Tag: ICC Cricket World Cup 2019

  • Watch Akshay Kumar On #PHILIPSHUE #CRICKETLIVE Exclusively On the Star Sports Network This Sunday!

    Watch Akshay Kumar On #PHILIPSHUE #CRICKETLIVE Exclusively On the Star Sports Network This Sunday!

    Mumbai: After 45 days of riveting cricket action from the ICC Cricket World Cup 2019, the quest for #CricketKaCrown will see a winner emerge when the host country England go against Blackcaps – New Zealand. The two teams clash in the final at the iconic stadium of Lord’s, London. To make the event bigger than ever, the networks flagship show, Philips Hue Cricket Live will see Khiladi of Bollywood – Akshay Kumar going LIVE from England, 1PM onwards on the Star Sports Network.

    Philips Hue Cricket Live has hosted the likes of Ranveer Singh, Parineeti Chopra, Siddharth Malhotra and Hrithik Roshan during this World Cup. Akshay Kumar will be seen discussing his passion for the sport and the mega final on the Star Sports network when England take on New Zealand.

    With a dedicated line-up of special programmes beyond live cricket the network on the 14th of July which includes exclusive shows around cricket, cricketers, fans, commentators, stadiums, and more. The ‘Dil se India’ band which is a special programming line-up of shows begins at 8 a.m. with shows such as Philips Hue Cricket Live, Follow the Blues, Game Plan, Match Point and many more. The final match will also feature the bespoke experience of Select Dugout experts as they provide the viewers with a ball-by-ball analysis of this much awaited game.

    Taking fans beyond net sessions and giving them exclusive access into the lives of the players to cricketing experts analyzing the much-awaited match and tournament in detail with Akshay Kumar – the ICC Cricket World Cup 2019 finals will be the biggest-ever on Star Sports Network.

    Catch all the cricketing action on ICC Cricket World Cup 2019 finals between New Zealand and England on July 14th from 1PM onwards exclusively on Star Sports Network and Hotstar.

    Link: https://sendgb.com/Scg0MPRoiv1

  • Signify launches new brand campaign for Philips Hue in India

    Signify launches new brand campaign for Philips Hue in India

    MUMBAI: Signify (formerly known as Philips Lighting) launched its latest TV advertisement campaign ‘Light your home smarter’ for Philips Hue in India. The campaign features four television commercials, including one brand film and three application-led films highlighting various applications of the Philips Hue product range such as remote access, voice control and wake-up feature.

    The campaign is aimed at building awareness for the smart lighting category in India and has been developed by advertisement agency Lowe Lintas.

    The Philips Hue campaign is currently on-air on the Star Sports channel in India, during the ICC Cricket World Cup 2019. The company has also partnered with Star Sports as the presenting sponsor of the Cricket Live segment throughout the 45 days of the World Cup. The Philips Hue Cricket Live Show features cricket experts sharing their analysis of the match with the audience. Given the popularity of cricket in India, the company is confident that the campaign will enhance the target consumer’s awareness of Philips Hue.

    https://www.facebook.com/PhilipsLightingIndia/videos/1025015647693949/

    Speaking about the campaign, Signify Innovations India Ltd director, marketing communications Ipshita Chowdhury said, “Philips Hue is a new-age connected home lighting product and these latest advertisement films do a great job in bringing alive the product’s key propositions like wake-up feature, remote access and voice control. The campaign is designed based on sharp consumer insights and emphasises the consumer’s relationship with the product. Having made significant media investments for this campaign during the ICC Cricket World Cup, we are confident that the campaign will resonate with consumers.”

  • ICC Cricket WC 2015 sees a 20 per cent jump in total prize money

    ICC Cricket WC 2015 sees a 20 per cent jump in total prize money

    MUMBAI: The ICC Cricket World Cup 2015 is set to get bigger. The ICC Board under the chairmanship of Narayanaswami Srinivasan which met recently at its headquarters has approved total prize money of USD 10 million, an increase of approximately 20 per cent from the last World Cup which was held in 2011.

    The board which met to receive an update on the 2015 World Cup expressed satisfaction with the preparations for the Council’s pinnacle 50-over tournament. The board has also decided that if a team wins the tournament without losing a single match it will receive atotal prize money of USD 4,020,000, while a team that loses one match on the way to winning the tournament will receive USD 3,975,000.

    The breakdown of the prize money is given below:

    The board has approved the cut-off dates for qualification to the ICC Champions Trophy 2017 and the ICC Cricket World Cup 2019. The top eight sides on the Reliance ICC ODI Team Rankings on 30 September 2015 will qualify for the ICC Champions Trophy 2017, which will be hosted by the England and Wales Cricket Board (ECB). The cut-off date for the 10-team ICC Cricket World Cup in 2019 also to be played in England and Wales was set for 30 September 2017. The top eight ranked sides on that date will automatically qualify for the ICC Cricket World Cup 2019, while the ninth and 10th ranked teams will play in the ICC Cricket World Cup Qualifier to be held in Bangladesh in 2018.
    The board also accepted the revised ICC Anti-Doping Code, ICC Anti-Corruption Code and Code of Ethics. While the Anti-Doping Code, which is in line with the 2015 World Anti-Doping Code, will come into effect from 1 January 2015, the revised Anti-Corruption Code and the Code of Ethics will come into effect immediately.
    ICC chairman N. Srinivasan speaking about the revision of the ICC Anti Corruption Code said: “The process for the revision was exhaustive and has been based on our learnings and experiences over the past few years. This Code is now even more robust and comprehensive and it provides clarity on jurisdictional issues, gives options to the charged participant and offers more choices to the Anti-Corruption Tribunal.”
     ICC chief executive David Richardson commented, “The battle against corruption remains one of cricket’s biggest challenges and we remain committed to eliminating this menace from our sport. Although the final outcome is likely to be presented at the January meeting, I have been heartened with the progress the Integrity Working Party has made.”
      Also, the Pakistan Cricket Board’s nomination of Najam Sethi who was the former chairman of the Pakistan Cricket Board, for the ICC Presidency has been accepted. He will be taking over from Mustafa Kamal as the ICC President for a period of 12 months.