ITV

Tag: IBD India

  • Percept restructures the Advertising business – MASH Advertising merges with IBD India

    Percept restructures the Advertising business – MASH Advertising merges with IBD India

    MUMBAI: Forget love, mergers are in the air these days.  The latest being MASH Advertising with IBD India.

     

    Percept has restructured its advertising business to merge the two entities with effect from 1 April. The restructure will enable Percept to offer better synergies, streamline operations and efficiencies between the two agencies, and provide a greater array of services and solutions to stakeholders.

     

    Rahul Gupta has been elevated to managing director of the merged business wef 1 April. Gupta had set up ByDesign in 1994 to offer strategic brand services based on superior creativity, and in 2007 ByDesign entered into a JV with Percept–Hakuhodo to form IBD India.

     

    Today IBD India offers a complete 360 degree approach in providing brand and marketing solutions to clients. Over the years Rahul has brought invaluable expertise to the many dynamic brands handled by IBD India including SSK Group, Panasonic, PNB Housing, Tupperware, Taj Group of Hotels, K Raheja Corp and Tilaknagar.

     

    Going forward, Gupta’s in-depth knowledge of brands and the dynamics within which they operate will enable him to continue to offer unique and innovative integrated brand development solutions and creative strategies for the many successful brands handled by MASH Advertising and IBD India.

     

    Amitabha Lahiri has been elevated to chief executive officer of the merged business. Lahiri has been associated with the Percept group in different leadership roles for over seven years. He joined as senior vice president, Hakuhodo Percept India and was later elevated to the position of COO during which Hakuhdo Percept witnessed a series of prestigious business wins including Wagon R, Grand Vitara & A-star from Maruri Suzuki, Carrier, Toshiba, Daikin, Unicharm, Sukam and Hindware.

     

    In 2011 Lahiri became CEO of the newly incepted MASH India – a subsidiary of Percept/H, and within a span of two years attained a diversity of prominent businesses including Carrier, Toshiba, Haier, Philips, Kyocera Mita, DLF and Parsvnath. His proficiency on a wide array of businesses will enable to take the newly merged entity to the next level of success.

  • IBD India appoints Jatin Bhatt as COO & strategy planning director

    IBD India appoints Jatin Bhatt as COO & strategy planning director

    MUMBAI: Jatin Bhatt has been appointed chief operating officer and strategy planning director of IBD India, a Percept Hakuhodo Company.

    In his new role, Bhatt will be responsible for profitability and revenue growth organically and inorganically. He will also strengthen the strategic planning and integration function across 360 degree.

    IBD India CEO Rahul Gupta said, “Jatin has rich and diverse exposure in the advertising domain, and is just the right person to take IBD India into its next glorious phase. We are delighted to have him on board as we are sure that he is going to take IBD India to the next level.”

    Bhatt said, “I wish to leverage my FMCG experience of brand building to other categories here like consumer electronics, luxury, home care, appliances, estate, e-commerce dotcom and retail. My agenda would be to build the agency respectability and partnership with new and existing clients and motivate internally to build brands more enjoyable.”

    Bhatt has worked across geographies of India and across the world like London, Singapore, Thailand, Indonesia, Middle East. His specialisation includes consumer insights, demand generation – sales and marketing, new product development, innovation, mergers and acquisitions. He has been a part of creation of brands like Colgate, Saffola, Parachute, Tata Tea, and Fevicol.

  • Tupperware rolls out ad campaign created by IBD India

    Tupperware rolls out ad campaign created by IBD India

    MUMBAI: Tupperware, offering food storage products, preparation and serving items, has launched its latest ad campaign titled ‘She Can, You Can‘.

    The campaign has been conceptualised and executed by IBD India- A Percept-Hakuhodo Company.

    The campaign highlights the vision of Tupperware to ‘Enlighten, Educate and Empower‘ women across the globe wherein the exposure is sure to make them more confident of themselves. It intends to give a human touch to the brand Tupperware and inspire the modern women to create a path of their own.

    To promote the brand, Tupperware has roped in Chhavi Rajawat (sarpanch at village Soda in Rajasthan) and Saloni
    Malhotra (founder and CEO of first KPO in rural India- Desicrew Solutions), who brought about changes in the lives of the people
    around them.

    The company is taking a 360 degree marketing route. It will use TVCs, print advertisements, social media, BTL activities and on-ground activations like seminars and workshops for enlightening women across the country.

    The ad film has been directed by Shoojit Sircar (director-Vicky Donor). It intends to engage the womenfolk with the ideology and help them take a step towards realising their dreams. It is here that by creating an emotional connect with the ‘success stories’ of Rajawat and Malhotra, the modern woman can relate to them which will act as a source of motivation for them.

    Tupperware India MD Anshu Bagai said, “There are two aspects to brand Tupperware. On one hand, we have innovative kitchen solutions and for that you have seen a lot of creative campaigns from Tupperware over the last couple of years. These have clearly established Tupperware as a leader in this category.

    However, the other part of Tupperware is Women Empowerment which is very deeply ingrained in the DNA of Tupperware. Being a direct selling organisation, we have an all-women sales force where a lot of them come from a very simple background but go on to achieve big things in life. They not only earn money which helps them to support their families, but the exposure they get when they join Tupperware makes them far more confident individuals. It is this that we are celebrating in this campaign.”

    IBD Brands COO Jyotsna Chauhan averred, “For over 16 years Tupperware has been giving women in India a platform to exercise their economic freedom. With ‘She Can, You Can‘, the idea is take this philosophy to the next level by setting up role models who can be emulated and also to highlight how Tupperware has been a catalyst of this change.”

    The idea was based on a simple insight: in the face of a challenge one always responds ‘If you can, why can‘t I?‘.

    “This bravado is deeply ingrained in our psyche. We just had to bring together visual role models and connect them with the audience and let their words of inspiration do the rest. The idea was more of a dream at Tupperware which we let take its own path and chart its own course of action,” Chauhan said.

  • Red Mango awards brand and creative duties to IBD India

    Red Mango awards brand and creative duties to IBD India

    MUMBAI: Frozen yoghurt chain Red Mango, which has recently launched operations in India, has appointed IBD India, a division of Percept Hakuhodo as its creative and communication partner.

    Red Mango India MD and CEO Rahul Kumar said, “IBD has been chosen because of the integrated services that they provide and also because of their associations and work on esteemed brands in the past.”

    To start with, IBD will be focusing on launching Red Mango and making it a preferred brand in the frozen yoghurt segment in India, which is beginning to see some stiff competition emerge.

    IBD India COO Jyotsna Chauhan said, “Our aim is to create a clear differentiator in terms of branding Red Mango within this segment. Going with the current trend of healthy eating amongst the young masses, it becomes that much more important to build on Red Mango‘s globally existing equity on the health platform.”

    The agency will roll out a 360 degree campaign to reach out to the TG of health conscious youngsters.

  • IBD India to handle Pure Home+Living’s brand & creative services

    IBD India to handle Pure Home+Living’s brand & creative services

    MUMBAI: Pure – Home+Living, the retail brand of DLF Brands, has roped in IBD India, a Percept Hukuhodo Company to handle their brand and creative services.


    The size of the business is estimated to be between 80-100 million.


    The brand had called for a multi-agency pitch wherein the brief constituted of establishing Pure – Home + Living, as amongst the leading players of contemporary home furniture and accessories brand in the Indian home fashion industry and lifestyle accessories.
     
    DLF Brands head marketing Ambika Nair said, “It was the agency‘s in-depth understanding of the market and their overall business approach towards our brand that assured us that they understood our goals. Therefore we see this development in sync with the company‘s plans to focus on growing its business in the Indian market.”


    IBD India will work on the strategy and creative deliverables of Pure- Home + Living. To start with, IBD will be focusing on launching Pure – Home + Living and making it a preferred brand in the Home Décor space.


    IBD India COO Jyotsna Chauhan added, “The focus is to break the clutter and create a differentiated positioning for Pure. Giving the new age men and women, the power to “Refine, Express and Match” their life‘s aspirations. Our campaign aims at extending the essence of Pure to match the changing needs across genders and tastes.”

  • IBD India appoints Deepak Srivastava as branch head — Mumbai

    IBD India appoints Deepak Srivastava as branch head — Mumbai

    MUMBAI: The integrated brand development wing of Hakuhodo Percept company, IBD India, has appointed Deepak Srivastava as the new branch head for Mumbai.

    In his new role, Srivastava will be responsible to grow the business and look at sustained relationship with clients and brands by offering holistic solutions across communication touch points through IBD‘s integrated brand development services and specialised verticals of digital, design and production.

    Prior to this appointment, Srivastava has worked with Jet Airways, Bates, Interface and Perspectrum, the brand consultancy division of Percept.

    Srivastava has worked on brands across diverse categories such as aviation, FMCG, automobile, real estate and fashion.
     
     
    Srivastava has over 12 years of collective experience in the field of advertising and marketing. His expertise lies in strategic brand planning and development.

    Srivastava said, “I am quite excited about joining IBD, Mumbai and I am looking forward to partnering with clients in their mission of creating differentiated brands which eventually will meet the business objectives.”

    IBD India COO Jyotsna Chauhan added, “Deepak’s planning background and penchant to find ‘how to be different’ along with his experience in handling brands will add to the IBD way of building brands better and more distinctively.”
     

  • IBD India wins creative duties of Radius Infratel

    IBD India wins creative duties of Radius Infratel

    MUMBAI: The integrated brand development division of Percept-Hakuhodo, IBD India, has won the creative duties of telecom infrastructure company, Radius Infratel.

    IBD will provide 360 degree communication plan to position Radius Infratel as a preferred brand in the FTTH domain and then establish the solution NANO (Neutral Access Network Operations) as a future-smart move.

    The basic plank for the entire communication plan for Radius is based on its proprietary and unique technology called NANO (Neutral Access Network Operations).

    The concept of NANO is to provide a unified last mile solution on optic fiber that allows users to access internet speeds up to 1 Gbps, video intercoms, IPTV HD networks, home automation solutions and much more.

    Radius Infratel MD H. S. Singh said, “When we set out to shortlist on an advertising agency for our growing communication requirements, we just had one dominant thought in our mind – comprehension and simplification. That’s because for the common man to benefit from Radius’ technology, it is important that it be taken to him in a lucid and insightful manner. After various rounds of scrutiny and discussions, we found IBD as a team of individuals who understood the nature of our business inside out and came up with simple but excellent solutions.”

    IBD India COO Jyotsna Chauhan added, “The basic concept of NANO itself is pretty exciting to say the least. Imagine surfing the internet at speeds that we’ve seen only on papers. It’s a big world of possibilities hosted in a single strand of fibre. And that for us is a big talking point – one that gives Radius an edge in their communications strategy. With our unique communications plan we are sure to strengthen the presence of Radius Infratel in the market.”