ITV

Tag: Ibibo

  • Ad platform POKKT appoints Wahab as VP

    MUMBAI: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted, strengthening and exploring new partnerships with mobile game publishers. Abdul will report to POKKT’s COO & CO-founder, Vaibhav Odhekar.

    “Abdul has vast experience in digital advertising operations, delivery and optimization will help the company scale newer heights. He will surely help us reinforce our leadership team and will strengthen POKKT’s position in the mobile video advertising space,” said Vaibhav Odhekar, COO & CO-founder of POKKT.

    Abdul said, “My overall endeavour will be to establish POKKT as a global leader in mobile video ad space. Having worked in a start-up environment and with tech-based companies, I will also be looking at establishing strong relationships with our clients and partners, both existing and new.”

    Abdul brings 13+ years of relevant industry experience to his new role having previously served as Senior Director-Supply and Delivery at C1 Exchange. He was handling the entire business operations from onboarding supply and programmatic delivery, for the US and APMEA region. He has also worked in leadership roles with several top companies like Vizury, Vserv, Ibibo and Zenith Optimedia. He has a complete understanding of the online advertising marketplace and has been a significant contributor to both business and technical aspects of ad Serving. His key accomplishments include delivering scale and value to the stakeholders.

  • Alliance wins media mandate for ibibo

    Alliance wins media mandate for ibibo

    MUMBAI: Alliance Advertising and Marketing has won the media responsibilities for all the verticals of ibibo Web. The account was previously held by Zenith Optimedia.

    Alliance director Arshad Nizam said, “DotCom are the future of consumerism and hence it is important to have an edge on the business model. ibibo will be a great client to work with since they have various verticals and have a clear plan of being a clear leader in each one of them.”

    ibibo president Sanjay Bhasin said, “We needed a partner on board who would be involved with the brand and think beyond regular campaigns. We saw Alliance as a partner who was aligned with our thought process and were ready with aggressive strategies across mediums, which are required to build the relevant traffic for our sites.”

    Business director on the account Swati Saini added, “It gives us great pleasure to see them place immense faith in Alliance advertising. We are looking ahead to this partnership and are certain that our planning strategies and models will take the brands to leadership positions in years to come.”