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  • MIB, TRAI to examine DAS Phase III interconnect issues

    MIB, TRAI to examine DAS Phase III interconnect issues

    NEW DELHI: Multi-system operators and local cable operators were yesterday assured by senior officials of the Ministry of Information and Broadcasting (MIB) and the Telecom Regulatory Authority of India  (TRAI) that contentious issues relating to interconnect agreements of Phase III of digitisation would be resolved.

    In a meeting held under the chairmanship of MIB additional secretary Jayashree Mukherjee, the MSOs and LCOs presented problems being faced by them.

    Primarily, the issues arise in the areas switching from analogue to digital addressable system and where the MSOs and LCOs have to sign fresh interconnect agreements with broadcasters.

    In the last meeting of the DAS Task Force on 31 August 2016, it was stated that the broadcasters should request the MSOs with whom they have interconnect agreements but who have not applied for MSO registration whether they were interested to work as an MSO in DAS-notified area failing which they would not be able to act as an MSO after the cut-off date.

    MIB was told that there are around 6,000 MSOs operating in the country, but only about 1,300 had applied for the MSO registration.

    The Indian Broadcasting Foundation (IBF) representative was requested to ensure that similar action is taken by all members of the organisation and also that a list of member-boradcasters with their e-mail addresses is sent so that MIB  could also write to them.

    ALSO READ:

    What really happened at the 16th DAS Task Force meeting

    TRAI may moot MRP for bouquet TV channels; no price cap on unbundled premium products

  • MIB, TRAI to examine DAS Phase III interconnect issues

    MIB, TRAI to examine DAS Phase III interconnect issues

    NEW DELHI: Multi-system operators and local cable operators were yesterday assured by senior officials of the Ministry of Information and Broadcasting (MIB) and the Telecom Regulatory Authority of India  (TRAI) that contentious issues relating to interconnect agreements of Phase III of digitisation would be resolved.

    In a meeting held under the chairmanship of MIB additional secretary Jayashree Mukherjee, the MSOs and LCOs presented problems being faced by them.

    Primarily, the issues arise in the areas switching from analogue to digital addressable system and where the MSOs and LCOs have to sign fresh interconnect agreements with broadcasters.

    In the last meeting of the DAS Task Force on 31 August 2016, it was stated that the broadcasters should request the MSOs with whom they have interconnect agreements but who have not applied for MSO registration whether they were interested to work as an MSO in DAS-notified area failing which they would not be able to act as an MSO after the cut-off date.

    MIB was told that there are around 6,000 MSOs operating in the country, but only about 1,300 had applied for the MSO registration.

    The Indian Broadcasting Foundation (IBF) representative was requested to ensure that similar action is taken by all members of the organisation and also that a list of member-boradcasters with their e-mail addresses is sent so that MIB  could also write to them.

    ALSO READ:

    What really happened at the 16th DAS Task Force meeting

    TRAI may moot MRP for bouquet TV channels; no price cap on unbundled premium products

  • TRAI may moot MRP for bouquet TV channels; no price cap on unbundled premium products

    TRAI may moot MRP for bouquet TV channels; no price cap on unbundled premium products

    MUMBAI: Broadcast carriage regulator Telecom Regulatory Authority of India (TRAI) has lined up a slew of draft guidelines relating to tariff, quality of service and interconnections, including proposing maximum retail price (MRP) for channels being bundled in genre-wise bouquets, freeing unbundled premium channels of  price caps and reining in the last mile cable operator (LCO) from breaching revenue-gravy trail.

    The draft recommendations, outcome of several consultation papers issued by TRAI over the last 12 months, could be discussed in a meeting that the regulator likely to have on Wednesday with stakeholders. Representatives of organisations like All-India Digital Cable Federation (AIDCF), Indian Broadcasting Foundation (IBF) and Ministry of Information and Broadcasting (MIB) are likely to be part of the meeting.

    Other topics for discussion at this meeting may revolve aroundanalogue tariffs to be levied in phase III and phase IV areas until sunset dates.

    Sources in TRAI indicated the regulator is in favour of introducing MRP for TV channels that broadcasters offer in a bouquet to MSOs so the prices could be conveyed to a consumer in a transparent manner for him to make an empowered choice.

    Though broadcasting companies do submit annually a-la-carte rates of their respective channels to TRAI, the regulator is of the opinion that a consumer doesn’t ultimately get to choose the channel of his choice transparently.

    How will the MRP be fixed? TRAI feels that the broadcasters should convey the price themselves as they were the best judge of their products and the same would be conveyed to the consumer. Or, the regulator could moot a formula for fixing the MRP.

    Fully aware that such measures could be termed restrictive and intrusive by industry players, TRAI is likely to dangle sops and suggest that broadcasters were free to price a premium channel at any level, but such channels cannot be part of any bouquet or bundling.

    The draft proposals, being fine-tuned by TRAI officials, are likely to be put out in public domain over the next 7-10 days. As these guidelines pertain to carriage services, the regulator can notify them itself. The likely date from which they would come into effect is April 2017. Unless, of course, somebody moves the court challenging the guidelines.

    Apart from these, TRAI is also toying with the idea of introducing an app with the help of which a consumer can get a TV channel from his distribution platform operator (DPO) after furnishing details like area of residence and area service provider’s name. The details will be get forwarded to the DPO concerned for further action.

    TRAI feels that with over 90 per cent of the areas in Phase 1, II and III already receiving digitised TV services, there would be no dearth of opportunities even if the sunset date of December 2016 for Phase IV or complete digitisation gets pushed by few months into 2017.

    In its consultation paper, issued in January 2016, TRAI had stated broadcast industry in India had been driven largely by satellite TV distribution business and unorganized growth of cable TV. During the early days, broadcasters were directly dealing with the cable operators who aggregated and carried broadcast TV services to end users. The distribution model was, according to the regulator, heavily skewed towards advertisement-driven revenues due to difficulties in maintaining transparency in the flow of subscription revenues across the analog value chain, which have become more transparent with the rollout of digital services or digitisation pushed by MIB andTRAI.

    Though TRAI had mandated a-la-carte availability of broadcast TV channels across the value chain, including subscribers, the a-la-carte tariff is presently structured in such a manner that makes it devoid of value proposition vis-à-vis bundled offerings,TRAI highlighted in its January paper (available at http://www.trai.gov.in/WriteReadData/ConsultationPaper/Document/CP_Tariff_issues_29_Jan_2016_final.pdf ), adding consumer was the “ultimate sufferer” ending up receiving hundreds of TV channels many of which remain confined to his STB and never viewed.

    ALSO READ: TRAI releases consultation paper on tariff issues for TV services

    ALSO READ: TRAI allows more time for reactions on QoS methodology under DAS

  • TRAI may moot MRP for bouquet TV channels; no price cap on unbundled premium products

    TRAI may moot MRP for bouquet TV channels; no price cap on unbundled premium products

    MUMBAI: Broadcast carriage regulator Telecom Regulatory Authority of India (TRAI) has lined up a slew of draft guidelines relating to tariff, quality of service and interconnections, including proposing maximum retail price (MRP) for channels being bundled in genre-wise bouquets, freeing unbundled premium channels of  price caps and reining in the last mile cable operator (LCO) from breaching revenue-gravy trail.

    The draft recommendations, outcome of several consultation papers issued by TRAI over the last 12 months, could be discussed in a meeting that the regulator likely to have on Wednesday with stakeholders. Representatives of organisations like All-India Digital Cable Federation (AIDCF), Indian Broadcasting Foundation (IBF) and Ministry of Information and Broadcasting (MIB) are likely to be part of the meeting.

    Other topics for discussion at this meeting may revolve aroundanalogue tariffs to be levied in phase III and phase IV areas until sunset dates.

    Sources in TRAI indicated the regulator is in favour of introducing MRP for TV channels that broadcasters offer in a bouquet to MSOs so the prices could be conveyed to a consumer in a transparent manner for him to make an empowered choice.

    Though broadcasting companies do submit annually a-la-carte rates of their respective channels to TRAI, the regulator is of the opinion that a consumer doesn’t ultimately get to choose the channel of his choice transparently.

    How will the MRP be fixed? TRAI feels that the broadcasters should convey the price themselves as they were the best judge of their products and the same would be conveyed to the consumer. Or, the regulator could moot a formula for fixing the MRP.

    Fully aware that such measures could be termed restrictive and intrusive by industry players, TRAI is likely to dangle sops and suggest that broadcasters were free to price a premium channel at any level, but such channels cannot be part of any bouquet or bundling.

    The draft proposals, being fine-tuned by TRAI officials, are likely to be put out in public domain over the next 7-10 days. As these guidelines pertain to carriage services, the regulator can notify them itself. The likely date from which they would come into effect is April 2017. Unless, of course, somebody moves the court challenging the guidelines.

    Apart from these, TRAI is also toying with the idea of introducing an app with the help of which a consumer can get a TV channel from his distribution platform operator (DPO) after furnishing details like area of residence and area service provider’s name. The details will be get forwarded to the DPO concerned for further action.

    TRAI feels that with over 90 per cent of the areas in Phase 1, II and III already receiving digitised TV services, there would be no dearth of opportunities even if the sunset date of December 2016 for Phase IV or complete digitisation gets pushed by few months into 2017.

    In its consultation paper, issued in January 2016, TRAI had stated broadcast industry in India had been driven largely by satellite TV distribution business and unorganized growth of cable TV. During the early days, broadcasters were directly dealing with the cable operators who aggregated and carried broadcast TV services to end users. The distribution model was, according to the regulator, heavily skewed towards advertisement-driven revenues due to difficulties in maintaining transparency in the flow of subscription revenues across the analog value chain, which have become more transparent with the rollout of digital services or digitisation pushed by MIB andTRAI.

    Though TRAI had mandated a-la-carte availability of broadcast TV channels across the value chain, including subscribers, the a-la-carte tariff is presently structured in such a manner that makes it devoid of value proposition vis-à-vis bundled offerings,TRAI highlighted in its January paper (available at http://www.trai.gov.in/WriteReadData/ConsultationPaper/Document/CP_Tariff_issues_29_Jan_2016_final.pdf ), adding consumer was the “ultimate sufferer” ending up receiving hundreds of TV channels many of which remain confined to his STB and never viewed.

    ALSO READ: TRAI releases consultation paper on tariff issues for TV services

    ALSO READ: TRAI allows more time for reactions on QoS methodology under DAS

  • MSOs urged to buy domestic set top boxes as there is no shortage

    MSOs urged to buy domestic set top boxes as there is no shortage

    NEW DELHI: Reiterating that there was no scarcity of digitally addressable set top boxes and the cut-off date of the final phase was fast approaching, Information and Broadcasting Additional Secretary Jayashree Mukherjee has urged multi system and local cable operators to place orders with domestic manufacturers.

    She has also also said that the broadcasters should develop their own AV Spots and start using these by 30 Septemberr 2016 and start a scroll on their channels to mount publicity campaign about digital addressable system.

    Chairing the 17th meeting of the DAS Task Force, Mukherjee agreed with a suggestion that an advisory may be issued by the Ministry to all MSOs to carry public awareness campaign on their local channels also.

    She said considering that the cut-off date of 31 December 2016 was fast approaching, the State Nodal Officers were requested to take help of the Assistant project Directors of Regional Units to implement complete digitization in their States and carry out regular monitoring of the progress at the State as well as District level, preferably on weekly basis.

    She said the schedule of the meeting planned at State level may be sent to the Ministry so that if required, the Ministry’s representative can also be present in some of these meetings.

    She also felt that the Ministry should regularly release Press Notes/Press Releases on the status of Cable TV Digitization.

    At the meeting held on 31 August 2016, Mukherjee, representatives of Telangana, Uttar Pradesh, Uttarakhand, Haryana, Jammu and Kashmir, Karnataka, Jharkhand, Punjab, Bihar, Rajasthan and West Bengal gave details of the progress of implementation of digitization in phase lll and measures being undertaken by them to implement the last phase of digitization in their respective States.

    Almost all of them said they were holding regular meetings to monitor the progress and are trying to resolve the issues with stakeholders in order to achieve the target of compfete digitization by the cut-off date.

    However, the Chairperson observed that more action was required to be taken by the Nodal Officers of UP, Bihar and Karnataka.

    Considering that there were around 6000 MSOs operating in the country but only about 1300 had applied for MSO registration to the Ministry, the broadcasters were requested to ask the MSOs with whom they have interconnect agreements but who have not applied for MSO registration wherher they were interested to work as MSO in the DAS notified area failing which they would not be able to act as MSO after the cut-off date.

    The representative of Sony mentioned that they have interconnect agreements with about 1500 MSOs,out of which 1101 have not applied to the Ministry for MSO registration. He confirmed that these MSOs have been advised to apply for MSO registration if they want to continue as MSO in DAS notified areas.

    The representative of Star also mentioned that they have issued similar letters to their MSOs who have not taken MSO registration from the Ministry.

    The Indian Broadcasting Foundation representative was requested to ensure that the similar action is taken by all other members of the IBF and also to supply the list with their e-mail addresses, including those from Sony, to the Ministry so that the Ministry can also write to them.

    The representative of CEAMA said they are not getting sufficient orders of STBs from the big players, though they have enough stock of STBs.

    Joint Secretary (Broadcasting) Sanjay Murthy said an issue of setting up of grievance redressal mechanism at national level for MSOs, LCOs and consumers was discussed with the representatives of broadcasters a few days back. He wanted to know the status of setting up of such a system. The representative of IBF said it was working on it and would submit a proposed plan by 10 September 2016 to the Ministry.

    While reviewing the progress of the court cases pending in Delhi High Court with regard to cut off date of phase lll digitization, the representative of IBF said it had filed an application in the Hon’ble Delhi High Court to implead them in these cases.

    Regarding the public awareness campaign, the representative of the IBF said its members have already started the public campaign using 2 AV Spots provided by the Ministry. He also said scrolls are being planned by their members. The Chairperson emphasized the need for IBF members to develop their own AV Spots as had been done on earlier occasions.

    Also read:

    DAS Phase IV: IBF asked to up campaign in addition to MIB ads

  • MSOs urged to buy domestic set top boxes as there is no shortage

    MSOs urged to buy domestic set top boxes as there is no shortage

    NEW DELHI: Reiterating that there was no scarcity of digitally addressable set top boxes and the cut-off date of the final phase was fast approaching, Information and Broadcasting Additional Secretary Jayashree Mukherjee has urged multi system and local cable operators to place orders with domestic manufacturers.

    She has also also said that the broadcasters should develop their own AV Spots and start using these by 30 Septemberr 2016 and start a scroll on their channels to mount publicity campaign about digital addressable system.

    Chairing the 17th meeting of the DAS Task Force, Mukherjee agreed with a suggestion that an advisory may be issued by the Ministry to all MSOs to carry public awareness campaign on their local channels also.

    She said considering that the cut-off date of 31 December 2016 was fast approaching, the State Nodal Officers were requested to take help of the Assistant project Directors of Regional Units to implement complete digitization in their States and carry out regular monitoring of the progress at the State as well as District level, preferably on weekly basis.

    She said the schedule of the meeting planned at State level may be sent to the Ministry so that if required, the Ministry’s representative can also be present in some of these meetings.

    She also felt that the Ministry should regularly release Press Notes/Press Releases on the status of Cable TV Digitization.

    At the meeting held on 31 August 2016, Mukherjee, representatives of Telangana, Uttar Pradesh, Uttarakhand, Haryana, Jammu and Kashmir, Karnataka, Jharkhand, Punjab, Bihar, Rajasthan and West Bengal gave details of the progress of implementation of digitization in phase lll and measures being undertaken by them to implement the last phase of digitization in their respective States.

    Almost all of them said they were holding regular meetings to monitor the progress and are trying to resolve the issues with stakeholders in order to achieve the target of compfete digitization by the cut-off date.

    However, the Chairperson observed that more action was required to be taken by the Nodal Officers of UP, Bihar and Karnataka.

    Considering that there were around 6000 MSOs operating in the country but only about 1300 had applied for MSO registration to the Ministry, the broadcasters were requested to ask the MSOs with whom they have interconnect agreements but who have not applied for MSO registration wherher they were interested to work as MSO in the DAS notified area failing which they would not be able to act as MSO after the cut-off date.

    The representative of Sony mentioned that they have interconnect agreements with about 1500 MSOs,out of which 1101 have not applied to the Ministry for MSO registration. He confirmed that these MSOs have been advised to apply for MSO registration if they want to continue as MSO in DAS notified areas.

    The representative of Star also mentioned that they have issued similar letters to their MSOs who have not taken MSO registration from the Ministry.

    The Indian Broadcasting Foundation representative was requested to ensure that the similar action is taken by all other members of the IBF and also to supply the list with their e-mail addresses, including those from Sony, to the Ministry so that the Ministry can also write to them.

    The representative of CEAMA said they are not getting sufficient orders of STBs from the big players, though they have enough stock of STBs.

    Joint Secretary (Broadcasting) Sanjay Murthy said an issue of setting up of grievance redressal mechanism at national level for MSOs, LCOs and consumers was discussed with the representatives of broadcasters a few days back. He wanted to know the status of setting up of such a system. The representative of IBF said it was working on it and would submit a proposed plan by 10 September 2016 to the Ministry.

    While reviewing the progress of the court cases pending in Delhi High Court with regard to cut off date of phase lll digitization, the representative of IBF said it had filed an application in the Hon’ble Delhi High Court to implead them in these cases.

    Regarding the public awareness campaign, the representative of the IBF said its members have already started the public campaign using 2 AV Spots provided by the Ministry. He also said scrolls are being planned by their members. The Chairperson emphasized the need for IBF members to develop their own AV Spots as had been done on earlier occasions.

    Also read:

    DAS Phase IV: IBF asked to up campaign in addition to MIB ads

  • After Uday Shankar, Punit Goenka is new IBF president

    After Uday Shankar, Punit Goenka is new IBF president

    MUMBAI: The 17th Annual General Meeting (AGM) of The Indian Broadcasting Foundation (IBF) was held in New Delhi today. In the IBF Board of Directors meeting thereafter, Punit Goenka (Managing Director & CEO, Zee Entertainment Enterprises) was elected as the Foundation’s President.

    The IBF Board also elected Rajat Sharma (Chairman, India TV), N.P. Singh (CEO, Sony Pictures Network), Sudhanshu Vats (Group CEO, Viacom 18), K. Madhavan (Managing Director, Asianet Communications) as Vice-Presidents; and K.V.L. Narayan Rao (Executive Vice-Chairperson, NDTV) as the Treasurer of the Foundation for a period of one year.

    After being appointed, Goenka said, “I am delighted to lead the Indian broadcasting sector at a time when there is a lot of churning and India is being looked upon as global destination for investments. In the ensuing and continuing efforts of making India as a broadcasting superpower, I wish to work in a most collaborative manner with the Government, Industry and other stakeholders for realization of the sector’s value chain to the optimum.”

    Outgoing IBF President Uday Shankar said, “I cannot think of a more suitable person than my dear friend, Punit Goenka to handover the leadership of IBF. Over the years, Punit has eminently helped me in navigating IBF through these volatile times. He is also the primary architect of Broadcast Audience Research Council (BARC). His intelligence, dynamism and maturity will be great assets for IBF and the Indian media.”

  • After Uday Shankar, Punit Goenka is new IBF president

    After Uday Shankar, Punit Goenka is new IBF president

    MUMBAI: The 17th Annual General Meeting (AGM) of The Indian Broadcasting Foundation (IBF) was held in New Delhi today. In the IBF Board of Directors meeting thereafter, Punit Goenka (Managing Director & CEO, Zee Entertainment Enterprises) was elected as the Foundation’s President.

    The IBF Board also elected Rajat Sharma (Chairman, India TV), N.P. Singh (CEO, Sony Pictures Network), Sudhanshu Vats (Group CEO, Viacom 18), K. Madhavan (Managing Director, Asianet Communications) as Vice-Presidents; and K.V.L. Narayan Rao (Executive Vice-Chairperson, NDTV) as the Treasurer of the Foundation for a period of one year.

    After being appointed, Goenka said, “I am delighted to lead the Indian broadcasting sector at a time when there is a lot of churning and India is being looked upon as global destination for investments. In the ensuing and continuing efforts of making India as a broadcasting superpower, I wish to work in a most collaborative manner with the Government, Industry and other stakeholders for realization of the sector’s value chain to the optimum.”

    Outgoing IBF President Uday Shankar said, “I cannot think of a more suitable person than my dear friend, Punit Goenka to handover the leadership of IBF. Over the years, Punit has eminently helped me in navigating IBF through these volatile times. He is also the primary architect of Broadcast Audience Research Council (BARC). His intelligence, dynamism and maturity will be great assets for IBF and the Indian media.”

  • DAS Phase IV: IBF asked to up campaign in addition to MIB ads

    DAS Phase IV: IBF asked to up campaign in addition to MIB ads

    NEW DELHI: Digitisation of Indian TV homes, thought to be the panacea for many ills afflicting the broadcasting and cable eco-system, may have slowed down in recent times, but the government is earnest in adhering to deadlines and has sought active involvement of industry bodies like the IBF and other stakeholders in pushing digitisation in laggard States through aggressive consumer education.

    At a meeting of the Task Force on Digital Addressable System (DAS) here yesterday, Ministry of Information and Broadcasting (MIB) conveyed to all concerned that deadlines and goals posts would not be moved, even while it requested the Indian broadcasting Foundation (IBF) to be more pro-active in educating consumers and stakeholders about digitisation.

    Reports submitted by the various States on the progress with regard to the implementation of DAS in Phase IV showed that Rajasthan, Bihar and Jharkhand were the three most backward states as far as digitisation go.

    The DAS Task Force meeting, held under the chairmanship of new MIB Additional Secretary Jayashree Mukherjee, was told by representative from Uttar Pradesh that cable operators in some districts had complained that digital signals were not available. MIB sought details so that the issue could be examined and resolved.

    Representatives of most other States present at the meeting reported satisfactory progress and claimed they were on track.

    The meeting, which was also addressed by MIB Advisor (DAS) Yogendra Pal and Joint Secretary (Broadcasting) Sanjay Murthy, was apprised by representatives of broadcasters that they had stepped up publicity to create awareness about DAS in the Phase IV areas.

    Phase IV areas, needing approximately 75 million set-top boxes (STBs) as per industry estimates, mostly comprise rural India’s smaller hamlets and towns where selling the idea of digitisation and getting a STB at home itself is considered a challenging task by LCOs, MSOs and other stakeholders.

    Keeping this in mind, IBF was asked by the MIB to shoot off more publicity campaigns in addition to those given by the Ministry so that outreach initiatives could be stepped up further to reach the targeted segments.
    Joint-secretary Murthy apprised those present at the meeting that court cases related to DAS were coming up for hearing before the Delhi High Court early September 2016 and expressed the hope that the court would give a positive decision on the matter quickly.

    Meanwhile, advisor Pal asked MSOs to ensure that inter-connect agreements are signed with the broadcasters as MIB and the Telecom Regulatory Authority of India (TRAI) had reiterated. The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) too had held that no signals could be supplied until proper inter-connect agreements were in place.

    The MSOs were asked to approach TRAI if they were facing any difficulty in arriving at agreements with broadcasters and LCOs.
    Mukherjee and Pal reiterated that there was no question of putting off the deadline of 31 December 2015 for Phase III as far as the government was concerned.

    The government reiterated that digitization of cable TV systems in the entire country would be — and should be — completed by 31 December 2016.

  • DAS Phase IV: IBF asked to up campaign in addition to MIB ads

    DAS Phase IV: IBF asked to up campaign in addition to MIB ads

    NEW DELHI: Digitisation of Indian TV homes, thought to be the panacea for many ills afflicting the broadcasting and cable eco-system, may have slowed down in recent times, but the government is earnest in adhering to deadlines and has sought active involvement of industry bodies like the IBF and other stakeholders in pushing digitisation in laggard States through aggressive consumer education.

    At a meeting of the Task Force on Digital Addressable System (DAS) here yesterday, Ministry of Information and Broadcasting (MIB) conveyed to all concerned that deadlines and goals posts would not be moved, even while it requested the Indian broadcasting Foundation (IBF) to be more pro-active in educating consumers and stakeholders about digitisation.

    Reports submitted by the various States on the progress with regard to the implementation of DAS in Phase IV showed that Rajasthan, Bihar and Jharkhand were the three most backward states as far as digitisation go.

    The DAS Task Force meeting, held under the chairmanship of new MIB Additional Secretary Jayashree Mukherjee, was told by representative from Uttar Pradesh that cable operators in some districts had complained that digital signals were not available. MIB sought details so that the issue could be examined and resolved.

    Representatives of most other States present at the meeting reported satisfactory progress and claimed they were on track.

    The meeting, which was also addressed by MIB Advisor (DAS) Yogendra Pal and Joint Secretary (Broadcasting) Sanjay Murthy, was apprised by representatives of broadcasters that they had stepped up publicity to create awareness about DAS in the Phase IV areas.

    Phase IV areas, needing approximately 75 million set-top boxes (STBs) as per industry estimates, mostly comprise rural India’s smaller hamlets and towns where selling the idea of digitisation and getting a STB at home itself is considered a challenging task by LCOs, MSOs and other stakeholders.

    Keeping this in mind, IBF was asked by the MIB to shoot off more publicity campaigns in addition to those given by the Ministry so that outreach initiatives could be stepped up further to reach the targeted segments.
    Joint-secretary Murthy apprised those present at the meeting that court cases related to DAS were coming up for hearing before the Delhi High Court early September 2016 and expressed the hope that the court would give a positive decision on the matter quickly.

    Meanwhile, advisor Pal asked MSOs to ensure that inter-connect agreements are signed with the broadcasters as MIB and the Telecom Regulatory Authority of India (TRAI) had reiterated. The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) too had held that no signals could be supplied until proper inter-connect agreements were in place.

    The MSOs were asked to approach TRAI if they were facing any difficulty in arriving at agreements with broadcasters and LCOs.
    Mukherjee and Pal reiterated that there was no question of putting off the deadline of 31 December 2015 for Phase III as far as the government was concerned.

    The government reiterated that digitization of cable TV systems in the entire country would be — and should be — completed by 31 December 2016.