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Tag: ICC Cricket World Cup

  • Rajasthan Royals to partner South Australian Government in exclusive cricketing endeavour

    Rajasthan Royals to partner South Australian Government in exclusive cricketing endeavour

    MUMBAI: Rajasthan Royals today announced its association with the South Australian Government in an exclusive cricketing endeavour that will give 15 young Indian cricketers an opportunity to travel to Adelaide, Australia to experience South Australia’s world class cricket facilities as part of Adelaide’s ICC Cricket World Cup 2015 program. Rajasthan Royals will use its expertise to select 15 young cricketers who will make up the Dream Team 15.

     

    Youngsters born between 1st January 1997 to 31 December 1999 will qualify to enter the competition for a chance to be selected. The program will reach out to students from schools from different parts of the country while the selection trials will be held in Delhi and Mumbai in late October / early November 2014 in the search to identify a group of 15 cricketers.

     

    South Australian Premier, The Hon’ble Jay Weatherill who is on an official visit to India today announced that Members of the Dream Team 15 will receive training from top coaches of the South Australian Cricket Association and will play matches against teams of South Australian school boys of the same age.

     

    Addressing the media, Mr. Raghu Iyer, CEO Rajasthan Royals said, “As a team, Royals have identified, nurtured and given playing opportunities to many of India’s top young cricketers. Therefore, it is a privilege for Rajasthan Royals to partner South Australia in a unique endeavor that will help Indian school children receive fine training from top coaches of the South Australian Cricket Association. We thank the South Australian Premier, The Hon’ble Jay Weatherill for taking forward such a commendable undertaking.”

     

    Unmukt Chand was also present from Rajasthan Royals. “I consider myself fortunate to be part of the wonderful Rajasthan Royals family. I use the word family because that’s exactly what we are like when we come together in the form of a team made up of the game’s finest experienced cricketers, fantastic management, and young cricketers like me. I am sure an exciting endeavor such as this will go a long way in inspiring young players to take up the sport professionally and one day, play for the country,” said Unmukt.

     

    Mr Weatherill said “Our objective with this program is to harness the passion that Indians have for the game and provide an opportunity to good cricketers who have the skills and love for cricket, but have not enrolled in a formal training program.”

     

    Adelaide Oval will host what is considered to be one of the biggest matches in the ICC Cricket World Cup 2015 program when defending champions India take on Pakistan on 15 February 2015. The members of the Dream Team 15 will be watching the event which is expected to be a thriller of a match and will leave an aspirational imprint on them.

     

    Ever its inception, the team has been at the forefront in terms of nurturing and promoting new talent.

  • Bids invited for media buying services for Cricket WC 2015

    MUMBAI: The Local Organising Committee (LOC) of the ICC Cricket World Cup 2015 is inviting Expressions of Interest (EOI) from for the provision of media buying services.

    EOI submissions will be evaluated against specific criteria with respondents who qualify then invited to prepare detailed proposals as part of a tender process. Ultimately, the successful company will work closely with the LOC which has offices in Melbourne, Australia and Wellington, New Zealand. The ICC Cricket World Cup 2015 will be played in venues across both countries in February and March 2015.

    The LOC will design and implement a comprehensive marketing and communications campaign to promote the tournament in conjunction with a creative agency and other partners. The chosen media buyer will provide and implement a strategy and plan around paid advertising as a part of this campaign across a range of platforms in Australia and New Zealand and potentially in other key markets such as India and the UK. The media buyer will also contribute general advice on the most effective way to communicate with general and specific audiences.

    Critical to success will be the application of bespoke research, market segmentation and the latest digital and direct marketing techniques. Applicants will need to demonstrate considerable experience and insights into major events and the cricket culture in Australia and New Zealand.

    The deadline for responses to the Media Buying EOI is 7 December 2012.

  • Sports least affected by TAM data suspension, say experts

    MUMBAI: The suspension of TAM data for nine weeks till 8 December will not have much bearing on the way advertisement deals are done, at least as far as sports broadcasters are concerned, according to industry officials.

    The reason why sports broadcasters would go unscathed is due to the fact that ratings for cricket properties are less static with the exception of big ticket events where ratings can change dramatically like ICC Cricket World Cup or an India-Pakistan match. The unavailability of viewership ratings data will not change the decision-making process of advertisers as they also have historical data at their disposal.

    Cricket has a strong pull particularly among males and youth which forms a bulk of the viewership and is a critical target audience for most advertisers.

    TAM had decided to stop reporting weekly viewership data for a nine-week period beginning 7 October till 8 December following an agreement between Indian Broadcasting Foundation (IBF), Advertisers Agencies Association of India (AAAI) and Indian Society of Advertisers (ISA) in order to avoid discrepancies in viewership data which would have arisen due to transition from analogue to digital cable.

    According to a top executive from a leading media buying agency, the decision to suspend viewership data for an interim period will not impact cricket.

    ESPN Software India executive vice president-sales Sanjay Kailash said, “Cricket ratings according to me have been static and there is not much room for error. For advertisers, cricket offers a very involved audience. They also look at engagement, impact and reach.”

    The only big ticket cricket property that falls during the period viewership data will not be available is the first three test matches of the India-England series comprising four Tests, five ODIs and two T20 matches.

    “The suspension of TAM data shouldn’t affect cricket as we have past data to look up to and make decisions. Ratings for cricket don’t change dramatically unless it is an India versus Pakistan series or a ICC Cricket World Cup. It also depends on who wants it more. Whether it’s the broadcaster or the advertisers will depend on the demand and supply issue,” the media buying executive who did not wanted to be named said.

    The executive also explained that cricket buying is not just about ratings and there are other parameters that they look into while buying cricketing properties.

    Very few clients advertise on cricket based only on ratings. In fact, many advertisers invest in cricket without ratings. While ratings is one of the factors, advertisers also look at other things like brand affinity, cumulative reach and impact. Cricket is a high-impact programme.

    Zeel chief sales officer Ashish Sehgal said, “I don’t think sports will be impacted much because unlike GECs where deals are done on the basis of CPRP (Cost per rating programme) cricket is not just sold on the basis of CPRP. The unavailability of data will impact planning process. It is a function of demand, supply and ratings.”

    Adds ESPN’s Kailash, “As far as we are concerned, we have not been impacted (due to suspension of data). We will not re-work any deals.”

    Though ad sales for sports properties particularly cricket will not be affected, advertisers are not too happy with the situation as their planning has got affected with the suspension of viewership ratings. The decision to suspend viewership ratings was that of the broadcasters.

    The advertising fraternity supported the “unilateral” move after a lot of heated discussions. “We supported this because we felt there was a genuine need since the four metros are moving towards digitisation. But this decision has come at a time when the festive season is around,” the media agency executive said.

  • World Cup news blockade ends as ICC agrees to Govt plea for truce

    World Cup news blockade ends as ICC agrees to Govt plea for truce

     NEW DELHI: The International Cricket Council late this evening agreed to allow various Indian television channels to attend and report the India-Pakistan Cricket World Cup semi-final in Mohali tomorrow, following a request from Information and Broadcasting Minister Ambika Soni.

    Soni, who had written to ICC President Sharad Pawar, had also pointed out that the Prime Ministers of both India and Pakistan would be present at the match.

    Soni had proposed a 24-hour ‘truce‘ in a dispute created by Indian non-rights holders breaching the terms and conditions they had agreed to follow when they were awarded accreditation for the ICC Cricket World Cup 2011 in Bangladesh, India and Sri Lanka.

    In a statement, ICC Chief Executive Haroon Lorgat said: “Soni agreed to convene a meeting at the Ministry on 31 March to address the dispute which has been caused by repeated and serious breaches of the terms and conditions which these organizations had signed up to”.

    He added however that “to ensure that there is no misunderstanding, it is important for me to outline the facts. Firstly, the News Access Guidelines for Broadcasting the ICC Cricket World Cup were issued in January 2011 and all news broadcasters were reminded of these Guidelines in a letter from the ICC on 27 January. No objections to the guidelines were received and accreditations were issued to the non-rights holders’ reporters and cameramen on condition that these guidelines were followed. Sadly there have been many breaches and despite requests for such activity to cease the NRH stations continued to break the rules.
            
      “It was only as a last resort that the ICC withdrew the accreditation of these companies when they refused to sign an undertaking that they would desist from breaching the guidelines. It was not something done without very good reason.

    “It is also important to understand that the removal of the accreditation does not prevent these channels from reporting the ICC Cricket World Cup. It only prevents them from entering the stadium. Footage is provided to them from several agencies, including SNTV and Reuters, the ICC‘s official news providers.

    “I am grateful for the minister‘s intervention in calling a meeting but I must repeat that we are committed to protecting the rights and investments of our broadcast partners as well as the exclusivity of our commercial partners. We will not allow that to be compromised and if the relevant members of the News Broadcasters‘ Association are not willing to give the necessary undertakings we require, we will have no other option but to withdraw accreditation for the final in Mumbai.”

    Earlier today, the NBA in a meeting decided to desist from accessing ongoing cricket World Cup venues including Mohali and covering press conferences and practice sessions in the wake of ICC barring them from these events. In a statement, the NBA said they have taken the stand in the view of the “unreasonable” stand taken by the ICC at a crucial juncture of the World Cup matches.

  • Watch ICC World Cup on Tata Sky with Hrithik Roshan

    MUMBAI: Tata Sky Ltd., the joint venture from TATA and STAR, today announced a special promotional offer across India. Consumers, who purchase Tata Sky by 15 th April, 2007 will get 3 months of free subscription on up to 4 televisions at their homes. In addition, 50 subscribers with their families will get a chance to watch the ICC Cricket World Cup 2007 Final with superstar Hrithik Roshan, on 28 th April, in Mumbai.

     

    Tata Sky’s ActveTM Sports makes watching cricket at home a unique experience. With this service, viewers can choose the camera angle from which they wish to watch their favourite cricketers. Highlights are also available on-demand, at any time during the match. Apart from this, ActveTM Sports offers viewers the option of listening to commentary in a language of their choice and the convenience of extracting player statistics and ball trajectory at the press of a button. Since Tata Sky is a satellite television service, viewers will be able to watch all matches in DVD quality picture and CD quality sound, enhancing the experience of watching cricket at home.

     

    Commenting on this promotional offer, Vikram Mehra, Head Consumer Marketing, Tata Sky Ltd. said, “In a country where cricket is nothing short of a religion, we are providing fans with a unique, economical and equally effective way of enjoying the stadium experience from the comfort of their homes. We expect phenomenal response during the World Cup which will further propel us to achieving our target of 1 million subscribers at the end of our first year of operations.”

     

    Tata Sky endeavours to become India’s largest entertainment platform by offering viewers a variety of programming choices and interactive features in DVD quality picture and CD quality sound. Tata Sky is already home to leading broadcasters in the country including STAR, Zee, Sony, Discovery, Disney, MTV, NDTV, ESPN STAR Sports, National Geographic, Eenadu, TV Today, Asianet and many more.

  • DirecTV inks deal with GCC for ICC Champions Trophy 2006 and World Cup 2007

    DirecTV inks deal with GCC for ICC Champions Trophy 2006 and World Cup 2007

    MUMBAI: Cricket fever will soon grip the US! The direct-broadcast satellite provider DirecTV has reached an agreement with Global Cricket Corporation (GCC) to broadcast two International Cricket Council (ICC) events — the ICC Champions Trophy, to be held in India in October 2006 and the ICC Cricket World Cup, to be played in the West Indies in March 2007.

    Television rights to the two ICC events have been acquired by DirecTV on a non-exclusive basis. DirecTV’s acquisition of international cricket rights has been part of an effort to expand its programming services for the diverse ethnic population within the United States.

    “These are the most prestigious cricket events in the world, and we are proud to offer them to DirecTV customers for the first time ever,” said DirecTV Inc VP International Aaron McNally.

    “With these ICC events and with exclusive rights to six of the ten test-playing ICC members as part of our CricketTicket package, we are cementing our position as the leading distributor of televised cricket content in the United States.”

    News Corp owns approximately 36 per cent in DirecTV. The pricing and packaging for the two events will be announced at a later date, according to an official release.
    “Our agreement with DirecTV is great news for cricket in the United States of America and for the ICC,” said ICC president Ehsan Mani.

    “DirecTV’s coverage means people who might not ordinarily be exposed to cricket will get the chance to watch it. And we hope the opportunity to see the world’s best players in the world’s best tournament, the ICC Cricket World Cup, will lead to a significant increase in the number of people interested in the game in the United States, a country which has tremendous potential for growth in cricketing terms.”

    “We are extremely grateful to DirecTV for their support and look forward to a mutually beneficial partnership with them,” added Mani.

    GCC managing director Ian Frykberg said, “Global Cricket Corporation looks forward to working with DirecTV at the ICC Champions Trophy 2006 later this year and at the ICC Cricket World Cup 2007 next year.”

    Cricket is extraordinarily popular among populations from South Asia, West Indies and many other parts of the world. Since late 2004, DirecTV has been offering customers access to cricket matches via the DirecTV CricketTicket package, the first-ever, year-long subscription TV package for international cricket.

    All other international programming is being offered through DirecTV’s WorldDirect platform, which features 39 channels that deliver a wide variety of new programming in multiple foreign languages, including Russian, Hindi, Tamil, Telugu, Gujarati, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog, Korean, Italian and Ukrainian, to underserved ethnic markets throughout the United States.

    DirecTV customers will need to use a WorldDirect services satellite dish that is capable of receiving both international and English-language programming. In some markets, customers who subscribe to a local channels package will require a second smaller dish.