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  • India Affiliate Summit (IAS) 2022 sheds light on trends, predictions and innovation in two-day conference

    India Affiliate Summit (IAS) 2022 sheds light on trends, predictions and innovation in two-day conference

    Mumbai: The Internet and Mobile Association of India (IAMAI) and vCommission jointly organised the 8th edition of The India Affiliate Summit (IAS) 2022 on 14-15 September, 2022. The event, which included engrossing keynote sessions, masterclasses, panel discussions, and exhibitions, was held at The Leela Ambience, Gurugram.

    The country’s biggest affiliate marketing event saw the participation of national and international attendees from over 700 companies and provided ground for them to network and discuss opportunities to accelerate business.

    On the first day of the two-day long event, vCommission CEO Parul Bhargava opened the floor for discussion with her keynote session, wherein she spoke about the lessons that she has learnt from her entrepreneurial journey in affiliate. “Affiliate marketing has made businesses millions and people millionaires. The affiliate industry is so young and innovative that no one can say, we know it all.”

    Looking at the journey of the India Affiliate Summit since 2015, she added, “As I stand here, from where we started this journey, I am very proud that affiliate as an industry, as a department, is now prevalent in most brands, companies, and agencies.”

    As a piece of advice to marketers, Valueleaf vice president – delivery & ad operations Ameya Kaulgi pointed out, “Affiliate is a massive pull. If you make your funnel right, with the right checks, you can build your brand with the bottom funnel.”

    Patanjali Ayurved COO-media and communications Anita Nayyar spoke about how a brand should optimise its customer lifetime value. “It is important to go back to basics in terms of brand benefits and customer engagement, and once this war is won, optimising ‘lifetime value’ will follow.”

    On the first day of the conference, industry veterans presented new insights, data-driven strategies, and innovative ideas on affiliate, ecommerce, D2C, etc. Twitter business head Kanika Mittal, Meta industry head automotive & D2C Hari Pulipati, HDFC Bank VP and head-acquisition content and social media marketing Jahid Ahmed, and The Man Company director-brand marketing Rumi Ambastha, were among the other key speakers on the inaugural day.

    The second day of the event threw light on several subjects, such as social media listening, influencer marketing, and creativity. Admitad country head Neha Kulwal spoke about Indian SMEs, “For SMEs, partner marketing is a great way to increase their reach and raise brand awareness without breaking the bank. Since most SMEs strike a balance between productivity and profitability, including low-cost and high ROI-driven channels such as partner marketing is a must. Also, the world is moving to ‘Digital First’ and with this shift, performance/partner marketing will be a major driver in their marketing mix.”

    Addressing a session titled, “From celebrities to social media influencers.. what’s next?”, HDFC Bank vice president and head-digital acquisition content and social media marketing Jahid Ahmed said, “Today celebs and influencers are shaping up well. But as a brand, to ensure stronger and long-term communication for the audience, it is important that they focus on building individual brand advocates who can further educate micro communities. And that’s how they can turn this around to build a large pool of their brand lovers.”

    On a panel about “Programmatic reach by using new age media-CTV, audio & DOOH etc.,” Optimise Media Group – India CEO Shaan Raza revealed, “The IAS as a platform has evolved over the years. This year, they’ve discussed new marketing trends like programmatic and connected TV, which are preparing the audience for the web 3.0 space. The new age media has now become popular and it is in its transition phase. Various new trends are entering India, and new age performance marketers should look forward to them. They should use their creativity and imagination to engage with them from the performance marketing aspect.”

    Amongst other prominent speakers who spoke on the concluding day at IAS22 were Google Cloud head of regional marketing-India Virginia Sharma, Samsung Electronics deputy general manager Nitin Guleria, Max Life Insurance VP & head of D2C ecommerce Sameer Jain, and Niva Bupa SVP head of marketing Nimish Agrawal.

  • Freshworks’ Girish Mathrubootham named ‘Digital Person of the Year’ at IDA 2022

    Freshworks’ Girish Mathrubootham named ‘Digital Person of the Year’ at IDA 2022

    Mumbai: Freshworks CEO and founder Girish Mathrubootham has bagged the ‘Digital Person of the Year’ award at the recently concluded India Digital Awards (IDA) 2022, organised by the Internet and Mobile Association of India (IAMAI). Instituted in the year 2009, IDA is one of the oldest awards for the digital industry.

    Over 750+ paid entries were received this year for 10 broad award categories, which included a number of sub-award segments. About 120 winners were selected through a two-tier jury evaluation process. Indiamart founder and CEO Dinesh Agarwal, Vserv founder and CEO Dippak Khurana, The Indian Express Group CEO George Varghese, Tata 1MG co-founder and CEO Prashant Tandon were some of the jury members for IDA this year.

    Mathrubootham is an inspiration for all Indian entrepreneurs, building startups in the SaaS segment. The grand jury took cognisance of his company’s achievement in not only creating a new and difficult category for the industry in India but also its successful debut on the Nasdaq stock exchange after a billion-dollar IPO last year, said the statement.

    Job searching app apna.com received the ‘Digital Startup of the Year’ award. In the ‘Digital Agency of the Year’ award category, Interactive Avenues bagged the gold award while Socheers (silver) and Blink Digital (bronze) were the first and second runners-up. The top award categories at IDA are the Best Digital Startup, Digital Agency, Digital Advertising Award, Digital Content Award, Social Media Award, among others.

    With the support of ShareChat, a new category was introduced this year called the ‘Best Brands of Bharat,’ while Amazon Pay supported the ‘Best Payments and Fintech’ category in this edition

  • Code of conduct for edtech platforms: IAMAI establishes new consortium

    Code of conduct for edtech platforms: IAMAI establishes new consortium

    Mumbai: Leading edtech companies under the aegis of Internet and Mobile Association of India (IAMAI) on Wednesday announced the formation of the India EdTech Consortium (IEC). Aligned with the government’s recent advisory, the IEC will ensure that every learner shall have access to quality and affordable education, which not only improves their academic performance but also makes them future-ready. 

    With consumer interest at the core of the consortium, the edtech companies have committed to observe and adhere to a common ‘Code of Conduct’ and establish a two-tier grievance redressal mechanism to ensure that the positive impact of the industry reaches every deserving consumer while protecting their interests and promoting their rights.

    Several edtech entities have joined the IEC such as BYJU’S, Careers 360, Classplus, Doubtnut, Great Learning, Harappa, Times Edutech & Events Ltd, Scaler, Simplilearn, Toppr, Unacademy, upGrad, UNext Learning, Vedantu and WhiteHat Jr.

    The move to set up IEC comes at a time when Indian edtech players are creating immense value for the global audience. The disruptions led by the pandemic and subsequent lockdowns compelled both parents and educational institutions to implement tech-enabled learning solutions, thereby accelerating the growth of the edtech industry. 

    Indian edtech operators have been solving for accessibility and affordability through quality courses from teachers, instructors and faculty members, to ensure that students across all age groups are benefiting from the innovation in the education sector. The overall Indian edtech ecosystem impacts over 500 million school students, college students and working professionals across India. At this scale, it is critical that the ecosystem follows a framework that will protect the rights of learners and all EdTech companies are committed to this.

    “IAMAI and members of the India EdTech Consortium (IEC) are deeply committed to ensuring ethical standards to protect learners on online educational platforms. IEC seeks to empower the learners by not just helping them make informed decisions but by also having their grievances redressed timely,” said Internet and Mobile Association of India president Subho Ray. “The formation of this self-regulatory body is an important step towards protecting learners as more and more students, teachers and stakeholders are becoming a part of the online education ecosystem.”

    Commenting on the formation of the IEC, BYJU’S co-founder Divya Gokulnath said, “We are completely aligned with the Government’s principles on safeguarding consumer interests and welcome the creation of guidelines that help students reach their learning goals in a manner that makes them future-ready and conceptually strong. We have always believed that the student should be at the center of the education system and as educators, we must do everything possible to create the right set of processes and methods to empower and enhance their learning.”

    Vedantu co-founder and CEO Vamsi Krishna commented, “The Indian EdTech sector has grown considerably over the last two years with funding and consolidations strengthening the ecosystem. However, while business growth is critical, so is consumer protection since this will allow students and parents to make more informed decisions about the future. Therefore, as part of the newly institutionalised IEC, we will build a sounder and more ethical ecosystem for students so that we can ensure their safety and mitigate any risks they may encounter in their journey to be future-ready.”

    upGrad co-founder and MD and IAMAI edtech committee co-chairperson Mayank Kumar said, “We are honoured to be a part of the IEC at a time when the EdTech sector is accelerating its growth momentum. The last two years have witnessed the rise of online education as a connecting bridge to access flexible and quality education for students as well as working professionals. With the sole purpose of improving the delivery of education services, it is now crucial for us to foster and sustain stakeholder trust by safeguarding their interest as a practice.”

    In the recent past, the education sector has undergone significant transformation and edtech has supplemented in driving new-age academic excellence.  Having created a significant impact by offering quality and affordable education services, EdTech entities have also improved learnability & employability for users to address the evolving needs of the job market. The adaptive learning solutions have ensured that learners are not merely ‘knowledge receivers’ but ‘knowledge creators’ as well. The industry has also created a large number of employment opportunities. However, as the sector and end-users grow at a fast pace, it is critical to establish a standard code of conduct for all Indian edtech entities to adhere to and ensure that ‘learners’ remain at the core of all the business practices. 

  • No case has gone to tier-3 so far for Digital Media Ethics Code violation: SC justice Arjan Sikri

    No case has gone to tier-3 so far for Digital Media Ethics Code violation: SC justice Arjan Sikri

    Mumbai: Publishers of online curated content have successfully implemented the three-tiered redressal mechanism for addressing grievances regarding violations of the Digital Media Code of Ethics as set forth by the IT Rules 2021, said former Supreme Court justice Arjan Kumar Sikri. “No case has gone to tier-3 so far for Digital Media Ethics Code violation,” he noted.

    Sikri was addressing the Pixels conference organised by Internet and Mobile Association of India (IAMAI). He chairs IAMAI’s grievance redressal board formed as a part of the digital publisher content grievances council (DPCGC).

    “All complaints directly addressed to MIB/Inter-departmental Committee (level-3) should be pushed by the committee to be addressed by the platform (level-1) and then by the self-regulating body (level-2) before being taken by level-3. The exercise of adjudicatory powers by the executive branch of the Government, if not done judiciously, will jeopardize the freedom of digital entertainment in India,” he said.

    He further stated that the main concern of the industry is protecting intellectual rights in the digital entertainment space as well as addressing questions about data privacy. He added that ultimately when these issues come to regulators or courts, it is to be examined from the prism of – democracy, dissent, and the Constitution of India which guarantees freedom of speech under Article 19 (1) (a). He emphasized the need for an equilibrium between all the stakeholders, with minimal governmental control and maximum self-regulation to seamlessly regulate emerging sectors.

    The conference was also addressed by the Government of Telangana principal secretary for the industries and commerce department and information technology, electronics, and communications department Jayesh Ranjan.

    He stated that the Telangana government is looking to strengthen infrastructure for the sector. “We are setting up a facility of 1.4 million square feet in Hyderabad called image tower, which would be a hub of animation and VFX. We are confident that once the image tower is up and running this would be the new face of Hyderabad,” Sikri said.

  • M&E industry must ensure self-classification under IT Rules 2021 happens in right spirit: Vikram Sahay

    M&E industry must ensure self-classification under IT Rules 2021 happens in right spirit: Vikram Sahay

    Mumbai: It is the responsibility of everyone in the media and entertainment (M&E) industry to ensure self-classification of content happens in the “right spirit” under the Digital Media Ethics Code, said the ministry of information and broadcasting joint secretary Vikram Sahay on Tuesday.

    Sahay was addressing the Pixels digital entertainment conference organised by the Internet and Mobile Association of India (IAMAI).

    “Consumers are curious whether the self-classification rule will be able to maintain the level of seriousness and discipline in content creation,” said Sahay. “We are of the view that the content creators and producers are mature enough and have accepted it in the right spirit. There should not be any cause of grievances on account of the fact that it is self-classification rather than pre-certification.”

    “We are in consultation with IAMAI for quite long, essentially in the area of content regulation and IAMAI has played a very important role in putting all the OTT players together and trying to develop a commonality of ideas and interests and that has helped us in trying to come out with Digital Media Ethics Code which was notified in February this year,” he further added.

    The Digital Media Ethics Code was notified in the month of February this year. The rules prescribed a framework to empower consumers to make informed viewing choices and also put in place a tiered grievance redressal mechanism.

    Sahay observed that the digital entertainment sector has witnessed phenomenal growth and has been a source of direct and indirect employment.

    The virtual conference Pixels deliberates upon the business and technology side of the digital entertainment sector with respect to OTT platforms, production houses, and content distributors.

  • IAMAI onboards Ashish Singhal, Sumit Gupta as co-chairs for its crypto council

    IAMAI onboards Ashish Singhal, Sumit Gupta as co-chairs for its crypto council

    Mumbai: The Blockchain and Crypto Assets Council (BACC), a part of the Internet & Mobile Association of India (IAMAI), has brought on board CoinSwitch founder and CEO Ashish Singhal and CoinDCX co-founder and CEO Sumit Gupta as its co-chairs.

    Singhal and Gupta will be primarily responsible for driving the adoption and growth of the crypto industry in India, along with creating a consumer-safe environment. Considerably, more than 1.5 crore Indians currently hold crypto assets, IAMAI said in a statement.

    “As cryptocurrencies are getting further mainstreamed in India, the industry is working closely with regulators and policymakers to build a prosperous and secure crypto environment to put India on the global crypto map. We believe that a progressive regulatory framework will foster innovation in financial offerings and bring financial well-being to every Indian,” said Ashish Singhal.

    Echoing similar views, Sumit Gupta stated, “India today ranks second, in the percentage of cryptocurrency ownership across the world. The interest and confidence in the new age asset class will increase as more and more people understand its potential.”

    “The onus is now on the government and the players to create an inclusive ecosystem. The first step in this direction is to build trust around the product by removing misconceptions and providing user-focused education. Second, increase the availability of cryptocurrency transactions through a transparent, safe, and secure platform. And most importantly, the government should take up the steps and form crypto regulations in India to protect the best interests of crypto investors,” he added.

    The IAMAI is a not-for-profit industry body whose mandate is to expand and enhance the online and mobile value-added services sectors. It represents the digital industry to the government, investors, consumers, and other stakeholders.

  • India gaming market poised to reach $6-7 billion by 2025: Report

    India gaming market poised to reach $6-7 billion by 2025: Report

    Mumbai: The Indian gaming market is poised to reach $6-7 billion in value by 2025, according to a report by the Internet and Mobile Association of India (IAMAI) with OnePlus and RedSeer. India is currently home to over 400 million mobile gamers and the number of gamers is estimated to grow to 650 million by 2025. Currently, mobile gaming dominates the Indian gaming industry, contributing more than 90 per cent to the $1.8 billion gaming market, and is expected to further grow to generate $6-7 billion value by 2025, the report said.

    Mobile gaming dominates the Indian gaming industry, contributing more than 90 per cent to the $1.6 billion gaming market. As per the report, it is expected to grow further to generate a $3.9 billion value by 2025.  The number of mobile users is also estimated to grow from 430 million to 650 million by 2025, it added.

    “We are at the cusp of a gaming revolution and the gaming ecosystem is working towards user-friendly smartphones and leveraging 5G technologies,” said the principal secretary of the Telangana government’s department of industries and commerce and information technology Jayesh Ranjan. The report was released by Ranjan, along with the joint secretary of the ministry of electronics and information technology Saurabh Gaur.

    “The gaming sector has underlined the significance of affordable smartphones with capable hardware. I am happy that, parallelly, work is going on to make phones more user-friendly for gaming by leveraging 5G technology, developments in AI/ML, and hardware manufacturing,” he added.

    According to the report, 40 per cent of hardcore gamers pay for their games with an average spend of Rs 230 per month. The Covid-19 pandemic has accelerated the organic growth of digital games as mobile app downloads grew by 50 per cent and user engagement went up by 20 per cent, the study says. The increased gaming time has spurred the growth of hardcore gamers in India, even as casual games remain the most popular genre in India.

    Gaur voiced support for creating games for the Indian audience, based on Indian culture. “The [global] gaming industry can be matched with electronics, and consoles could be manufactured in India,” he said.

    Indian gaming has leapfrogged into the mobile gaming era due to the rapid increase in smartphone penetration in the country, with large console and PC games now being curated for mobile platforms. The industry is also attracting huge investment interest, with nearly $1 billion being invested in the sector in the last six months.

    Smartphones have become more affordable and pack strong hardware that is equipped to run games which may require medium to high specifications. This has opened accessibility to more immersive gaming for the masses, with smartphone OEMs also increasingly focusing on incorporating dedicated gaming features on their newest devices and launching gaming-specific phones.

    “Over the past few years, the e-gaming industry in India has grown tremendously, driven by the rising avenues for digitization promoted by the flagship initiative of the government, the Digital India program, and improved accessibility centered around innovation and affordability by OEMs,” said OnePlus India vice president, chief strategy officer and head of India sales, Navnit Nakra who was also present on the occasion. 

    Speaking on the occasion, Qualcomm vice president and president Rajen Vagadia Rajen Vagadia highlighted how efforts are being undertaken to nurture esports and ensure that it is seen as a field that can be taken up professionally as well.

  • India’s affiliate industry is on track to hit $835 mn by 2025: Experts

    India’s affiliate industry is on track to hit $835 mn by 2025: Experts

    Mumbai: The Internet and Mobile Association of India (IAMAI) recently concluded the seventh edition of India Affiliate Summit (IAS) that witnessed over 3000 delegates from across the globe. Over 700 companies and 50 exhibitors participated in the event, held on 25 August.

    Some of the crucial topics of discussion at the event were: ‘How to build a multi-million-pound affiliate empire?’, ‘Is performance marketing a win-win deal or has a flip side?’, ‘Growing role of affiliate marketing in fintech domain’, ‘How are influencers changing the affiliate marketing fame?’, ‘Implementing affiliate marketing in mobile gaming’, and ‘GenZ, the social media generation – vital audience for affiliates’.

    Speaking about the potential of the Indian affiliate industry, Commission’s CEO, Parul Bhargava said, “India’s affiliate industry has tremendous potential of growth and is on track to touch the targeted $835 million by 2025 from around $300 million currently. The Covid-19 pandemic has not affected the affiliate marketing industry; definitely digital and affiliate has grown. Affiliate marketing still contributes about 10 per cent of digital marketing budgets. E-commerce, travel homestays, BFSI, education, D2C, gaming, web services, and health are the top industries contributing to affiliate marketing in India.”

    Echoing similar views, GrabOn’s founder, Ashok Reddy remarked, “We have just scratched the surface of affiliate marketing in India. The affiliate industry has been growing multi-fold over the years and there is no doubt that there is unprecedented growth ahead.  With new content creators on the block and AI that sees no limits, affiliate is shifting and will continue to shift into the hands of the users. Mobile-first strategy, influencers, and video-based content marketing will see an uptrend for the next few years.”

    Optimise, managing director, LD Sharma said that while the sector has the potential to become a billion-dollar industry in the next couple of years, rising fraudulent activities seem to be a major concern. “Fraudulent clicks, cookie stuffing, bad bots, geo-masking, click spamming are some of the challenges for the industry,” he said.

    Sharma also mentioned that government intervention in the form of regulations and punishments for unethical businesses will help the industry to grow further. Suggesting measures to further this growth he added, “Under the current GST regime affiliate marketers are required to pay 18 per cent GST, however, the same is not applicable in other countries. Revisiting the GST regime for affiliate marketers and setting up a regulatory body would be an impetus for the entire ecosystem.”

    The key speakers at the event included Craig Campbell SEO, SEO trainer and consultant, Craig Campbell; Bright Leads Media, founder, Hassan Aanbar; Acceleration Partners, founder and CEO, Robert Glazer; Cashkaro, co-founder, Rohan Bhargava; Ferns N Petals, head – digital marketing, Sai Tota; Max Life Insurance, CVP – e-commerce and digital marketing Aditya Satpute; HDFC Bank, VP and head- digital, content and social media marketing, Jahid Ahmed; Godrej Consumer Products, VP and head – digital, Pankaj Parihar; and Lendinkart, director – marketing, Nijish Nair.

  • IAMAI’s India Affiliate Summit gets underway on 25 Aug

    IAMAI’s India Affiliate Summit gets underway on 25 Aug

    Mumbai: The Internet and Mobile Association of India (IAMAI) is organising the seventh edition of India Affiliate Summit (IAS) on 25 August. The event will witness about 3,000 delegates from different spheres of the affiliate marketing industry including online publishers, bloggers, traffic sources, retailers, networks, and technology firms. Over 700 global companies and 50 exhibitors will converge at the conference.

    Among the key speakers will be vCommission, CEO, Parul Bhargava; Craig Campbell SEO, SEO trainer and consultant, Craig Campbell; Bright Leads Media, founder, Hassan Aanbar; Acceleration Partners, founder and CEO, Robert Glazer; Cashkaro, co-founder, Rohan Bhargava; Ferns N Petals, head – digital marketing, Sai Tota; Max Life Insurance, CVP – e-commerce and digital marketing Aditya Satpute; HDFC Bank, VP and head- digital, content and social media marketing, Jahid Ahmed; Godrej Consumer Products, VP and head – digital, Pankaj Parihar; and Lendinkart, director – marketing, Nijish Nair.

    Some of the key topics of discussion at the summit will include ‘How to build a multi-million-pound affiliate empire?’, ‘Is performance marketing a win-win deal or has a flip side?’, ‘Growing role of affiliate marketing in fintech domain’, ‘How are influencers changing the affiliate marketing fame?’, ‘Implementing affiliate marketing in mobile gaming’, and ‘GenZ, the social media generation – vital audience for affiliates’.

    According to reports, affiliate marketing continues to grow at 10 per cent year-on-year, thanks to the boom in online. Today, most of the brands and online marketplaces are partnering with the affiliates as they increase their bandwidth in the business of gaining more customers.

    One of the keynote speakers, Parul Bhargava said, “India Affiliate Summit is an event very close to my heart – being the only affiliate/performance-centric event in the country. The event historically has experienced great brainstorming and networking by and with stalwarts of affiliates from our country who contribute to the global industry. Since the pandemic restricted our travels, it’s amazing to see how IAMAI is working so hard to ensure the affiliate industry comes together virtually every year with great insights on how affiliate trends are emerging.”

    “Indian e-commerce has seen massive growth and a shift in consumer behaviour over the last two years,” said Rohan Bhargava. “With D2C brands gaining popularity, CashKaro and EarnKaro have witnessed the same trends in sales and high ROI we drive for our partners like MamaEarth, MCaffeine and Ustraa. Cashback, rewards and affiliate programs are definitely the place to be right now for real results. I am really excited to explore this further with other players in the space at the India Affiliate Summit.”

    “Having the second-largest e-commerce market in the world and with digital shoppers increasing, India has seen immense growth in affiliate marketing in the last one-and-a-half year,” Admitad Affiliate India’s country manager, Neha Kulwal remarked. “With inventories like content sites, influencers, loyalty partners being capitalised by brands via affiliate marketing, it is imperative for brands to launch their affiliate programs to maximise growth. In line with e-commerce, other sectors such as fintech, online education, and many more have added affiliate channels into their advertising mix.”

    “Affiliate marketing has become an integral part of our growth strategy and the event is a great platform to discuss ideas and best practices. The affiliate ecosystem in India is still at a nascent stage. As the ecosystem matures, media tie-ups could transform into strategic win-win business partnerships in the future,” added Aditya Satpute.

  • Google India MD Sanjay Gupta elected as IAMAI’s new chairman

    New Delhi: Industry body Internet and Mobile Association of India (IAMAI) on Friday announced that Google India vice president and managing director Sanjay Gupta has been elected as its chairman for 2021-23.

    He succeeds Amazon senior vice president and India country manager Amit Agarwal.

    IAMAI has also named Facebook India vice president and managing director Ajit Mohan as vice chairman of the association, succeeding Yatra.com co-founder and chief executive officer (CEO) Dhruv Shringi.

    Razorpay CEO and co-founder Harshil Mathur has been elected as the treasurer. He succeeds Times Internet Ltd, vice chairman, Satyan Gajwani.

    Talking about his appointment, Gupta said connecting over a billion Indians to the opportunities, the Internet can empower businesses, scale access to education, healthcare and drive financial inclusions in the country. “As a country, India has made tremendous progress and has proven the ability to deliver towards this vision. At this critical moment, the onus is on all of us to ensure that we make responsible progress towards delivering this vision, respecting everyone’s right to privacy, ensuring their safety, and making the Internet a powerful engine for India’s economic growth,” he added.

    Facebook’s Ajit Mohan said IAMAI has long played a positive role in ensuring that India’s exciting digital transformation delivers for everyone in the country. “At a time when digital is playing an increasingly important role in peoples’ lives, we are committed to bringing the best of this industry to be an enabling force for good for India,” he said.