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Tag: IAB

  • 1Q US Internet ad revenues set new high at $9.6 billion

    1Q US Internet ad revenues set new high at $9.6 billion

    MUMBAI: At $9.6 billion, the first quarter 2013 digital ad revenues in the US hit landmark numbers, according to a survey conducted by the Interactive Advertising Bureau (IAB) and PwC US as part of the ongoing IAB Internet Advertising Revenue Report. The figure is a 15.6 per cent increase over the $8.3 billion figure reported in the first quarter of last year.

    IAB president and CEO Randall Rothenberg said, “Consumers are turning to interactive media in droves to look for the latest information, to connect with their social networks, and simply to be entertained. This first quarter milestone clearly illustrates that marketers recognise that digital has become the go-to medium for all sorts of activities on all sorts of screens, at home, at the office and on-the-run.”
     
    IAB senior VP, research, analytics and measurement Sherrill Mane said, “Internet advertising revenue continues to exhibit double-digit growth, even as the business matures. This is an accomplishment that can be attributed to growing recognition by marketers that digital advertising is a critical part of all marketing in today‘s world.”
     
    PwC US partner David Silverman said, “These record-setting Q1 numbers are consistent with the continuing shift to digital and reflect the type of growth that the internet advertising arena has been seeing year-over-year”.

  • Q3 internet ad spends in US up 18%

    MUMBAI: In the third quarter of 2012, US internet advertising revenues reached $9.26 billion, according to the latest figures released by the Interactive Advertising Bureau (IAB) and PwC US. These figures show an 18 per cent climb year-over-year, in comparison to Q3 2011‘s $7.8 billion and a six per cent increase over Q2 2012 figures of $8.72 billion.

    The report it sponsored by IAB and is conducted independently by the New Media Group of PwC. The data for the research was compiled directly from information supplied by companies selling advertisements on the internet. The survey includes data concerning online advertising revenues from web sites, commercial online services, free email providers, and all other companies selling online advertising.

    IAB president and CEO Randall Rothenberg said, “These historic investments in interactive point to the strong results that marketers are receiving from digital marketing. It is a highly effective medium for interacting and engaging consumers, who are no longer passive, but are active participants in contemporary media online, through social media, and on-the-go with mobile.”

    IAB senior vice president, research, analytics and measurement Sherrill Mane said, “Sustained growth in internet ad revenue despite economic head winds is a testament to the value marketers get from using digital media.”

    PricewaterhouseCoopers LLP partner David Silverman said, “This uptick goes beyond a significant year-over-year increase at 18 percent, and also shows a climb from last quarter as well. Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4.”

  • Online ad spend to surpass print, TV in Australia by 2013: Study

    MUMBAI: For the first time, the advertising spends on online medium will exceed that on television or newspaper by 2013, reports Interactive Advertising Bureau of Australia.

    The results, which were announced by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC), show that while the general advertising market is softening, online advertising is on track to surpass both newspaper and TV advertising in 2013.

    Online advertising has continued to grow, achieving 10 per cent year on year growth recording $813.25 million for the three months ending September 2012, the report said.

    When compared to the September 2011 quarter, all three reported sectors grew, with General Display marginally up one per cent, Search and Directories up 15 per cent, and Classifieds advertising up by seven per cent,

    IAB Australia CEO Paul Fisher said, “Double digit growth in the media and economic climate of the past 12 months bucks the trend across the broader media industry. While growth has slowed in digital this past quarter the outlook for the Christmas quarter looks encouraging.”

    “Our work as an industry to improve online behavioural advertising technology and deliver better audience and campaign measurement tools has resulted in more ‘brand‘ focused online advertising display formats and a clear and growing confidence in the medium by marketers,” Fisher added.

    PWC partner Maria Martin said, “While the online advertising sector is settling into strong and sustained growth, it‘s clear that the search by marketers for new ways to engage with consumers is fueling mobile advertising growth rates.”

    Mobile advertising recorded $22 million for the September quarter, representing 190 per cent year on year growth and a 24 per cent increase on the June 2012 quarter.

    Search and directories continues to dominate the online advertising sector overall with 53 per cent share of spend. Classifieds holds 21 per cent share and General Display 26 per cent market share.

    Within General Display, the motor vehicle category grew strongly to be the highest spending in the advertising industry this quarter, with finance and real estate sectors the next largest categories.

    The report also showed that the retail share of expenditure reached 7.2 per cent share, up from 6.5 per cent in the previous quarter. In Classifieds, real estate, recruitment and automotive were the leading categories. This is the same order as the prior quarter.

    The report undertook new approach for the study. The data collected from industry participants has been supplemented by estimates for Google display, video and mobile advertising as well as Facebook display and mobile advertising, while the prior methodology for estimating Google search has been refined.

    Historical mobile advertising data collected from industry participants has been combined with estimated Google mobile advertising to provide a picture of the aggregated mobile advertising market and trends.

  • MediaMind introduces Slider ad format in India

    MediaMind introduces Slider ad format in India

    MUMBAI: MediaMind, provider of integrated digital advertising solutions, has announced the launch of a new ad format in India named Slider.

    Developed by MediaMind, the Slider will be first used for a Samsung Galaxy Y DUOS campaign in India. The campaign is running on the MSN India portal.

    MediaMind also announced the Interactive Advertising Bureau (IAB) Rising Star ad format.

    The Slider features an overlay unit at the bottom of the page. It enables a user to slide the entire page to the side, unveiling a full branded experience.

    Samsung Mobile India digital marketing head Aman Malhotra said, “Online is a key channel for Samsung, as it is increasingly becoming the preferred medium for consumers. We are continuously on the lookout for new and innovative ways to reach our consumers and give them an interesting experience.”

    Microsoft India country director- advertising and online Neville Taraporewalla added, “In today’s age of clutter and media complexities, it is important for brands to have advertising solutions for better storytelling. Microsoft Advertising offers a broad set of tools for marketers to be creative with: from rich media to emerging technologies. The Slider format created by MediaMind is an apt example of what can be done online to amplify brand stories. It was offered to the client keeping in mind the rich experience it renders, while giving the user full control.”

    “Advertisers are always seeking cutting-edge formats to attract users’ attention. By introducing the IAB Rising Star formats in India, we are enabling innovative advertisers such as Samsung to connect with their audiences via an engaging brand experience,” MediaMind India and MENA (Middle East and North Africa)country manager Raghu Seelamsetty said.

  • B.A.G Films’ Rajiv Mishra Asia-Pac secy-gen of AIR-IAB

    B.A.G Films’ Rajiv Mishra Asia-Pac secy-gen of AIR-IAB

    NEW DELHI: The board of directors of AIR-IAB has nominated BAG Films radio division head Rajiv Mishra as secretary general of the global organisation’s Asia Pacific region, in a meeting held at Montevideo, Uruguay.

    The International Association of Broadcasting (IAB) and Asociacion Internacional de Radiodifusion (AIR), is the non governmental organization of commercial radio and television networks of the world. It is also a consultant to the United Nation.

    Mishra will present a paper on commercial broadcasting industry scenario in Asia Pacific region to AIR-IAB board of directors in a meeting slated to be held in Guatemala in October.

    He will also work closely with AIR-IAB director-general Héctor Oscar Amengual for the expansion of AIR-IAB to the Asia Pacific region, especially with important private commercial broadcasting countries such as Japan, Korea, Australia, and the Philippines.

    Mishra is the convener of Association of Radio Operators of India (AROI) and COO of BAG Infotainment, presently engaged in establishing 10 FM Radio stations across India

  • Allow news on private FM: international radio broadcasters association

    Allow news on private FM: international radio broadcasters association

    NEW DELHI: Madrid-based Association International De RadioDifusion (AIR) and International Association of Broadcasting (IAB) have written to the Indian government exhorting green signal to news on private radio FM stations here.

    In a letter dispatched today to the information and broadcasting ministry in Delhi, the international association of private radio broadcasters, including FM, has also attached supportive documents on the regulatory environment from all across the globe where hard core news is allowed on private FM radio stations.

    In India, private FM radio stations are barred from carrying any news and current affairs programming, except information relating to the weather and stock market quotes.

    According to AIR and IAB president Alfonso Ruiz De Assin, “I fail to understand why news is not allowed in India (on private stations) as radio is the fastest medium and extremely user-friendly tool of communication.”

    Early this morning at Madrid (Spain), the general assembly of IAB, in principle, agreed to grant Association of Radio Operators of India (AROI) an active membership. IAB is the global body of private FM Radio broadcasters with more than 17,000 frequencies as members.

    AROI co-coordinator and BAG Infotainment CEO Rajiv Mishra said, “We are glad to get membership of IAB and are hopeful that news will be allowed on private FM radio soon.”