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Tag: IAF

  • IAF campaign aims to break gender stereotypes

    MUMBAI: The Indian Air Force is known to overcome barriers with courage, strength and valour. Which is why, when the whole country was debating the role of women in society, and brands were trying to create a conversation around it, the Indian Air Force took a historic step and showed the way forward by commissioning India’s first batch of women fighter pilots. Walking the talk and shattering the stereotypes around what work women could or couldn’t do, in the process. In many ways, this is a definitive stamp of equality, coming from the Air Force – often perceived as a bastion of male–only bravado.

    This film seeks to change our perception of what women are capable of. The campaign proudly boasts the achievement of its first women fighter pilots, and also sparks a conversation around the preconceived notions that many in society have about the role and place of a woman.

    The campaign goes a step ahead by showcasing Indian Air Force as a place where there are equal opportunities for both men and women. Be it the fighter pilots, helicopter and transport pilots, ground staff and technical staff, the Air Force has a place for everyone. Because at IAF, the service of the nation knows no gender.

  • A Cut Above: IAF releases Grey campaign

    A Cut Above: IAF releases Grey campaign

    MUMBAI: It will instill a patriotic fervour. Grey group India has conceptualized and executed a new campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force on the momentous occasion of the force’s 84th anniversary.

    The communication exercise that kicked off with television commercials, also comprises 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media. 

    The Indian Air Force is not an average 9 to 5 desk job. It exceeds the realms of a job and offers a distinct lifestyle. The idea of the campaign is based on a simple human insight. There is an innate wanderlust in every one of doing new things, a quest for knowledge, exploring new places or meeting new people and a need to get more out of different aspects of life. The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ from the potential derived from the regular job.

     “Shot across the country, over a gruelling 2 month schedule, the campaign shows how a position in the Indian Air Force is a cut above the same experience in a regular day job. Here, ambition goes beyond a corner office on the top floor. Colleagues don’t just share food, they share fate. A job in the Indian Air Force is an opportunity to do everything, except, only better,” said Grey group India executive creative director Varun Goswami.

    Grey group India (Delhi) senior vice president and office head, Samir Datar, said, “Indian Air Force has always been an aspiration for those who want to join the armed  forces. But, for a while now, the interest has been waning. This campaign aims to attract even those who have stopped looking at the armed forces and Indian Air Force as a career option. “A Cut Above” demonstrates that it takes a very special person to be part of Indian Air Force.”

  • A Cut Above: IAF releases Grey campaign

    A Cut Above: IAF releases Grey campaign

    MUMBAI: It will instill a patriotic fervour. Grey group India has conceptualized and executed a new campaign for the Indian Air Force. The campaign ‘A Cut Above’ tries to bring forth the glory and bravado associated in the life of the Indian Air Force on the momentous occasion of the force’s 84th anniversary.

    The communication exercise that kicked off with television commercials, also comprises 10 radio spots, over 20 press ads and 40 hoardings that will be spread across different media. 

    The Indian Air Force is not an average 9 to 5 desk job. It exceeds the realms of a job and offers a distinct lifestyle. The idea of the campaign is based on a simple human insight. There is an innate wanderlust in every one of doing new things, a quest for knowledge, exploring new places or meeting new people and a need to get more out of different aspects of life. The campaign aims to motivate the youth to join the Indian Air Force family and be ‘A Cut Above’ from the potential derived from the regular job.

     “Shot across the country, over a gruelling 2 month schedule, the campaign shows how a position in the Indian Air Force is a cut above the same experience in a regular day job. Here, ambition goes beyond a corner office on the top floor. Colleagues don’t just share food, they share fate. A job in the Indian Air Force is an opportunity to do everything, except, only better,” said Grey group India executive creative director Varun Goswami.

    Grey group India (Delhi) senior vice president and office head, Samir Datar, said, “Indian Air Force has always been an aspiration for those who want to join the armed  forces. But, for a while now, the interest has been waning. This campaign aims to attract even those who have stopped looking at the armed forces and Indian Air Force as a career option. “A Cut Above” demonstrates that it takes a very special person to be part of Indian Air Force.”

  • CBFC greenlights Mausam release

    CBFC greenlights Mausam release

    MUMBAI: Bypassing the IAF’s demands for its clearance of the Pankaj Kapoor directed film, the Central Board of Film Certification (CBFC) has gone ahead and green lighted the release of Mausam. The film will be issued a censor certificate regardless of IAF’s objections on Tuesday.


    Justified Censor Board CEO Pankaja Thakur, “The CBFC has nothing to do with the so-called NOC. We’re given to understand that the Air Force wants certain cuts in the film as per an MOU signed between them and the producer. The CBFC was not a party to any such agreement.”


     
    Last week, the IAF had raised objection to an action scene in the film and held back the No Objection Certificate (NOC) until the changes are made