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Tag: IBC 2015

  • Adobe to showcase innovations at IBC 2015

    Adobe to showcase innovations at IBC 2015

    MUMBAI: Adobe, the leader in video software, today announced its next wave of innovation coming soon to Adobe Creative Cloud, which includes groundbreaking support for UltraHD (UHD), brilliant color technology improvements, and new touch workflows. In addition, Adobe Primetime, one of eight solutions of Adobe Marketing Cloud, extends its delivery and monetization capabilities for HTML5 video and offers new tools for pay-TV providers that make TV Everywhere authentication easier and more streamlined. Adobe will showcase the deepening connections across its Creative Cloud and Marketing Cloud offerings at IBC 2015, Europe’s largest professional broadcast show, in Amsterdam, Sept. 11-15.

     

    At IBC, Adobe will also demonstrate growing industry momentum, as customers continue to make the switch to Creative Cloud and Premiere Pro CC workflows. These include the film Deadpool from 20th Century Fox, coming Feb. 12, 2016; Staten Island Summer from Paramount Pictures, edited by Adam Epstein; and award-winning motion picture color grading artist Dado Valentic. Additionally, recently launched services benefitting from Adobe Primetime HBO Now, Showtime, MLB, Sony Pictures Entertainment, RTL Group, Shomi, Voo and Starz (Parsifal).

     

    Revealing New Innovation Across Adobe Video Tools

     

    At IBC 2015, Adobe will preview new video technology coming soon to Creative Cloud that streamlines workflows for broadcasters and media companies. These include:

     

    ·         Comprehensive native format support for editing beautiful 4K-to-8k footage in Premiere Pro CC ushers in a new era of UltraHD. Continued color advancements with support for High Dynamic Range (HDR) workflows in Premiere Pro CC and improved color fidelity and color adjustments come to After Effects CC. Keep pace with rapidly developing color workflows through deeper support for ARRI RAW, Rec. 2020 and other Ultra HD and HDR formats.

     

    ·         Introduction of a touch environment with Premiere Pro CC, After Effects CC and Character Animator optimized for Microsoft Surface Pro, Windows 8 tablets or Apple track pad devices.

     

    ·         Adjust the duration of a song to match video content with Remix, a new feature in Audition CC. More than a simple looping tool, Remix automatically rearranges music to any duration while maintaining musicality and structure, creating custom tracks to fit storytelling needs.

     

    ·         Updated support for Creative Cloud Libraries across CC desktop video tools, powered by Adobe CreativeSync. Now assets, including images from Adobe Stock, instantly appear in After Effects and Premiere Pro, to bring creative visions to life.

     

    ·         In Adobe Media Encoder, Destination Publishing, a single action solution for rendering and delivering content to popular social platforms such as YouTube, Vimeo and Creative Cloud, now includes support for Facebook to easily showcase and promote social media projects and campaigns.

     

    ·         Adobe Anywhere, a workflow platform for enterprise teams to collaborate, adds the ability to be deployed as either a multi-location streaming solution or a single-location collaboration-only version.

     

    “Adobe is redefining video and motion picture workflows to more easily provide fantastic image quality. Color is essential in cinematic storytelling and images with no color correction fall flat,” said Bill Roberts, senior director of professional video product management, Adobe. “And image quality is especially important in a world moving to UltraHD. With our continued Creative Cloud advancements, Adobe is helping production companies more easily create compelling UltraHD content for any screen.”

     

    “Color is now everyone’s responsibility in production. Feature updates in Adobe Premiere Pro CC, such as Lumetri Looks, enable filmmakers and editors to control the look of a project throughout the production process, from the initial script to the end, ultimately giving them more creative control. I look forward to what’s coming next in Creative Cloud,” said Dado Valentic, Founder and Chief Colorist at Mytherapy.

  • Prime Focus Technologies equips Europe for Digital Next realities at IBC 2015

    Prime Focus Technologies equips Europe for Digital Next realities at IBC 2015

    MUMBAI: Prime Focus Technologies (PFT) is addressing the challenges faced by the media and entertainment industry to meet the demands of the digital consumer at IBC 2015. 

     

    Focusing on ‘Digital Next’ realities, PFT is offering solutions for broadcasters, studios, production houses and networks that will help virtualise the content supply chain and build a connected enterprise. 

     

    Clear Media ERP Suite: Enterprise software for virtualising the content supply chain: Building a connected and digital ecosystem is key to managing the business of content. With cycle times being reduced from 30 days to 30 minutes, and higher speed and content volume demands, businesses need to be agile in the digital era. To do this, margin-pressed film studios and broadcasters need to shift focus towards flexible, modular, cost effective and collaborative enterprise software to improve operational efficiencies. 

     

    PFT’s Clear Media ERP Suite, on display at IBC 2015, brings content to the center of the business and has helped content enterprises cut 30 per cent of operational costs and gain 40 per cent more efficiencies. The CLEAR Media ERP Suite is rich in applications that allow for workflow orchestration across enterprise, supply chain and partner ecosystems. In virtualising these processes, PFT has helped content providers drive creative enablement, enhance efficiencies, lower the total cost of ownership and discover new monetization opportunities. 

     

    Clear Operations Cloud, also on display at IBC 2015, is industry’s first ever end-to-end content operations on cloud for multi-platform distribution. With 800 million iTunes users, 60 million subscribers on Netflix, six billion hours of video watched per month on YouTube, and with 19 per cent of US millennials using Amazon Prime, content providers are in a mad race to get content to digital platforms faster and cheaper. They need to do that with not only the lowest total cost of delivery but enable it to be more discoverable for the consumers quickly. PFT’s Clear Operations Cloud helps do just that – not just store and transcode, but perform end-to-end content operations on the cloud.  Powered by transcoders including Elemental, Rhozet, AmberFin, Digital Rapids and more, PFT’s Operations Cloud is a unique infrastructure that offers content enterprises the ability to choose the transcoder that suit them best, while utilising PFT’s custom workflow orchestration to package and deliver.

     

    PFT’s Clear Operations Cloud also provides 4K support, including a 4K up-conversion module, by leveraging the Academy Award winning Lowry image processing libraries. This is supported by GPU Cloud Computing infrastructure.

     

    “Media and Entertainment companies cannot have islands of automation anymore. If they need to battle low margins and build operational efficiencies, they need to digitally transform to build a connected enterprise. They need to become hyper digital to cater to the hyper digital consumer. That’s the digital next reality,” said Prime Focus Technologies founder and CEO Ramki Sankaranarayanan.