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Tag: IAMAI

  • India Affiliate Summit on 5-6 Oct: 70 exhibitors, 50 speakers, 2000 digital marketers expected

    India Affiliate Summit on 5-6 Oct: 70 exhibitors, 50 speakers, 2000 digital marketers expected

    MUMBAI: Internet And Mobile Association of India (IAMAI) is hosting India Affiliate Summit for the third time at Leela Ambience, Gurugram, on the 5 and 6 October 2017.

    This summit is the premiere offline meeting point for affiliate marketers to gather, where elites from the industry will discuss innovations, dissect implications and dwell upon the massive potential of this booming industry.

    Expected numbers at this summit include – 70+ exhibitors, 50+ industry speakers, 350+ companies, 2000+ delegates and 12+ hrs of content. Leading brands such as Flipkart, Google, Vivo, Tata, Pepsico, Abbott, DHFL, ICICI, PVR, Sun Pharma, HSBC, Reebok, Bajaj Capital, Best Seller, Zomato, Vodafone, Axis, Bata, Jabong, Micromax, Nestle, Shoppers Stop, Danone, The Body Shop, Honda, Kotak Mahindra, Big Basket, Piramal, Hero, JLL, Zivame, Croma, Barclays, Gitanjali, Novartis, Samsung, Dabur & Reliance, amongst others will be present at this mega event.

    Initiated by IAMAI to bring the Affiliate Marketing together, this conference will provide fun and interactive sessions on the latest industry issues along with unparalleled networking opportunities for affiliate marketers. Two major attractions at this summit include – the ‘Affiliate Street’ & the ‘Affiliate party’.

    The affiliate street is a section completely dedicated to affiliate marketers which include publishers, brands, ad networks, bloggers and agencies in attendance. The setup seeks to replicate a ‘marketplace’ which will have ‘streets and vendors’ whose main aim is to further opportunities through affiliate marketing.

    The affiliate party is another event which draws significant fanfare each year. This year will be no different with DJ Percussionist fusion extraordinaire – Hiten Panwar performing at the party.

    This summit will give attendees the golden chance to grow their network, explore opportunities, position yourself in the industry, innovate to bring success to your business & develop relationships while building the right bridges.

    October 5-6 will witness over 2000 digital marketers from all over the world come under one roof for the premiere affiliate marketing event of the year. Decision makers from different spheres of the affiliate marketing industry will be looking for online publishers, bloggers, traffic sources, retailers, networks, technology firms, digital agencies and other solution providers. This is the final callout – be there, or miss the chance to skyrocket your business!

  • Shemaroo wins CMO Asia digital campaign award

    MUMBAI: Shemaroo Entertainment, a leading content house in the country, got recognition on an international platform for its social media campaign – #FilmiGaaneAntakshari. The company wins CMO Asia’s Social Media and Digital Excellence Award, Singapore2017 for “Best Use of Twitter”. Prior to this, the campaign also bagged Golds at the ‘The Internet & Mobile Association of India (IAMAI)’, Goa Fest Media Abby and has its name registered in Limca Book of Records.

    There were approximately 40 countries that participated in the event. The list includes Australia, Japan, UAE, Turkey and Vietnam among others. The jury panel included high dignitaries from across Asia.

    Shemaroo Entertainment director Hiren Gada shared his thoughts “Shemaroo has been one of the flag bearers of digital content and this award is a big milestone in our digital journey. Breaking many myths, through #FilmiGaaneAntakshari we have made retro the new cool on Social Media Platforms.”

    #FilmigaaneAntakshari was the first of its kind digital campaign that ran on Twitter for 7 continuous days, 24 hours from 26 September ’16 to 3 October ’16 running for a total of 168 hours. The campaign was not just unique because it ran for 168 hours continuous, but also because it created a great buzz by generating over 1.5L Tweets with an Impression of 444M and Reach of over 6.5M.

    The 8th CMO Asia Awards is a premium forum bringing elite marketers, brand custodians, advertising and creative honchos together under one roof.

  • Most Jio recharges were digital & traditional spend was above average, says Vishal Sampat

    MUMBAI: Reliance Jio’s launch in India caused a stir in the telecommunication industry. Since then, it’s been a fight between all the telecom players. When Jio launched with free call and text messages, and five times cheaper than others data, it disrupted the industry indeed.

    To decode the journey of Brand Jio, its chief digital officer Vishal Sampat was in conversation with WATConsult CEO Rajiv Dingra at IAMAI 13th Marketing conclave in Mumbai. Speaking about the digital versus traditional marketing spend ratio, Sampat said, “A majority of recharges came from the digital channels and the traditional spend above telecom average.”

    So, what is Brand Jio and what does it stand for? Jio stands for so much more than a telecom company, and it’s the world’s largest startup. “From the business perspective, we have been building a pipe that enables billions of Indians to be online, get access to information that they did not get at the right rate,” Sampat said.

    “We are creating an ecosystem with our apps which not only allows consumers to come online, but experience so much more. We envision Jio as a way of life when it comes to people’s digital life,” he said.

    About the biggest challenge as Brand Jio moving from a service which was largely free to now paid, Sampat said: “Even after stopping being service, we still had a majority of users and we still are a hundred million plus — with subscribers who paid us for Jio Summer Surprise and Jio Dhan Dhana Dhan. People are using our network constantly. Our data rates are the best in the industry. For paid Jio, consumers expect from us a certain level of customer experience. Despite the challenges, we successfully moved people from free to pay.”

    One great thing which actually worked for the brand is King Khan, who is the brand ambassador.

    “The market was dominated by three large players, and we planned to disrupt that market. From the marketing perspective, we had to be ready with various options — one of which was choosing the perfect brand ambassador. Shah Rukh Khan’s persona resonated with Jio,” Sampat said.

    “With our best quality service and SRK’s help, we could clearly show to the world that there was an appetite for data. Then, we changed our strategy from the new launch campaign to a product-based campaign. I think product base campaign is the right way to go,” Sampat said.

    Jio started building the brand on two points — one was the Net speed, and other was data. “You constantly challenged the market with these. They are challenging Jio with aggressive speed and downloads. Do you think you have to come up with a better promise,” Dingra asked.

    Sampat said that speed and downloads were the most talked about aspects. “The fact is that the 90 per cent mobile broadband data is carried by Jio in India. A majority of people are using our sim for data. People who claim that they are the fastest network need to cross-check with TRAI. On the regulator’s website, a home-test in the last four months will reveal that Jio apps have been download faster than others. We are also the only pan-India 4G providers,” he added.

  • Time for OTT review? Delhi & K’taka top Net readiness, K’taka & Delhi lead in digital start-ups

    NEW DELHI: Will the OTT and VoD companies recast their strategies now that Delhi has emerged as the top-ranked state in terms of overall Internet readiness, overtaking last year’s winner Maharashtra?

    Delhi takes the first slot not only amongst small states and Union Territories but also when all states are taken together. The capital city-state is followed by Karnataka, Maharashtra, Kerala and Tamil Nadu.

    Delhi gets this rank primarily because of its fabulous e-infrastructure and e-participation according to a pioneering report titled ‘Index of Internet Readiness of Indian States, published by the Internet and Mobile Association of India (IAMAI) and Nielsen.

    Releasing the report, Electronics & Information Technology Ministry (MeiTy) Aruna Sundararajan said: “We are hopeful that India will leapfrog from the present 155th position to world’s top 5th in connectivity, within the next 5 to 6 years. India today is one of the most rapidly digitising economies in the world with the telecom industry leading the change. Things have improved multifold with state governments of Chattisgarh, Andhra Pradesh and Telangana among others taking proactive steps to improve connectivity and internet reach.”

    “The combination of various indigenous digital platforms along with innovative and disruptive startups holds the greatest scope for digital transformation in India. Post demonetisation, the country today has 3 million POS as compared to 1,50,000 POS earlier which is clearly a transformation and going forward too the infrastructure for digital payments will grow 3X within a span of one year.” she added.

    Among the smaller states, Delhi is at the top followed by Chandigarh and Puducherry. Chandigarh is ranked second in both e-infrastructure and e-participation. Puducherry ranks after Chandigarh when measured on the e-infrastructure index.

    Significantly, even within smaller states, the northeastern states ranked low in terms of overall Internet readiness. Therefore, much more needs to be done in the form of investment and infrastructure development in the region. Among the northeastern states, Nagaland tops the list, closely followed by Manipur and Tripura. Nagaland leads in IT environment and performs moderately well in other categories to get to the top.

    Internet readiness index is a composite benchmark of four components, i.e., e-Infrastructure index, e-Participation index, IT-Environment and government e-services index. All four components have equal weightage in this model. Separately, a fifth Index (named the Core Internet Index) has been created this year, consisting of select variables already used in constructing the above indices. The purpose of the index is to give a sharper perspective for digital industries looking to expand their business in Indian States.

    The overall top rankers amongst states as per their scores in the various indices are as follows:

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    One of the key highlights of this year’s report is measuring the digital start-up eco-system of states. The report finds that Karnataka, Delhi and Maharashtra are the top three states with the highest number of digital start-ups. The study says that of the total 242 start-up incubators in the country, 61 start-up incubators are in Tamil Nadu. About 83% of these incubators are in 10 states, i.e., Tamil Nadu, Karnataka, Uttar Pradesh, Maharashtra, Kerala, Telangana, Gujarat, West Bengal, Delhi and Rajasthan. In the North East, except for Manipur where a single start-up incubator is present, none of the other states have one.  

    The report highlights the performance of the states regarding different measures of Internet readiness index. Given the rapid advancement in e-services and e-commerce, it is essential to understand the strengths and weaknesses of the states. While this would help the business and governments to leverage the strength, policy measures can also be taken where improvements are required.

     

  • Collegedunia tops at India Digital Awards

    MUMBAI: Collegedunia, one of India’s largest college information aggregator and review site, has bagged first rank at the 7th edition of India Digital Awards organized by Internet and Mobile Association of India (IAMAI). The Award Ceremony was accompanied by 11th India Digital Summit, which is the premier digital event of the country.

    Collegedunia, India’s largest College Information Aggregator and Review site of India, bagged first rank at the 7th edition of India Digital Awards organized by Internet and Mobile Association of India (IAMAI). The Award Ceremony was accompanied by 11th India Digital Summit, which is the premier digital event of the country.

    This 7th edition of India Digital Awards, which was a part of 11th India Digital Summit, held at The Lalit Hotel, New Delhi, was attended by an audience full of Founders and Co-Founders of numerous successful startups. Collegedunia.com had been nominated for the Education category in the Website Awards genre.

    India Digital Summit is an annual event organized by IAMAI and is attended by startup enthusiasts from all over the country. With an aim to spread awareness and an agenda to discuss numerous pre-defined topic over some expert sessions, the event has received success in its old editions. The 11th edition also remained one of the biggest events of the nation.

    The summit acted as a playground for more than 1,500 Senior Executives from companies spread in genres including Mobile Tech, AdTech, Consumer Tech, Cloud Services, Digital Payments, Digital Startups, etc. Flow of knowledge took place during the summit in the form of keynote speeches by founders and co-founders of services like PayTM, Freecharge, Flipkart, Saavn, etc. which was followed by the much-awaited Award Ceremony.

    The 7th edition of India Digital Awards constituted nominations spread across seven categories and 38 sub-categories. The jury comprised of personalities spread throughout the genres of the awards who ranked the nominations based on the various parameters laid down. The awards surely do provide the top-performers, a totally different outlook in the world outside.

    Collegedunia bagged the first position in the category it was nominated for Sahil Chalana, founder of Collegedunia Web Pvt. Ltd. overwhelmingly said, “Education industry has a scope of tremendous growth and development. It must always be remembered that providing best-suited information to the seekers should be the aim of every such company.” He added, “The company has been able to grow exponentially and always aims at growing further. For the company being at such a young age and making this achievement is something that I feel pride in.”

    Collegedunia has aimed at providing detailed information about numerous colleges and courses and also provide free counselling to students who are confused by this huge plethora of options. The website plays host to information of more than 20,000 colleges and 5,000 courses. The information is updated regularly so that each student could get the exact information he needs through this medium.

    With a dynamic growth model, Collegedunia has become the largest of its kind in this genre and is continuously setting new benchmarks for the others to achieve. The daily traffic on the site is averaged at three lakh visits per day.

    The mobile app variant of Collegedunia is also flagging on heights of success as it has reached a number of 100,000 installs and the numbers are growing further. The Live Counselling session is also being extended to WhatsApp version for a further outreach.

  • Shemaroo wins ‘social media’ gold for #FilmigaaneAntakshri

    MUMBAI: Shemaroo Entertainment Ltd, one of the leading content houses in the country wins a “Gold Award” for #FilmigaaneAntakshri at the 7TH India Digital Awards organized by IAMAI in the category of Social Media Marketing. IAMAI had around 300 entries from leading brands and five among them were nominated for the award namely Coca Cola India, IDFC Bank, Woodland Worldwide, Nutralite and Shemaroo Entertainment Ltd.

    Prior to this #FilmigaaneAntakshri also entered the Limca Book of Records for hosting the longest running Antakshari on Twitter. #FilmiGaaneAntakshari, an initiative by Shemaroo’s Filmigaane, is the first of its kind digital campaign that ran on Twitter for 7 continuous days, 24 hours from 26th September’16 to 3rd October’16, a total of 168 hours. The campaign was designed to make people re-live the beautiful retro era. During the course of this campaign, on an average one winner was selected in every 5 minute and total of 2016 winners selected in 168 hours. A Grand prize worth Rs. 10,000 was announced for the person who showed the maximum participation during the campaign. The campaign created a stir amongst the twitter users and went viral for days. Shortly radio and news portals also started speaking about it.

    Shemaroo Entertainment director Jai Maroo said, “It is an exciting moment for us. We are thankful to the IAMAI for the prestigious award. In last few months we have redefined our social media strategy and gone a step further to bring twist and turn in the rules of entertainment on social media. People believed that twitter is more youth oriented platform and a retro Antakhri on the platform is not a great idea. However, we decided to challenge the thoughts and we created history. This award speaks out loud that we are on the right track and I believe this is just the beginning and many more stories will be told.”

    Shemaroo director Hiren Gada shared his thoughts on the occasion, “We are excited and overwhelmed at receiving this award. We are also thankful to IAMAI and the jury members for the recognition they have given to our initiative. Our social media team consists of a group of enthusiastic, young and vibrant people who have strive to gather a deep understanding of consumer preferences. They keep coming up with fresh and innovative initiatives to entertain and engage the populace on the platform. With this award, it feels that our efforts are being recognized by the industry.”

    The Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body that has the mandate to expand and enhance the online and mobile value added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. The association addresses the issues, concerns and challenges of the Internet and Mobile economy and takes a leading role in its development.

  • iProspect wins IAMAI’s ‘digital’ silver

    MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network has been bestowed with the prestigious title of ‘Digital Agency of the Year’ (Silver) at the Internet & Mobile Association of India’s (IAMAI) 7th Digital India Awards.

    iProspect India won a total of 3 trophies – 1 Gold and 2 Silver. Apart from the coveted award of Digital Agency of the Year (Silver), iProspect India bagged 2 more awards, cementing its position as one of the leading digital agencies in the country – Gold for its innovative technology that integrates offline and online, iPump for Abbott Healthcare in the Omni-channel Campaign Management & Marketing Automation category and Silver for its Apollo eDoc Getting Discovered campaign for Apollo Hospitals in the Search Marketing Campaign category.

    Moreover, the company saw 3 more nominations in the following categories for its successful campaigns.

    Display campaign:

    1. The Smart Display Banner – Max life Insurance

    2. Simple Makes Sense – Aegon Life Insurance

    Search Marketing Campaign:

    1. Winning the SEO Game – Myntra

    Marking the achievement, DAN Performance Group CEO Vivek Bhargava said, “We live in a digital age today and if brands want to remain relevant, they have to embrace digital. With path-breaking digital campaigns being delivered by our team, the last year has been a good one for us. We are thrilled by the victory and this pushes us to raise the benchmark in the coming years as well. This is a result of over 300 professionals at iProspect who come to work every day and give it all they have – I congratulate each one of them on this feat. What makes this accomplishment all the more special is that it comes from a respected industry body like IAMAI and a stellar jury panel with some of the most eminent names in the trade.”

    Expressing her delight, iProspect India Rubeena Singh CEO said, “We are a 20 year old digital agency, but have consistently evolved, transformed and innovated with changing times, a dynamic industry and progressive client demands. Macro trends indicate that access and availability of technology is shifting media spends from traditional media to digital media. The last year especially has seen some great creative campaigns from iProspect, seeking to solve business problems for our clients through digital. IAMAI is the last word in the ad and marketing sector and this validation from them is extremely encouraging.”

  • IPG Interactive Avenues ‘best agency’: IAMAI

    MUMBAI: The Internet and Mobile Association of India (IAMAI) has named IPG Mediabrands’ full service digital agency, Interactive Avenues (IA), the Best Digital Agency of the Year for the fourth time in a row.

    The seventh edition of IAMAI’s India Digital Awards was part of the 11th India Digital Summit held in New Delhi yesterday. IAMAI is a not-for-profit industry body, which is mandated to expand and enhance the online and mobile value added services sectors.

    At the 2017, India Digital Awards, Interactive Avenues won four Gold (including the Best Digital Agency of the Year), 1 Silver and 2 Bronze trophies. The agency picked the Gold awards for Reckitt Benckiser’s Display Campaign, Johnson & Johnson’s Search Marketing Campaign and American Express Email Marketing Campaign. It picked the Silver award for Coca Cola India’s Social Media Marketing Campaign. The agency grabbed the 2 Bronze awards for Samsonite Most Innovative Use of Content and Jockey’s Search Campaigns.

    “Last year when we picked up this trophy for the third time, it seemed liked a momentous occasion in our journey as an agency. But winning this award for the 4th time is really gratifying and reinforces our belief in the kind of work we are doing and the value we are adding to our client’s business”, said, Interactive Avenues CEO Amardeep Singh.

    “IPG Mediabrands’ commitment in bringing in the most cutting edge tools and techniques to India has made Interactive Avenues the most future ready digital agency in the country We have India’s largest end-to-end social management infrastructure & teams, the most advanced data analytics and programmatic platforms and listening centres and several proprietary research tools”, added Singh.

    IA is the fastest growing company under the IPG Mediabrands India umbrella with a 4-year CAGR of about 40 per cent. In 2016, Interactive Avenues added several new businesses including FunOKplease, IDFC Bank, Angel Broking, Wockhardt Hospitals,Saint Gobain and Saregama. This is in addition to the integrated businesses like Johnson & Johnson, Gionee and Tourism Australia.

  • 72 per cent pre-paid smartphone time spent on online content

    72 per cent pre-paid smartphone time spent on online content

    MUMBAI: A first of its kind study of pre-paid smartphone users by IAMAI & Times Internet Limited has revealed that pre-paid smartphone users spend nearly 72 per cent of their time to access online content while merely 15 per cent of their time is spent on making voice calls.

    Of the 72 per cent of time spent on their smartphones, only 22 per cent of users time is spent on Apps while a majority 50 per cent of their time is spent on consuming online content — includes reading articles, listening to music and watching videos. Interestingly more time is spent consuming content through browsers (WAP) compared to Apps

    Revealing the apps usage behavior, the report states that on an average, users have 29 apps installed on their smartphones and the rate of installed apps is higher than uninstalled apps, per month. Data reveals that users on an average install 8 new apps, while they uninstall 7 apps every month.

    The study also revealed that many of the English news readers on the news apps, watch vernacular content regularly. The study was conducted among 750,000 app users in India.

  • 72 per cent pre-paid smartphone time spent on online content

    72 per cent pre-paid smartphone time spent on online content

    MUMBAI: A first of its kind study of pre-paid smartphone users by IAMAI & Times Internet Limited has revealed that pre-paid smartphone users spend nearly 72 per cent of their time to access online content while merely 15 per cent of their time is spent on making voice calls.

    Of the 72 per cent of time spent on their smartphones, only 22 per cent of users time is spent on Apps while a majority 50 per cent of their time is spent on consuming online content — includes reading articles, listening to music and watching videos. Interestingly more time is spent consuming content through browsers (WAP) compared to Apps

    Revealing the apps usage behavior, the report states that on an average, users have 29 apps installed on their smartphones and the rate of installed apps is higher than uninstalled apps, per month. Data reveals that users on an average install 8 new apps, while they uninstall 7 apps every month.

    The study also revealed that many of the English news readers on the news apps, watch vernacular content regularly. The study was conducted among 750,000 app users in India.