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Tag: ICC Cricket World Cup 2015

  • Star India’s ‘Mauka Mauka’ and Iss Pyaar Ko Kya Naam Doon – Ek Jashn shine at Abbys 2016

    Star India’s ‘Mauka Mauka’ and Iss Pyaar Ko Kya Naam Doon – Ek Jashn shine at Abbys 2016

    MUMBAI: Star India was one of the few broadcasters to emerge with glory at the 11th edition of Goafest 2016 with 20 metals to its name. Its biggest success story was the extremely popular campaign ‘Mauka Mauka’ that the channel had done in-house for the ICC Cricket World Cup 2015. The catchy jingle not only became a nationally trending conversation piece, but also won the network gold in the Broadcaster category at the Abbys. Apart from the gold, the promotion also won three silvers in media and creative Abby.

    Star India’s flagship show Iss Pyaar Ko Kya Naam Doon also claimed a bronze for making the best TV Fiction Promo for its rebooted mini-series version on Hotstar – Iss Pyaar Ko Kya Naam Doon – Ek Jashn. The promo was successful in sparking nostalgia as well as creating a superb buzz around the popular show, as also inviting TV fans of the show to turn to their OTT platform Hotstar to enjoy the webseries.

    The channel’s promotion for its ongoing prime time show Siya Ke Ram was also felicitated with a silver medal in the media field. Siya Ke Ram – Dhanush Yatra bagged the silver for best use of Special Events & Stunts/Live Advertising.


    The network bagged a total of six silvers including three in media, two in broadcaster and one in creative categories with Mauka Mauka winning three silvers for best use of digital as a medium; best use of Social Media and for Integrated Advertising. Siya Ke Raam – Dhanush Yatra of Star Plus won asilver for best use of Special Events & Stunts / Live Advertising (Media); Star Movies Select HD’s Select Sundays Nostalgia and the Book Adaptations campaigns winning a silver each for best Movie Promo by a TV Channel (Broadcaster).

  • Star India’s ‘Mauka Mauka’ and Iss Pyaar Ko Kya Naam Doon – Ek Jashn shine at Abbys 2016

    Star India’s ‘Mauka Mauka’ and Iss Pyaar Ko Kya Naam Doon – Ek Jashn shine at Abbys 2016

    MUMBAI: Star India was one of the few broadcasters to emerge with glory at the 11th edition of Goafest 2016 with 20 metals to its name. Its biggest success story was the extremely popular campaign ‘Mauka Mauka’ that the channel had done in-house for the ICC Cricket World Cup 2015. The catchy jingle not only became a nationally trending conversation piece, but also won the network gold in the Broadcaster category at the Abbys. Apart from the gold, the promotion also won three silvers in media and creative Abby.

    Star India’s flagship show Iss Pyaar Ko Kya Naam Doon also claimed a bronze for making the best TV Fiction Promo for its rebooted mini-series version on Hotstar – Iss Pyaar Ko Kya Naam Doon – Ek Jashn. The promo was successful in sparking nostalgia as well as creating a superb buzz around the popular show, as also inviting TV fans of the show to turn to their OTT platform Hotstar to enjoy the webseries.

    The channel’s promotion for its ongoing prime time show Siya Ke Ram was also felicitated with a silver medal in the media field. Siya Ke Ram – Dhanush Yatra bagged the silver for best use of Special Events & Stunts/Live Advertising.


    The network bagged a total of six silvers including three in media, two in broadcaster and one in creative categories with Mauka Mauka winning three silvers for best use of digital as a medium; best use of Social Media and for Integrated Advertising. Siya Ke Raam – Dhanush Yatra of Star Plus won asilver for best use of Special Events & Stunts / Live Advertising (Media); Star Movies Select HD’s Select Sundays Nostalgia and the Book Adaptations campaigns winning a silver each for best Movie Promo by a TV Channel (Broadcaster).

  • Hotstar unveils original talk show with Malishka as host

    Hotstar unveils original talk show with Malishka as host

    MUMBAI: Star India’s OTT platform Hotstar, which tasted success on two of its original shows for the ICC Cricket World Cup 2015 – One Tip One Hand and Juicy Half Volley, is now planning to launch another original show.

     

    RJ Malishka has been roped in to host a 60-minute Hotstar original talk show called M Bole Toh.

     

    Kickstarting the series with actors Kangana Ranaut and Imran Khan, the show will offer quirky conversations between the three on topics ranging from relationships to marriage to what being ‘good friends’ in the industry means. Ranaut and Khan will be seen in the upcoming film Katti Batti.

     

    During the show, Malishka will chat with stars who will share funny behind-the-scene anecdotes and pranks as well as offer insights into their personal lives. The host will also nudge the guests into spilling their hidden secrets through gripping, fun conversations and games with healthy dollops of madness.

     

    M Bole Toh will cater to the ever-growing demands of Bollywood fans, which are always keen on knowing more about stars.

  • ICC Cricket WC 2015 gives economic boost to Australia, NZ: PwC

    ICC Cricket WC 2015 gives economic boost to Australia, NZ: PwC

    MUMBAI: The ICC Cricket World Cup 2015, hosted by Australia and New Zealand during February and March this year, was one the biggest events in the history of both countries and provided a significant positive boost to the local economies.

     

    The findings of an economic impact and benefits analysis carried out by PricewaterhouseCoopers show that the tournament generated more than $AU 1.1 billion in direct spending, created the equivalent of 8,320 full time jobs, and had a total of 2 million bed nights across the two countries.

     

    Attendance at tournament matches was 1,016,420, with 295,000 international and interstate/inter-regional visitors to Host Cities.

     

    Of these, there were 145,000 international visitors to Australia and New Zealand for the tournament providing a huge boost to tourism, with the largest number of overseas visitors coming from Asia.

     

    The tournament was watched by more than 1.5 billion people worldwide.

    ICC chief executive David Richardson said the outstanding success and popularity of the tournament proved that cricket was not only popular across both countries but a significant contributor to the local economies. 

     

    “The ICC Cricket World Cup 2015 was the most popular ever played,” said Richardson.

     

    “The venues were world class, the host cities were world class and the two countries delivered a world class tournament which was watched by more people around the world than ever before,” he added.

     

    Australian Sports Minister Sussan Ley said the Australian and New Zealand governments had worked closely with the World Cup organisers to ensure the greatest spectacle for sports fans while also maximising the trade and tourism opportunities created by the tournament.

     

    “While fierce rivals on the field Australia and New Zealand have a proud tradition of working together to deliver world-class sporting events,” Ley said.

     

    “The Cricket World Cup has been an outstanding success across all measures which is highlighted by the contribution it has made to the economies of both countries through trade and tourism as well as the unique benefits of sport diplomacy with key partners and markets around the world,” Ley added.

     

    Cricket World Cup 2015 chief executive officer John Harnden, said the $1.1 billion in direct spending converted into an increase in gross domestic product of $AU460 million across the two countries.

     

    “This was the biggest event in Australia since the Sydney Olympics in 2000 and it has changed cricket in New Zealand forever,” Harnden said.

     

    “The Cricket World Cup generated two million bed nights across the two countries and around $855 million was spent by visitors while here for the tournament which is great for the tourism industries of both countries.

     

    “The Australian and New Zealand Governments were great supporters of the event. The introduction of a single visa for the Cricket World Cup was a significant initiative which made it easier for international guests to visit New Zealand and Australia. Most importantly, both countries provided a safe, warm and welcoming experience for all fans from around the world and provided them with an experience they would not forget.

     

    “When you consider the TV audience of over 1.5 billion, saturation of coverage across all digital platforms and the mainstream media coverage of the event across the 14 host cities, the Cricket World Cup has not only showcased the best of Australia and New Zealand but has enhanced the tournament’s reputation as a major global driver for economic and community benefit,” concluded Harnden.

  • Pepsi IPL 2015 reigns on Hot Star with 110 million views

    Pepsi IPL 2015 reigns on Hot Star with 110 million views

    MUMBAI: After setting the record for the largest sporting event on digital with the ICC Cricket World Cup 2015, Star India’s Video On Demand (VOD) platform Hotstar is blazing a new trail for the ongoing Pepsi Indian Premier League 2015.

     

    The platform has recorded more than 110 million views for the tournament to date. In comparison, the entire 2014 edition of the tournament registered 62 million views on starsports.com last year.

     

    With 13 million views on Pepsi IPL 2014 at a similar point in the tournament last year, Hotstar has registered an 8.5x growth in viewership.

     

    Hotstar is streaming all the 60 games of the IPL, as well as programming original sports shows including a made-for-digital pre show 20-Minute 20-Second Twenty20 as well as a weekly show, Juicy Half Volley.

  • Star’s ‘Mauka’ campaign drives YouTube’s views in Q1

    Star’s ‘Mauka’ campaign drives YouTube’s views in Q1

    MUMBAI: With a whopping 10 million views, Star India’s ‘Mauka Mauka’ ad campaign for the ICC Cricket World Cup earlier this year, has been the second most watched campaign in the first quarter of 2015 on the video platform YouTube.

     

    The campaign comes second only to Gillette’s ‘the best a fan can get’ ad campaign.

     

    The ICC Cricket World Cup 2015 was a money raker in Q1 2015 as advertisers flocked to the tournament. With India’s stupendous performance throughout the World Cup, it was indeed one of the most important moments of the year. However, a lot has also changed since the last edition of the World Cup in 2011. For example, there are more users now on the Internet, social media commentary drives live entertainment and the match is played both on field and off the field across the Internet. Keeping the third reason in mind, YouTube India came up with the top trending ads of Q1 and cricket was the flavor of the quarter.

     

    A number of users lapped up campaigns built around the gentleman’s game. With the UGC around Mauka Mauka garnering a total of 10 million views only went on to prove the power of YouTube as a platform that can amplify the reach of a campaign through endemic content.

     

    The third campaign making it to the list was the Boost Cricket Anthem – Hey Champion, Stay Champion. The fourth in the list is the innovative #LiveItAbhi campaign undertaken by FMCG brand Pepsi.

     

    Ranbir Kapoor and Saavn Cricket World Cup 2015 ad featured on Valentine’s Day came in fifth followed by Pidilite. The Sony Bravia TVC called The Most Colourful Cricket Experience stood at the seventh spot while Cricket Face Paint campaign by Google+ took the eighth spot.

     

    The #YehGameHiHaiTasteKa brand campaign by Lays was at the ninth spot while the tenth spot was taken by the Micromax Unite Cricket Anthem 2015.

     

    As per the report, the list suggests that users love content that is built around things that they are passionate about, in this case cricket.

     

    “As a marketer, when these big sporting moments occur, one wants to be there for people, helping them have the time of their lives before, during and after the game — not just waiting for a break in play to get a word in,” states the YouTube India report.

  • Team India’s winning run against the West Indies scores 13.1 TVR

    Team India’s winning run against the West Indies scores 13.1 TVR

    MUMBAI: Three weeks on and still in the league stage, the viewership for the ICC Cricket World Cup 2015 rose to over half a billion viewers. The cumulative reach of the ongoing World Cup touched 534 million viewers after the first 29 matches (TAM data CS4+ extrapolated to the universe using a standard conversion factor).  

     

    With the defending champions on a roll, the India versus West Indies game rated 13.1 TVR across the Star network and DD (TAM M15+ ABC). The match rated 10.9 TVR on Star network and 2.2 TVR on DD (TAM data M15+ ABC). Close to 262 million viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch team India chase down the West Indies’ total to register their fourth consecutive win in the ongoing ICC Cricket World Cup 2015. 

     

    Viewers across the country cheered for team India across multiple feeds with Hindi, English and Tamil emerging as the preferred languages. Hindi and regional language contribution continued to be high with 80 per cent of the viewership coming from the non-English feed. 

     

    Star extended the ‘Mauka’ campaign for the India West Indies game incorporating the festive celebrations on the occasion of Holi receiving overwhelming response from the fans. The India West Indies promo was watched by over 2.7 million fans as the campaign overall crossed over 17 million online views. 

  • Pakistan cricket team loses face in front of their fans: TO THE NEW analyses

    Pakistan cricket team loses face in front of their fans: TO THE NEW analyses

    MUMBAI: It’s just the start of the ICC Cricket World Cup 2015 and it has gone from bad to worse for the Pakistan cricket team. Almost everything has gone against them starting from key players being banned from international cricket to losing two critical matches in the start of the tournament against India and West Indies that have brought them to the bottom of the Pool B Points Table. To add to this, they are now hit by fresh scandals like the fake retirement announcement of Younis Khan and their chief selector– Moin Khan doing the rounds of casinos post his team losing the match.

    TO THE NEW Digital, a digital services company carried out a detailed social media research on how these events have led to a total let down of the Pakistan cricket team in the eyes of their fans. The report analysed more than 105,648 mentions on various social channels like blogs, forums, news and Twitter and found a net negative sentiment of – 62 per cent against the team.

    The Pakistan’s Team Report Card clearly labels captain Misbah-ul-Haq for his bad decisions in both the matches and Sohail Khan for his bad bowling performance against West Indies as the top villains with a net negative sentiment of – 56 per cent and – 55 per cent respectively. The next on the card, are the undesired ones for Pakistan who have now aged a bit to fit into the team – Younis Khan with a negative sentiment of – 47 per cent and Shahid Afridi with a negative sentiment of – 43 per cent.

    Amongst the lineup of events that have pushed Pakistan to further criticism, Younis Khan’s fake news of retirement after the Cricket World Cup 2015 received the most negative mentions with a net negative sentiment of – 86 per cent and Moin Khan’s casino visit received 18,500 mentions across social media channels with a net negative sentiment of – 65 per cent. The onus now lies with the Pakistan team to turn the tables with their performance in the upcoming fixture against Zimbabwe on 1 March, 2015. 

    TO THE NEW Digital CEO Deepak Mittal said, “Social media sentiments are true reflection of how the audience reacts offline. Sentiment analysis on various social channels can help not only the national teams in Cricket World Cup to analyze the mood of their fans but the scope will also expand to events like IPL and EPL. This would definitely help clubs in these leagues to strategize their social positioning by identifying their true fan base, analyzing the kind of social media buzz that leads to positive and negative sentiments across their follower base.”

  • India – South Africa match garners 2 billion impressions: TO THE NEW report

    India – South Africa match garners 2 billion impressions: TO THE NEW report

    MUMBAI: India’s stellar performance against South Africa during the Sunday match did not enthral fans at just the stadium and homes but also set social media abuzz. Digital services provider – TO THE NEW has come up with a comprehensive report on the post match analysis of India versus South Africa that trended on social media platforms.

     

    According to the report, the match generated an estimated two billion impressions, which were garnered from 4,16,339 Twitter mentions by 3,18,041 users. Close to 77 per cent of these came from males while 23 per cent was by females.

     

    When the conversation is further broken up, 58 per cent (2,40,509 mentions) came from re-tweets, 39 per cent (1,62,852 mentions) came from regular tweets while the remaining three per cent (12,978 mentions) were from replies.

     

    In terms of tweet volume, the top five cities from where tweets came from are Mumbai (25 per cent), New Delhi (19 per cent), and Bangalore (10 per cent). Pune and Chennai complete the list with five per cent each volume.

     

    The report also provides the geographical breakup of the social media buzz. India stands at 73.80 per cent followed by Saudi Arabia at a distant 9.40 per cent. Neighbouring Pakistan is placed at 4.50 per cent, USA at two per cent while other countries put together made up for 7.40 per cent.

     

    When these tweets were analysed in terms of sentiments, a majority of 75 per cent of the tweets were positive in nature while 23 per cent were negative. A minor two per cent were neutral in nature.

     

    When it came to player mentions M.S Dhoni topped the Indian list as the Indian captain was the most mentioned on Twitter. The list is then followed by Ajinkya Rahane, Shikhar Dhawan, Suresh Raina and Mohammad Shami. From South Africa, Hashim Amla topped the charts followed by AB de Villiers, Dale Steyn, Imran Tahir and Quinton De Kock.

     

    The top trending hash tags were #INDvsSA, which received 145,356 mentions, #CWC15 received 38,636 mentions. The hash tag #SAvsIND came third with 7,777 mentions. The other prominent hash tags were #maukamauka, #wontgiveitback, #dhawan, and #poonampandeykobulao.

     

    The report also states that compared to the pre-match buzz, there is around 7,384 per cent increase in mentions around the hashtag #INDvsSA.

  • Videocon teams up with Cisco for 4K broadcast

    Videocon teams up with Cisco for 4K broadcast

    MUMBAI: Direct-to-Home (DTH) company Videocon d2h tied hands with Cisco AnyRes Live UHD Encoders to launch its 4K-enabled Ultra High Definition viewing experience.

     

    This is the global launch of Cisco’s 4K encoder and a redefinition of TV viewing. The 4K encoder brings best-in-class quality for real-time media delivery applications such as live sports and 24-hour programming. The announcement comes in the midst of the on-going ICC Cricket World Cup 2015.

     

    4K resolution offers 8.3 million pixels to display a high definition picture even when viewed up close. This comprehensive platform can be scaled up to stream multiple formats to any device, including iPhone, iPad, feature phones, and smartphones, as well as delivering pristine Ultra HD video to televisions.

     

    Technical highlights:

     

    • Delivers highest quality encoding using an HEVC/H.265 codec developed by Cisco

    • Wide range of frame rates from 24 fps all the way up to 60 fps

    • Virtually flawless pictures achieved with 10 bit colour depth

    • Reliable transmission with an UHD input front end offering robust synchronisation to the live signal feeds

    • Capable of SD, HD, Full HD or Multi format ABR encoding using H.264 as well as H.265

    • Various baseband graphics processing features, including logo insertion.

     

    The launch of 4K encoders on the Videocon d2h platform marks the first ever deployment of Cisco AnyRes Live UHD Encoder in the world and will be followed shortly by two more customer deployments in Asia Pacific.