Tag: ICC Cricket World Cup

  • Yahoo Cricket ropes in Jonty Rhodes as analyst for World Cup

    Yahoo Cricket ropes in Jonty Rhodes as analyst for World Cup

    MUMBAI: Yahoo India has roped in South African cricketer Jonty Rhodes as its World Cup analyst for the coverage on Yahoo Cricket.  

     

    As part of this, Rhodes will present his take on the World Cup action, as it unfolds, through the pre and post-game analysis. Viewers can also have live chats with Rhodes and get his perspective on specific questions. With in-depth stories, expert analysis, player profiles, game statistics, videos, match forecasts and his perspective on the game to make sense of it all, Yahoo Cricket will keep fans on top of all the cricket news, opinions and insights this season.

     

    Rhodes said, “Cricket in India creates such a high – whether it’s being played or talked about. With Yahoo Cricket, which is hugely popular with cricket fans not just in India but across the globe, I am looking forward to sharing my thoughts with passionate cricket lovers the world over, and also to hearing back from them. Together, this World Cup is going to be much more fun.”

     

    Yahoo India vice president and managing director Gurmit Singh added, “Jonty is one of the most respected names in World Cricket, well loved by cricket fans in India. We believe that his connect with users and his original voice – brought alive through videos, in-depth stories and chat opportunities for fans, across devices – will make Yahoo Cricket the digital hub where users can converge to enjoy the World Cup.”

     

    Widely regarded as the first fielding superstar of the cricketing world, Rhodes has enjoyed outstanding success throughout his career, in which he played 52 Test matches and 245 One Day Internationals. His first shot at fame was during the 1992 World Cup, when he flew through the air to memorably run out Pakistan’s Inzamam-ul-Haq, thus creating one of cricket’s most iconic moments. 

     

    Rhodes has served as South Africa’s fielding coach. He is also an advisor-cum-fielding coach at the Mumbai Indians in the Indian Premier League.

  • Disney India launches official video game for ICC Cricket World Cup

    Disney India launches official video game for ICC Cricket World Cup

    MUMBAI: Disney India’s Interactive business has launched the official game of the ICC Cricket World Cup 2015 titled ‘ICC Pro Cricket 2015’ for PCs, with cut down versions for smartphones and DTH platforms, which will give users around the world a taste of the real world of Cricket. The highly immersive game was launched at Sydney Cricket Ground (SCG) with renowned names from the world of cricket – Brett Lee and Harsha Bhogle.

     

    Disney India managing director Siddharth Roy Kapur commented, “Globally, Disney is defined by innovation. We have always believed in leveraging technology to enhance the entertainment experience for consumers and we reflect this sentiment in all the products we develop in Disney India. The Interactive business of Disney India has produced an incredible game which sets the benchmark for cricket-based games globally. Cricket is amongst one of the most popular sports not just in India but across the world, and the ICC Cricket World Cup is the biggest possible celebration of the sport. We appreciate the support we have received from the ICC to be able to present this world-class game to Cricket fans on the occasion of the World Cup 2015!”

     

    “We are set out to build cricket as a franchise in the world of gaming. Our latest offering — ICC Pro Cricket 2015, a real cricket simulation game with high quality gameplay and superior visual experience to our global audiences is just the beginning of our journey. This will be the best in cricket games, bringing our consumers as close to a real on-ground cricket experience as possible, thus elevating the overall gameplay. We hope cricket lovers enjoy playing this game as much as they enjoy the ICC Cricket World Cup,” said Disney India vice president   Sameer Ganapathy.

     

    Cricketer Brett Lee opined, “It’s a great honour to launch this video game in conjunction with the ICC and Disney India. The graphics are incredible and I love the fact that this game can be played on not just your PC, but on your phone as well. I’m sure lots of people will be hitting their own sixes and taking the prized wicket of David Warner with this game.”

     

    Now with its latest offering – ICC Pro Cricket 2015, Indiagames has developed an “as close to real” simulation gaming experiences of its kind. It is a cricket fan’s delight – equipped with two gameplay cameras and over 25 in-game camera angles, the action never stops! The game is packed with a super immersive gameplay, stunning graphics and multiple play modes making the gameplay experience as close to the real game on-ground as possible, for PC, mobile and DTH users. In the game, users can earn, trade and collect players to create their own fantasy team and can put their best foot forward against the world’s best players. The gamers also have the opportunity to play with 14 official ICC World Cup 2015 teams from the tournament with real players like MS Dhoni, Michael Clarke, James Anderson and others.

     

    ICC Pro Cricket 2015 will be available on PCs and mobile phones (on iOS and Android) across India and other select international markets closer to the ICC Cricket World Cup 2015. PC users can download the game from www.procricket2015.com for a flat cost of $ 9.99, while DTH players can access this game through Dish TV and Airtel. For smartphones, it is a freemium game which will allow users to download the game for free.

  • ICC Cricket World Cup 2015 to be broadcast in 4K

    ICC Cricket World Cup 2015 to be broadcast in 4K

    MUMBAI: For sports in India, nothing is bigger than the World Cup and the official broadcaster Star India is set to make the ICC Cricket World Cup 2015 even bigger and better by rolling out an ambitious broadcast plan. 

     

    The network will revolutionise sports broadcasting in the country, as it is all set to broadcast certain select matches, including India’s opening match against arch-rivals Pakistan, in the ground breaking 4K format. This will be the first ever global broadcast of cricket in 4K.  

     

    Announcing a slew of initiatives, Star India COO Sanjay Gupta said, “The last edition was watched by 90 per cent of TV viewers in the country, making it the largest aggregation of consumers possible. We will introduce many firsts and innovations in sports broadcasting to take the great game of cricket to the next level and provide an unprecedented viewing experience to the millions of cricket fans in India.” 

     

    Star will broadcast the ICC Cricket World Cup 2015 in six languages, making it far more inclusive than any other sporting tournament on television. This will be the first time that the WC will be telecast in Bengali, Tamil, Malayalam and Kannada, apart from English and Hindi. 

     

    With an aim to bring the best of World Cup action through the best of experts, Star Sports’ commentary panel will feature 13 World Cup captains, 20 World Cup winners and 26 World Cup semi-finalists. The likes of Allan Border, Kapil Dev, Wasim Akram, Shane Warne, Mark Waugh, Graeme Smith, Ian Botham, Rahul Dravid, Sunil Gavaskar, Saurav Ganguly among others will add to the viewing experience with their expert insights and analysis during the WC. To take the viewer experience to the next level, it will launch a state-of-the-art studio in Mumbai to present the pre and post-match analysis, expert comments and insights.

     

    Never seen before player analytics across 4000 hours of match footage, ball-by-ball data from 600 matches (ODI data from 2010-till date), 200 players and 14 venues will be analysed in new look graphics, keeping the fans engaged 24×7 during the WC. For the first time ever, technologies mounted on sunglasses and wickets will be used during practice sessions to showcase what the players see while batting and bowling, bringing the viewers closer to the game. Drone cameras to give an aerial perspective of the majestic stadiums will be used for the first ever time for the ICC WC.

     

    Star will also add two new HD channels to its sports portfolio, Star Sports HD 3 and Star Sports HD 4, as a lead up to the ICC Cricket World Cup 2015. Star Sports HD 3 will be an all-Hindi HD channel, a first for sports broadcasting, taking the game closer to the cricket loving audience across the country. 

     

    starsports.com, will offer live streaming and 24×7 video-on-demand accessible through the web, WAP and apps on 200+ devices, all of which will contribute towards making the action from the ICC Cricket World Cup 2015 easily and readily available.

     

    Star India’s marketing blitz started with the film with Sachin Tendulkar, invoking India to ‘Chase the Dream’ to win the World Cup again, the most coveted prize in international cricket. The broadcaster’s World Cup campaign, #wontgiveitback followed the film, reflecting the young nation’s attitude and mood for the World Cup. The nation’s rallying call to Team India #wontgiveitback has created high buzz and conversations online. On YouTube the video has garnered more than 7,18,050 views and counting.

  • ICC launches World Cup quiz game on its website

    ICC launches World Cup quiz game on its website

    MUMBAI: The International Cricket Council (ICC) has launched a new game on its website, which can be played on multiple devices like desktop PC, tablets and mobiles. Fans will be able to test their cricket World Cup knowledge in two different game modes.

     

    The official ICC Cricket World Cup will be held in Australia and New Zealand.

     

    The CWC Quiz has a bank of over 1000 questions and covers all ten Cricket World Cups so far from 1975 to 2011, with questions on every team that have participated in the tournament over the years.

     

    The CWC Quiz has two game modes, Super Over and Powerplay. In the Super Over, the player has to answer six questions and try and score as many runs, while in the Powerplay, the player gets 30 questions. Runs are scored for answering questions correctly. Faster answers yields more runs.  

     

    In addition, players can reach higher levels in the game and win in-game badges depending on their performances. They can also share with friends on Facebook and Twitter, which in turn will enhance the popularity of the competition.

     

    The Power Play version of the game will launch on 20 January, which is also going to offer fans the opportunity to win exclusive ICC Cricket World Cup 2015 merchandise.

     

    Participants who sign in via their Facebook or Twitter accounts can show off their Cricket World Cup knowledge to their friends and perhaps even top the leaderboard.

     

  • ICC unveils commercial rights protection programme for Cricket World Cup 2015

    ICC unveils commercial rights protection programme for Cricket World Cup 2015

    MUMBAI: Following a successful partnership during the ICC Champions Trophy 2013 and the ICC World Twenty20 2014, the ICC has continued its engagement of Copyright Integrity International (CII) to work closely with its in-house legal team on the management of a comprehensive rights protection programme for the ICC Cricket World Cup 2015, which gets underway on 14 February, 2015 in Australia and New Zealand.

     

    Based in Bengaluru, India, CII is a privately-held specialist in online and offline anti-piracy protection services for sports clients. It will provide the ICC with a suite of commercial rights-protection and anti-piracy services and solutions such as online content and broadcast protection, comprehensive trademark and brand protection, and media terms enforcement, in a programme designed to protect the ICC’s intellectual property rights from the threats of piracy, ambush marketing and unlicensed use.

     

    ICC general counsel Iain Higgins said, “Our commercial partners and sponsors make our events possible and generate significant funding for the global game. The aim of the ICC’s commercial rights protection programme is to maintain the exclusivity of their association with our events. It is vital that those rights are protected so that our partners’ investments can be channelled into the development of cricket throughout our 105 Members.”

     

    CII head – legal & business affairs Roshan Gopalakrishna added, “It’s a privilege to continue our engagement with a client such as the ICC to manage the commercial rights protection programme for the ICC Cricket World Cup 2015. Our role will include not only the monitoring and enforcement of infringements but also an education programme for the public that will ensure enjoyment of and engagement with the event with due respect to the ICC’s commercial partners and sponsors.”

     

    The ICC’s legal team has been working hard over the past few months to develop strategies to monitor and combat unlawful association with the ICC Cricket World Cup 2015.

     

    As part of that programme, it has recently released brand and content protection guidelines for the tournament. Through a series of easy to understand FAQs and illustrations, this document provides companies and members of the public with a useful guide to how they might associate with the event without infringing the rights that have been granted to the ICC’s official partners.

     

  • RC Venkateish’s top 5 predictions for 2015

    RC Venkateish’s top 5 predictions for 2015

    MUMBAI: The direct to home (DTH) industry is looking forward to an exciting year ahead. The sector, which saw some improved subscriber numbers and Average Revenue Per User (ARPU), is hoping to improve it further this year, while continuing to add more innovative services to its kitty.

    According to The DTH Operators Association president and Dish TV CEO RC Venkateish, the overall additions in subscribers, for all the DTH players in the year 2014, were higher in magnitude of 25-30 per cent than 2013.

    While the industry faced some challenges in the previous year, with regards to high taxation and DTH licence fee issue, it hopes to have some clarity on it in 2015.

    The year 2014 saw some positive growth in Dish TV, as it regained its share leadership for about last three to four quarters. The DTH operator also launched a significant and tactical product in Zing which has helped it to capitalise in the phase III and IV areas.

    Indiantelevision.com asks Venkateish to list down his top five predictions for the year 2015:

    •    2015 will be an interesting year. It starts off with the ICC Cricket World Cup, which is a very high profile event. This will give a lot of momentum and boost to all the DTH operators, who could also gain traction in the phase III and IV markets. This is also being supported by developments like the new channel launches and talks of rational regulations coming in to keep the supply prices of high definition (HD) under control, so that’s one reliever.

     

    •    The year will also see a few operators showcasing some new technologies like 4K, though it’s still very far away.

     

    •    One might also see the launch of online consumption media. This trend has started picking up, but currently is at a nascent stage.

     

    •    For Dish TV, we will continue to strengthen the share leadership in all the segments. We will expand Zing to other geographies during the course of the year. We will push new technologies and there will be a couple of new products which will be launched around these new technologies.

     

    •    Overall, we go in to the New Year on a very positive note, and with the kind of plans we have, we hope we can sustain the kind of growth we gained in 2014.

     

  • The year of improved sports marketing and production

    The year of improved sports marketing and production

    The year 2014 may have seen a few new leagues coming up but cricket very clearly rules the roost both from an on ground and on air perspective.  While gap between cricket and other sports have shortened, it’s still quite significant.  Indian Super League (ISL) has begun well with aggressive marketing and managed to garner eyeballs for Indian football. ISL has also garnered encouraging response from advertisers. For the first time a non-cricket sports has more than six central on ground sponsors.  Though lot of work need to be done in the grass root development of football, it’s been a great beginning considering its first season.

    Moving onto FIFA, the market in India for the sport is growing every four years as can be seen from the last three editions.  We have beaten the benchmarks of 2010 in 2014. It also generated lot of hype that helped garner newer audiences and fan base. Overall football, as a sport is growing and FIFA being the biggest football tournament has managed to score on all counts. The cumulative efforts over the last five to eight years, by  FIFA, European Soccer Leagues and the broadcast community backed by audience desire to see a more local flavor of football has helped in the formation of the ISL. 

    The surprise package of 2014 was the Pro Kabaddi League (PKL), a pleasant surprise I must say. It was a league which was very well marketed and packaged with fantastic production value. While everyone thought of Kabaddi as rural sports, it’s quite interesting to see viewership numbers ticking from metros.  Looking forward to season 2 of PKL with a hope that it continues to attract audience and build stickiness.

    Indian Badminton League (IBL) launched in 2013 with top international talent and lot of fan following, missed the show in 2014. Hope to see IBL back with bigger and better show in 2015. The Hockey India League (HIL) also showcased fabulous production quality and packaging. HIL has also managed to grab reasonable response from advertisers till now. Currently with the fabulous winning performance of team India, in 2015 we would like to see a better marketing of HIL to attract and hold audience attention.

    The Champions Tennis League (CTL) and the International Premier Tennis League (IPTL) both failed to generate buzz because of lack of marketing efforts. CTL has been a bit disappointing with respect to the production value, while IPTL’s production was world class. Expectations from IPTL were quite high considering the participation of big current stars and legends like Roger Federer, Novak Djokovic, Pete Sampras, Serena Williams etc…. Aspirational and emotional connect with IPTL was very high for the fans who have been following tennis for more than two decades. It was like a dream coming true to see the likes of Roger Federer, Novak Djokovic, Pete Sampras, Serena Williams or even Sania Mirza playing in India. There was high interest in fans to go and see their heroes play live and get to meet them or get a closer glimpse of them.  But would that translate into TV viewership is something we will have to wait and watch. Therefore while CTL’s structure is towards building affinity for tennis as a sport with a hope that more Indian start playing the game. IPTL is clearly going after the experience of getting up and close with the big international stars and ride on their popularity to garner eyeballs. However considering the structure of both leagues, the overall objective of both leagues is little unclear.

    Marketing and production values of these sports have been a key highlight this year.  Sport marketing in India has been ahead of the curve in terms of marketing and production value. Great production values along with a greater thrust on marketing has led to a stronger audience and advertising interaction.

    ICC Cricket World Cup 2015 is the biggest sporting event in 2015 and will continue to attract audience in large numbers. The advertising pie will grow and be bigger than 2011 as other sports are still catching up and are in the development phase.

     

    (These are purely personal views of GroupM ESP national director entertainment sports and live events Vinit Karnik and indiantelevision.com does not necessarily subscribe to these views)

  • TV’s 10% growth will add to AdEx growth in 2015 in India, predicts ZenithOptimedia

    TV’s 10% growth will add to AdEx growth in 2015 in India, predicts ZenithOptimedia

    MUMBAI: The year 2014 saw the biggest Lok Sabha elections held in the country with Bharatiya Janta Party winning with a majority giving people a hope of ‘aache din’.

    It has been just over six months of the newly elected government led by Prime Minister Narendra Modi and it seems to have captured the collective consciousness of the country. And as the year comes to an end, ZenithOptimedia’s Advertising Expenditure Forecasts says that falling food prices as well as oil prices have contributed to a reduction in the Consumer Price Inflation to a historic low of 5.52 per cent in October. IMF and World Bank have forecast an identical 6.4 per cent growth in 2015, up from 5.6 per cent in 2014. The stock market index has crossed 28000, up from 20000 in November 2013.

    Hence, we enter 2015 with a strongly positive consumer and business sentiment, albeit recognising that consistent on-ground delivery and reforms will be needed to keep this sentiment up. Hence, cautious optimism, though with way more optimism than same time last year, is still the right expression.

    The agency expects consumption to continue picking up, with passenger car and utility vehicle sales turning positive, credit card spending on the rise, loans for durables growing. From an ad-expenditure point of view, FMCGs will continue their dominance but given the weak monsoons, some categories might stay flat or have slow growth. High growth is expected from telecom, e-commerce, mobile phones, cars and two wheelers, retail, realty and the BFSI sector. 2015 will also be the year of ICC Cricket World Cup, which will also be a trigger to growth in ad expenditure.

    And with the new TV measurement system scheduled to launch in 2015, as is the much-awaited phase III expansion of FM Radio. Regional media, across print, TV and all other media continues to drive growth in media consumption. With internet base increasing to 250 million, smartphone ownership expected to reach 200 million by 2014 end, and the country awaiting the launch of 4G services by telecom operators, online and mobile will continue to see the maximum growth rate. Digital advertising however, has become dearer as the government decided to re-impose service tax.

    Given these factors ZenithOptimedia expects the ad-ex to grow by 12 per cent to Rs 40,307 crore, at an overall level in 2015, as against 10.7 per cent in 2014 (over 2013). This growth will be primarily fuelled by print at 12 per cent, TV at 10 per cent and online and mobile at 25 per cent. Other media are expected to grow between 5 – 10 per cent.

     

    Global forecast

    The year 2014 continued the trend of seeing the rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5-6 per cent a year over the next three years.

    According to ZenithOptimedia, global ad spend will grow 4.9 per cent to reach $545 billion in 2015. The global economy is expected to improve (the IMF predicts 3.8 per cent global GDP growth in 2015, up from 3.3 per cent in 2014), but advertising faces a tough year-on-year comparison after the Winter Olympics, World Cup and US mid-term elections in 2014. Ad spend growth will therefore be slightly below 2014’s 5.1 per cent.

    2016 will be a quadrennial year – with the Summer Olympics, US Presidential elections and the UEFA European Football Championship – and we expect these events to propel ad spend to 5.6 per cent growth that year, before it slips back to 5.2 ad spend in 2017 in their absence.

     

  • South Africa sets eye on number one ODI ranking in New Zealand

    South Africa sets eye on number one ODI ranking in New Zealand

     MUMBAI: South Africa has a chance to reclaim the top spot in the Reliance ICC ODI Team Rankings when it faces New Zealand in first of the three One-Day Internationals (ODIs), which starts on Wednesday in Mount Maunganui.

    South Africa shares second position with India on 113 ratings point, but is ranked behind the reigning world champion by a fraction of the point. The two sides are just one ratings point behind Australia, and a 3-0 series will put South Africa ahead of the four-time world champion by one ratings point.

    If South Africa manages to win all the three matches against New Zealand, then it will reclaim the number-one position for the first time in five years after handing over the baton to Australia following its first-round elimination from ICC Champions Trophy 2009.

    On the other side of the coin, if New Zealand wins the series, then it will leapfrog Pakistan into sixth position. Currently, both Pakistan and New Zealand are on equal points on 98 ratings points but the Black Caps are in seventh position when the ratings are calculated beyond the decimal point.

    Meanwhile, AB de Villiers of South Africa goes into the forthcoming series as the number-one ranked batsman in the Reliance ICC ODI Player Rankings and he will be looking to build on his fine recent run of form as the Proteas and Black Caps continue their ICC Cricket World Cup 2015 preparations.

    Virat Kohli’s recent progression up the rankings following a good series against the West Indies has pushed Hashim Amla into second position and the South Africa opener will be aiming to reduce the five-point deficit.

    Overall, there are four South Africa batsmen inside the top 20, including de Villiers and Amla, with Quinton de Kock in ninth position and Francois du Plessis in 11th spot, just 19 ratings points behind his team-mate.

    New Zealand’s top-ranked batsman is Ross Taylor who sits in 10th place in the current rankings. There are two more New Zealanders inside the top 20, namely Kane Williamson and Martin Guptill and be eyeing positive improvements in their home series. Skipper Brendon McCullum lies 20 ratings points adrift of his team-mate Guptill.

    On the Reliance ICC Players Rankings for ODI Bowlers, South African paceman and LG ICC People’s Choice award nominee, Dale Steyn, will go into the series as the top-ranked bowler in third place, while ninth placed Ryan McLaren is a point adrift of Pakistan’s Mohammad Hafeez. Kyle Mills is Black Caps’ leading bowler in 13th place, with Tim Southee lying a solitary ratings point outside the top 20.

    Incidentally, Mount Maunganui, which is hosting the first two ODIs on Tuesday and Friday, will debut as an international venue this week. The third ODI will be played in Hamilton which will host South Africa’s ICC Cricket World Cup 2015 Pool B clash with Zimbabwe on 15 February. Co-hosts New Zealand will also return to the north island city to face Bangladesh on 13 March.

    Meanwhile, India’s players have made gains in the latest rankings following their 2-1 series win over West Indies.

    Kohli has benefitted the most following his series contribution of 191 runs, which included a top score of 127 in the final match of the series in Dharamsala, as he has climbed one place into second position and 16 points off the top spot.

    West Indies all-rounder Marlon Samuels has leaped 20 places to 41st after compiling the highest series aggregate of 254 runs with two centuries. India’s Ajinkya Rahane is the other major mover in the batting rankings, moving up nine places to 59th position.

    Amongst the bowlers, Bhuvneshwar Kumar, who is also one the nominees for the LG People’s Choice Award, has shown the most improvement by breaking into the top 10 for the first time by climbing seven places to seventh, just three point off his compatriot Ravindra Jadeja.

    Mohammed Shami ended the series as the most successful bowler with 10 for 174, following on from a fine recent series in England where he claimed eight for 152. Shami has vaulted five places to 16th and in doing so he has broken into the top 20 for the first time in his career.

    Jerome Taylor was the West Indies’ leading wicket-taker in the series and his tally of five for 181 in the three ODIs and has helped him return to the bowlers’ table in 143rd position. Andre Russell was another significant advancer and has climbed seven places to joint 63rdposition after claiming two wickets in the series.

    The ICC Player Rankings for all rounders sees Pakistan’s Mohammad Hafeez lead the way with a significant 24-point gap over Sri Lanka’s Angelo Mathews.

     

  • ICC broadcast rights till 2023 bagged by Star India

    ICC broadcast rights till 2023 bagged by Star India

    MUMBAI: In one of the most anticipated sports deal, The International Cricket Council (ICC) jointly awarded its audio-visual rights for ICC Events from 2015 to 2023 to Star India and Star Middle East.

     

    Though the exact final value of the rights fee has not been disclosed, it is much in excess of the ICC’s previous commercial deals.

     

    Commenting on the decision to name the two broadcasters as the successful bidders, ICC chairman N Srinivasan said, “We are delighted that our partnership with the Star group has extended to the next cycle of ICC Events. This illustrates the strong relationship we have built in the current cycle and the value we have delivered since 2007.”

     

    He further went on to say that Star has an outstanding reputation as a sports broadcaster and has played an integral role in promoting and growing the game by taking coverage of ICC Events to a truly global and record-breaking audience.

     

    This commitment for the next eight years will ensure greater stability for ICC members as well as increased funding for developing and established countries. Emerging nations will have access to the largest funding resource in the history of the game and the board has fully endorsed this framework as the best means of safeguarding the future of the sport,” he added.

     

    Speaking on the investment by Star,  Srinivasan said the level of investment committed by Star showed that the game is stronger than ever before and hopefully with the financial stability for the next eight years, they could implement plans to strengthen and grow the game further, making it an even bigger and better global game.

     

    The new eight-year period includes 18 ICC tournaments, including two ICC Cricket World Cups (2019 and 2023), two ICC Champions Trophy tournaments (2017 and 2021) and two ICC World Twenty20 tournaments (2016 and 2020).

     

    Star India CEO Uday Shankar said, “We are delighted and honoured to extend our partnership with ICC. This is a tribute to Star’s commitment and ICC’s trust in our ability to take the great game of cricket to the next level. Star will constantly attempt to reinvent the viewer experience to make cricket bigger and bigger.”

     

    The current cycle has seen ESPN Star Sports hold the audio-visual rights until the contract expires at the end of next year’s ICC Cricket World Cup 2015.

     

    IBC’s finance and commercial affairs committee chairman Giles Clarke commented, “This innovative and exciting partnership will underpin the long-term financial health of the global game and provide real stability for all our members. It will help the ICC and our members to grow participation in areas such as the women’s game where there have been great strides made as well as supporting the emerging nations. This deal benefits all ICC members and will allow them to improve their competitiveness and public interest in a targeted and sustainable way. The partnership will also guarantee increased promotion and marketing of the game in key markets across the globe.” 

     

    The decision was made by the ICC Business Corporation (IBC) Board, ICC’s commercial arm, during a meeting at the ICC headquarters in Dubai on Sunday. The decision followed a robust tender, bidding and evaluation process, which started in July 2014. The process, which involved two rounds of bidding, received 17 competitive bids from various broadcasters across different territories for the rights.

     

    ICC chief executive David Richardson said, “This agreement guarantees more money for all our members, thereby underpinning the growth and development of the game. Star has been an excellent partner for the ICC during the current rights cycle, promoting and supporting ICC Events and cricket in general in the sub-continent, and I am pleased that we now have a chance to build on that success over the next eight years on a global level.”