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Tag: IBM

  • #MediaMinds2 | We prepared last year for the world going completely digital: IBM’s Deepali Naair

    #MediaMinds2 | We prepared last year for the world going completely digital: IBM’s Deepali Naair

    NEW DELHI: While the world is still struggling to understand how to take their day-to-day activities online, IBM India was already one step ahead as it enjoys the success of a number of online events, simply by the virtue of being better prepared to handle a complete digital takeover of the world. The company’s CMO for the country and South Asia Deepali Naair shares her thoughts in this latest episode of Indiantelevision.com’s Media Minds season 2. 

    “Last year in October, when we didn’t even know that Covid2019 was going to happen, my team sat down and said that the world is going completely digital. We, of course, thought that it would take some time for that to happen but we discussed how to prepare ourselves for that moment. What do we need to learn; what do we need to do; what do we need to experiment with! And in February, even before the lockdown, we did a 100 per cent virtual event which was attended by 3500 people.”

    She said that their vision and quick actions helped them create properties and a culture that other CMOs also took inspiration from.

    Naair also talked extensively about her journey in the industry and the shift between different roles she has taken up in her career spanning over more than two decades. She attributes the success and popularity to her attitude of being a lifelong learner. 

    “I am a lifelong learner. I approach everything saying let me learn. Let me learn the medium of a podcast, let me learn the medium of digital, which is how I moved to digital and e-commerce much sooner than some of my contemporaries. So that attitude has helped me again that I moved to technology.” 

    She also shared tips for CXOs who want to get into the personal branding space, stating that having one’s own brand helps even the organisation that one is working for. “I think if you have a large CXO brand you are also available to everybody to reach out to, for them to take an authentic point of view from you.”

    Watch the complete discussion here:

  • CNBC-TV18, in association with IBM, organizes an evening of ‘Building Cognitive Enterprises’ with eminent speakers from Tata Steel and Aditya Birla

    CNBC-TV18, in association with IBM, organizes an evening of ‘Building Cognitive Enterprises’ with eminent speakers from Tata Steel and Aditya Birla

    MUMBAI: CNBC-TV18, in association with IBM, hosted a special evening on June 20, 2019 for industry leaders on Building Cognitive Enterprises showcasing Global and Indian AI stories, which will help the entrepreneurs plan and run their businesses effectively. As the tech industry is booming and bringing in new technologies, like Artificial Intelligence IOT, Blockchain, Automation and 5G, companies need to keep up with these trends as their combined impact will reshape their business.

    The evening brought together the best experts from around the world to share how AI can transform and reinvent one’s business into a Cognitive Enterprise. The event gave a chance to the experts to share what they learned by working in the industry and shaping, evolving an organization towards its success.

    This event witnessed some renowned speakers as it was attended by the Key note speaker Karan Bajwa, Managing Director, IBM India; Shereen Bhan, Managing Editor, CNBC-TV18 along with some esteemed speakers like T.V. Narendran, MD & CEO – Tata Steel; Vibha Padalkar, MD & CEO – HDFC Life; Meenakshi Vajpai, CIO, Vodafone; Deepak Sharma – CDO, Kotak Mahindra Bank; Sunil Bajpai, Principal Advisor, TRAI (Telecom Regulatory Authority of India); Praveen Shrikhande, CDO – Aditya Birla Fashion & Retail and many more.

    Commenting on this Shereen Bhan, Managing Editor, CNBC-TV18 said, “This association is for the welfare of many upcoming entrepreneurs and leaders who are looking for guidance from experts in the industry. Preparing for the changes that will define them in the years to come, they aim to overcome difficulties with regards to organizational changes and outlining how their strategies are different from their competitors. This event by CNBC-TV18 serves as a medium where experts share what they’ve learnt about shaping and taking an organization forward. Such knowledge sharing is the need of the hour for businesses to further expand and take advantage of new possibilities.”

    CNBC-TV18 has actively been involved in activities which raises awareness about trending and prevalent issues in the industry. With information on recent happenings, they enlighten their audience and share solutions from various industry veterans to educate their viewers, resulting in a more well-informed society.

  • Anindya Banerjee joins FCB Ulka as ECD

    Anindya Banerjee joins FCB Ulka as ECD

    MUMBAI: FCB Ulka has announced the appointment of Anindya Banerjee aka Andy as the ECD, FCB Mumbai. In his role, Andy will be working closely with FCB Ulka creative head (West) & national creative director Keegan Pinto.

    With twenty-three years of experience in the advertising arena, Andy has been associated with Scarecrow M&C Saatchi, Law and Kenneth, Publicis, Contract Advertising and Ogilvy in the past.

    His memorable work has won him accolades at national and international award shows. He has also performed jury duties at distinguished industry platforms. Some of the brands that he has worked on, in the past are, NIIT, IBM, Maggi (Me and Meri Maggi), Limca (Fresh Ho Jao) and Hungama.

    Commenting on the appointment, Pinto said, “Andy comes with immense experience in pedigreed agencies like Ogilvy, Contract and Publicis. But more importantly, he also brings along the merit and nimbleness of an agency like Scarecrow M&C Saatchi. A start-up spirit which is extremely relevant in contemporary times. "

    Speaking on the new role, Andy said, “FCB Ulka has some of India’s greatest brands. In 2018, it created history by sweeping almost all the awards shows thanks to Shindoor Khela for The Times of India. So, when Keegan Pinto offered me a chance to be a part of the Ulka family, I had no hesitation in saying yes.”

    Andy also has been a visiting faculty for Sri Aurobindo Centre for Arts and Communication, New Delhi and a travel writer for the magazine Car n’ Style.

    FCB Ulka Advertising is the flagship agency of the FCB India Network, one of the fastest growing networks in the country. The network amongst the top 5 fully integrated marketing communications company in India. with over 120 Indian & Multinational clients and 700 professionals working across six offices in seven cities. The agency was established in 1961 where it has been an epitome of brand building; carrying forward the rich lineage. The agency now upholds the brand philosophy of ‘Never Finished’ by their storytelling praxis of not just changing attitudes but changing consumer behaviour and understanding the deeper brand purpose with a new planning protocol – Brand Bedrock.

  • Tamil Thalaivas launches initiatives to promote kabaddi

    Tamil Thalaivas launches initiatives to promote kabaddi

    MUMBAI: Star India’s move to launch Star Sports Tamil has served as a launch-pad to consolidate its foothold in the Tamil market for its new initiatives. The newest franchise in Pro Kabaddi League (PKL), Tamil Thalaivas (TT), is taking full advantage of the channel and is spreading local love for sports across the state through its year-round initiatives.

    The franchise spent Rs 3.73 crore in the 2018 auctions by retaining the trio of Ajay Thakur (Rs 76.23 lakhs), C Arun (Rs 36.3 lakhs) and Amit Hooda (Rs 69.3 lakhs) before the auction forming the core for the side. It will host a slew of on-ground properties in its second year of operations with a goal to further the southern state’s rich kabaddi legacy.

    With a plan of year-round initiative, TT has started Corporate Kabaddi Fest which will be held at the Express Avenue Mall in Chennai from 17-19 August. The fest will have 32 corporates participating, including TCS, IBM, Renault, Cognizant, Apollo Tyres, Aradhaya Gold, Coca Cola, Ford Motors, HDFC Bank and more.

    Speaking to Indiantelevision.com, Tamil Thalaivas CEO Viren D’Silva said, “Our focus is on getting four partners for year-round activation and those four partners will get mileage and exposure for all our events.”

    After an overwhelming response to the residential academy, the franchise has also launched 20 schools of excellence which provide after-school training in Tamil.

    The corporate fest will not be live telecast, but will have seven episodes of one hour each at the prime-time. It will have both men’s and women’s teams participating for the glory. “IdhuNammaAatam” (this is our sport) is Tamil Thalaivas’ new expression for kabaddi.

    Elaborating on the team’s mission, D’Silva added, “We have lined up a number of exciting initiatives, which we will build year on year. We want to give back to the fans and communities who have given us so much love. Through these initiatives, we are inviting Tamil Nadu to be a part of every moment both on and off the mat because, in the end, IdhuNammaAatam – then, now and, forever.”

    The Corporate Kabaddi Fest will also feature Tamil movie stars, Vishnu Vishal and Andrea Jeremiah who, as “chief motivating officers”, will be cheering for the corporate teams. In a first, Tamil Thalaivas will also provide professional-level training to registered corporate teams in the two weekends preceding the event.

    A Star India spokesperson said, “Tamil Nadu has a rich sporting culture, that underpins the popularity of various sporting leagues including TNPL, Vivo PKL, IPL 2018, Hero ISL among others. Since Tamil Thalaivas was first introduced in season five of PKL, they have charted various initiatives such as the grassroots programme to build deeper affinity for the sport across the state. As the official broadcaster, we endeavor to bring alive truly inspiring and engaging stories from their initiative, Corporate Kabaddi Fest, which will be a part of the run-up to a bigger, more exciting new season six.”

    The Tamil Thalaivas’ kabaddi caravan will continue with Street Kabaddi and Tamil Thalaivas State Tour in the coming months.

  • TV ads & apps: A-Pac mobile analytics growing fastest, connected TVs’ adoption stimulating demand

    MUMBAI: the global mobile analytics market will continue to witness pronounced growth over the forecast period on the backdrop of a slew of factors. Increasing demand for real-time analytics to deliver personalized ads and growing investment in digital advertising across mobile platforms is expected to influence the demand for mobile analytics in the near future, according to Persistence Market Research analysis.

    Further, higher investments in developing advanced mobile apps and exploding number of smartphone users are additional factors anticipated to support the overall market growth. In contrast, a dearth of technological understanding for operating high end functionalities of mobile analytics solutions and increasing concerns over privacy breach associated with customer data may inhibit market growth during the next eight years.

    On the basis of solution type, demand for application performance analytics solutions is expected to remain dominant throughout the projected period. In addition, the application performance analytics solutions segment is set to register the highest revenue by solution type.

    On the basis of development, cloud-based development is expected to remain as the most attractive segment, increasing at a CAGR of 21% during the forecast period 2016-2024.

    By end user vertical, the e-commerce & retail segment is projected to account for a comparatively higher share of the market. Further, the segment is projected to expand at over 22% CAGR through 2024, followed by media & entertainment segment.

    Microsoft Corporation accounted for a turnover in excess of US$ 93 Bn in 2015, with its latest bridge application tool “HockeyApp” launched in August 2016 gaining immense popularity amongst users. Adobe Systems Incorporated, Yahoo! Inc. (Flurry Analytics), International Business Machine Corporation (IBM), Tune, Inc., Google Inc. (Alphabet Inc.), Amazon Web Services, Inc. (Amazon.com, Inc.), Localytics (Char Software, Inc.), Webtrends Inc., and Mixpanel, Inc. are amongst other prominent players operating in the global mobile analytics market.

    PMR indicates North America to remain at pole position of the global mobile analytics market, accounting for the highest revenue share during 2016 to 2024. In 2015, the market in the region was valued at over US$ 560 Mn and expected to reach US$ 2058.7 Mn by 2024. Further, the market in Asia Pacific is predicted to be the fastest growing market, expanding at a CAGR of 22.4% over the forecast period. This is primarily due to robustly growing fascination towards mobile technology and rapid smartphone penetration in countries such as India and China.

    The arrival of smart TV technology and increasing demand for TV apps is expected to present scope of long-terms business for market players. Robust adoption of connected TVs is steadily stimulating the need for dedicated analytics solutions for measuring performance and effectiveness of both TV ads and TV applications. Moreover, growing necessity of integrated mobile analytics solutions and a higher number of connected personal devices such as laptops, wearable devices, smartphones, and tablets is fueling the demand for integrated analytics solution in order to manage data exchange across multiple devices.

  • Cairn India pockets seven PR awards

    MUMBAI: Cairn India Ltd., the nation’s largest private sector oil and gas exploration and production (E&P) company, currently accounting for almost 30 per cent of India’s crude oil production, has won seven awards for its communication collaterals at the Annual Communications Awards organised by Public Relation Council of India (PRCI).

    Other prominent winners at the events were IBM, NTPC, GVK, IOCL, Aditya Birla Group, DMRC, GMR, BEML Godrej and Biocon etc.

    Cairn India is one of the largest independent oil and gas exploration and production companies in India. A subsidiary of Vedanta Limited; part of the Vedanta Group, a globally diversified natural resources group, Cairn India has operational offices in Andhra Pradesh, Gujarat, Rajasthan and Tamil Nadu.

    The awards were given at an event held as part of PRCI’s 11th Global Communication Conclave 2017 in Bangalore, early this month. Cairn India also received ‘Champion of Champions’ trophy for bagging maximum number of awards. The awards were presented by Karnataka minister of social welfare H. Anjaneya and Karnataka minister of state (independent charge) information technology & bio-technology Priyank Kharge.

    Cairn India Arun Arora chief communication officer Arun Arora, and assistant manager – corporate communication Hari Singh received the awards.

    Below is the list of awards won by Cairn India Ltd. for various communication collaterals:-

    Cairn CSR Brochure

    Gold Award

    Cairn e-newsletter – e’finder  

    Silver Award

    Cairn Annual Report 2015-16

    Silver Award

    Cairn CSR Film

    Silver Award

    Cairn Café Film

    Bronze Award

    Cairn Table Calendar 2017

    Bronze Award

    Cairn Social Media Campaign – ‘Hamari Indian Family’

    Appreciation Award

    Special overall recognition (for bagging maximum number of awards)

    Champion of Champions trophy

    Commenting on this feat, a Cairn spokesperson said, “What makes this special is that all the creative work on collaterals was carried out in-house, by our team. The team worked with tremendous dedication and innovative approach to bring these collaterals to life.”

    Around 100 companies participated in the event and 86 pitched for awards in various collateral categories.

  • Nestle to fund SilverPush & IotPot pilots, ad:tech concludes

    MUMBAI: ad:tech, one of the largest digital marketing event, concluded its 7th edition of Digital Marketing & Advertising Conference & Exhibition in India at Gurgaon.

    ad:tech 2017 had keynotes from industry veterans and enlightening sessions for the adverting marketing community. The event witnessed a large footfall which included exhibitors, marketers, and industry leaders and an Innovation Zone with the latest disruptive technology in digital marketing.

    The second day of the action packed digital marketing event saw keynote from Times Internet’s Gautam Sinha on ‘Re-inventing digital engagement’ followed by GroupM’s Rob Norman who engaged the audience with a dynamic session on ‘Facebook and Google duopoly and the challengers to that’. These introductory keynotes were followed by spotlight sessions on topics like ‘Ecommerce companies as media platforms’, ‘Vernacular on Mobile’ and others.

    The second day concluded with the keynote by Bharat Anand, HBS Professor and author-The Content Trap who shared his insights on ‘Reflection of marketing in a digital age’.

    SilverPush and IotPot walked away with the coveted ‘The Next Big Thing’ title along with a fully-funded pilot with Nestlé. This year ad:tech brought its global initiative ‘The Next Big Thing’ to India in partnership with Nestlé India with the aim to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations. This proves to be a great platform for start-ups to prove their mettle by showcasing their indigenous ideas in front of Nestlé and digital media professionals and thereby walking away with a fully funded project.

    Comexposium India Country MD Jaswant Singh said, “The 7th edition brought together more than 100 companies from across the globe to exhibit what’s new and what’s next. Over the years ad:tech is developing as a coveted platform for the community to deliver content which is relevant in this fast changing dynamic industry.”

    This year’s event witnessed phenomenal additions of companies like IBM, Accenture, Gameloft, Taboola, GSK, SAP, Yes Bank, Maruti Suzuki and Pepsico India,

  • E-com: Godrej Interio, IBM tie up

    E-com: Godrej Interio, IBM tie up

    MUMBAI: IBM has announced that Godrej Interio, the furniture division of Godrej & Boyce Mfg. Co. Ltd., is collaborating with IBM to capture the attention of the growing number of home furniture and accessories consumers. Godrej Interio, India’s largest furniture brand, has selected IBM Commerce and IBM Design Thinking-led engagement to further augment customer engagement and experience across all of its 3 brands (Godrej Interio, U&Us and a new lifestyle home furniture brand) and increase brand loyalty by delivering a seamless personalized shopping experience across store, mobile and social channels.

    Godrej Interio has more than 50 exclusive furniture showrooms in top 20 cities and more than 800 dealer outlets across India. With the increase of urban buyers and rising disposable income in India, a growing number of consumers are spending more on their homes, specifically on furniture, furnishings, and décor. With this increase in spends, there is also the pressure to meet rising consumer demand for a seamless shopping experience, from store to mobile and digital channels. Godrej needed a well-integrated omni-channel commerce solution to help innovate the way they engage with each consumer, but also respond quickly to the latest trends and customer demands.

    “We needed the right combination of design and technology capabilities to provide us with the insights to turn our existing and potential customers into loyal brand advocates,” said Godrej Interio Head – Ecommerce and Digital Transformation Shanu Singh. “We believe design thinking is an innovative strategy and the most effective way to create a customer centric business model. With IBM’s global expertise and local experience in the omni-channel commerce and retail space, we are confident this will give us the edge over competition.”

    IBM’s design-based consulting and e-commerce capabilities will enable Godrej Interio to gain deeper customer insights by evaluating customers’ observations, ideas, and insights by their browsing behavior online and offline. Godrej Interio will use these insights to recommend home decor ideas.

    “In this fiercely competitive home decor market, retailers need to keep pace by adapting to new business models that help innovate and deliver unique customer experiences,” said IBM ISA managing partner GBS Lula Mohanty. “With IBM Commerce, Godrej Interio now has the insights to help guide and redefine how they meet the unique needs of each customer.”

  • E-com: Godrej Interio, IBM tie up

    E-com: Godrej Interio, IBM tie up

    MUMBAI: IBM has announced that Godrej Interio, the furniture division of Godrej & Boyce Mfg. Co. Ltd., is collaborating with IBM to capture the attention of the growing number of home furniture and accessories consumers. Godrej Interio, India’s largest furniture brand, has selected IBM Commerce and IBM Design Thinking-led engagement to further augment customer engagement and experience across all of its 3 brands (Godrej Interio, U&Us and a new lifestyle home furniture brand) and increase brand loyalty by delivering a seamless personalized shopping experience across store, mobile and social channels.

    Godrej Interio has more than 50 exclusive furniture showrooms in top 20 cities and more than 800 dealer outlets across India. With the increase of urban buyers and rising disposable income in India, a growing number of consumers are spending more on their homes, specifically on furniture, furnishings, and décor. With this increase in spends, there is also the pressure to meet rising consumer demand for a seamless shopping experience, from store to mobile and digital channels. Godrej needed a well-integrated omni-channel commerce solution to help innovate the way they engage with each consumer, but also respond quickly to the latest trends and customer demands.

    “We needed the right combination of design and technology capabilities to provide us with the insights to turn our existing and potential customers into loyal brand advocates,” said Godrej Interio Head – Ecommerce and Digital Transformation Shanu Singh. “We believe design thinking is an innovative strategy and the most effective way to create a customer centric business model. With IBM’s global expertise and local experience in the omni-channel commerce and retail space, we are confident this will give us the edge over competition.”

    IBM’s design-based consulting and e-commerce capabilities will enable Godrej Interio to gain deeper customer insights by evaluating customers’ observations, ideas, and insights by their browsing behavior online and offline. Godrej Interio will use these insights to recommend home decor ideas.

    “In this fiercely competitive home decor market, retailers need to keep pace by adapting to new business models that help innovate and deliver unique customer experiences,” said IBM ISA managing partner GBS Lula Mohanty. “With IBM Commerce, Godrej Interio now has the insights to help guide and redefine how they meet the unique needs of each customer.”

  • Global OTT may expand at 14.5 per cent CAGR

    Global OTT may expand at 14.5 per cent CAGR

    MUMBAI: Over-the-top (OTT) content is the delivery of audio, video, images, and other media over the internet and bypasses traditional content distribution services. OTT services are mostly related to communication and media and are generally lower in cost than the traditional method of content delivery. OTT content, applications, and services are increasingly being adopted in all segments of commerce and society and are affecting and disrupting traditional industries at a significant pace.

    Consumers use online video instead of traditional television; online communications platforms instead of traditional telephone services; and today are able to download films and music that were once provided only on physical media. Additionally, the process of advertising and searching for services is increasingly moving to these online platforms. This has led to an exponential market growth globally. The global OTT content market is estimated to be valued at US$ 53.2 Bn by the end of 2016 and is expected to register a CAGR of 14.5% during the forecast period (2016–2026).

    Top OTT content market players are developing innovative marketing and distribution channels to enter and rule untapped markets. Some of the top companies operating in the global OTT content market include Akamai Technologies, Amazon.com Inc., Apple Inc., Facebook Inc., Google Inc., IBM, LeEco, Limelight Networks, Microsoft Corporation, and Netflix Inc. Several Indian companies have also entered the OTT content market in a big way. Some of the Indian OTT content market players include Star India Pvt. Ltd., Zee Entertainment Enterprises Ltd., Spuul, Eros International Plc., and Viacom 18 Media Pvt. Ltd, according to a PRNewswire release.

    Penetration of high speed broadband

    Growth in the penetration of high speed broadband, increasing mobile subscriptions and adoption of mobile connected devices, new features and advanced capabilities in smartphones, attractive pricing, and more content options are some of the major drivers fuelling the growth of the global OTT content market. Also, a shift in viewer preferences from the television format to a more customised, anytime, anywhere content viewing format is also boosting the growth of the global OTT content market.

    However this growth is hampered by factors such as online piracy activities, low bandwidth in emerging countries, lack of offline content availability, and technical challenges faced during OTT content delivery.

    Video content

    Video content type segment projected to be the most attractive segment over the forecast period. In terms of revenue, the video segment is anticipated to register a relatively higher CAGR of 15.8% between 2016 and 2026. This growth is attributed to extensive growth of high speed broadband infrastructure in emerging economies and popularity of subscription-based models in developed economies. This segment is expected to register high Y-o-Y growth rates throughout the forecast period.

    TVOD revenue model segment expected to register high Y-o-Y growth rates throughout the forecast period. The TVOD segment is estimated to register a CAGR of 15.8% during the forecast period. The AVOD segment is expected to witness significant revenue growth due to its ease of use; personalized, modern interface; and better viewing experience of AVOD services.

    Smartphones and Tablets

    Smartphones and Tablets device / platform type segment projected to be the most attractive segment over the forecast period. The smartphones and tablets segment accounted for a relatively high market value share in 2015 and this segment is anticipated to remain dominant through 2026. The dominance of the smartphones and tablets segment is attributed to increasing consumer preference towards these devices for availing OTT services such as video and audio streaming, social networking, and texting. The Smart TVs segment is expected to register high Y-o-Y growth rates throughout the forecast period and is anticipated to register a CAGR of 18.7% between 2016 and 2026.

    APEJ and Latin America

    APEJ and Latin America expected to be the fastest growing markets over 2016–2026. The APEJ OTT content market is projected to be the most attractive regional market in the global OTT content market and is anticipated to witness a CAGR of 24.6% over the forecast period. The market in North America accounted for a relatively high value share in 2015.