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  • Pradeep Dwivedi elected as IAA vice president and area director for Asia Pacific

    Pradeep Dwivedi elected as IAA vice president and area director for Asia Pacific

    NEW DELHI: Eros STX Global Corporation CEO Pradeep Dwivedi has been elected as the vice president & area director for the International Advertising Association (IAA) APAC region. He is a senior media industry professional and is currently treasurer and director of IAA India chapter. An accomplished industry leader with an experience of over two decades in advertising & media business, telecom & technology enterprises, banking & financial services institutions and automotive sector, he currently also serves as chairperson of the entertainment, media & sports committee at the IMC Chambers of Commerce and Industry, managing committee member of The Advertising Club of India,  Member of the CII National Committee on Media & Entertainment, as well as a member of the IBG Chamber of Commerce.

    He said, "I am humbled and honoured at the responsibility. I must thank  Ramesh Narayan for a fruitful and productive tenure as my predecessor in leading IAA APAC wonderfully for the past two years as well as IAA Global chairman & world president Srinivasan K Swamy, for inspiring me to take on this mandate.  The APAC region has amazing potential and I look forward to working with all the Chapter presidents to take the ideals of the IAA forward and collectively ensure that IAA remains the harbinger and compass of marketing communications world-wide in a unique post-Covid2019 era, even as we navigate the challenges ahead of us. "   

    IAA chairman and world president Srinivasan Swamy said, "I am delighted to welcome Pradeep Dwivedi as our area director and vice president for Asia Pacific. He has been an integral part of IAA India chapter for nearly a decade and has been leading many initiatives while building a world-wide network with his commitment to IAA. I wish him all the very best in taking on this leadership responsibility at IAA Global.”

    IAA APAC region’s outgoing VP & area director Ramesh Narayan said, “I have always believed in advertising as a potent force for social good, and our actions in IAA APAC have been a testimony to that ethos. I am happy that Pradeep will carry the torch forward with sustained zeal and continue our sincere endeavour. Our best wishes are with him.”

  • IAA India Chapter re-elects Punit Goenka as president

    IAA India Chapter re-elects Punit Goenka as president

    MUMBAI: The India chapter of the International Advertising Association (IAA) has re-elected Zee Entertainment Enterprises Ltd (ZEEL) MD and CEO Punit Goenka as its president. This will be Goenka’s second term in a row.

    Discovery South Asia MD Megha Tata was named as the vice-president. According to reports, Indian Express Group’s Anant Goenka, Free Press Journal’s Abhishek Karnani, Deshdoot’s Janak Sarda, Mathrubhumi’s MV Shreyams Kumar and Eeenadu Group’s I Venkat have also been elected to the Managing Committee.

    Speaking on his re-election, Goenka said, "IAA will continue to invest its time and energy in addressing key industry level interests, in order to enhance the overall professional ecosystem. As one team, we will continue to roll out our intellectual properties, with an enhanced focus on regional markets. As an institution, we will also continue to play an important role in espousing cause-related initiatives, which are in line with our ethos of "what's good, is good for business”. It has been a wonderful experience serving such an esteemed institution and I look forward to working closely with its members for the second term. I shall continue to seek their support and co-operation and wish them all the very best.”

    On being named as vice-president, Tata said on Linkedin, “Humbled to be elected in two of the leading industry bodies! As a director in Indian Broadcasting Foundation and as a Vice President in IAA India Chapter! Looking forward to contributing in a meaningful way to the industry from whom I have got so much!”

  • IAA appoints Srinivasan Swamy as chairman & world president

    IAA appoints Srinivasan Swamy as chairman & world president

    MUMBAI: Indian advertising professionals seem to be taking the world by storm. Close on the heels of the Pandey brothers becoming the first Asians ever to receive the Lion of St Mark Award (the highest honour at the Cannes International Festival of Creativity), yet another Industry doyen has broken the proverbial glass ceiling.
    R K SWAMY HANSA Group chairman Srinivasan Swamy will take over as the chairman and world president of the illustrious International Advertising Association (IAA), the first Indian ever to do so.

    Sundar, as he is called by his friends, will lead a team of 25 executive committee members from a host of countries including India, USA, UK, Austria, Italy, Poland, Ghana, UAE, Australia, Malaysia, Russia, Netherlands, Kuwait, Iran and Nepal.
    He will take over from the legendary advertising professional Felix Tataru from Romania today at a glittering function to be held in his honour at Bucharest.

    The International Advertising Association is an 80-year old institution and considered the most prestigious advertising body of its kind in the world. The IAA is acknowledged as the world’s most influential network of marketing and communication leaders, aimed at representing the common interests of all the disciplines across the full spectrum of marketing communications – from advertisers to media companies to agencies to direct marketing firms, as well as individual practitioners.

    Its activities involve professional development of marketing communication practitioners, protecting freedom of commercial speech, advertising self-regulation, protecting consumer interest, training and education.

  • Raj Nayak, Janak Sarda to be felicitated by International Advertising Association

    Raj Nayak, Janak Sarda to be felicitated by International Advertising Association

    MUMBAI: At the annual International Advertising Association (IAA) Inspire awards to be held at Bucharest on 2 October 2018 with advertising and marketing leaders from all over the world in attendance, Viacom18 COO Raj Nayak and past president IAA India Chapter will be felicitated with the prestigious “Champion Award”. Nayak will be recognized for his excellence in leadership, vision and distinguished services of leaders in the IAA and his contributions to advancing the IAA and communications in the worldwide marketing communications industry.
    The IAA Inspire award will also recognize Deshdhoot Group of Publications joint managing director Janak Sarda with the Young Leader Award for excellence in contributing leadership and services in the IAA Young Professionals arena and creating dynamics in marketing communications.
    Speaking about the felicitation of Raj Nayak, IAA India Chapter president, Ramesh Narayan said, “I am really overjoyed to announce this news. Having worked closely in the IAA with Raj Nayak I have been a witness to his dynamism, his receptivity to ideas, and his capacity to contribute to anything that furthers the cause of marketing communications in India. He drove and launched the prestigious IAA “Lighting a Billion Lives Campaign” which set the tone to provide solar lighting in millions of dark homes across the country. He also played a major role in the rolling out and nurturing the prestigious IAA leadership Awards for marketing and business excellence which has grown enormously over the last six years. This award is an honor not just for Raj but also for the entire communications industry in the country.”
    He further added, “Janak Sarda has played a solid role in spreading the message of marketing and communications to the younger generation of professionals which he himself represents so well. His contribution is actually a sign of the larger role one can expect from him in the years to come. I wish him well.”

  • IAA’s new initiative seeks to end rigidity in office timings

    IAA’s new initiative seeks to end rigidity in office timings

    A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways during rush hour in the last 18 months.

    Dias has conceptualised #WorkToLiveToWork to urge CEOs/HR heads to help Mumbai-based companies to implement flexible office timings for employees so that they don’t risk their lives to reach their workplaces.

    Ramesh Narayan, President, IAA India Chapter, said, “Every year IAA undertakes initiatives to show that communication can be an effective force for the good of society. This year Nandini Dias is spearheading this meaningful project.”

    The initiative intends to end the irrational rigidity in Mumbai’s office timings and save lives. Reports show that every day approximately nine people die on the suburban rail network, which is nearly 3,300 people in a year. Many of these people travel in the overcrowded transit system just to avoid a late mark as that leads to penalty on their salary.

    A campaign has also been designed around #WorkToLiveToWork.

    “Instead of waiting for the transport infrastructure to be fixed, which would obviously take a long time, Dias’ idea was as practical as it was simple. When asked, most CEOs and HR heads agree that flexi timing is a good idea. In fact many also say that in their office, they had implemented flexi timings since a couple of years. The fact is that while heads of offices are not against it, they have done very little to actually roll it out. There is no data to say how many people actually are on flexi timing. Also if it was real then the rush hour traffic would have eased out,” he added.

    Said Dias, “I am urging all companies to come forward and adopt this to save the lives of Mumbaikars. Let’s all agree that, besides expressing outrage we need to help the government in mitigating the crisis. So, whether you are an employer or an employee, think about it, talk about it, bring it up as often as you can to drive change and save lives. Even if we reduce the number of people losing life from nine to seven per day, we would have saved over 700 lives in a year.”

    To take this initiative forward, besides Lodestar UM, IAA has the support of Taproot Dentsu that created the communication. The Economic Times, Hindustan Times, Indian Express, Laqshya Media and Radio City have come on board as media partners.

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    People’s mindset determines workplace safety: Havas’ Anita Nayyar

  • Laadli names Star’s ‘Nayi Soch’ as ‘Game Changer’, 37 awarded for excellence in gender portrayal

    MUMBAI: Population First, with the support of India’s leading entertainment channel Colors Viacom 18, International Advertising Association (IAA) and UNFPA India, announced the winners of the First South Asia Laadli Media and Advertising Awards for Gender Sensitivity 2015-16 at Tata Theatre, NCPA. The awards were presented by Dr. Shashi Tharoor, MP, and hosted by the popular television journalist Barkha Dutt.

    The current edition of Laadli Media Awards which is one of its kind awards on gender issues had for the first time invited entries from five South Asian nations with the support of IAA. The entries were invited and the best were chosen from five nations which include – Pakistan, Bangladesh, Sri Lanka, Mauritius and Nepal.

    “Media is a messenger which wielded power, but is also bound by responsibility. Media is a mirror that exists not to flatter, but to reveal what is lacking in our society, which is flawed and must be corrected,” said Tharoor at the First Edition of South Asia Laadli Media and Advertising Awards for Gender Sensitivity. He said that the media must break gender stereotypes and not reinforce them. He applauded the winners and boosted them to continue doing good work like the Lifetime Achievement Awarded, noted Activist Ms. Kamla Bhasin. ‘Breaking News – Challenging Gender Barriers’, a book, which is compilation of the stories of the winners this year was also launched at the event.

    Dr. A.L. Sharada, Director of Population First and the driving force behind the Laadli campaign, says:  “From a mere 100 entries in 2007 to more than 1500 entries in 2015, Laadli Media Awards have come a long way in acknowledging the media’s contribution in women empowerment and gender issues. Today with the expansion of Laadli to other developing nations through the support of IAA, we look forward to stories pertaining to gender from five South Asian countries. We hope to continue this momentum, and create a long standing impact of changing the society riddled with patriarchal mindsets”.

    The evening saw performance by noted Kathak dancer Shri Vishal Krishna, (grandson of Sitara Devi) and a snippet performance from the Laadli Media award winning play Shikhandi by Faezeh Jalali and team.

    The winners of South Asian nations included, Lubna Jerar Naqvi who has 25 years of journalism experience and covers gender sensitive issues in Pakistan. She is a part of International Federation of Journalists (IFJ) as gender safety expert. She has written extensively on sexual harassment, violence against women, honour killings, child marriage and gender equality at large in Pakistan. From Sri Lanka, Dinitha Ratnayake hold a decade experience in journalism and is currently the Deputy Manager –Current Affairs in one of Sri Lanka’s major radio channels “Neth FM”. She has worked on several investigations with regards to women’s concerns in the country and speaks evocatively on women’s rights issues. Ramkala Khadka is a senior journalist of over 15 years experience with a leading Nepali newspaper, Annapurna Post. She specialises in writing on women’s issues. She has written critically about the citizenship rights of women and inheriting citizenship from both parents. She has also covered the affects of domestic violence on the children at home. Martine Luchmun is a senior journalist with Le Sentinelle. Her journalistic work covers women’s rights issues for the average Mauritian women readers ensuring these women have a greater understanding of their rights. She has written feature stories that showcase women role models who have overcome various odds and are still fighting on.

    Prominent Awards:

    The South Asia Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for the category‘Best Short Film’ was given to Radhika Puri for her short film ‘Water Wives’ which digs into the existing system of husbands marrying multiple times inorder to have wives double as labourers to fetch water.

    The Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for ‘Books in the Novella’category was given to Volga for her book Liberation of Sita published by Harper Collins. The Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for ‘Films’ was given to one of the most appreciated film ‘Parched’ and ‘Neel Battey Sannatta’.

    Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for the category ‘Best Campaign’ was given to ‘Vicks’ for its brilliant portrayal of third gender. The Laadli Media Award for ‘Game Changer’ is given to ‘Nayi Soch’ by Star India. Laadli Media & Advertising Award for Gender Sensitivity 2015-16 for the category ‘Best Play’ was given to “Shikhandi” the story of the In-betweens, written and directed by Faezeh Jalali.

    The South Asia Laadli Media & Advertising Award for Gender Sensitivity 2015-16 – Lifetime Achievement Award was given to Kamla Bhasin, Renowned Women’s Rights Activist.

    The jury for the Laadli Media awards included prestigious names editors, writers, academicians and media professionals like KV Sridhar, Sameera Khan, Deepa Gehlot, Dilip D’Souza, Kumar Ketkar, Amrita Chowdhury, Amy Fernandes, Kalpana Sharma, Gurbir Singh, Ayaz Memon, Namita Roy Ghose, Kiran Khalap, Namrata Zakaria, Neeru Nanda.

    Laadli Media Fellowship:

    Announcement of the four recipients of The Laadli Media Fellowship were also made during the evening. These journalists include Katta Kavitha from Telugu daily regional Nava Telengana, Shreya Ila Anusuya, a freelance journalist, Sindhuvasini from BBC Hindi and Vinaya Deshpande from Sunday Guardian. Each of the journalist receiving the fellowship will write four investigative reports over a period of four months on the theme of Gender and Sexuality.

     

  • South Asia gender sensitivity awards: IAA joins hands with Laadli

    MUMBAI: The International Advertising Association (IAA) is supporting the Laadli Media Awards for Gender Sensitivity to take their national awards across South Asia. In its tenth year now, the South-Asia Laadli Media Awards for Gender Sensitivity 2015-16 is being organised in association with International Advertising Association (IAA). The event will be held at National Centre for Performing Arts, Mumbai, India on 12 May, 2017.

    The Laadli Media Awards for Gender Sensitivity is the only one of its kind in the world given exclusively for promoting gender sensitivity in the media. The awards are supported by UNFPA and this year, Colors Viacom 18, one of the India’s fastest growing media and entertainment networks, is associated as the cause partner.

    IAA Global SVP and RK Swamy BBDO chairman Srinivasan K Swamy said, “The IAA India Chapter has had a long association with Laadli and the subject of gender sensitivity, so supporting their Media Awards in the South Asia region seemed a natural corollary. This not just showcases the IAA’s keen interest in such activities, but also its ability to spread a good message across boundaries.

    IAA vice president Ramesh Narayan said, “Our Chapters and Associates in Pakistan, Sri Lanka, Mauritius, Nepal and Bangladesh are working on selecting a journalist in each country who has done wonderful work in the area of gender sensitivity and that person will be nominated to receive the special IAA Laadli South Asia Media Award.”

    Laadli CEO Dr. A.L. Sharada added, “The objective of The Laadli Media Awards is to draw the attention of the public to the positive efforts in the media with regard to gender sensitive reportage and provide a platform for showcasing such efforts. It does not focus on visible achievers but on media persons who are reporting from the field level – analyzing laws, policies, programmes, events and incidents using a gender lens. Every year entries are sought from all over India. More than 1500 entries are received each year from across the nation from print, electronic and web media. Around 80 awards are given under 13 languages across the country, in each of the rounds.”

  • Create a sonic identity which reflects brand emotion: BrandMusiq’s Raja

    Create a sonic identity which reflects brand emotion: BrandMusiq’s Raja

    MUMBAI: The International Advertising Association (IAA) India Chapter’s Young Turks Forum hosted Rajeev Raja, Founder & Soundsmith, BrandMusiq at the fourth session of the Advertising and The 5 Senses series, presented by MTV India.

    The ‘Advertising and The 5 Senses’ series highlights the importance of using all our five senses in advertising, as opposed to only visual (sight “print advertising”) or audio (sound “Radio”). The series presents sessions by industry experts with a background in each of the 5 senses – Taste, Sound, Sight, Smell and Touch so the audience could learn about the nuances of these senses as they relate to communication and together add immense value.

    As part of session on ‘Sound’ Rajeev Raja delivered an insightful lecture to demonstrate the power of sound in advertising. Creator of the concept of MOGO or ‘musical logo’, Raja shared examples of how sound has the ability to evoke images, emotions and even trigger memories and therefore stressed on the need to create a sonic identity which reflects the emotion of the brand.

    Speaking about the event, Rajeev Raja commented, “I enjoyed demonstrating the whole design of sound. Designing sound for a brand is something that is going to be absolutely evoked by the time they graduate and come out. Thanks to International Advertising Association I got this opportunity to spend some time with young kids and it was truly fantastic.”

    The previous events under the series included a session consisting of a conversation between Chef Sanjeev Kapoor and Roshni Bajaj. Sanjeev Kapoor spoke about the importance of all five senses coming together to make the food experience wholesome. Amit Sarda, MD, Soulflower hosted the second session describing the role played by olfactory senses in aromatizing and augmenting experiences. Gaelle Carbonneil, Brand Manager, Clinique highlighted the role of sight and brand aesthetics in advertising.

    The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertising agencies and the Media. The IAA comprises Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. lAA is over 75 years’ old and is headquartered in New York.

  • Create a sonic identity which reflects brand emotion: BrandMusiq’s Raja

    Create a sonic identity which reflects brand emotion: BrandMusiq’s Raja

    MUMBAI: The International Advertising Association (IAA) India Chapter’s Young Turks Forum hosted Rajeev Raja, Founder & Soundsmith, BrandMusiq at the fourth session of the Advertising and The 5 Senses series, presented by MTV India.

    The ‘Advertising and The 5 Senses’ series highlights the importance of using all our five senses in advertising, as opposed to only visual (sight “print advertising”) or audio (sound “Radio”). The series presents sessions by industry experts with a background in each of the 5 senses – Taste, Sound, Sight, Smell and Touch so the audience could learn about the nuances of these senses as they relate to communication and together add immense value.

    As part of session on ‘Sound’ Rajeev Raja delivered an insightful lecture to demonstrate the power of sound in advertising. Creator of the concept of MOGO or ‘musical logo’, Raja shared examples of how sound has the ability to evoke images, emotions and even trigger memories and therefore stressed on the need to create a sonic identity which reflects the emotion of the brand.

    Speaking about the event, Rajeev Raja commented, “I enjoyed demonstrating the whole design of sound. Designing sound for a brand is something that is going to be absolutely evoked by the time they graduate and come out. Thanks to International Advertising Association I got this opportunity to spend some time with young kids and it was truly fantastic.”

    The previous events under the series included a session consisting of a conversation between Chef Sanjeev Kapoor and Roshni Bajaj. Sanjeev Kapoor spoke about the importance of all five senses coming together to make the food experience wholesome. Amit Sarda, MD, Soulflower hosted the second session describing the role played by olfactory senses in aromatizing and augmenting experiences. Gaelle Carbonneil, Brand Manager, Clinique highlighted the role of sight and brand aesthetics in advertising.

    The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertising agencies and the Media. The IAA comprises Corporate Members, Organizational Members, Educational Affiliates, as well as 56 Chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. lAA is over 75 years’ old and is headquartered in New York.

  • Srinivasan K Swamy is new ASCI chairman

    Srinivasan K Swamy is new ASCI chairman

    MUMBAI: Advertising Standards Council of India (ASCI) has appointed the industry stalwart Srinivasan K Swamy as the chairman, as the incumbent head Benoy Roychowdhury’s term comes to a close. R K Swamy Hansa BBDO chairman Sundar Swamy, as he is popularly addressed, was serving as the vice-chairman of the board of ASCI during the HT Media executive director Roychowdhury’s term.

    About his primary focus as the chairman, Swamy said, “My focus will be to inform the world about ASCI’s Consumer Complaints Council (CCC) and its members, who preview every objectionable advertisement independent of the ASCI board of governors. These members hail from the civil society consisting of consumer activists, educationists and lawyers, etc. Basically, the decision taken by them reflects a consumer’s decision.”

    His appointment as the chairman doesn’t come as a surprise given his contribution to the advertising community in India as the head of R K Swamy Hansa BBDO.

    Apart from this, Swamy has played important roles in several industry bodies : International Advertising Association (IAA), Asian Federation of Advertising Associations (AFAA), Confederation of Asian Advertising Agency Associations, ll India Management Association (AIMA), The Madras Chamber of Commerce & Industry, and the list goes on.

    Recently, Swamy was conferred with this year’s AAAI Lifetime Achievement Award by the Advertising Agencies Association of India (AAAI).