ITV

Tag: IBN Lokmat

  • IBN Lokmat appoints Prasad Kathe as editor

    MUMBAI: Prasad Kathe has joined Network18 this week as the editor of the Marathi channel IBN Lokmat. 

    Prasad has joined the group from NDTV where he produced and anchored shows such as Money Mantra, Marathi ke Naam Par and Ek Bhaiyya Dooja Marathi.

    Prasad has more than two decades of experience in journalism, a period that has taken him through several newsrooms and imbued him with a sense of perspective on news, politics and life in general.

    Also Read:

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    TV9 Marathi format has changed, says new editor Kumawat

  • Eros & Lokmat host Shroff show as precursor to Munna Michael release in July

    MUMBAI: Lokmat, a regional language newspaper in Maharashtra and Goa, hosted a first of its kind musical and dance concert in Pune on 25 June 2017.

    On the occasion of the 8th death anniversary of the pop legend Michael Jackson, today’s youth sensation and Bollywood actor Tiger Shroff performed a tribute to this dance icon. Lokmat with Eros International created this special tribute based on life of a dancer from upcoming movie Munna Michael, produced by Eros International & Viki Rajani’s Next Gen Films, directed by Sabbir Khan, Munna Michael starring Tiger Shroff, Nawazuddin Siddiqui and debutante Nidhhi Agerwal, will release on the 21 July, 2017.

    Lokmat Media is a multi-platform media company with interests in a diversified portfolio of publishing, broadcast, digital, entertainment, community and social verticals.

    A Lokmat release claimed that more than 5000 people across all age-groups gathered to watch this event which saw also the performance of MJ 5, a popular dance troupe. Lokmat also gave platform to other aspiring groups and solo dancers to perform their best on MJ songs on the occasion.

    The audience was enthralled by Tiger’s performance on MJ’s famous tracks like “Billie Jean” and “Smooth Criminal” and special appearance by Nidhhi Agerwal the lead actor of the movie.

    The actor also grooved on the tracks of his upcoming movie Munna Michael with his co-star Nidhhi Agerwal.

    Speaking on the occasion, Tiger Shroff said, “I thank Lokmat and Eros entertainment for giving me this opportunity to perform on this platform. Michael Jackson is my inspiration and I started my dancing career watching his dance moves.”

  • Network18 announces key elevations, re-organises revenue function

    MUMBAI: Network18, one of India’s most diversified media conglomerates has been strengthening its revenue team ever since Joy Chakraborthy took over as President- Revenue for TV18 and CEO-Forbes India, a year ago. Moving ahead in this direction, it has recently re-organized the leadership roles within the function by announcing key elevations.

    Commenting on these elevations, Joy Chakraborthy said, “In the past one year, we were able to utilize and leverage strengths of our network, leadership and people with a cohesive sales structure. For the new fiscal year, we are geared up to look at newer opportunities and face different challenges. Keeping in line with our strategy to move ahead, we feel it is imperative to re-jig leadership roles to make the most of individual forte, team and network strengths in extracting our best from market situations and opportunities.”

    Mukund Setlur takes on the role of National Sales Head for News18 India, IBN Lokmat and CNBC Bajar, utilizing his vast knowledge and experience of selling the 13 ETV News Channels nationally as well as from his successful stint at leadership position with the erstwhile IBN7 (now News18 India).

    Sudip Roy will be in charge of ETV News Channels’ sales as National Sales Head bringing in his experience to extend ETV news network’s business onto the next level. Amit Tripathi who currently leads the sales team for Government businesses of TV18 channels as well as that for the Hindi speaking markets for ETV News channels, will now also manage government businesses of language channels under the ETV News Network.

    Sonia Kapoor, in addition to being National Sales Head for her present Focus portfolio comprising CNBC- TV18, CNN News18, Moneycontrol, Forbes India and Firstpost, will also head Focus nationally for CNBC Awaaz, CNBC Bajar, News18 India and IBN Lokmat.

  • iTV’s CRO and NewsX CEO Sanjay Dua quits

    iTV’s CRO and NewsX CEO Sanjay Dua quits

    MUMBAI: iTV Network’s group chief revenue officer Sanjay Dua has stepped down from his responsibilty. Dua was responsible for providing strategic direction and creating new opportunities in the market. He also worked towards innovative revenue mode;ls for the network’ growth and was also closely associated with the company’s commercial sports property.

    “There is no solid reason behind his resignation. He wishes to pursue other opportunities in life and give some valuable time to his personal life. He is just taking a short break for now”, said founder and promoter of iTV Network Kartikeya Sharma.

    He had joined NewsX as the CEO and iTV as CRO in September 2014.

    Dua comes with a lavish experince of working with Network18 News Media as the CEO andd handles CNN-IBN, IBN7, IBN-Lokmat and History TV18. He also managed the advertising sales of CNBC-TV18, CNBC-Awaaz, CNN-IBN, IBN7, IBN-Lokmat and History TV18. Before joining Network18, he was National Sales Head for Zee News Network.

  • iTV’s CRO and NewsX CEO Sanjay Dua quits

    iTV’s CRO and NewsX CEO Sanjay Dua quits

    MUMBAI: iTV Network’s group chief revenue officer Sanjay Dua has stepped down from his responsibilty. Dua was responsible for providing strategic direction and creating new opportunities in the market. He also worked towards innovative revenue mode;ls for the network’ growth and was also closely associated with the company’s commercial sports property.

    “There is no solid reason behind his resignation. He wishes to pursue other opportunities in life and give some valuable time to his personal life. He is just taking a short break for now”, said founder and promoter of iTV Network Kartikeya Sharma.

    He had joined NewsX as the CEO and iTV as CRO in September 2014.

    Dua comes with a lavish experince of working with Network18 News Media as the CEO andd handles CNN-IBN, IBN7, IBN-Lokmat and History TV18. He also managed the advertising sales of CNBC-TV18, CNBC-Awaaz, CNN-IBN, IBN7, IBN-Lokmat and History TV18. Before joining Network18, he was National Sales Head for Zee News Network.

  • News broadcasters are all revved up for Union Budget 2016

    News broadcasters are all revved up for Union Budget 2016

    MUMBAI: The Railway Budget was successfully announced by the railway minister Suresh Prabhu, and the fourth pillar of democracy i.e. the press, made justice by covering the entire highlights in detail of the allotment to its viewers. The people are anticipating the same coverage by the media with the announcement of the Union Budget which is right around the corner. The finance minister Arun Jaitley will announce the budget on 29 February 2016.

    With the increase in the number of the channels and the growing competition, the news channels need to focus on various factors to have an upper hand over the others. While, some channels take up on-ground activities to interact with the lehman, some get an esteemed panellist on board to discuss the budget while a few resort to get analysts with a special programming line-up.

    In this brawl, the viewers are left baffled with which channel to be watched and followed for a better insight on the budget. Taking a hint from this, Indiantelevision.com did a quick round-about of how the channels are going to cover the Union Budget 2016.

    Read on:

    Abp news will air a budget special show titledDesh Ka Budget anchored by Kishore Ajwani. ABP News will analyse the budget with FICCI and CII representatives along with political and economy critique.

    Culminating with the Budget announcement, CNBC-TV18 will present a host of special shows, led by India’s most experienced business editorial team that will focus on key aspects of the Government’s fiscal policy. The Channel will speak to the most influential names of Markets & India Inc., to understand their expectations from the Budget. The channel will present a number of special shows to understand the country’s expectations from the Budget.

    The channel will air Budget Caravan traversing the length and breadth of the country and will travel to the growth centres of India, to get a sense of the big expectations, straight from the shop floor and give viewers an economic health check of the nation, with this special series.

    What’s Ailing Rural India will see reporters travelling to the smallest pockets of the nation to understand the rural nerve of the country. With the aim to find an answer to how will the budget impact the rural population of the country and what are their key needs?

    The other show that will be broadcasted on the channel  is Budget Hangout which will feature the young business community and professionals of India; we speak to the young CMOs and CEOs of leading corporate names in India. In a refreshingly new format, team CNBC-TV18 chats with these young icons on their expectations from the budget.

        

    CNN-IBN and IBN7 will bring rolling coverage on union budget on 29 February 2016 under the umbrella of the special shows The Booster Budget on CNN-IBN and Budget Waale Babu Meri Income Bada Do! on IBN7.

    The shows will be a culmination of a series of pre-budget shows through which both the channels have been capturing the mood, expectations and suggestions of different sections of the society. The network has lined up an extensive live programming to cater to the viewers with all they need to know about the upcoming budget.

    On the general budget day, the channels will have leading economists and industry leaders including the former finance secretary CM Vasudev, executive director India foundation and MD Zeus Caps Shaurya Doval, BIMTECH director Dr. Harivansh Chaturvedi, LocalCircles.com chief strategy officer K Yatish Rajawat and Gaursons MD Manoj Gaur for IBN7 and National Institute of Public Finance and Policy professor Dr. Ila Patnaik (Professor, Swarajya economist, journalist and editorial director R Jaganathan, author and historian Patrick French, Mercury Travels executive VP Ashwini Kakkar, Government of India former chief economic advisor Dr. Arvind Virmani and Shell India executive chairman and Brookings India former chairman Vikram Mehta for CNN-IBN.

    Media experts from around the country will also be seen with the CNBC¬TV18 budget editors. Traders will be guided by technical analysts lead by Ashwani Gujral, Sudarshan Sukhani, Prakash Gaba and Rajat Bose. While the fundamental impact of the budget on individual stocks will be analysed by S P Tulsian, Prakash Diwan and Ambareesh Baleega.

    The channel has dedicated the entire day to cover the Union Budget 2016. Starting from 7 am, the channel will air Time Is Now stretching up till 11 pm followed by the finance minister’s speech going on till 1:30 pm. A second part of the show Time Is Now will begin from 1:30 to 4:30.

    Going further, the viewers can tune into ET NOW Budget Trades till 5 pm followed by a third segment of Time Is Now till 6:30.

    The channel will then broadcast a 30 minute exclusive Tax Effect from 6:30 to 7 pm. Investors Guide Budget Special will be aired from 7:30 pm to 8 pm followed by Markets & Macros will begin from 8 pm extending to 9 pm.

    The channel will be seen debating on the budget with esteemed panelists in The Budget Debate from 9 pm to 10 pm. ET NOW Budget Trades’ will follow till 10:30 pm. Thye Budget Debate will air from 10:30 pm to 11:30 pm. The channel will air its last for the day with Markets & Macros till 12 am.

    To get a clear picture about the budget this year, IBN-Lokmat is already airing Apeksha Budgetcha for exclusive coverage and discussion on the past promises & future expectations of the Union budget.

    The channel will also air budget special show titled Lokmanch, deciphering last year’s budget fulfilment, fund allocation to the state, its utilization and more. The channel will have interviews and discussion special shows talking about the developmental need in agro industries, infrastructure & cooperative sectors. IBN Lokmat will also have an exclusive show with renowned economist Dr. Narendra Jadhav on 27 February at 8  pm.

    On the budget day, the channel will have a dedicated budget special telecast starting from 9 am covering the finance minister’s live speech and an expert panel with eminent personalities from various industries & social segments, discussing the budget and its effect on the Indian economy.

    The channel will decode the budget with Rajat Sharma in the show Namo Budget 2016 from 10 am.

    Budget Buzz will begin on the channel at 8 am with Shweta Rajpal Kohli and Vikram Chandra as they ask  what does the highly anticipated budget mean for industry and the people of India?

    Following that will be a live budget speech with Prannoy Roy with CEOs, analysts and the aam aadmi for their reactions to the Budget at 11 am. At 7 pm Manisha Natarajan will look at the tax implications with a panel of tax experts. Budget Buzz 2016 ends with a full analysis of the budget with Prannoy Roy and a panel of expert analysts from 8- 10 pm

    NDTV Profit’s Budget Buzz has a full day of programming starting at 8 am with Prashant Nair and Manvi Sinha Dhillon with guest experts. Watch full in-depth discussions of highlights post the live Budget speech with market and expert analysts.

    India Ka Budget will begin at 10 am with Ravish Kumar and Aunindyo Chakratvarty with guests as they anticipate what changes the Budget will bring and give us analyses of highlights following the live budget presentation by the finance minister.

    The evening programming will highlight what the budget means as Ravish discusses significant budget points with his guests on primetime at 9 pm.

    The channel will air Budget Debate with Arnab Goswami with a panel of experts debating if the government has delivered on its reform promise. The panelists include Sanjeev Sanyal, Sandeep Gurumurthi, Omkar Goswami, Nalin Kohli, Pavan Varma, Rashesh Shah and Dr. Rajeev Kumar. The debate will happen on 28 February 2016 at 1 pm and a repeat at 9 pm.

    *The channels are arranged in an ascending order

  • News broadcasters are all revved up for Union Budget 2016

    News broadcasters are all revved up for Union Budget 2016

    MUMBAI: The Railway Budget was successfully announced by the railway minister Suresh Prabhu, and the fourth pillar of democracy i.e. the press, made justice by covering the entire highlights in detail of the allotment to its viewers. The people are anticipating the same coverage by the media with the announcement of the Union Budget which is right around the corner. The finance minister Arun Jaitley will announce the budget on 29 February 2016.

    With the increase in the number of the channels and the growing competition, the news channels need to focus on various factors to have an upper hand over the others. While, some channels take up on-ground activities to interact with the lehman, some get an esteemed panellist on board to discuss the budget while a few resort to get analysts with a special programming line-up.

    In this brawl, the viewers are left baffled with which channel to be watched and followed for a better insight on the budget. Taking a hint from this, Indiantelevision.com did a quick round-about of how the channels are going to cover the Union Budget 2016.

    Read on:

    Abp news will air a budget special show titledDesh Ka Budget anchored by Kishore Ajwani. ABP News will analyse the budget with FICCI and CII representatives along with political and economy critique.

    Culminating with the Budget announcement, CNBC-TV18 will present a host of special shows, led by India’s most experienced business editorial team that will focus on key aspects of the Government’s fiscal policy. The Channel will speak to the most influential names of Markets & India Inc., to understand their expectations from the Budget. The channel will present a number of special shows to understand the country’s expectations from the Budget.

    The channel will air Budget Caravan traversing the length and breadth of the country and will travel to the growth centres of India, to get a sense of the big expectations, straight from the shop floor and give viewers an economic health check of the nation, with this special series.

    What’s Ailing Rural India will see reporters travelling to the smallest pockets of the nation to understand the rural nerve of the country. With the aim to find an answer to how will the budget impact the rural population of the country and what are their key needs?

    The other show that will be broadcasted on the channel  is Budget Hangout which will feature the young business community and professionals of India; we speak to the young CMOs and CEOs of leading corporate names in India. In a refreshingly new format, team CNBC-TV18 chats with these young icons on their expectations from the budget.

        

    CNN-IBN and IBN7 will bring rolling coverage on union budget on 29 February 2016 under the umbrella of the special shows The Booster Budget on CNN-IBN and Budget Waale Babu Meri Income Bada Do! on IBN7.

    The shows will be a culmination of a series of pre-budget shows through which both the channels have been capturing the mood, expectations and suggestions of different sections of the society. The network has lined up an extensive live programming to cater to the viewers with all they need to know about the upcoming budget.

    On the general budget day, the channels will have leading economists and industry leaders including the former finance secretary CM Vasudev, executive director India foundation and MD Zeus Caps Shaurya Doval, BIMTECH director Dr. Harivansh Chaturvedi, LocalCircles.com chief strategy officer K Yatish Rajawat and Gaursons MD Manoj Gaur for IBN7 and National Institute of Public Finance and Policy professor Dr. Ila Patnaik (Professor, Swarajya economist, journalist and editorial director R Jaganathan, author and historian Patrick French, Mercury Travels executive VP Ashwini Kakkar, Government of India former chief economic advisor Dr. Arvind Virmani and Shell India executive chairman and Brookings India former chairman Vikram Mehta for CNN-IBN.

    Media experts from around the country will also be seen with the CNBC¬TV18 budget editors. Traders will be guided by technical analysts lead by Ashwani Gujral, Sudarshan Sukhani, Prakash Gaba and Rajat Bose. While the fundamental impact of the budget on individual stocks will be analysed by S P Tulsian, Prakash Diwan and Ambareesh Baleega.

    The channel has dedicated the entire day to cover the Union Budget 2016. Starting from 7 am, the channel will air Time Is Now stretching up till 11 pm followed by the finance minister’s speech going on till 1:30 pm. A second part of the show Time Is Now will begin from 1:30 to 4:30.

    Going further, the viewers can tune into ET NOW Budget Trades till 5 pm followed by a third segment of Time Is Now till 6:30.

    The channel will then broadcast a 30 minute exclusive Tax Effect from 6:30 to 7 pm. Investors Guide Budget Special will be aired from 7:30 pm to 8 pm followed by Markets & Macros will begin from 8 pm extending to 9 pm.

    The channel will be seen debating on the budget with esteemed panelists in The Budget Debate from 9 pm to 10 pm. ET NOW Budget Trades’ will follow till 10:30 pm. Thye Budget Debate will air from 10:30 pm to 11:30 pm. The channel will air its last for the day with Markets & Macros till 12 am.

    To get a clear picture about the budget this year, IBN-Lokmat is already airing Apeksha Budgetcha for exclusive coverage and discussion on the past promises & future expectations of the Union budget.

    The channel will also air budget special show titled Lokmanch, deciphering last year’s budget fulfilment, fund allocation to the state, its utilization and more. The channel will have interviews and discussion special shows talking about the developmental need in agro industries, infrastructure & cooperative sectors. IBN Lokmat will also have an exclusive show with renowned economist Dr. Narendra Jadhav on 27 February at 8  pm.

    On the budget day, the channel will have a dedicated budget special telecast starting from 9 am covering the finance minister’s live speech and an expert panel with eminent personalities from various industries & social segments, discussing the budget and its effect on the Indian economy.

    The channel will decode the budget with Rajat Sharma in the show Namo Budget 2016 from 10 am.

    Budget Buzz will begin on the channel at 8 am with Shweta Rajpal Kohli and Vikram Chandra as they ask  what does the highly anticipated budget mean for industry and the people of India?

    Following that will be a live budget speech with Prannoy Roy with CEOs, analysts and the aam aadmi for their reactions to the Budget at 11 am. At 7 pm Manisha Natarajan will look at the tax implications with a panel of tax experts. Budget Buzz 2016 ends with a full analysis of the budget with Prannoy Roy and a panel of expert analysts from 8- 10 pm

    NDTV Profit’s Budget Buzz has a full day of programming starting at 8 am with Prashant Nair and Manvi Sinha Dhillon with guest experts. Watch full in-depth discussions of highlights post the live Budget speech with market and expert analysts.

    India Ka Budget will begin at 10 am with Ravish Kumar and Aunindyo Chakratvarty with guests as they anticipate what changes the Budget will bring and give us analyses of highlights following the live budget presentation by the finance minister.

    The evening programming will highlight what the budget means as Ravish discusses significant budget points with his guests on primetime at 9 pm.

    The channel will air Budget Debate with Arnab Goswami with a panel of experts debating if the government has delivered on its reform promise. The panelists include Sanjeev Sanyal, Sandeep Gurumurthi, Omkar Goswami, Nalin Kohli, Pavan Varma, Rashesh Shah and Dr. Rajeev Kumar. The debate will happen on 28 February 2016 at 1 pm and a repeat at 9 pm.

    *The channels are arranged in an ascending order

  • IBN Lokmat and MIDC launch the second edition of ‘Agenda Maharashtra’

    IBN Lokmat and MIDC launch the second edition of ‘Agenda Maharashtra’

    MUMBAI: Tying back to the Vision for India of tomorrow, ‘Agenda Maharashtra 2015’ is a unique initiative that will aim to track the growth trajectory of the Maharashtra government across different sectors. The 2nd leg of the initiative by IBN-Lokmat will bring top leaders, visionaries and authorities of various sectors on a common platform to share their thoughts on the government’s current initiatives, their impact, and future plan of action.

     

    The discussion will encapsulate all the sectors that have potential to bring the state on the forefront, revive the economy, boost job growth and deliver good governance to the citizens.

     

    IBN Lokmat deputy managing editors Mahesh Mhatre & Mandar Phanse said, “We at IBN Network firmly believe that journalism has to be truly inclusive. As part of this commitment, we are back with Agenda Maharashtra 2015 in association with MIDC.

     

    Agenda Maharashtra 2015 will bring the key stakeholders of the state on one platform to see a recap of the initiatives taken; record the achievements, challenges and opportunities that lie ahead for the government amidst influential personalities, ranging from politicians, bureaucrats to industrialists, among others.” 

     

    Speaking about the initiative, Maharashtra chief minister Devendra Fadanvis in an interview with IBN Lokmat said, “The Maharashtra Government believes in sustainable growth, and that is the reason foreign investors have shown interest in the Public Private Partnerships model, as a part of the Make in India policy. Agenda Maharashtra 2015, is an initiative that hopes to discuss the dream of development right from Agriculture sector to IT sector, and Infrastructure to social development”

  • Nikhil Wagle to helm new Marathi news channel Maharashtra One

    Nikhil Wagle to helm new Marathi news channel Maharashtra One

    MUMBAI: The Marathi news industry is soon going to see a new addition with the launch of a 24×7 news channel called Maharashtra One. The national news channel operating in Marathi is speculated to launch within the next two months.

     

    Veteran journalist renowned for his brave and flawless journalism Nikhil Wagle has been roped in as the editor-in-chief of the channel.

     

    Speaking exclusively to Indiantelevision.com Wagle says, “I will join the channel on 1st September, and then eventually we will form a team which will have both young and experienced minds. My role will be to make sure that we are presenting quality, credible and timely content to our consumers.”

     

    Sources in the industry inform that there have been a series of resignations in IBN Lokmat recently. It is speculated that many of them are slated to join Maharashtra One. Eminent journalists from ABP Majha and Zee 24 Taas are also said to be linked with the new channel.

     

    “There are many senior journalists who have shown interest and will join the team but it’s too early to take names. There are a few who I have worked with before in past organisations who will be joining the team,” asserts Wagle. 

     

    The channel will also have a bureau office in Delhi as well as in other parts of the country informs Wagle.

  • “There is no creativity or innovation in the Marathi news channels’ space:” Nikhil Wagle

    “There is no creativity or innovation in the Marathi news channels’ space:” Nikhil Wagle

    At the age of 19 he became the editor-in-chief of a regional daily and today has journalism experience of more than 35 years. Besides being on top of each and every beat, he was keenly focused on investigative journalism. 

     

    In August 2004, he became a victim of aggressive Shiv Sena supporters who were irked by his belligerence and brave journalism. He is the inspiration for many igniting minds who are keen to peruse a career in journalism; he is none other than veteran Marathi pressman Nikhil Wagle.

     

    Speaking exclusively to Indiantelevision.com’s Sagar Shere, Wagle shares his vision on the Marathi news space, where he feels there is huge room for creative experimentation.

     

    Excerpts:

     

    How has your stint with Mi Marathi been so far? What was the reason behind choosing the channel when you switched from IBN Lokmat?

     

    It’s just been nine months since I joined Mi Marathi and I am not working full time here. I only do one show for them which is Point Blank. The reason behind switching from IBN Lokmat was that the entire IBN network was taken over by Mukesh Ambani. We had conflicts on policies and ideology with them. We worked under Rajdeep Sardesai as a team and resigned because we thought Ambani will not give us the freedom to work as a journalist. 

     

    I liked the policies of Mi Marathi and their ideation behind news so I thought of coming to Mi Marathi. 

     

    There has been a drastic growth in the Marathi news channel space. What do you think is the pulling point for audiences and what does the Marathi news channel genre needs to work on to get in more viewers?

     

    Marathi news channel is growing and it was always better than Hindi news channel on the basis of content. When IBN Lokmat and ABP Mazha were newly born, they infused young blood and were ready to experiment. However now they seem to have faced a setback. These days Marathi news channels have started following a set pattern for everything, be it for news gathering, news visualizing, programming or debate. There is no innovation in Marathi news space. 

     

    From your perspective, what are the changes that you have seen over the years in the genre? In terms of approach for news, do you think there is a different strategy that Marathi channels are adopting now? 

     

    We need more creativity, more ideas and more experimentation in Marathi news channels. We should infuse young blood so that we can experiment and create good content. We need to concentrate on investigative journalism. These days all news channels thrive on byte journalism and feature programmes. However the need of the hour is investigative journalism. Over the past seven years, news channels have turned stale. We need fresh outlook. Moreover, new perceptions and innovation is always accepted by the audience. 

     

    Do you think there is scope for more news channels in the Marathi space?

     

    There is ample scope for Marathi news channels because IBM Lokmat has gone down in TRP and advertising. There was competition between IBN Lokmat, ABP Mazha and Zee 24tass. However, over the last one year there is no competition between these news channels. Also there is no quality news gathering, quality of format and quality programmes.

     

    If there is no competition you lose the passion and that is what has happened with Marathi news channels. At this point in time, if someone tries to break the format and comes up with something new, it will be great and viewers will definitely like it.

     

    What is the target group for regional news channels?

     

    Target audience for Marathi regional channels are all Marathi speaking audiences. They cater to middle class, higher middle class, rural and urban audience. Everyone has a different taste and a news channel should look after all its target audiences but sometimes you don’t need to look for a TG because some stories are important for the nation news wise and at that time you don’t look for TG. Stories like farmers’ suicide, terrorist attacks and natural calamities are serious issues and you can’t look at the TG before showcasing them.