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MUMBAI: If connected TV has been improvising, IAB Tech Lab is finally handing it the sheet music. The global digital advertising standards body has unveiled a...
MUMBAI: When your content becomes someone else’s main course, it’s only fair to send them the bill. Publishers and advertisers have long played the thankless role...
MUMBAI: The pipes of programmatic plumbing are finally getting an upgrade and it’s all going into the container. In a bid to declutter the tangled maze...
MUMBAI: After a quiet pause since its 2020 retirement, the Interactive Advertising Bureau (IAB) Tech Lab is back with a roar, reimagining the digital advertising playbook....
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of the final Data Deletion Request Framework, following the conclusion of...
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the expansion of its Open Measurement Software Development Kit (OM SDK) to include...
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the latest advancements in podcast measurement with the release of Podcast Technical Measurement...
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has released a comprehensive analysis shedding light on the challenges associated with the industry’s adoption...
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the launch of the Accountability Platform, a technical audit framework designed to help...
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, unveiled its new Advanced TV Initiative. Developed within the Advanced TV Commit Group, the initiative...
Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, announced the establishment of two new working groups that will play a pivotal role in...
