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Tag: IAA Kyoorius Digiyatra

  • Kyoorius Designyatra kicks off with IAA Kyoorius Digiyatra, 2015

    Kyoorius Designyatra kicks off with IAA Kyoorius Digiyatra, 2015

    MUMBAI: Kyoorius Designyatra being held from 10th until 12th September, 2015 concluded the first day dedicated to digital – IAA Kyoorius Digiyatra, 2015.
     

    The third edition of IAA Kyoorius Digiyatra brought together some of the world’s most influential experts to showcase the future of digital and explore this year’s theme, ‘What pumps your heart’.

     
    As digital marketing has grown to be one of the most effective platforms to create brand awareness and brand engagement, this day dedicated to the digital age brought together industry stalwarts who participated in talks, workshops and breakout sessions.
     

    Moderated by Laura Jordan Bambach (Mr President) and Kevin Finn (TheSumOf), the day of talks explored the immense and untapped possibilities in the digital space, and many of the speakers touched on ways in which it can touch people’s lives and make them a little easier. Nick Law kicked off the day, explaining R/GA’s model of combining narratives with systematic thinking, or data and story to create impactful campaigns. Daan Lucas and Mike Pelletier (Random Studio) wowed the audience with beautiful imagery and installations created for brands that combine art, technology and design. Laura Jordan Bambach followed with her philosophy on how to keep work interesting rather than following the norms. She touched on Mr President’s take on social media through the Bacardi campaign.

     
    Satya Raghavan (YouTube) entertained audience’s post-lunch with his insights into what people are really watching online. In a special session called “What can digital do?”, Mukesh Jha and Janardan Prasad, co-founders of Autowale, showed us how an app can provide a sustainable income to rickshaw drivers. Nishant Patni, founder of CultureAlley talked about his app, Hello English, which is teaching millions of Indians how to speak English by localizing the experience for different languages and contexts. Lydia Winters from Mojang, makers of the incredibly successful game, Minecraft, talked about how the game is building communities online and effecting change in real life, through their collaboration with UN Habitat, Block by Block.
     

    John McHale took the audience through his journey from college football to band member to designer and the four pillars that keep him inspired.

     
    IAA Kyoorius Digiyatra will be followed by Kyoorius Designyatra from 11th and 12th September, 2015, which culminates with the 2015 Kyoorius Design Awards on the 12th evening.
     

    Rajesh Kejriwal, Founder CEO of Kyoorius, commented, “We had a packed house on the first day at IAA Kyoorius Digiyatra, both intellectually and at the conference. Delegates will hopefully leave today with many ideas and insights on how to make the most of digital, and one of the themes today was the need to humanize it and bring it into the physical world. I’m looking forward to the next two days ahead, with many more great ideas to come as we continue our 10th Anniversary festivities.”

  • #KDY14 kicks off with IAA Kyoorius Digiyatra 2014

    #KDY14 kicks off with IAA Kyoorius Digiyatra 2014

    MUMBAI: Kyoorius Designyatra being held from 11 until 13 September 2014 concluded the first day dedicated to digital – IAA Kyoorius Digiyatra, 2014.

     

    The second edition of IAA Kyoorius Digiyatra brought together some of the world’s most influential experts to showcase the future of digital, breaking conventions and defying boundaries to explore this year’s theme, ‘What If’.

     

    As digital marketing has grown to be one of the most effective platforms to create brand awareness and brand engagement, this day dedicated to the digital age brought together industry stalwarts who participated in talks, workshops and breakout sessions.

     

    Patrick Burgoyne, Editor of Creative Review, and this year’s moderator, kickstarted the day with his usual wit and energy. The full day of talks began with Gaston Legorburu Executive Director & Worldwide Chief Creative Officer, SapientNitro on storytelling and how companies need to create worlds instead of creating ads. Christian Etter, Founder of Etter Studio explored new avenues of being social online, with his collaborative game ‘Drei’ where players are encouraged to build basic structures, working together. He shared insights about how brands can use gamification to connect with audiences.

     

    During the MIT Media Lab session, Dhairya Dand and Deepak Jagdish wowed audiences with their explorations in digital technology – asking people to re-think their perceptions of smart devices and new ways to interpret their own lives through data visualisation. Content strategist Elizabeth McGuane develops ways to structure a company’s story and make digital more human. A common thread throughout the day was storytelling and how brands need to find ways to create meaningful connections with their audiences online.

     

    Another, was the importance of collaboration in gathering multiple perspectives to create holistic digital experiences. Tim Malbon- Founding Partner of Made by Many, asked several relevant ‘What If” questions while at the same time giving an overview of the current state of digital and what to look forward to in the future.

     

    Maria Eriksson of Hyper Island closed the day, highlighting the four fundamental pillars of digital – people, companies, learning and change. She emphasized the need to develop a culture in which change is accepted and celebrated.

     

    The audience of 1500-odd professionals and students were exposed to a variety of perspectives – one of the themes that emerged was how storytelling is a powerful tool for companies to connect with their consumers, and speakers offered multiple approaches for brands to create interactive and emotional digital experiences. The two MIT Media Lab Designer/Researchers – Deepak Jagdish and Dhairya Dand, revealed their radical experiments with technology and data visualisation.

     

    IAA Kyoorius Digiyatra will be followed by Kyoorius Designyatra and Kyoorius Design Awards to be hosted on 12th and 13th September, 2014.

     

    Kyoorius founder and CEO Rajesh Kejriwal commented, “Now in its second year, IAA Kyoorius Digiyatra has been a great success once again. There were a lot of interesting insights and discussions throughout the day about how to humanize digital, and thinking beyond social media. We are looking forward to the next two days of Kyoorius Designyatra and pushing people to think beyond clichés and to give shape to new ideas.”

     

  • Kyoorius Announces Speakers for Kyoorius Designyatra, 2014

    Kyoorius Announces Speakers for Kyoorius Designyatra, 2014

    MUMBAI: Sowing the seeds for great ideas to flourish and pushing people to chart their own paths is what Kyoorius Designyatra is known for.

     

    Kyoorius continues its mission to facilitate by fueling inspiration for the creative industry by providing a platform that brings radical and divergent ideas into focus, and has announced the speakers’ lineup for IAA Kyoorius Digiyatra and Kyoorius Designyatra 2014. It includes a diverse pool of creative minds from India and the globe, which will engage delegates in stimulating discussions both on and off stage.

     

    IAA Kyoorius Digiyatra is an entire day dedicated to all things digital, and will be held on 11th September. Delegates can expect to hear from the likes of:

     

    1.     Dhairya Dand – Designer, Researcher & Artist at MIT Media Lab

    2.     Elizabeth McGuane – Content Strategist & User Experience Designer

    3.     Fernanda ‘Fefa’ Romano – Chief Creative Officer, Naked Brazil

    4.     Gaston Legorburo – Executive Director & Worldwide Chief Creative Officer SapientNitro

    5.     Christian Etter – Founder of Etter Studio

    6.     Tim Malbon – Founding partner of Made by Many

     

    Designyatra, which takes place from 12th to 13th of September, will offer delegates the opportunity to imbibe knowledge and insights from some of the most innovative thinkers and entrepreneurs, share their experiences and have meaningful face-to-face interactions with peers.

     

    Speakers include:

    1.     Ajaz Ahmed – CEO and founder of AKQA

    2.     David Berman – Founder, David Berman Communications

    3.     David Law – Founder, Co-Owner, Executive Strategic Creative Director, SomeOne

    4.     David Sherwin – Fellow, Frog Design

    5.     Ivan Chermayeff – Principal, Chermayeff & Geismar & Haviv

    6.     Liam Paton – Co-Founder & Music Director, Silent Studios

    7.     Michael Wolff – Founder, Michael Wolff & Company

    8.     Morihiko Hasebe – Executive Creative Director, Hakuhodo Inc.

    9.     Jonathan Ford – Founding Partner & Chief Creative Officer, Pearlfisher

    10.  Mat Heinl – Chief Executive Officer, Moving Brands

    11.  Natasha Jen – Partner, Pentagram

    12.  Nathan Prince – Co-Founder & Creative Director, Silent Studios

    13.  Simon Manchipp – Founder, Co-Owner, Executive Strategic Creative Director, SomeOne

    14.  Stalin K – Director & Managing Trustee, Video Volunteers

    15.  Todd Rovak – Managing Partner, Fahrenheit 212

     

    Both Designyatra & Digiyatra will be moderated by Patrick Burgoyne – Editor, Creative Review

     

    Rajesh Kejriwal, Founder CEO, Kyoorius said, “Year after year our aim has always been to exceed our own expectations and this year too we have aimed to get the best of the best at Designyatra. Our speakers will discuss their approach to design and share their insight into ideas that are taking the world by storm in design, digital, branding, communication and more.”

     

    This year, Kyoorius Designyatra will be held from 11th to the 13th of September at Grand Hyatt, Goa and will be attended 1300 delegates. The theme is What if?, which will be explored through a variety of formats such as talks, breakout sessions, portfolio reviews and more.