MUMBAI: Scent-sational news is in the air. Azzaro has announced Ibrahim Ali Khan as its new fragrance local ambassador, marking the young actor’s stylish entry into the world of luxury scents.
The emerging star, often hailed as a youth icon, will front the brand’s upcoming ‘Azzaro wanted’ campaign, showcasing the daring new ‘Forever Wanted Elixir.’ Known for his effortless charisma and modern flair, Ibrahim mirrors the fragrance’s bold spirit, designed for those who live passionately, express freely, and turn heads with confidence.
“Ibrahim has a magnetic personality and a captivating aura, making him the perfect match to embody the bold spirit of ‘Azzaro Wanted’ in India,” said L’oréal International Distribution Sapmena, general manager, Charles-Alexandre Boczmak.
For Ibrahim, the fit was natural. “’Azzaro Wanted’ isn’t just a range of fragrances, it’s an attitude. Strong, bold and full of character, it captures my spirit perfectly,” he said.
The ‘Forever Wanted Elixir’ is crafted as a fragrance of audacity and seduction, a scent that lingers like an unforgettable echo. By teaming up with Ibrahim, Azzaro aims to connect with a new generation of men who embrace individuality while redefining modern masculinity.
Already a rising presence in Indian cinema with over 1.4 million Instagram followers, Ibrahim’s blend of screen presence and relatability makes him both a cultural trendsetter and the perfect face for Azzaro’s bold new chapter.
With this collaboration, Azzaro is not just bottling a fragrance but bottling an attitude, one that’s confident, charismatic, and, just like Ibrahim Ali Khan, impossible to ignore.


