Tag: ICC Men’s Cricket World Cup

  • Does Cricket Give New Zealand and India a Diplomatic Tool to Improve Bilateral Relations?

    Does Cricket Give New Zealand and India a Diplomatic Tool to Improve Bilateral Relations?

    Cricket is already recognised as one of the biggest sports in India and New Zealand, so it’s hard to believe it’s still growing. However, that is exactly what’s happening right now, and both countries have a lot to gain.

    Just two years ago, the 2023 ICC Men’s Cricket World Cup set new benchmarks, amassing 422 billion viewing minutes on the Disney Star Network in India alone, representing a 54% increase from the 2011 World Cup and a 9% rise from 2019. Meanwhile, in New Zealand, the recent 2024/25 series between the Black Caps and England attracted a huge viewership, with full houses reported across venues like Christchurch’s Hagley Oval and Wellington’s Basin Reserve.

    In the sports betting world, betting on cricket has increased dramatically, with recent reports claiming that cricket is now one of the most bet-on sports in the country. Whether they’re in the stands or the online casino NZ, cricket lovers are engaging more with the sport every day, and India is right there with them.

    As cricket continues to grow, so does the connection between these two nations. Over the last decade, the Black Caps have played the Indian cricket team many times, and although this is a fierce rivalry that generates intense competition and passion on the field, it has also offered a chance to improve bilateral relations.

    The Relationship Between New Zealand and India

    In 2025, New Zealand and India are expected to have a strong economic relationship, with trade between the two nations growing steadily. India is New Zealand’s fifth-largest trading partner and an important market for agricultural exports, dairy products, and wine. In turn, New Zealand exports a broad range of goods to India, including electronics, pharmaceuticals, and machinery.

    Over the last few years, both countries have been in discussions to establish a comprehensive free trade agreement, which is expected to boost investment and economic cooperation even further and allow for better market access, especially in sectors such as AI technology and education.  
    Outside of trade, India and New Zealand have also been strengthening their strategic partnership, with both countries working to improve their defence cooperation with discussions on joint training programs and expertise exchanges. In short, both countries are interlinked, and any diplomatic tool to nurture and improve the relationship will be incredibly important for securing a healthy, successful future.

    Cricket: More Than Just a Sport

    Cricket appears to be one of those tools. This sport has become one of the strongest cultural and diplomatic ties between India and New Zealand, with both countries regularly playing in bilateral series and ICC tournaments.

    India has a larger cricket market, but New Zealand has earned respect for its skill, sportsmanship, and competitiveness on the field. The regular exchange of players, tours, and events has helped build a strong bond over the last few decades.

    It has also helped boost tourism. Whether it’s the Cricket World Cup or the regular series match-ups between the two teams, more and more New Zealand and Indian tourists have been visiting each other’s countries, working to drive both economies. In fact, Indian tourists visiting New Zealand will often extendtheir stay beyond the season to explore and spend time throughout more of the country, and vice versa – and, once again, improve the respect and appreciation they have for one another.

    Cricket has proven to be more than just a game between bat and ball for India and New Zealand. Instead, it has become a powerful catalyst for cultural, economic, and diplomatic collaboration. As the sport continues to captivate millions of fans in both nations, it’s likely to continue serving as a vital tool for shaping their shared future.

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  • Salman Khan urges fans to cheer for Team India on Star Sports ‘Cricket Live’

    Salman Khan urges fans to cheer for Team India on Star Sports ‘Cricket Live’

    Mumbai: As Team India aims to maintain an impeccable record and advance one step closer to securing a spot in the ICC Men’s Cricket World Cup semi-finals, they brace themselves for two crucial encounters. The first of these will be against Bangladesh in Pune, scheduled for Thursday, and the second, a highly anticipated showdown with New Zealand in Dharamshala on Sunday. To attract a new cohort of fans to watch cricket’s greatest spectacle, Star Sports, the official broadcaster of the marquee tournament, will play host to Bollywood superstar Salman Khan in the build-up to the matches on ‘Cricket Live’.  

     

     

    Salman Khan, an avid Team India fan, will join the program to share his deep-rooted love for the game. Everyone’s favourite ‘Bhai’ will not only discuss the emotions surrounding India matches but he will also offer a sneak peek into the thrill of both the cricketing world and his upcoming cinematic masterpiece, ‘Tiger 3’, an action thriller and an eagerly awaited sequel to ‘Tiger Zinda Hai’.

    Catch all the action from the ICC Men’s Cricket World Cup 2023 –India vs Bangladesh, 19 October 2023, from 12:30 pm onwards, LIVE & exclusive on the Star Sports Network and Disney+ Hotstar.

  • Sprite unveils ‘Thand Rakh’ brand films during ICC Men’s Cricket World Cup

    Sprite unveils ‘Thand Rakh’ brand films during ICC Men’s Cricket World Cup

    Mumbai: Sprite, the lemon and lime-flavored beverage from the Coca-Cola Company encourages cricket fans to keep their cool during intense moments of matches through a series of brand films on ‘Thand Rakh.’ With the ongoing ICC Men’s Cricket World Cup, the natural impulse to become caught up in the intensity of the game’s heated moments is inevitable. However, Sprite comes to the rescue as the ultimate refreshment to help fans stay cool and composed when the pressure is high.

    In a series of captivating TV commercials, a group of friends are shown engrossed in the ICC Men’s Cricket World Cup. While one of them is fixing the house premises, others are glued to the TV without wanting to miss a single ball. As the match’s intensity rises, chaos ensues in the household at the same time. It’s during this pivotal moment that one of them extends an offer of Sprite to the group.

    In another exciting and forward-thinking move, Sprite is embracing innovation and encouraging ‘Thand Rakh’ by launching the shoppable Out-Of-Home (OOH) advertising campaign during the highly anticipated India vs. Pakistan match on 14 October. As the game’s intensity surges, a rise in temperature is seen on the digital billboard representing Ahmedabad city and Narendra Modi Stadium. The temperature on OOH will change on a real-time basis the excitement levels of the match. In this unique and first-of-its-kind innovation, the intensity of excitement within the stadium is directly tied to the decibel levels, leading to the dynamic adjustment of the temperature displayed on the board.

    Coca-Cola India senior category director Sparkling Flavors (India and Southwest Asia) Tish Condeno expressed her enthusiasm for the campaign, senior category director Sparkling Flavors (India and Southwest Asia) Tish Condeno, saying, “The new ‘Thand Rakh’ campaign revolves around embracing the unforgettable intensity that defines sports. Sprite, truly takes ownership of these heated moments, offering a refreshing solution during ICC Men’s Cricket World cup. We are thrilled to provide a cool respite for those impulsive, high-pressure moments that define the essence of the tournament.”

    Ogilvy India CCO Sukesh Nayak said, “Sprite is established itself as the go-to brand when life throws situations at you that end up causing heat. The cricket world cup is one such situation. The campaign shows cricket through the lens of life in an interesting way that ends in a comedy of errors. It’s quick, snackable content that drives home the point of when heat strikes, Sprite comes to the rescue.”

    Ogilvy India (North) CCO Ritu Sharda said, “The cricket World Cup is the biggest clash of the best teams from around the world. Obviously there will be intense moments and things will heat up. The films show how heated moments from a match get transferred to real life. We took words from the world of cricket and gave it a spin with real life situations where the meaning of the word is completely different. Resulting in heat. Making it the perfect ground for Sprite to come in as the official cooler of heat and to tell people to enjoy the world cup in full, minus the heat.”

    The TVCs will go live during matches on Hotstar and Star Sports.

    Link to the TVCs:

  • Unstop’s World Cup Quiz Festival amps up cricket fever

    Unstop’s World Cup Quiz Festival amps up cricket fever

    Mumbai: With the ICC Men’s Cricket World Cup just around the corner, the cricket fever is running high across the country. Unstop, a community engagement and hiring platform for students and graduates, has announced an event that will be a delight for cricket lovers – the World’s Biggest Cricket Quiz Festival, a digital contest which will run for 45 days all through the duration of the World Cup.

    The digital playground of the quiz will have 45 overs, or daily quizzes, for participants to attempt and win the grand prize. There will be six deliveries, or questions, per quiz. Participants will have the chance to test their cricketing prowess, challenge friends and fellow enthusiasts, and win exciting prizes.

    Participants must maintain a streak of playing ten sequential quizzes in order to be eligible to win prizes. On match days for Team India, Unstop will offer two times reward points. Further, before the actual final of the World Cup, Unstop will conduct the Grand Finale of the quiz with the Top 6 participants. The winner of the Grand Finale shall be crowned the Champion of the Quiz and will take home a whopping Rs 1,00,000 prize money. The other finalists will also get attractive cash prizes, as will other players on the global leaderboard.

    The World’s Biggest Cricket Quiz Festival promises to be a global phenomenon, with participants from across the world coming together to celebrate the sport’s rich history and vibrant future. Whether you’re a seasoned cricket buff or a novice eager to learn, this quiz is an opportunity to revel in the magic of cricket.

    Unstop founder and CEO Ankit Aggarwal, said, “I’ve always enjoyed cricket and the atmosphere during the World Cup is surreal. With a community of young talent who love sports, we at Unstop had to do something to engage them during this World Cup that’s fun and adds value at the same time. We look forward to hosting the quiz and are confident that participants will have one of the best experiences showcasing their knowledge of the game while supporting our men in blue”.

    Unstop VP, marketing & growth Alekhya Chakrabarty, added,  “The DNA of Unstop is quizzing. With the Cricket World Cup coming back to India after 12 long years, we felt it is natural to combine quizzing with the game to give birth to this competition for our community. The questions are going to be fun and there are going to be googlies aplenty. The 45-day long extravaganza will see continuous engagement for our users off the field while enjoying the on-field action all through the World Cup.’’

    Individuals of all ages are eligible to take part in the quiz. All you need to have is a love and passion for cricket! 

  • Kartik Aaryan collabs with Disney+ Hotstar for #ItnaSabFreeKa campaign

    Kartik Aaryan collabs with Disney+ Hotstar for #ItnaSabFreeKa campaign

    Mumbai: After emerging victorious in Asia Cup 2023, the excitement for ICC Men’s Cricket World Cup 2023 is palpable, with the entire nation rooting for Team India. As a run-up to the highly anticipated cricket tournament, Disney+ Hotstar has collaborated with the screen sensation, Kartik Aaryan, and released their ad film focusing on the platform’s ‘free on mobile’ offering of the tournament this year along with free first-class entertainment!

    The film starring the blockbuster star turns the table on the relationship between the star and his fans in a funny, light-hearted way. In his quintessential style, Kartik Aaryan interacts with his fans only to find out that his limelight has been stolen by Disney+ Hotstar and its free content offerings of ICC Men’s Cricket World Cup 2023- and first-class entertainment such as Freddy, Brahmastra Part One: Shiva, Cuttputlli, Vikram and many others. The ad film is conceptualised by the internal Disney+ Hotstar team and directed by Rajesh Krishnan.

    Talking about the collaboration, Disney+ Hotstar India head–marketing Sidharth Shakdher said, “We are delighted to collaborate with Kartik Aaryan for the ICC Men’s Cricket World Cup 2023 campaign for Disney+ Hotstar. His energy resonates with the spirit of the game, and together, we aim to elevate the cricket-watching experience for viewers across India. With this campaign, we want to reach our users in every nook and corner of India and provide them with first-class access to sports and entertainment.”

    Commenting on this association, Kartik Aaryan said, “ICC Men’s Cricket World Cup is more than just a game for me, it’s an emotion for me and I believe for everyone globally. I am excited to be associated with Disney+ Hotstar to celebrate ICC Men’s Cricket World Cup 2023 and there’s more – Disney+ Hotstar is offering first-class free entertainment, this makes it a double celebration for all of us.”

    Team India begin their ODI World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October adding another thrilling chapter to the ‘Greatest Rivalry’.

    Tune in to Disney+ Hotstar to stream the ICC Men’s Cricket World Cup 2023, LIVE and free on mobile. It will also broadcast LIVE on the Star Sports Network.

     

     

  • Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Mumbai: Fans across the country are gearing up for a remarkable journey as the ICC Men’s Cricket World Cup returns to Indian soil, marking a momentous 12-year wait. The anticipation and fervour among Indian fans are palpable, reminiscent of the unforgettable 2011 victory that saw the nation celebrate its cricketing heroes. Riding on this heightened excitement, Star Sports, the official broadcaster of the marquee global tournament, unveils its highly anticipated campaign as the biggest cricket festival gets underway from 5 October to 19 November 2023.

    The first of many campaign films, created by the in-house team at Disney Star, highlights the emotions of Indian cricket fans as they wait to win the most prestigious trophy after a hiatus of 12 years. The campaign film showcases discontented souls who crave to watch Team India win the World Cup trophy, which will provide them eternal salvation. The catchy slogan, ‘World Cup ka bhoot sawaar, jeet ke utrega iss baar’ serves as a spirited call to action, rallying the entire nation to come together and wholeheartedly support the men in Blue in their pursuit of World Cup glory. The promo boasts of an exceptional ensemble that seamlessly blends cricket and entertainment, featuring iconic team India stars, Virat Kohli and Ravindra Jadeja, alongside popular Bollywood sensation Shehnaz Gill and renowned stand-up comedian Aakash Gupta.

    Speaking about the campaign for the ICC Men’s Cricket World Cup 2023, a Star Sports spokesperson said, “The scale of ICC CWC 2023 is such that it merits a multi-dimensional campaign catering to different audience segments, ranging from ‘Cricket aficionados’ to ‘event watchers’. The ‘One Day’ & ‘Best of Cricket’ campaigns were launched first to engage Cricket fans and now the ‘World Cup ka Bhoot’ campaign builds on the insight that everyone – even non-followers of the game – is possessed with the ambition of winning the World Cup after 12 years. The quirky rendition of this insight will hopefully appeal to a large number of audiences going beyond Cricket fans and bring them in to watch India’s campaign in ICC CWC 2023”.

    Team India begin their ODI World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October, adding another thrilling chapter to the ‘Greatest Rivalry’.

     

     

    Catch all the action from the ICC Men’s Cricket World Cup 2023 from 5 October – 19 November 2023, LIVE & exclusive on the Star Sports Network and Disney+ Hotstar.