ITV

Tag: IBN7

  • IBN7 to ride on ICC World Cup T20 wave, ties-up with channels from Pakistan for Indo-Pak clash

    IBN7 to ride on ICC World Cup T20 wave, ties-up with channels from Pakistan for Indo-Pak clash

    MUMBAI: With ICC World T20 round the corner from 15 March 2016 onwards, cricket aficionados from around the world will be glued in front of their TV sets cheering for their respective teams. In a cricket crazy nation like India, interest in cricket explodes for a tournament as big and as prestigious as the World Cup. The country comes to a standstill each time the Men in blue hit the lush green field to clinch the world championship and this time the excitement is a notch higher, given that India is hosting the tournament.

    To go along with the mood of the nation news broadcaster IBN7 has created an exclusive programming titled T20 Ka King Kaun that started from 8 March 2016. The new show featuring India-Pakistan clash under T20 Ka King Kaun will hit the television screens from 16 March between 6.30 pm and 7.30 pm, on 17 March between 6:30 and 8 pm, on 18 March between 7 and 9 pm and on 19 March between 5 and 7:30 pm. 

    With the entire news space equipped with exclusive sets of programming during the T20 World Cup, IBN7 promises to give its viewers an unmatched perspective right through the tournament with all the latest updates, analysis and insights on every single match of this cricketing extravaganza.  

    On days that India will be playing, the channel will extend its programming duration. For the India-Pakistan clash scheduled on 19 March, the channel has planned integrated shows with three news channels from across the border. 

    IBN7 has tied up with Pakistan based channels like Dunya TV, ARY Digital and Samaa TV to present the unique joint show with each of these channels providing a preview of the key India – Pakistan match and will capture unique scenes. Experts on Dunya TV will include Kamran Akmal, Aaqib Javed and Zainab Abbas while the panel of experts on Samaa TV will include Aamer Sohail and the panel on ARY Digital the will include Basit Ali.

    Talking about the tie-ups, IBN7 deputy managing editor Sumit Awasthi says, “The shows will run live on the channels, giving viewers a unique experience of witnessing cross border debates and discussions between anchors and experts”.

    The channel has roped in top former cricketers and analysts to share their expertise and  discuss  the strengths, preparations and the chances of winning. Kris Srikkanth and Lalchand Rajput will be seen sharing their own experiences from past matches while Aakash Chopra, the former Indian cricketer turned cricket analyst and commentator, brings to the table his knowledge of cricket stats and technicalities of the game, along with reputed expert Ashok Malhotra.

    IBN7 has positioned the show as a one stop shop for all T20 World cup related updates and analysis, led by the four cricketing legends.

    “Sports are an important content area for us and experts are an important part of the programming plan. Undoubtedly they bring in a unique and often a personal perspective to the analysis of the game,”says Awasthi.

    With former cricketers and top analysts to share their expertise, the programming on IBN7 will comprise of preview and review shows bringing detailed analysis of every match. “We will also bring in viewer comments as also other entertaining elements to truly take our coverage to the next level”, he adds.

    He further elaborates, “A standout part of our line-up is the integrated shows with 3 of the most popular Pakistani news channels. This is sure to add a new dimension to our programming.”

    The channel has structured its content after an extensive survey of the market. Given the penetration of Hindi news channels in Hindi speaking markets, the channel is more inclined towards the regional market and the male population.

    In India, everyone has a strong opinion when it comes to cricket. The channel will also execute a viewers’ connect initiative around T20 World Cup this year by giving them a chance to analyse the game and be an expert on IBN7’s T20 world cup shows along with the eminent experts on board.

    With the promo of the show already on-air, IBN7 will also push the buzz a step further through their social media assets. Further consolidating its position in the space with this show, the communication will put the cricket experts at the centre attracting more viewers.

    The channel is also leveraging the popularity of the experts through a ‘predict and win’ contest that enables the winner to be a cricket expert on IBN7. The promos of the contest will be on-air from India’s first match of the T20 World Cup and will be promoted heavily on social media.

    “We will also target out of home media vehicles like outbound dialling, cinema screens, etc.,” concludes Awasthi.

  • IBN7 to air ‘Asia Ka King Kaun?’ on the Asia Cup India- Pakistan clash

    IBN7 to air ‘Asia Ka King Kaun?’ on the Asia Cup India- Pakistan clash

    MUMBAI: Arch-rivals India and Pakistan are slotted to face off in the Asia Cup being held in Bangladesh. The premier biennial tournament, in its 13 edition, is being played in the T20 format for the first time. The channel will air a show titled Asia ka King Kaun? on 27 February at 6 pm.

    IBN7 is all-set to capture the excitement of this high profile clash as the two teams square off against each other for the first time since last year’s World Cup match in Australia which India won comfortably. The channel has partnered with Pakistan’s Dunya TV to bring unique joint shows that will capture the thrill of this game, shows that are likely to be as memorable as this match itself in terms of their format and content.

    Top cricketers like Kris Srikkanth, Kiran More and Ashok Malhotra will be on IBN7’s panel along with its Deputy Managing Editor Sumit Awasthi & Sports Editor Vimal Kumar while Saeed Ajmal and Ahmed Shehzad will be joining Dunya TV anchors from Pakistan. The experts will engage in discussing the strengths, the preparations and the chances of both the teams along with their own experiences from past matches. 

     

  • IBN7 to air ‘Asia Ka King Kaun?’ on the Asia Cup India- Pakistan clash

    IBN7 to air ‘Asia Ka King Kaun?’ on the Asia Cup India- Pakistan clash

    MUMBAI: Arch-rivals India and Pakistan are slotted to face off in the Asia Cup being held in Bangladesh. The premier biennial tournament, in its 13 edition, is being played in the T20 format for the first time. The channel will air a show titled Asia ka King Kaun? on 27 February at 6 pm.

    IBN7 is all-set to capture the excitement of this high profile clash as the two teams square off against each other for the first time since last year’s World Cup match in Australia which India won comfortably. The channel has partnered with Pakistan’s Dunya TV to bring unique joint shows that will capture the thrill of this game, shows that are likely to be as memorable as this match itself in terms of their format and content.

    Top cricketers like Kris Srikkanth, Kiran More and Ashok Malhotra will be on IBN7’s panel along with its Deputy Managing Editor Sumit Awasthi & Sports Editor Vimal Kumar while Saeed Ajmal and Ahmed Shehzad will be joining Dunya TV anchors from Pakistan. The experts will engage in discussing the strengths, the preparations and the chances of both the teams along with their own experiences from past matches. 

     

  • IBN7 & Pakistan’s Dunya TV tie-up for show on India-Pak clash at Asia Cup

    IBN7 & Pakistan’s Dunya TV tie-up for show on India-Pak clash at Asia Cup

    NEW DELHI: IBN7 has tied up with Pakistan’s Dunya TV for the first time to bring unique shows that will capture India’s clash with Pakistan in the T20 Asia Cup in its 13th edition.

    The matches are being held in Bangladesh. The show titled Asia Ka King Kaun? will be aired on 26 February at 7.30 pm and on 27 February at 6 pm.

    This is the first clash between India and Pakistan cricket teams since the two teams met in last year’s World Cup match in Australia, which India won comfortably.

    Top cricketers like Kris Srikkanth, Lalchand Rajput and Ashok Malhotra will be on the panel along with IBN7 deputy managing editor Sumit Awasthi and sports editor Vimal Kumar, while Saeed Ajmal and Ahmed Shehzad will be joining Dunya TV anchors from Pakistan.

    The experts will engage in discussing the strengths, the preparations and the chances of both the teams along with their own experiences from past matches.

  • IBN7 & Pakistan’s Dunya TV tie-up for show on India-Pak clash at Asia Cup

    IBN7 & Pakistan’s Dunya TV tie-up for show on India-Pak clash at Asia Cup

    NEW DELHI: IBN7 has tied up with Pakistan’s Dunya TV for the first time to bring unique shows that will capture India’s clash with Pakistan in the T20 Asia Cup in its 13th edition.

    The matches are being held in Bangladesh. The show titled Asia Ka King Kaun? will be aired on 26 February at 7.30 pm and on 27 February at 6 pm.

    This is the first clash between India and Pakistan cricket teams since the two teams met in last year’s World Cup match in Australia, which India won comfortably.

    Top cricketers like Kris Srikkanth, Lalchand Rajput and Ashok Malhotra will be on the panel along with IBN7 deputy managing editor Sumit Awasthi and sports editor Vimal Kumar, while Saeed Ajmal and Ahmed Shehzad will be joining Dunya TV anchors from Pakistan.

    The experts will engage in discussing the strengths, the preparations and the chances of both the teams along with their own experiences from past matches.

  • IBN7 lines up special shows for Union Budget

    IBN7 lines up special shows for Union Budget

    MUMBAI: As the Modi Government gears up to present its second Union Budget, Hindi news channel IBN7 has lined up a series of pre-budget shows to analyse the overall economic condition of the country with special emphasis on key sectors and major issues that impact common men and women. 

    These shows will not only include on-ground packages but also include discussions with a panel of top economic experts and policymakers.

    The special pre-Budget shows will begin from 15 February and will be aired everyday at 5.30 pm. The pre-Budget shows will culminate into exhaustive Railway and Union Budget day coverage.

    The channel will do extensive programming on both the Railway Budget and the Union Budget. The special programming on the Railway Budget will showcase the history of Indian railways, next-generation trains like bullet and other fast trains; security for women passengers across India and debates on major issues including key expectations from the railway budget.

    The special shows on the Union Budget will discuss possible policy interventions to address issues relating to inflation, food security, the housing sector including home loans and low-cost housing, education, employment, agriculture etc.

  • IBN7 lines up special shows for Union Budget

    IBN7 lines up special shows for Union Budget

    MUMBAI: As the Modi Government gears up to present its second Union Budget, Hindi news channel IBN7 has lined up a series of pre-budget shows to analyse the overall economic condition of the country with special emphasis on key sectors and major issues that impact common men and women. 

    These shows will not only include on-ground packages but also include discussions with a panel of top economic experts and policymakers.

    The special pre-Budget shows will begin from 15 February and will be aired everyday at 5.30 pm. The pre-Budget shows will culminate into exhaustive Railway and Union Budget day coverage.

    The channel will do extensive programming on both the Railway Budget and the Union Budget. The special programming on the Railway Budget will showcase the history of Indian railways, next-generation trains like bullet and other fast trains; security for women passengers across India and debates on major issues including key expectations from the railway budget.

    The special shows on the Union Budget will discuss possible policy interventions to address issues relating to inflation, food security, the housing sector including home loans and low-cost housing, education, employment, agriculture etc.

  • IBN7 launches ‘Dilli Ko Saans Lene Do’ campaign

    IBN7 launches ‘Dilli Ko Saans Lene Do’ campaign

    MUMBAI: IBN7 is all set to launch a special initiative called Dilli Ko Saans Lene Do (Let Delhibreathe) aiming on the deteriorating air quality in the city.

     

    The campaign will span from 22 December, 2015 to 15 January, 2016.

     

    In the first phase of the campaign, the channel will have discussions about the need and the impact of the measures proposed by the state government to curb the rising pollution levels in the city. In the second phase, the channel will do a reality check at various locations across the capital, evaluating the impact of the steps taken on air pollution and providing a clear picture to its viewers. 

     

    IBN7 managing editor Sumit Awasthi said, “The air pollution levels in Delhi have spiralled to alarming levels – literally choking the citizens of the capital. As a channel we have always believed in pushing the envelope when it comes to issues that directly impact people and it is this commitment that has spurred us to launch this campaign which we will run for close to a month.”

  • Aaj Tak leads tally with a reach of over 100 million

    Aaj Tak leads tally with a reach of over 100 million

    MUMBAI: The current leader in the Hindi News channels’ genre Aaj Tak has managed to garner a reach over 100 million Hindi Speaking Market (HSM) viewers for four weeks in a row as per Broadcast Audience Research Council (BARC) India analysis (Mkt – HSM (U+R), TG – 4+ Yrs, NCCS All, Wk -46 -49’ 15, Avg Weekly Coverage).

    With this feat, Aaj Tak has managed to widen the gap between itself and the other trailing news channels.

    India Today group CEO Ashish Bagga said, “As the undisputed leader, Aaj Tak is not just the torchbearer of society but also of the news industry in India. The channel has always reached great heights and paved the way with its thought leadership initiatives and journalistic excellence. I congratulate the entire team at Aaj Tak for this milestone.”

    “In addition to Aaj Tak crossing the 100 million mark, the channel also held the distinction of being the clear No. 1 channel across all important TGs during this period (Source: BARC Rating System, Mkt – HSM (U+R), Period: Wk 46 – 49’ 15, Share %),” the channel said in a media statement.

    In terms of cumulative reach, Aaj Tak is followed by ABP News with a reach of 87 million. India TV holds the third position with 85 million while with a reach of 79 million, News Nation is in the fourth position above IBN7, which witnessed a reach of 62 million.

  • IBN7 lines up year end special programming

    IBN7 lines up year end special programming

    MUMBAI: IBN7 has lined-up special year end programming for its viewers to end this year with exclusive shows.

     

    The special series is titled Saal Kamaal 2015 and commenced from 20 December, 2015 at 7 pm. The series features an array of shows that will take the viewers on a roller-coaster journey through all the news and views that made 2015. 

     

    The 11 day series will cover controversies, serious takes on climate change, crime stories as well as the rise and fall of the inimitable Radhey Maa. Viewers will also get a glimpse of some of the gala wedding events of the year gone by. Horror lovers will be treated to a spine-tingling segment on the supernatural.

     

    The year ender will also see some debate on politics that will focus on the performances and plans of nine key ministers from the Narendra Modi government. The year ender will also see a special show of tarot cards, numerology and astrology show, which will air on the final three days of the telecast.