cricket team and hope to celebrate another World Cup victory.”

    The opening ad film featuring Sachin’s “Sundae” was also highly revered by many viewers, soundtracked by the unforgettable “Kya khabar thi jaana” which swooned away all the listeners, old and new. The song’s plays on YouTube also increased drastically after the campaign went live.

    Spinny has been at the forefront of revolutionizing the used car buying and selling experience, offering certified cars, hassle-free transactions, and exceptional customer service. With this new campaign, Spinny aims to reinforce its commitment to providing car enthusiasts with a trusted and emotionally connected platform for all their car buying and selling needs.  The campaign will run on the digital platform of Spinny. 

  • ‘Anandana’ – Coca-Cola India Foundation facilitates waste management initiative during the ICC Men’s Cricket World Cup 2023

    ‘Anandana’ – Coca-Cola India Foundation facilitates waste management initiative during the ICC Men’s Cricket World Cup 2023

    Mumbai: To drive the mission of supporting sustainability efforts as an integral part of all sporting events, The Coca-Cola India Foundation – ‘Anandana’, in partnership with the International Cricket Council (ICC) and United Way of Mumbai, has initiated and delivered a project focused on waste management during the ICC Men’s Cricket World Cup 2023.

    The waste management initiative aligns with Coca-Cola’s global commitment to creating a World Without Waste. The foundation’s sustainable packaging platform aims to achieve ambitious targets: ensuring 100% global recyclability of packaging by 2025, utilising a minimum of 50% recycled material in packaging by 2030 (Design); committing to collecting and recycling a bottle or can for everyone sold by 2030 (Collect); and fostering community engagement to nurture a cleaner, debris-free environment (Partner).

    Throughout the tournament, which is taking place between 5 October and 19 November, a workforce of more than 1000 volunteers, donning the safety jackets crafted from recycled PET bottles, has been deployed across the ten stadiums where the World Cup matches are taking place. These dedicated volunteers have been responsible for educating spectators on proper waste segregation, ensuring waste is correctly sorted into designated bins, and leaving the stadiums in an environmentally pristine condition – a testament to the commitment towards a greener future.

    Coca-Cola India and Southwest Asia VP- public affairs, communications and sustainability Devyani Rajya Laxmi Rana said, “This ICC Men’s Cricket World Cup 2023, The Coca-Cola India Foundation – ‘Anandana’, is facilitating waste management at all the 48 matches being played across the 10 host cities, with the support of on-ground housekeeping volunteers. These volunteers are also donning safety jackets crafted from recycled PET bottles. In addition, we have also introduced national flags made with recycled PET during the national anthem ceremonies in collaboration with ICC. This initiative aligns with our global strategy called World Without Waste which drives systemic change through a circular economy for packaging.”

    Coca-Cola India aims to recover about 200 metric tonnes of waste and it will be utilised to create benches which will be placed in the host cities.

    International Cricket Council (ICC) head of events Chris Tetley said, “It is fantastic to be partnering with The Coca-Cola India Foundation and United Way of Mumbai as part of our commitment towards sustainability and reducing the impact of ICC events on the environment. Together, we are fostering community engagement, proper waste segregation, and the promotion of a cleaner, debris-free environment, that we hope will have an impact beyond the conclusion of the ICC Men’s Cricket World Cup.”

    United Way of Mumbai CEO George Aikara said, “The #MaidanSaaf initiative has been close to our heart. We support Coca-Cola to create a sustainable and positive impact on communities and livelihoods. We are working diligently to accelerate our waste recycling initiative, and through the latest drive, we want to stress the importance of waste recycling during the event. We are following our Collective Community Impact model, collaborating with multiple stakeholders, including the local government administration, civil society groups and the concerned vendors. Thus, the campaign can potentially make World Without Waste a collective mission for all.”

    To ensure a sustainable sporting experience, Coca-Cola India, during the ICC Men’s Cricket World Cup 2023, launched #MaidaanSaaf. As part of this initiative, Reverse Vending Machines (RVMs) have been installed at various stadium touchpoints for our fans to responsibly dispose of their PET bottles. Coca-Cola India and ICC have also introduced National Flags and ICC Unity Flags made from post-consumer PET bottles. PET bottles were recycled by Go-Revise, a brand by Ganesha Ecosphere, to produce yarn, subsequently used for the flags. These flags are being used during the National Anthem Ceremony in each match.

    Thums Up and Limca Sportz are the official beverage and sports drink partners for the ICC Men’s Cricket World Cup India 2023. Coca-Cola India is undertaking many activations during the World Cup, including online and offline fan and consumer engagements, to build awareness around waste management.  

     

  • Disney+ Hotstar breaks their own record for 4th time this tournament with 5.3 Cr peak concurrent viewers

    Disney+ Hotstar breaks their own record for 4th time this tournament with 5.3 Cr peak concurrent viewers

    Mumbai: Disney+ Hotstar creates history yet again with a record-breaking peak concurrency of 5.3 crore viewers during the semi-final match between India and  New Zealand of ICC Men’s Cricket World Cup 2023. Virat Kohli registered his 50th ODI century in the semi-final match surpassing Sachin Tendulkar’s record of 49 centuries in ODI format. The outstanding Indian team stands undefeated in the tournament and is now only a match away from the coveted trophy.

    Let’s take a look at Team India’s performance in the ICC Cricket Men’s World Cup 2023 so far:

    ●    Team India defeated Sri Lanka and South Africa by bowling them out with a double-digit score

    ●    Rohit Sharma ‘The Hitman’ becomes the top player with 51 sixes in the ICC Men’s Cricket World Cup after Chris Gayle

    ●    Virat Kohli ‘King Kohli’ is the top scorer with 711 runs in ICC Men’s Cricket World Cup surpassing Sachin Tendulkar’s record of 673 runs

    ●   Mohammad Shami becomes the first Indian bowler to take 7 wickets in one match in ICC Men’s Cricket World   Cup 2023

    Commenting on this, Disney+ Hotstar India head Sajith Sivanandan said, “It’s not just Team India breaking records with their 10th straight win at the ICC Men’s Cricket World Cup 2023. Indian fans are also tuning into Disney+ Hotstar in unprecedented numbers. Their incredible passion has led us to shatter the peak concurrency record four times during this tournament, setting new benchmarks in live sports streaming. The 5.3 cr concurrent viewers for India’s semifinal against New Zealand exceeds the combined population of Australia and New Zealand by more than 1.5 times! This milestone is not just a triumph of technology but a testament to our viewers’ unwavering support. With the final just around the corner, we look forward to bringing the nation together to witness the making of sporting history.”

    Disney+ Hotstar, in collaboration with the International Cricket Council (ICC), recently added MaxView – a technological innovation that allows cricket fans to watch the game in vertical mode (9X14 portrait view) for the very first time in the history of streaming cricket. This feature facilitates a one-handed viewing experience, aligning with the way most users consume content. MaxView is a brand new, bespoke opt-in feature. Other surrounding features, such as the Live feed tab, Scorecard tab, have also been made available in vertical mode, along with vertical ad formats.

    Following the success of the Asia Cup 2023 and the ongoing ICC Men’s Cricket World Cup 2023, Disney+ Hotstar recently announced that Pro Kabaddi League Season 10, will be made accessible to all mobile users without the need to subscribe.

  • Ranbir Kapoor’s cinematic roar echoes in support of Team India on Cricket Live

    Ranbir Kapoor’s cinematic roar echoes in support of Team India on Cricket Live

    Mumbai: In an exciting convergence of Bollywood glamour and high-stakes cricket, the charismatic Bollywood superstar Ranbir Kapoor is set to make a dazzling appearance on the Star Sports “Cricket Live” pre-show. The much-anticipated event will see Kapoor promoting his eagerly awaited pan-India movie “Animal” while extending his support to Team India during their blockbuster semi-final clash against New Zealand.

    This electrifying collaboration adds a touch of cinematic excitement to the cricketing arena as fans gear up for a nail-biting rematch from the 2019 World Cup semi-final, where New Zealand emerged victorious in a thrilling encounter. With Team India seeking redemption from their previous defeat, the stakes are higher than ever, promising an unforgettable blend of cinematic charisma and cricketing fervour on the cricket live stage. Get ready for an afternoon filled with the magic of both the silver screen and the cricket field!

     

     

    The highly anticipated movie “Animal” not only stars Bollywood heartthrob Ranbir Kapoor but also boasts the powerhouse performances of veteran actors Anil Kapoor and Bobby Deol in pivotal titular roles. Actress Rashmika Mandanna is also a part of the ensemble as Ranbir Kapoor’s love interest, marking their first-time pairing in films. Promising to be a gripping action-drama, “Animal” is set to enthral audiences with its compelling storyline and powerhouse performances. The anticipation builds as the film gears up for a worldwide release on December 1st, spanning Hindi, Telugu, Tamil, Kannada, and Malayalam languages. As the cricketing and cinematic worlds collide on the Cricket Live pre-show, fans can look forward to a mesmerizing blend of cricket, charisma, and the upcoming blockbuster.

    Catch all the action from the ICC Men’s Cricket World Cup 2023 Semi-Final 1–India vs New Zealand, 15 November 2023, from 12:00 pm onwards, LIVE & exclusive on the Star Sports Network and Disney+ Hotstar.

  • ICC Men’s Cricket World Cup 2023 celebrated with special 3D projection on Gateway of India

    ICC Men’s Cricket World Cup 2023 celebrated with special 3D projection on Gateway of India

    Mumbai: To mark the beginning of Diwali, the festival of lights, and celebrate the greatest Cricket World Cup ever, the ICC and the BCCI showcased a special 3D projection on the historical and iconic Gateway of India in Mumbai tonight.

    The two-minute projection showcased the greatest moments from the ongoing biggest Men’s Cricket World Cup ever with a brilliant display of light and sound.

    Highlighting the brand campaign for the Men’s CWC 2023, the 3D projection revealed “It Takes One Day” like never before. Visually stunning images from epic moments from the ongoing World Cup have been selected and curated alongside the Navarasa symbols. The Navarasa was reimagined in a cricketing context to showcase the various emotions fans feel while living the drama and excitement of a World Cup cricket match.

    As the India 2023 World Cup celebrates the very best of cricket in one day by combining the unique Indian passion for cricket with the national pride of all competing nations, it has created an unrivalled global sporting occasion and the projection is dedicated to all the players and fans who have helped make this the greatest world cup ever.

    A powerful blend of technology and emotive storytelling, the projection for the first-time featured state-of-the-art 40,000 lumen projectors which made this a must watch event for all fans.

    As the tournament heads into its final stages with the Final taking place on 19 November at the biggest cricket stadium in the world in Ahmedabad, this special projection served as a celebration of the cricket played in the pinnacle event of the one-day game.

    ICC Men’s Cricket World Cup 2023 Ambassador, Sir Viv Richards said: “Ahead of the ICC Men’s Cricket World Cup semi-final in Mumbai, it is fantastic to see the iconic Gateway of India celebrating epic World Cup moments alongside the stunning Navarasa symbols. There has been enthralling cricket on show for all fans to experience a range of emotions and I can’t wait to see what the remaining games have in store for everyone.”

  • ICC Men’s Cricket World Cup marches towards 450 million; registers 18% growth in engagement till match 34

    ICC Men’s Cricket World Cup marches towards 450 million; registers 18% growth in engagement till match 34

    Mumbai: The live broadcast of the ongoing ICC Men’s Cricket World Cup 2023, has been watched by nearly 430 million* viewers till the 34th match. According to BARC, the total watch time (consumption) on television for the live broadcast of the marquee tournament has witnessed a 10%* increase compared to the 2019 edition. This growth reflects the unwavering passion and enthusiasm of cricket fans, and the impact of Team India’s strong run through the tournament.

    Notably, all India matches have registered peak live concurrency** of more 50 million* viewers with the highest peak concurrency being 80 million* viewers for the India vs New Zealand match. Furthermore, the Average Time Spent (ATS) per viewer for the tournament has witnessed a significant growth of 18%*, emphasizing the keen interest in the competition and the deeply engaging coverage of the tournament by Disney Star.

    As India, South Africa, and Australia confirm their place in the semi-finals of this edition, the battle for the coveted fourth spot intensifies, with Pakistan and New Zealand locked in fierce competition for their spot in the semi-finals. Fans are ready to witness more memorable moments and enthralling performances as the top 4 teams will battle it out for the elusive trophy.

    *All BARC Data for 2+U+R (including DD)

    ** Peak concurrency is the highest number of viewers during a live match

     

  • Disney+ Hotstar enables all mobile users to access Pro Kabaddi League season 10

    Disney+ Hotstar enables all mobile users to access Pro Kabaddi League season 10

    Mumbai: After the resounding success of the Asia Cup 2023 and the ongoing ICC Men’s Cricket World Cup 2023, Disney+ Hotstar is gearing up to present Pro Kabaddi League, the most watched sport in the country after cricket. The platform has announced that the upcoming season of Pro Kabaddi League will be available to stream for all the mobile users in India starting 2 December 2023.

    The decision to enable ad-supported streaming of the tenth edition of Pro Kabaddi League closely follows the historic viewership achieved during the ICC Men’s Cricket World Cup 2023. During the India vs South Africa match, the platform recorded a peak concurrency of 4.4 Crore viewers, and this is expected to go up as we draw closer to the culmination of the tournament.

    Commenting on this, Disney+ Hotstar India head Sajith Sivanandan said, “The landscape of sports viewing is evolving, as was witnessed by the phenomenal response to our free on mobile offering during Asia Cup 2023 and ICC Men’s Cricket World Cup 2023. Our audience is continually seeking the thrill of sports with the convenience of on-the-go access and we are elated to meet this demand. The popularity of Pro Kabaddi League spans across age groups and by making it available to all our mobile audience without having to subscribe, our aim is to make Kabaddi accessible to all of India and foster a stronger sense of engagement amongst the fans.”

    The upcoming season of the Pro Kabaddi League will be conducted in a 12-city caravan format with 12 competing teams.

    Tune into Disney+ Hotstar to stream Pro Kabaddi League 2023 live. The tournament will also be broadcast live on Star Sports Network.