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  • DataWind leads tablet market, iBall and Samsung follow

    DataWind leads tablet market, iBall and Samsung follow

    NEW DELHI: Internet provider DataWind Inc. (owned by a Canada-based Indian) holds 68.5 per cent market share in the below-Rs 5000 tablet category — the largest growing segment for Q2, 2017 constituting 39 per cent.

    A report by CyberMedia Research shows DataWind, for the seventh successive quarter, continues to retain the top slot with 26.7 per cent market share in 2Q CY 2017, followed by iBall and Samsung at 15.8 per cent and 14.3 per cent, respectively.

    Devices bundled with free internet browsing, local manufacturing, patented technology and strong and committed team were the key factors which worked for DataWind.

    DataWind founder-president and CEO Suneet Singh Tuli said, “Our focus is to enable Indians with their first computer at an affordable price.”

    Tuli added “In fiscal 2018, we foresee introduction of exciting data plans. We are focused on driving the cost downward to a level where access to technology becomes ‘universally affordable’.”

  • India uses low-cost Net-enabled devices, Datawind leads: CMR

    India uses low-cost Net-enabled devices, Datawind leads: CMR

    NEW DELHI: Low rate providers of Internet and tablets DataWind Inc. has claimed the top slot with 34.2 per cent market share in 1Q’ CY 2017, followed by IBall and Samsung at 16.3 per cent and 14.7 per cent, respectively.

    According to the latest CMR report, DataWind also holds a remarkable 70% market share in the sub-Rs 5,000 tablet segment (approximately $75), which is the largest and fastest is growing segment of the market constituting 50% of the overall market. The CMR study also shows that DataWind is the only company in the top three sellers which has increased its market share.

    Datawind president and CEO Suneet Singh Tuli said, “We continue to see tremendous demand for our low cost Internet-enabled tablets and smartphones from consumers in India. I am truly honoured and humbled with the overwhelming response from our customers. Devices bundled with free internet browsing; local manufacturing, patented technology and our strong & committed team were the key factors which worked for us.”

    Tuli added ‘DataWind firmly believes that digital and internet divide can be addressed through technology intervention, at an affordable price point. We are focused on driving the cost downward to a level where access to technology becomes ‘universally affordable’ and democratization of technology finds its true meaning.”

    DataWind’s products break the affordability barrier and deliver internet access across traditional mobile networks as DataWind executes a vision to empower the next three billion internet users. The results reinforce the fact that DataWind is the only tablet provider in India focused on providing affordable tablets and Internet access. All DataWind devices come bundled with one year of free unlimited Internet access, and feature the most affordable ongoing plans available on the market due to the company’s unique, patented technology that reduces up to 97% the amount of data needed for web browsing.

  • India Tablet shipments sluggish in Q1 2016: International Data Corporation

    India Tablet shipments sluggish in Q1 2016: International Data Corporation

    New Delhi: According to International Data Corporation (IDC),Indian tablet market in CY Q12016 remained flat over previous quarter with total shipments of 0.86 million units (including slate and detachable form factors). However, shipments grew by a marginal 1.3 percent over the same period last year. Declining consumer interest in the slate tablet form factor and rapid growth of large screen smartphones (phablets) causing the tablet market to slow down.

    Detachables traction continued in Q1 2016 with triple digit year-over-year growth, although it was on low base as uptake in this form factor began mainly from Q2 2016.“Windows based detachables continue to account over 70 percent share, however Apple’s recent foray into this segment has garnered them to clock decent numbers given the premium price of their products. Although, continued long-term success may prove challenging as it plays inhigher entry price pointand iOS is yet to prove its enterprise-readiness unlike Microsoft”says,Karthik J, Senior Market Analyst, IDC India.

    Micromax continued to leaddetachables category accounting for more than one-third oftotal shipments in Q1 2016.“Smartphone vendors constitute more than half of detachables. Their strong understanding of mobile ecosystem and the volume achieved from their smartphone product lines would allow them to aggressively compete in this new computing segment”, adds Karthik.

    Datawind: Datawind withstood its top position with 27.6 percentage share as shipment grew at a healthy 33.5 percent over previous quarter. Vendor’s shipments doubled year-on-year showing a sharp trajectory in last one year. Vendor’s television channel partners played pivotal role in this quarter’s growth through their aggressive marketing and selling during mid-quarter.

    Samsung: Samsung sustained its 2nd place with vendor share of 15.2 percentage in Q1 2016. Shipments dipped marginally by 3.7 percent over previous quarter but grew 5.1 percent over Q1 2015. Entry level Galaxy Tab models continue to be volume runners for Samsung in Slate tablets. However, vendor began to face stiff competition in premium detachable segment from Apple and Microsoft in Q1 2016. 

    Lenovo: Lenovo being the only PC vendor in Top 5 moved up to 3rd position in Q1 2016 with a market share of 13.6 percentage. Q1 2016 shipment grew at a healthy 30.5 percent over the same period last year while dipped marginallyover Q4 2015. While commercial segment continued to drive volumes for the vendor, its new product Phab saw some healthy shipments in consumer segment.

    Micromax: Micromax slipped to 4th place as shipments dip further in Q1 2016 by 27 percentover previous quarter to hold themarket share of 11.3 percentage. However, vendor managed to post 16.2 percent growth over the same period last year owing to healthy contribution from its Laptab detachable. 

    iBall: iBall manages to be in Top 5 with vendor share of 8.7 percentage in Q1 2016. iBall shipments dip approximately by 12 percentage both sequentially and year-on-year. While the vendor was one of the first few who introduced low cost detachables in the Indian market, it has somewhere lost out opportunity to capitalizethe growth in detachable category.
    IDC India Forecast:

    Tablet market in CY 2016 is expected to be stagnant in India but is likely to witnesschanging trends like healthy growth in commercial segment, migration to higher screen slate tablets and increase in adoption of 4G based tablets.

    “Detachables are expected to ramp upswiftly with majority traction coming from affordable windows based devices. Also, with Apple launching iPad pro 9.7, iOS is likely to gain share in detachables category this year”, says Navkendar Singh, Senior Research Manager, IDC India.

     

  • India Tablet shipments sluggish in Q1 2016: International Data Corporation

    India Tablet shipments sluggish in Q1 2016: International Data Corporation

    New Delhi: According to International Data Corporation (IDC),Indian tablet market in CY Q12016 remained flat over previous quarter with total shipments of 0.86 million units (including slate and detachable form factors). However, shipments grew by a marginal 1.3 percent over the same period last year. Declining consumer interest in the slate tablet form factor and rapid growth of large screen smartphones (phablets) causing the tablet market to slow down.

    Detachables traction continued in Q1 2016 with triple digit year-over-year growth, although it was on low base as uptake in this form factor began mainly from Q2 2016.“Windows based detachables continue to account over 70 percent share, however Apple’s recent foray into this segment has garnered them to clock decent numbers given the premium price of their products. Although, continued long-term success may prove challenging as it plays inhigher entry price pointand iOS is yet to prove its enterprise-readiness unlike Microsoft”says,Karthik J, Senior Market Analyst, IDC India.

    Micromax continued to leaddetachables category accounting for more than one-third oftotal shipments in Q1 2016.“Smartphone vendors constitute more than half of detachables. Their strong understanding of mobile ecosystem and the volume achieved from their smartphone product lines would allow them to aggressively compete in this new computing segment”, adds Karthik.

    Datawind: Datawind withstood its top position with 27.6 percentage share as shipment grew at a healthy 33.5 percent over previous quarter. Vendor’s shipments doubled year-on-year showing a sharp trajectory in last one year. Vendor’s television channel partners played pivotal role in this quarter’s growth through their aggressive marketing and selling during mid-quarter.

    Samsung: Samsung sustained its 2nd place with vendor share of 15.2 percentage in Q1 2016. Shipments dipped marginally by 3.7 percent over previous quarter but grew 5.1 percent over Q1 2015. Entry level Galaxy Tab models continue to be volume runners for Samsung in Slate tablets. However, vendor began to face stiff competition in premium detachable segment from Apple and Microsoft in Q1 2016. 

    Lenovo: Lenovo being the only PC vendor in Top 5 moved up to 3rd position in Q1 2016 with a market share of 13.6 percentage. Q1 2016 shipment grew at a healthy 30.5 percent over the same period last year while dipped marginallyover Q4 2015. While commercial segment continued to drive volumes for the vendor, its new product Phab saw some healthy shipments in consumer segment.

    Micromax: Micromax slipped to 4th place as shipments dip further in Q1 2016 by 27 percentover previous quarter to hold themarket share of 11.3 percentage. However, vendor managed to post 16.2 percent growth over the same period last year owing to healthy contribution from its Laptab detachable. 

    iBall: iBall manages to be in Top 5 with vendor share of 8.7 percentage in Q1 2016. iBall shipments dip approximately by 12 percentage both sequentially and year-on-year. While the vendor was one of the first few who introduced low cost detachables in the Indian market, it has somewhere lost out opportunity to capitalizethe growth in detachable category.
    IDC India Forecast:

    Tablet market in CY 2016 is expected to be stagnant in India but is likely to witnesschanging trends like healthy growth in commercial segment, migration to higher screen slate tablets and increase in adoption of 4G based tablets.

    “Detachables are expected to ramp upswiftly with majority traction coming from affordable windows based devices. Also, with Apple launching iPad pro 9.7, iOS is likely to gain share in detachables category this year”, says Navkendar Singh, Senior Research Manager, IDC India.

     

  • DataWind Leads Tablet Sales in India, with 20.7% Market Share in Q4 2015

    DataWind Leads Tablet Sales in India, with 20.7% Market Share in Q4 2015

    NEW DELHI: DataWind Inc  has shipped more tablets in India during the fourth quarter of 2015 than any of its competitors, according to a recent IDC report.

    DataWind was responsible for 20.7% of the tablets sold in India during the quarter, followed by Samsung at 15.8%, Micromax at 15.5%, Lenovo at 13.8%, and iBall at 10.0%.DataWind tablet sales have far exceeded the growth rate of the overall market in India, which according to IDC was 8.2% in 2015.

    According to another recent study, DataWind holds 58% market share in the sub-Rs 5,000 tablet segment (approximately $75) which is the largest growing segment of the overall market, having nearly doubled since 2014.

    DataWind is the only tablet provider in India focused on providing affordable tablets and Internet access. All DataWind tablets and smartphones come bundled with one year of unlimited Internet access, and feature the most affordable ongoing plans available on the market due tothe company’s unique, patented technology that reduces up to 97% the amount of data needed for web browsing.

    Datawind President and CEO Suneet Singh Tuli said: “This IDC report reveals that more Indians prefer our tablets than any of our competitors. It also demonstrates how our transition to local manufacturing and improvements in our sales channelshas allowed us to meet the phenomenal demand.”

    “Despite these strong numbers, there remains a very large portion of the population in India, like in other developing countries, where hundreds of millions of people are unable to access the Internet due to affordability issues and the lack of network infrastructure. We believe our low-cost tablets and unique mobile Internet connectivity is the only solution on the market that overcomes these obstacles and can bring Internet access to millions of people around the world,” he added.

  • DataWind Leads Tablet Sales in India, with 20.7% Market Share in Q4 2015

    DataWind Leads Tablet Sales in India, with 20.7% Market Share in Q4 2015

    NEW DELHI: DataWind Inc  has shipped more tablets in India during the fourth quarter of 2015 than any of its competitors, according to a recent IDC report.

    DataWind was responsible for 20.7% of the tablets sold in India during the quarter, followed by Samsung at 15.8%, Micromax at 15.5%, Lenovo at 13.8%, and iBall at 10.0%.DataWind tablet sales have far exceeded the growth rate of the overall market in India, which according to IDC was 8.2% in 2015.

    According to another recent study, DataWind holds 58% market share in the sub-Rs 5,000 tablet segment (approximately $75) which is the largest growing segment of the overall market, having nearly doubled since 2014.

    DataWind is the only tablet provider in India focused on providing affordable tablets and Internet access. All DataWind tablets and smartphones come bundled with one year of unlimited Internet access, and feature the most affordable ongoing plans available on the market due tothe company’s unique, patented technology that reduces up to 97% the amount of data needed for web browsing.

    Datawind President and CEO Suneet Singh Tuli said: “This IDC report reveals that more Indians prefer our tablets than any of our competitors. It also demonstrates how our transition to local manufacturing and improvements in our sales channelshas allowed us to meet the phenomenal demand.”

    “Despite these strong numbers, there remains a very large portion of the population in India, like in other developing countries, where hundreds of millions of people are unable to access the Internet due to affordability issues and the lack of network infrastructure. We believe our low-cost tablets and unique mobile Internet connectivity is the only solution on the market that overcomes these obstacles and can bring Internet access to millions of people around the world,” he added.

  • Ten Sports hits a six with India-SA series ad inventories

    Ten Sports hits a six with India-SA series ad inventories

    MUMBAI: So what if Indian cricket lovers are yet to recover from the loss of their God – Sachin Tendulkar?  Ten Sports is pulling out all the stops as the world’s best cricketing nation gets ready to battle with the world’s No 1 test team – South Africa.

    India’s great performance on the cricket field in almost every tournament recently has resulted in Ten Sports selling out almost 90 per cent of its inventory three days before the action starts with the Proteas. And it seems as if there’s a lot many more advertisers waiting to sign up in what is being billed as ‘Clash of the Titans.’

    Says Ten Sports CEO Rajesh Sethi: “Post the departure of Sachin from the national side, I feel this will be the true test of the young brigade that we have against the fierce pace attack of the South Africans in their backyard. We are looking at this series as speed vs skill and the feedback on social media has been really encouraging for this series.”

    Big names are associated with the tournament, what with Kent RO the title sponsor and iBall the co-presenting sponsor for the studio show; Micromax as co-presenting sponsor for the series along with associate sponsors Xolo, Vodafone, Havells, Go daddy, We Chat, Daikin, Tata Motors and ITC.

    We are targeting nearly Rs 120 crore in terms of ad revenues from this series, says Ten Sports CEO Rajesh Sethi

    Sethi further reveal that for the ODIs, ad slots have been sold at Rs 4.25 lakh for every ten seconds and for test matches, they’ve been sold at Rs 1.25 lakh for every ten seconds.

    “We are in a very comfortable position with just 10 per cent of our inventories remaining to be sold and with three days still remaining for the highly anticipated series to commence, we are planning on hiking the rates by 20 per cent.” he laughs. “We are targeting nearly Rs 120 crore in terms of ad revenues from this series and I am confident of hitting that mark.”

    The 360 degree marketing campaign has cost the channel nearly Rs 10 crore, which includes above the line (ATL) with a wide outdoor campaign as well as below the line (BTL) activities, with road shows in key cities such as Mumbai, Delhi, Hyderabad and Bengaluru. “Apart from this, we have also carried out an innovative campaign on the digital platform with a Hindi jingle that has gone viral on social platforms for the high octane series,” informs Sethi.

    Giving his perspective on the channel’s claim, Madison Media COO Karthik Laxminarayan says: “Big sporting events such as these generally sell out 80 per cent of their inventories and make the most of the remainder of the same. Ten Sports on its part has surely garnered a sizable amount for the series.”

    Madison Media COO Karthik Laxminarayan feels Ten Sports on its part has surely garnered a sizable amount in ad revenues for the series

    On Twitter, Ten Sports has over 43,850 followers while on Facebook, it has got 2.3 million likes with fans continuously interacting about the upcoming series.

    Between 5 and 30 December, the series will be shown live on Ten HD, Ten Cricket and Ten Sports. On Ten Sports, there is Hindi commentary while on Ten HD and Ten Cricket the ball by ball action will be narrated in English.

    Explains Sethi: “With the viewer becoming more and more demanding like any other nation, and rightfully so, there is a viewer base that is looking forward to Hindi commentary and then the usual English commentary feed. Thus, we are only trying to reach out and satisfy the needs of our viewers and keep everyone glued to the action being played out on their screens in the language of their preference.”

    Ten Sports has over 100 million viewers across the market, and will be sharing the telecast of the ODI series with the public broadcaster Doordarshan. Like the last India vs West Indies series, this series too is expected to grab eyeballs.

    “Each property has its own traction and there are different reasons for each event to have the kind of viewership it had, as we all know the main reason for the series being followed was the last two test matches of Sachin’s career; but having said that, with two of the best in the sport locking horns on the field and with the injection of fresh blood in the Indian squad, cricket lovers are surely in for a treat,” Sethi signs off.