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Tag: IBM

  • Global OTT may expand at 14.5 per cent CAGR

    Global OTT may expand at 14.5 per cent CAGR

    MUMBAI: Over-the-top (OTT) content is the delivery of audio, video, images, and other media over the internet and bypasses traditional content distribution services. OTT services are mostly related to communication and media and are generally lower in cost than the traditional method of content delivery. OTT content, applications, and services are increasingly being adopted in all segments of commerce and society and are affecting and disrupting traditional industries at a significant pace.

    Consumers use online video instead of traditional television; online communications platforms instead of traditional telephone services; and today are able to download films and music that were once provided only on physical media. Additionally, the process of advertising and searching for services is increasingly moving to these online platforms. This has led to an exponential market growth globally. The global OTT content market is estimated to be valued at US$ 53.2 Bn by the end of 2016 and is expected to register a CAGR of 14.5% during the forecast period (2016–2026).

    Top OTT content market players are developing innovative marketing and distribution channels to enter and rule untapped markets. Some of the top companies operating in the global OTT content market include Akamai Technologies, Amazon.com Inc., Apple Inc., Facebook Inc., Google Inc., IBM, LeEco, Limelight Networks, Microsoft Corporation, and Netflix Inc. Several Indian companies have also entered the OTT content market in a big way. Some of the Indian OTT content market players include Star India Pvt. Ltd., Zee Entertainment Enterprises Ltd., Spuul, Eros International Plc., and Viacom 18 Media Pvt. Ltd, according to a PRNewswire release.

    Penetration of high speed broadband

    Growth in the penetration of high speed broadband, increasing mobile subscriptions and adoption of mobile connected devices, new features and advanced capabilities in smartphones, attractive pricing, and more content options are some of the major drivers fuelling the growth of the global OTT content market. Also, a shift in viewer preferences from the television format to a more customised, anytime, anywhere content viewing format is also boosting the growth of the global OTT content market.

    However this growth is hampered by factors such as online piracy activities, low bandwidth in emerging countries, lack of offline content availability, and technical challenges faced during OTT content delivery.

    Video content

    Video content type segment projected to be the most attractive segment over the forecast period. In terms of revenue, the video segment is anticipated to register a relatively higher CAGR of 15.8% between 2016 and 2026. This growth is attributed to extensive growth of high speed broadband infrastructure in emerging economies and popularity of subscription-based models in developed economies. This segment is expected to register high Y-o-Y growth rates throughout the forecast period.

    TVOD revenue model segment expected to register high Y-o-Y growth rates throughout the forecast period. The TVOD segment is estimated to register a CAGR of 15.8% during the forecast period. The AVOD segment is expected to witness significant revenue growth due to its ease of use; personalized, modern interface; and better viewing experience of AVOD services.

    Smartphones and Tablets

    Smartphones and Tablets device / platform type segment projected to be the most attractive segment over the forecast period. The smartphones and tablets segment accounted for a relatively high market value share in 2015 and this segment is anticipated to remain dominant through 2026. The dominance of the smartphones and tablets segment is attributed to increasing consumer preference towards these devices for availing OTT services such as video and audio streaming, social networking, and texting. The Smart TVs segment is expected to register high Y-o-Y growth rates throughout the forecast period and is anticipated to register a CAGR of 18.7% between 2016 and 2026.

    APEJ and Latin America

    APEJ and Latin America expected to be the fastest growing markets over 2016–2026. The APEJ OTT content market is projected to be the most attractive regional market in the global OTT content market and is anticipated to witness a CAGR of 24.6% over the forecast period. The market in North America accounted for a relatively high value share in 2015.

  • Chance to demonstrate proven global tools in India: Havas’s new digital head Nitin Karkara

    Chance to demonstrate proven global tools in India: Havas’s new digital head Nitin Karkara

    MUMBAI: Havas Media Group India has appointed Nitin Karkara as head – Digital, to promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients.

    Havas Media Group India and south Asia CEO Anita Nayyar said, “Nitin has the rare mix of leading from the front, both from the client and agency side. We’ve had tremendous organic digital expansion. Although, digital cum mobile has been a core part of every new business win, Havas Media today is a firmly established fully integrated media company providing both online and offline solutions. Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100 per cent accountability and ideas that flourish without boundaries.”

    Havas Media Group India MD Mohit Joshi added, “Our Digital at the core and Meaningful Connections Planning philosophy has always impressed clients. Nitin will only add more value and strengthen our philosophy by nailing the clients’ challenges in the context of Digital & Mobile Marketing.”

    Karkara said, “Havas Media Group is one of the pioneers in bringing their integrated media and creative offerings with specialized proprietary global tools for developing strategy, planning, media buying, analytics, and reporting. This is a huge opportunity for me to demonstrate these proven global specialized tools and frameworks in the Indian market and create value for existing and new clients. This will also help us further integrate client businesses and successfully partner with them in their overall marketing stories.”

    Having graduated from University of British Columbia, Canada, Nitin brings to the agency, an experience of 16+ years in business development, brand strategy, product marketing, mobile and e-commerce. Nitin previously was the G.M. and Head of Digital (HHP Division), Cheil Worldwide and prior Digital Marketing Lead – India & South West Asia, The Coca-Cola Company. He started his career with Samsung and since then has been associated with companies like Sapient India, Microsoft in Wunderman, IBM, ITC Hotels, Manipal Education and Vodafone in OgilvyOne, Fritolays, GSK, Readers Digest and Tetrapak in ISHIR Digital.

  • Chance to demonstrate proven global tools in India: Havas’s new digital head Nitin Karkara

    Chance to demonstrate proven global tools in India: Havas’s new digital head Nitin Karkara

    MUMBAI: Havas Media Group India has appointed Nitin Karkara as head – Digital, to promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients.

    Havas Media Group India and south Asia CEO Anita Nayyar said, “Nitin has the rare mix of leading from the front, both from the client and agency side. We’ve had tremendous organic digital expansion. Although, digital cum mobile has been a core part of every new business win, Havas Media today is a firmly established fully integrated media company providing both online and offline solutions. Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100 per cent accountability and ideas that flourish without boundaries.”

    Havas Media Group India MD Mohit Joshi added, “Our Digital at the core and Meaningful Connections Planning philosophy has always impressed clients. Nitin will only add more value and strengthen our philosophy by nailing the clients’ challenges in the context of Digital & Mobile Marketing.”

    Karkara said, “Havas Media Group is one of the pioneers in bringing their integrated media and creative offerings with specialized proprietary global tools for developing strategy, planning, media buying, analytics, and reporting. This is a huge opportunity for me to demonstrate these proven global specialized tools and frameworks in the Indian market and create value for existing and new clients. This will also help us further integrate client businesses and successfully partner with them in their overall marketing stories.”

    Having graduated from University of British Columbia, Canada, Nitin brings to the agency, an experience of 16+ years in business development, brand strategy, product marketing, mobile and e-commerce. Nitin previously was the G.M. and Head of Digital (HHP Division), Cheil Worldwide and prior Digital Marketing Lead – India & South West Asia, The Coca-Cola Company. He started his career with Samsung and since then has been associated with companies like Sapient India, Microsoft in Wunderman, IBM, ITC Hotels, Manipal Education and Vodafone in OgilvyOne, Fritolays, GSK, Readers Digest and Tetrapak in ISHIR Digital.

  • IBM analytics solution to power Indusind digital marketing campaigns

    IBM analytics solution to power Indusind digital marketing campaigns

    NEW DELHI: IBM today announced that IndusInd Bank will use its IBM’s Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy.

    As a part of a three year strategic agreement, IBM will provide a cloud and predictive analytics based multi-channel campaign management solution that enables IndusInd Bank to strengthen its online banking presence while improving the product holding per customer.

    In the highly competitive Indian retail banking space, businesses need digital marketing solutions capable of sifting through large amounts of transactional and interaction data from various touch points as well as strong analytical capabilities capable of evaluating customer behavior from the call centre, branch locations, website, mobile app, ATMs and more. Using customer behavior analysis and real-time contextual marketing, banks can ensure that customers connecting with the bank on any channel will receive relevant and timely communications and offers that address their unique needs.

    In this first of its kind project for Indian industry, IBM combines its Digital Marketing and Analytics consulting, hardware, software, cloud, and business process services offerings to provide digital marketing as a service which helps centralize and standardize activities such as campaign planning, execution and management, while infusing deep analytics and process expertise. As a result companies can better understand customer behavior and increase quality of campaign execution without having to incur the cost of setting up full infrastructure in-house.

    Indusind Bank Head Personal banking and Decision Sciences Sameer Gupta said, “Our objective is to build a cognitive framework powered by an automated marketing platform in conjunction with advanced analytical models which enables us to engage with our clients in a relevant and timely manner. This unique managed marketing partnership with IBM helps us leverage their market leading UNICA platform as well as their proven expertise in technology delivery. It allows us to focus on our client and business delivery without having to worry about technology components, capital costs, operations management and talent management. The solution will also enable us to engage across whichever channels the client may prefer from the contact centre to their relationship manager in real time where relevant.”

    IBM India SouthAsia Executive Director/Partner Banking and Financial Services Sachin Seth added: “The financial services sector is constantly looking at innovative marketing methods to enhance customer outreach. IBM’s digital marketing-as-a-service model combines powerful cloud and predictive analytics capabilities with our extensive experience in this sector which together can disrupt and transform how businesses such as IndusInd Bank meet the changing needs of their customers.

  • IBM analytics solution to power Indusind digital marketing campaigns

    IBM analytics solution to power Indusind digital marketing campaigns

    NEW DELHI: IBM today announced that IndusInd Bank will use its IBM’s Cloud commerce solutions to transform customer engagements and enhance its cross-sell platforms, in line with the bank’s strategy.

    As a part of a three year strategic agreement, IBM will provide a cloud and predictive analytics based multi-channel campaign management solution that enables IndusInd Bank to strengthen its online banking presence while improving the product holding per customer.

    In the highly competitive Indian retail banking space, businesses need digital marketing solutions capable of sifting through large amounts of transactional and interaction data from various touch points as well as strong analytical capabilities capable of evaluating customer behavior from the call centre, branch locations, website, mobile app, ATMs and more. Using customer behavior analysis and real-time contextual marketing, banks can ensure that customers connecting with the bank on any channel will receive relevant and timely communications and offers that address their unique needs.

    In this first of its kind project for Indian industry, IBM combines its Digital Marketing and Analytics consulting, hardware, software, cloud, and business process services offerings to provide digital marketing as a service which helps centralize and standardize activities such as campaign planning, execution and management, while infusing deep analytics and process expertise. As a result companies can better understand customer behavior and increase quality of campaign execution without having to incur the cost of setting up full infrastructure in-house.

    Indusind Bank Head Personal banking and Decision Sciences Sameer Gupta said, “Our objective is to build a cognitive framework powered by an automated marketing platform in conjunction with advanced analytical models which enables us to engage with our clients in a relevant and timely manner. This unique managed marketing partnership with IBM helps us leverage their market leading UNICA platform as well as their proven expertise in technology delivery. It allows us to focus on our client and business delivery without having to worry about technology components, capital costs, operations management and talent management. The solution will also enable us to engage across whichever channels the client may prefer from the contact centre to their relationship manager in real time where relevant.”

    IBM India SouthAsia Executive Director/Partner Banking and Financial Services Sachin Seth added: “The financial services sector is constantly looking at innovative marketing methods to enhance customer outreach. IBM’s digital marketing-as-a-service model combines powerful cloud and predictive analytics capabilities with our extensive experience in this sector which together can disrupt and transform how businesses such as IndusInd Bank meet the changing needs of their customers.

  • Prime Focus Technologies appoints Raghunath Mohanrao as COO; replaces Ganesh Sankaran

    Prime Focus Technologies appoints Raghunath Mohanrao as COO; replaces Ganesh Sankaran

    MUMBAI: Prime Focus Technologies has appointed IT veteran Raghunath Mohanrao as its new chief operating officer. Mohanrao will replace PFT co-founder and former COO Ganesh Sankaran.

    Mohanroa joins PFT with an eye toward furthering PFT’s growth within the global media and entertainment markets. Sankaran is taking a sabbatical for 15 months to pursue an MBA, while remaining on the PFT Board of Directors.

    “I’ve wanted to go back to school for my MBA for some time now, and with PFT in such a strong position, I know this is the right time. I’ve known Raghu for well over 18 years and am confident he is the right fit for PFT. I look forward to his leadership to take PFT to the next level of its growth journey,” said Sankiaran.

    “Ganesh is taking a well-deserved break from the hot pursuit of building PFT from its inception in a garage to where it is now. Raghu is an accomplished technology leader in the media and entertainment space and his background and skills offer the best fit for what PFT requires as it charters the next level of innovation, delivery excellence and growth,” added Prime Focus Technologies founder and CEO Ramki Sankaranarayanan.

    “PFT’s breadth of technology offerings and opportunity for transforming media and entertainment companies are two of the many reasons for my interest and excitement as I take over the position of COO. I look forward to bolstering the unwavering customer and people focus, delivery excellence and innovation at PFT,” added Mohanrao.

    Mohanrao will join Ramki and the PFT executive team at the annual NAB Show, a key event for both PFT and the media and entertainment industry as a whole. Initially, he has worked as the telecom, media and entertainment industry leader at IBM, managing IBM’s globally integrated capabilities.

    He also focused on worldwide growth strategy as vertical delivery head at Wipro Technologies, responsible for services delivery including profit and loss for telecommunications and worldwide media and entertainment businesses in North America, Europe, Australia and New Zealand. 

  • Prime Focus Technologies appoints Raghunath Mohanrao as COO; replaces Ganesh Sankaran

    Prime Focus Technologies appoints Raghunath Mohanrao as COO; replaces Ganesh Sankaran

    MUMBAI: Prime Focus Technologies has appointed IT veteran Raghunath Mohanrao as its new chief operating officer. Mohanrao will replace PFT co-founder and former COO Ganesh Sankaran.

    Mohanroa joins PFT with an eye toward furthering PFT’s growth within the global media and entertainment markets. Sankaran is taking a sabbatical for 15 months to pursue an MBA, while remaining on the PFT Board of Directors.

    “I’ve wanted to go back to school for my MBA for some time now, and with PFT in such a strong position, I know this is the right time. I’ve known Raghu for well over 18 years and am confident he is the right fit for PFT. I look forward to his leadership to take PFT to the next level of its growth journey,” said Sankiaran.

    “Ganesh is taking a well-deserved break from the hot pursuit of building PFT from its inception in a garage to where it is now. Raghu is an accomplished technology leader in the media and entertainment space and his background and skills offer the best fit for what PFT requires as it charters the next level of innovation, delivery excellence and growth,” added Prime Focus Technologies founder and CEO Ramki Sankaranarayanan.

    “PFT’s breadth of technology offerings and opportunity for transforming media and entertainment companies are two of the many reasons for my interest and excitement as I take over the position of COO. I look forward to bolstering the unwavering customer and people focus, delivery excellence and innovation at PFT,” added Mohanrao.

    Mohanrao will join Ramki and the PFT executive team at the annual NAB Show, a key event for both PFT and the media and entertainment industry as a whole. Initially, he has worked as the telecom, media and entertainment industry leader at IBM, managing IBM’s globally integrated capabilities.

    He also focused on worldwide growth strategy as vertical delivery head at Wipro Technologies, responsible for services delivery including profit and loss for telecommunications and worldwide media and entertainment businesses in North America, Europe, Australia and New Zealand. 

  • Hathway bags ET Best Tech Brand 2015 award

    Hathway bags ET Best Tech Brand 2015 award

    MUMBAI: Hathway won the Economic Times Best Tech Brand 2015 in telecommunication, technology and media space for its significant contribution in the growth of digital cable television in the country. 

     

    The ET Edge-Best Tech Brands 2015 summit was held in Delhi on 17 December.

     

    Technology brands like HP, Capgemini, IBM, Ricoh, Mphasis and Sify amongst others were part of this summit, which recognised key contributions of organisations in building and upgrading technology to create a robust ecosystem and providing a business edge in their respective industry.

     

    Hathway Cable & Datacom managing director and CEO Jagdish Kumar G Pillai said, “We are extremely proud of this achievement and thank all stakeholders and team Hathway who have contributed towards the growth of Hathway in the digital cable television and broadband space. This recognition from one of leading and most trusted names in media, The Economic Times, is testament to the giant strides that Hathway has taken in the technological transformation of digital cable TV and wired broadband businesses in India and our continuing efforts in empowering our customers to build a better and robust service & brand.”

     

    Hathway featured in the list of top 150 technology brands of India as per the Economic Times & MRSS industry agnostic study to understand what goes into the making of leading tech Brands in the B2B space.

  • Tata Sky taps IBM to launch new mobile solutions

    Tata Sky taps IBM to launch new mobile solutions

    MUMBAI: Tata Sky has partnered with IBM to launch new mobile solutions that will enable it to reach new markets, and improve customer service and responsiveness for its 14 million subscribers across the country.

     

    With the IBM MobileFirst Platform, Tata Sky can securely integrate customer and enterprise data and launch new apps to spur growth, especially in rural markets. For example, the new mSales app helps dealers and distributors quickly respond to customer inquiries, track existing accounts and onboard new subscribers. Access to mobile capabilities that enable more efficient customer service is especially important in rural areas where there is often limited access to laptops or reliable Internet connectivity.

     

    According to a market study by Hong Kong-based research firm Media Partners Asia, the DTH active subscriber base in India will increase from 37 million in 2013 to 60 million by 2018 and 75 million by 2023. By launching innovative mobile solutions for its 300,000 dealers, Tata Sky aims to add more subscribers and gain market share.

     

    With more than 50,000 downloads since its launch, the mSales app creates new cost efficiencies by decreasing help desk calls to manage existing customer needs, and streamlines processes for establishing new accounts. With simplified access to customer analytics, dealers and distributors can better engage customers with more targeted, personalized products and services.

     

    “With IBM’s deep mobile and industry expertise we have gained a trusted partner for mobile solutions. The Tata Sky mSales app is one of the few examples of how mobile handsets can help us overcome business challenges thereby opening new markets and creating more valuable customer interactions,” said Tata Sky chief information officer Ravishanker.

     

    Advancing clients’ digital transformation strategies, the IBM MobileFirst portfolio of solutions can be integrated as a part of a hybrid cloud solution that combines public and private cloud elements with the flexibility to choose and change environments, data and services as needed.

     

    “Service Providers around the world are facing heightened competition as they compete for customer wallet share and loyalty. Creating personalized customer interactions is critical for extending those relationships and identifying new business opportunities. With the IBM MobileFirst Platform, Tata Sky can take advantage of new growth opportunities in untapped markets and easily scale the number of users and apps being delivered to market to offer differentiated services and get ahead of the competition,” said IBM India and South Asia regional general manager Vanitha Narayanan.

     

    The IBM MobileFirst Platform is available from Bluemix, IBM’s cloud development platform, or via on-premises deployment. IBM total cloud revenue – covering public, private and hybrid engagements – was $7.7 billion over the previous 12 months at the end of March 2015; it grew more than 60 per cent in the first quarter 2015.

  • Twitter and IBM announce new partnership

    Twitter and IBM announce new partnership

    MUMBAI: Twitter and IBM announced a landmark partnership to help shape business decisions using data collected from tweets worldwide. The alliance brings together Twitter data that distinctively represents the public pulse of the planet with IBM’s industry-leading cloud-based analytics, customer engagement platforms, and consulting services.

     

    Announcing the collaboration, IBM chairman, president and CEO Ginni Rometty said, “Twitter provides a powerful new lens both as a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends. This partnership, drawing on IBM’s leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is reimagining work.”

     

    With the development of new solutions to improve business decisions across industries and professions, IBM and Twitter will be able to enrich existing enterprise data streams to improve business decisions. For example, the integration of social data with enterprise data can help accelerate product development by predicting long-term trends or drive real-time demand forecasting based on real-time situations like weather patterns, said the press release.

     

    Excited about the new partnership, Twitter CEO Dick Costolo commented, “This important partnership with IBM will change the way business decisions are made – from identifying emerging market opportunities to better engaging clients, partners and employees.”

     

    The collaboration will focus on three areas: 

     

    Integration of Twitter data with IBM analytics services on the cloud: IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics, a new cognitive service in the palm of your hand that brings intuitive visualisation and predictive capabilities to business users; and a cloud-based data refinery service that enables application developers to embed data services in applications. Entrepreneurs and software developers will also be able to integrate Twitter data into new cloud services they are building with IBM’s Watson Developer Cloud or IBM Bluemix platform-as-a-service.

     

    New data-intensive capabilities for the enterprise: IBM and Twitter will deliver a set of enterprise applications to help improve business decisions across industries and professions. The first joint solution will integrate Twitter data with IBM ExperienceOne customer engagement solutions, allowing sales, marketing, and customer service professionals to map sentiment and behaviour to better engage and support their customers.

     

    Specialised enterprise consulting: IBM Global Business Services professionals will have access to Twitter data to enrich consulting services for clients across business. Additionally, IBM and Twitter will collaborate to develop unique solutions for specific industries such as banking, consumer products, retail, and travel and transportation. The partnership will draw upon the skills of tens of thousands of IBM Global Business Services consultants and application professionals including consultants from the industry’s only integrated Strategy and Analytics practice, and IBM Interactive Experience, the world’s largest digital agency.

     

    “IBM brings a unique combination of cloud-based analytics solutions and a global services team that can help companies utilise this truly unique data.  Companies have had successes to Twitter data – from manufacturers more effectively managing inventory to consumer electronic companies doing rapid product development. This partnership with IBM will allow faster innovation across a broader range of use cases at scale,” reckoned Twitter Data Strategy vice president Chris Moody.