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Tag: ICC Champions Trophy 2017

  • TV ad rates sky-rocket ahead of India, Pakistan CT 2017 final

    NEW DELHI/MUMBAI:  “India vs Pakistan Final… !! All TV execs around the world are now cracking a nice bottle open to celebrate,” tweeted former England captain Michael Vaughan after Thursday’s victory of India over Bangladesh in Champions Trophy 2017 semi-final. He wasn’t off the mark as television advertising rates on Star Sports for June 18 cricket final between India and Pakistan are almost 10 times the normal price, according to a media report.

    A 30-second spot during the final to be broadcast by Star Sports is expected to cost nearly Rs. 10 million ($155,267), far higher than the Rs. 1 million that advertisers pay on average for most Indian shows, a Reuters report said basing its observations on inputs from people involved in buying ads.

    An earlier India-Pakistan clash on a cricket field was ranked amongst the six most-watched sporting events with billions of fans watching the game on TV, OTT platforms and in the stadium.

    Pakistan, the lowest-ranked team at the Champions Trophy 2017 tournament, upset host and favourites England to set up a final clash with defending champions India, feeding frenzy for a game that commands a fanatical following in the Indian sub-continent and among its diaspora spread across the globe.

    Most of the TV spots for the final, to be played in London, were pre-booked with firms such as Nissan Motor, Intel Corp, Emirates, Chinese mobile maker Oppo and Indian tyre-maker MRF signed up as commercial partners for the tournament, the Reuters report stated. Quoting broadcast industry people familiar with such developments, the report added fewer than 10 per cent of the slots are left for the final.

    Companies still wanting to air their ads will be paying a higher rate than those who pre-booked, said the person, who did not want to be named, citing business confidentiality, according to the wire agency report.

    Before the Champions Trophy, the last time India and Pakistan played a one-day international was during the 2015 World Cup. That game, won by India, was one of the top-six most viewed sporting events, along with the soccer World Cup final and Usain Bolt’s 100-metre sprint at the 2012 Olympic Games, the sports broadcasting industry source told Reuters.

    India and Pakistan have already met during the tournament’s group stage, with India winning easily. More than 200 million people watched that game, according to Indian media, citing BARC India. For Sunday’s final, viewership is expected to be 30-40 percent higher.

    However, not everybody is as optimistic on TV advertising rates sky-rocketing just because it’s an India-Pakistan match.

    Contacted by Indiantelevision.com, Dentsu Aegis Network South Asia chairman and CEO Ashish Bhasin admitted that the final will have a high viewership, but wasn’t sure whether TV ad rates would increase. “I don’t think (the match) will make any significant impact (on ad rates) because anybody who has put advertising revenue would have already put it up,” he explained, adding most of the advertising budget for tournaments like these would have already been spent.

    Echoing somewhat similar sentiments Madison Media Omega COO Dinesh Rathore said  ad rates admittedly will be higher but “people would have bought it in advance.”

    Pointing out that he wasn’t sure if Star had kept in reserve some ad inventory to be sold at a premium later, Rathore, however, explained that Sony always kept some inventory (about 100 seconds) in reserve for IPL matches to be sold later at a higher price. Still, he maintained that if Star has some reserved inventory, the premium could be three to four times higher than the normal rates.

    It is also not clear whether pubcaster Doordarshan that also will air the final is equipped to cash in on the situation by doing some aggressive marketing over the weekend.

    An analysis of BARC data done by Indiantelevision.com highlighted that Champions Trophy 2017 helped Star Sports 1, Star Sports Hindi and Doordarshan National  to enter the list of Top 10 channels across all genres (all-India; rural and urban) in Week 23 of 2017 (Saturday, 3 June 2017 to Friday, 9 June 2017). CT 2017 broadcast rights holder Star shares a clean feed of the matches with pubcaster DD under government-mandated regulations.

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  • Live ICC Champions broadcast & digital reach to be 2.10 billion

    MUMBAI: The ICC has announced the ICC Champions Trophy 2017 will be broadcast to more than 200 territories across five continents with an anticipated reach of more than two billion people, thanks to expanded syndication and licensing deals by ICC’s global media rights partner, Star Sports. In 146 countries fans will be able to watch the coverage via traditional broadcast whilst the digital broadcast coverage is available in more than 200 countries.

    The event, which will be staged at the Cardiff Wales Stadium, Edgbaston and The Oval from 1-18 June, will for the first time be broadcast live into China, South Korea, Thailand and Indonesia via Fox Network Group.

    Also, in a major coup for U.K based fans, cricket returns to the BBC after 6 years, with a daily one-hour highlights show being transmitted throughout the tournament by the British public service broadcaster. And for the first time ever, fans in Continental Europe and Japan can watch the event live via ICC’s Facebook page.

    Viewers in India will get a choice of following the coverage via Star Sports in English, Hindi and Tamil.

    The ICC will also be continuing its long-term partnerships with various broadcast partners including Star (India and the rest of the Indian Sub-continent), Sky Sports (United Kingdom & Republic of Ireland), SuperSport (South Africa and Sub-Saharan Africa), OSN (Middle East & North Africa). Fox Sports (Australia), Willow TV (USA), Sky TV (New Zealand), Ten Sports (Pakistan), ESPN (Caribbean), Gazi TV, Maasranga and BTV (all Bangladesh), SLRC (Sri Lanka) Fox Network Group (China and Asian Sub-continent), ATN (Canada) and Moby TV (Afghanistan).

    Digital streaming is playing an increasing role in enabling cricket fans to view ICC events and Star Sports’ Hotstar platform is leading the charge. Coverage via Hotstar will be available in India, Indian subcontinent, Central Asia and the Pacific Islands amongst other territories.

     ICC continues to revolutionise the digital fan experience.

    In addition, a new partnership has been formed with Yupp TV for Canada and Continental Europe who join existing platforms, ESPN and Willow in South America, Sky Go (United Kingdom), Foxtel Sports (Australia), OSN Play in Middle East & North Africa and Fan Pass (New Zealand).

    From an audio-only perspective, a full complement of licensees will supplement live TV Broadcast coverage including joint production between Channel 2 and talkSPORT for all matches, with this coverage being available at icc-cricket.com and on the ICC App.

    Other audio licensees include Radio 4 (MENA), BBC (United Kingdom), All India Radio (India), SABC (South Africa), SLBC (Sri Lanka), ABC (Australia) and Avenue (Pakistan).

    A full list of broadcast and audio outlets is available here.
    https://www.icc-cricket.com/champions-trophy/news/404069

    Online, the ICC continues to revolutionise the digital fan experience by licensing short form clips. Short-form video clips of ICC Champions Trophy match action, highlights and event content has been licensed to 12 digital clip partners covering more than 180 countries.  

    Clips covering up to six minutes per hour of in-match content – as well as match previews, media conferences, highlights packages and event features – will be provided to websites, smartphone apps and other digital properties with a focus on mobile.

    More than 100 million cumulative clip views are anticipated as ICC enters the digital video space across a number of identified growth markets.

    Following the success of ICC World Twenty20 2016, the ICC continues its near-live digital clip partnership with BBC (UK & Republic of Ireland), ESPN (UK and Australia), Hotstar (India), Cricbuzz (US & Canada), Khaleef (Pakistan), Dialog (Sri Lanka), Cricketgateway (SE Asia & Australia), Bongo (Bangladesh & SE Asia).

    New partnerships have also been formed with OSN (Middle East & North Africa) and Channel 2 Group (Europe, Australia, Sub-Saharan Africa, UK, South East Asia & the Caribbean).

    A full list of the official digital clips licensees can be found here.
    https://www.icc-cricket.com/champions-trophy/news/404326

    News access partnerships with Perform and SNTV for all matches with Reuters for the Semi Finals and Final to distribute 90-second news clips, at the conclusion of each match for 24-hours.

    Speaking on the broadcast and digital reach for the tournament, ICC Chief Executive, David Richardson, said: ““The ICC is committed to continuing to making cricket one of the most viewed sports globally and we would like to thank global broadcast partner, Star Sports, its licensees and other media rights and digital partners for taking the coverage of the ICC Champions Trophy far and wide. We aim to offer fans credible, informative and engaging content, attracting a huge global audience, across all platforms with both long form and short form content.

    “Our on-the ground ICC TV team will help tell the story, build heroes and connect with the fans. We want to continue our growth in the digital space and ensure fans are at the very heart of the experience we are delivering”.

     

  • Star Sports’ TVC underlines fan’s limitless love for India-Pakistan cricket

    MUMBAI: Star Sports’ latest TVC for the ICC Champions Trophy 2017 campaign is a take on the magnetism of India – Pakistan cricket matches. India vs Pakistan matches across formats have created some moments of great significance in cricket, making it one of the biggest sporting rivalries in the world. On Sunday, June 4th, India will play Pakistan in Group B of ICC Champions Trophy 2017 at Edgbaston in Birmingham. The match will be aired live on the Star Sports network.

    The TVC, titled “#SabseBadaMoh”, conceptualized by Star Sports creative communications team, revolves around the fascination of fans with India-Pakistan cricket. The film showcases how a fan can willingly abandon any materialistic possessions and desires to attain moksh but cannot miss the cricketing action between India and Pakistan. The fans just cannot afford to miss the live action between the arch rivals.

    This TVC builds on the successful films – ‘World Cup wali feeling’, ‘Har Koi Dekhega’ and ‘Matrabhasha’ and is part of the #ChampionsKaWorldCup campaign launched by Star Sports for the ICC Champions Trophy 2017.

    A Star India spokesperson said, “ICC Champions Trophy is the biggest cricket tournament of the year and, with an India-Pakistan match, every cricket fan will tune-in no matter which side they cheer for. The passion, pride and enthusiasm that an India-Pakistan match draws from fans is unmatched around the world. ‘#SabseBadaMoh’ underlines this sentiment and carries the #ChampionsKaWorldCup campaign forward.”

    Set in scenic Ladakh, the film opens with a monk reading a story in a newspaper about a young businessman giving up his worldly possessions. Soon after, he sees the same man, dressed in a suit, stepping off a helicopter and walking towards the monastery. The film cuts to the man in various facets of his life, parting with his treasured belongings. Even after achieving all the success in the world, something is amiss in his life and he embarks on a quest to attain moksh. At the monastery, the man is on the verge of embracing the life of a monk starting with shaving-off his head, when a gust of wind flips a newspaper with the headline – India vs Pakistan clash at the ICC Champions Trophy on June 4. Next we see that, the man races out of the monastery, to catch the most-awaited match of the year between India and Pakistan. 

    Ending on an emphatic note, the film states- ““Yeh moh kabhi nahi chhutega”

  • Times Internet acquires digital video rights of ICC Events for US & Canada

    Times Internet acquires digital video rights of ICC Events for US & Canada

    MUMBAI: Times Internet owned Cricbuzz.com has become the exclusive licensee for digital video clip rights for United States and Canada for all ICC events for a period of four years. 

    The digital rights for all events scheduled to take place between 2016 and 2019, including the ICC World Twenty20 which begins in March in India will vest with Cricbuzz.com. 

    The four-year deal includes seven ICC events starting with the ICC World Twenty20 2016.

    The deal gives Times Internet exclusive rights to deliver a comprehensive video package that includes video clips of pre-match, in-match and post-match coverage.

    In the first agreement of this nature, the ICC is providing in-match video clips to digital licensees and Times Internet will have exclusive access to six minutes’ video clips from every hour of match coverage starting with the first ball and ending with the winning moment.

    As the exclusive video clips licensee for these two North American markets, Times Internet will also get access to key moments from all matches in the ICC archive.

    Times Internet Limited’s newly acquired digital clips rights in the United States and Canada will supplement Cricbuzz.com’s existing live coverage in the form of text, scorecard and infographics across its digital platforms.

    “North America has traditionally been our largest audience base outside of India and we are thrilled to be able to offer an enhanced experience of the ICC events to cricket fans across that region with near-live in-match clips. We are excited to partner with the ICC to grow the sport in the region through our coverage of the premier competitions in the sport of cricket,” said Times Internet CEO Satyan Gajwani.

    The other events included in the package are ICC Champions Trophy 2017, ICC Women’s World Cup 2017, ICC U19 Cricket World Cup 2018, ICC Cricket World Cup Qualifier 2018, ICC Women’s World Twenty20 2018 and ICC Cricket World Cup 2019.

  • Times Internet acquires digital video rights of ICC Events for US & Canada

    Times Internet acquires digital video rights of ICC Events for US & Canada

    MUMBAI: Times Internet owned Cricbuzz.com has become the exclusive licensee for digital video clip rights for United States and Canada for all ICC events for a period of four years. 

    The digital rights for all events scheduled to take place between 2016 and 2019, including the ICC World Twenty20 which begins in March in India will vest with Cricbuzz.com. 

    The four-year deal includes seven ICC events starting with the ICC World Twenty20 2016.

    The deal gives Times Internet exclusive rights to deliver a comprehensive video package that includes video clips of pre-match, in-match and post-match coverage.

    In the first agreement of this nature, the ICC is providing in-match video clips to digital licensees and Times Internet will have exclusive access to six minutes’ video clips from every hour of match coverage starting with the first ball and ending with the winning moment.

    As the exclusive video clips licensee for these two North American markets, Times Internet will also get access to key moments from all matches in the ICC archive.

    Times Internet Limited’s newly acquired digital clips rights in the United States and Canada will supplement Cricbuzz.com’s existing live coverage in the form of text, scorecard and infographics across its digital platforms.

    “North America has traditionally been our largest audience base outside of India and we are thrilled to be able to offer an enhanced experience of the ICC events to cricket fans across that region with near-live in-match clips. We are excited to partner with the ICC to grow the sport in the region through our coverage of the premier competitions in the sport of cricket,” said Times Internet CEO Satyan Gajwani.

    The other events included in the package are ICC Champions Trophy 2017, ICC Women’s World Cup 2017, ICC U19 Cricket World Cup 2018, ICC Cricket World Cup Qualifier 2018, ICC Women’s World Twenty20 2018 and ICC Cricket World Cup 2019.

  • ICC Cricket WC 2015 sees a 20 per cent jump in total prize money

    ICC Cricket WC 2015 sees a 20 per cent jump in total prize money

    MUMBAI: The ICC Cricket World Cup 2015 is set to get bigger. The ICC Board under the chairmanship of Narayanaswami Srinivasan which met recently at its headquarters has approved total prize money of USD 10 million, an increase of approximately 20 per cent from the last World Cup which was held in 2011.

    The board which met to receive an update on the 2015 World Cup expressed satisfaction with the preparations for the Council’s pinnacle 50-over tournament. The board has also decided that if a team wins the tournament without losing a single match it will receive atotal prize money of USD 4,020,000, while a team that loses one match on the way to winning the tournament will receive USD 3,975,000.

    The breakdown of the prize money is given below:

    The board has approved the cut-off dates for qualification to the ICC Champions Trophy 2017 and the ICC Cricket World Cup 2019. The top eight sides on the Reliance ICC ODI Team Rankings on 30 September 2015 will qualify for the ICC Champions Trophy 2017, which will be hosted by the England and Wales Cricket Board (ECB). The cut-off date for the 10-team ICC Cricket World Cup in 2019 also to be played in England and Wales was set for 30 September 2017. The top eight ranked sides on that date will automatically qualify for the ICC Cricket World Cup 2019, while the ninth and 10th ranked teams will play in the ICC Cricket World Cup Qualifier to be held in Bangladesh in 2018.
    The board also accepted the revised ICC Anti-Doping Code, ICC Anti-Corruption Code and Code of Ethics. While the Anti-Doping Code, which is in line with the 2015 World Anti-Doping Code, will come into effect from 1 January 2015, the revised Anti-Corruption Code and the Code of Ethics will come into effect immediately.
    ICC chairman N. Srinivasan speaking about the revision of the ICC Anti Corruption Code said: “The process for the revision was exhaustive and has been based on our learnings and experiences over the past few years. This Code is now even more robust and comprehensive and it provides clarity on jurisdictional issues, gives options to the charged participant and offers more choices to the Anti-Corruption Tribunal.”
     ICC chief executive David Richardson commented, “The battle against corruption remains one of cricket’s biggest challenges and we remain committed to eliminating this menace from our sport. Although the final outcome is likely to be presented at the January meeting, I have been heartened with the progress the Integrity Working Party has made.”
      Also, the Pakistan Cricket Board’s nomination of Najam Sethi who was the former chairman of the Pakistan Cricket Board, for the ICC Presidency has been accepted. He will be taking over from Mustafa Kamal as the ICC President for a period of 12 months.