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Tag: IAA India

  • Call for entries: 15 IAA Olive Crown Awards celebrates sustainability

    Call for entries: 15 IAA Olive Crown Awards celebrates sustainability

    MUMBAI: Can creativity save the planet? The India chapter of the International Advertising Association (IAA), in collaboration with the Asian Federation of Advertising Associations (AFAA), has opened the call for entries for the 15 edition of the Olive Crown Awards. These prestigious awards honour creative excellence in sustainability communication, celebrating work that inspires positive change.

    Now in its 15 year, the Olive Crown Awards continue to grow in influence and stature. Speaking about this milestone, IAA president Abhishek Karnani remarked, “We are delighted that the Olive Crown Awards are now in their 15th year. These awards salute creative excellence in communicating sustainability and are a very meaningful set of awards. The awards have grown in stature year on year and, in fact, won the IAA recognition from Earthday.Org, the largest environmental movement in the world.”

    True to its mission, the Olive CroThe creatives for this campaign were designewn Awards invite entries from across India, Asia, and Europe, fostering a global platform for creativity that champions sustainability. What’s more, there are no entry fees for this initiative, making it an accessible opportunity for creators everywhere.

    Olive Crown Awards chairman Surinder Chawla added, “We are very happy to receive entries from all over India as well as from countries across Asia as well as Europe. Run as a cause, there are no entry fees for this initiative.”

    The deadline to submit entries is 10 February 2025. Participants can share their submissions via the official awards website: https://ocawards.awardor.com.

    The creatives for this campaign were designed as a labour of love by The Garage Worldwide Team, Rujvi Sankpal – Visualiser, Aman Vashisht – Senior Copywriter & Raj Nair – CCO.

    With sustainability taking centre stage in global conversations, awards like the Olive Crown Awards serve as a powerful reminder of the role creativity can play in driving environmental change. Will your ideas inspire the next wave of action?

    Submit your entries now and join the movement to spotlight creativity that matters.

    IAA

  • IAA-ad:tech unite for ‘Honours Awards’ to celebrate tech in marketing

    IAA-ad:tech unite for ‘Honours Awards’ to celebrate tech in marketing

    MUMBAI: In a world obsessed with instant gratification, where a fleeting moment can spark a billion impressions, the advertising and marketing industry stands as the unsung hero.

    Here, creativity marries cutting-edge technology, and platforms morph into virtual canvases for brand storytelling. In this exhilarating age of innovation, the Indian chapter of the International Advertising Association (IAA) and ad:tech are set to unveil an initiative that promises to rewrite the rules of recognition.

    The inaugural Honours Awards will shine a spotlight on the trailblazers—those who dare to challenge the norm, harness technology, and craft campaigns that inspire and innovate. It’s not just an awards show; it’s a celebration of the visionaries redefining the way we see the world through the lens of advertising.

    This groundbreaking partnership between IAA and ad:tech marks a historic moment for the industry, one that honours not just the work but the relentless pursuit of excellence that shapes it.

    As the anticipation builds, so does the promise of a night to remember—where every accolade is a testament to the artistry and ingenuity of modern advertising.

    Scheduled to take place during ad:tech 2025 on 6 March at Yashobhoomi, New Delhi, the awards aim to celebrate the innovators driving digital transformation.

    What sets this partnership apart?

    It seamlessly merges IAA’s industry excellence with ad:tech’s focus on the future of technology and marketing solutions.

    But why do we need awards for tech in advertising? As The Salt Inc Consulting CEO & founder and IAA Mancom member, Neena Dasgupta puts it, “Through the Honour Awards in partnership with ad:tech, IAA wants to push the boundaries across digital which continues to evolve as a medium. The jury for the awards will consist of 15 digital evangelists who are looking forward to judging some path-breaking work.”

    The Honours Awards will highlight achievements across several forward-thinking categories, including:

    ●    Marketing Automation/Marketing Cloud
    ●    Data, Analytics & Intelligence
    ●    Content and Social Media
    ●    Conversational Marketing
    ●    Retail Media/eCommerce
    ●    Influencer Marketing
    ●    Customer Experience
    ●    AI Interventions in Marketing
    ●    Performance Marketing

    Have you worked on a groundbreaking campaign in one of these areas? If so, the nomination deadline is 4 February 2025. Submit your entry here.

    Why now?

    Comexposium India MD, Jaswant Singh emphasised the timeliness of this initiative: “For over 14 years, ad:tech India has been a leading platform showcasing the transformative power of technology in advertising and marketing. Partnering with the IAA India Chapter for this inaugural edition, we look forward to celebrating the innovators driving the future of marketing forward.”

    The communication landscape is rapidly changing, with technologies like generative AI leading the charge. “Technology is a game-changer for the communications space,” said IAA – India Chapter president Abhishek Karnani. He added that these awards would honour “the best work in the space” and encourage more innovation.

    The awards will be judged by an esteemed panel of industry leaders and experts from various sectors, ensuring that only the most innovative and impactful solutions are recognised.

    Are you curious to see what campaigns stand out? Imagine the conversations and trends this recognition could spark in the coming years.

    Mark your calendar.

    ad:tech 2025 will run on 5-6 March at Yashobhoomi, New Delhi, with the awards ceremony on the final day. For more details about the event, click here.

    The Honours Awards promise to bridge the gap between technological innovation and its recognition in advertising and marketing. Whether you’re an industry veteran or a digital evangelist, this event offers a front-row seat to the future of marketing.

  • AFAA confers ‘Honorary Life Member’ status on Ramesh Narayan

    AFAA confers ‘Honorary Life Member’ status on Ramesh Narayan

    Mumbai: The executive committee of the Asian Federation of Advertising Associations has unanimously decided to confer the Honorary Life Member Award on industry doyen Ramesh Narayan.

    Reacting to the announcement Narayan said, ” I accept this recognition with humility. I am grateful to all those who helped me serve the industry in various capacities all these years. Most importantly I am blessed to have been able to build strong relationships around the world due to these industry associations”.

    AFAA chairman Srinivasan Swamy said, “This honour is but a small token of appreciation for the tireless work Narayan has put in for 23 years to build AFAA as a strong industry body across Asia.  He has been the go-to person for anything that required thinking. Ramesh is known for his integrity, truthfulness and his ability to communicate effectively on anything that is given to him. And he has a unique way of making friends and influencing people”.

    The nomination of Narayan describes him as a person who has selflessly served AFAA and shaped many strategies that have held AFAA in good stead as a relevant industry body.

    It also describes his role in other associations like the International Advertising Association where as the area director APAC he endeared himself to all the chapters in the region. He is also credited with conceiving the widely acclaimed Olive Crown Awards.

    In 2021 Narayan was inducted into the AFAA Hall of Fame. He has also been honoured with the AFAA Special Merit Award at the AdAsia Bali.

    He has been inducted into the IAA India Chapter Hall of Fame, has been recognised as a global champion by the IAA at its Inspire Awards in London, and is the recipient of the IAA Honorary Membership Compass Award.

    He was a part of a three-person Supreme Court-nominated committee to monitor government advertising in India.

    He always believes that what is good, is good for business and is a strong advocate of using communication as a force for good.

  • IAA India chapter summit: Focus is on ‘Voice of Change!: Gender Portrayal from 30 seconds to 3 hours’

    IAA India chapter summit: Focus is on ‘Voice of Change!: Gender Portrayal from 30 seconds to 3 hours’

    Mumbai: Aiming to bring a change in the industry, the International Advertising Association India Chapter held a change summit titled ‘Voice of Change: Gender Portrayal from 30 seconds to 3 hours.’

    The summit incorporated the much-needed conversation on gender parity, as seen in the media, and was brought forth in a day of discussions, debates, and research findings.

    IAA started the journey last year with a research study in partnership with UNICEF, conducted by the Geena Davis Institute, on gender representation in advertising.

    Taking their cue from the facts presented in the study, the industry body decided to initiate tangible change through the dialogue required to bring about gender sensitivity amongst the people at the helm of content creation and marketing in India.

    The summit was felicitated by the presence of various industry experts who presented their thoughts on the subject.

    IAA Women Empowerment Committee chairperson and Viacom18 head – Hindi mass entertainment and kids TV network Nina Elavia Jaipuria said, “‘Voice of Change’ harkens the need for a more sensitised and inclusive narrative in content and all the creative minds present here-content creators, brand custodians, and students-are the powerhouses behind creating and marketing that content now and in the years to come. The IAA has stepped up and brought all this learning and more out into the public eye and today, through this summit, takes on the critical role of not only educating and informing but also empowering effective change.”

    Taking the event ahead, chief guest MP for North Central Mumbai, Poonam Mahajan told the full house her story and her journey, where at every step she, very organically, broke stereotypes and stands where she is today. From being a pilot to being a member of parliament, she has taken on challenges head on and proven her mettle.

    The first segment of the day culminated in felicitating Gender Warriors—an advertising legend popularly known as Shambhu V Sista, a luminary from the world of filmmaking, Guneet Monga, and decorated veteran of the advertising industry, Ramesh Narayan.

    The day powered on to a session by Advertising Standard Council of India (ASCI) CEO and secretary general Manisha Kapoor, who dove into the GenderNext report titled ‘Follow Her Lead – GenderNext: A Study on Portrayal of Women in Advertising with Knowledge Partners ASCI.’

    Following that was an interesting talk by Futurebrands Consulting MD Santosh Desai, who spoke about the cultural perspective of gender portrayal.

    Furthermore, the day also included panel discussions and sessions on critical topics related to gender equality in the industry.

    As the day of learning, thought-provoking perspectives, and notable conversations came to an end, the takeaways were an understanding of where the industry stands, where the bottlenecks are, and what needs to be done to achieve a truly fair and equal representation of gender in media, whether it be in a 30 second TVC or a 3 hour film or anything in between.

    Watch full summit here

  • IAA to host summit on ‘Gender Sensitisation In Media: Voice Of Change’

    IAA to host summit on ‘Gender Sensitisation In Media: Voice Of Change’

    Mumbai: International Advertising Association (IAA), India chapter is hosting a summit on Gender Sensitisation In Media on the 29 July at ITC Maratha, Andheri, Mumbai.

    The theme is Gender Portrayal across the creative spectrum from a 30 seconds TVC to a three Hour film. Prominent voices of the industry will be speaking on why it is of paramount importance to ‘break the bias’ that surrounds the industry when it comes to gender depiction.

    The summit shall witness prominent industry bodies and partners such as like ASCI, UNICEF, Tata Institute Of Social Sciences, Unstereotype Alliance and Akshara Centre along with Chief Guest Poonam Mahajan and prominent voices like Vidya Balan, Deepika Warrier, Monika Shergill, Anupama Chopra, Santosh Desai, Nandita Das, Ranveer Brar, Tista Sen, Anuradha Sengupta and many more.  

    The Voice Of Change was started as a behaviour change communication initiative which was aimed at addressing the skewed portrayal of gender in the field of advertising and communication with the launch of the ‘Geena Davis’ study with Unicef, in September 2021, the IAA – India took the first step towards effective change. The facts presented in the study, based on the evaluation of more than thousand plus ads, showed a disturbing trend of widespread gender stereotyping and prejudice. Sore truths were discovered about how women and other genders are seen, their abject objectification and pigeon holing.

    On the backdrop of such ground-breaking research being done, the IAA has stepped up to bring all this knowledge and more out in the public eye under an umbrella banner through this summit. The aim is to ensure that the discourse reaches the right people and sensitises all creative minds and industry forces to drive palpable change.

    IAA aims to sanction change through influential and evocative dialogue to enable effective change.

    Speaking about the summit, IAA India president Megha Tata said, “IAA has always brought forward initiatives that are meaningful and gender sensitive, on and off screen and has also been the one who has always taken the lead on this issue in the industry. We felt that it is time for all of us to come together and be the voice of change. We want to address the dialogue of gender discrimination across the media spectrum and hope we will collectively bring much needed change in the system.”

    “Over the last decade, women have broken stereotypes in this industry both behind the scenes and on the screen. It’s time we tell more of those stories and break biases. Through this change summit, the IAA brings prominent industry voices to communicate, converge and be the Voices Of Change that we need to empower the narrative,” said IAA Women Empowerment Committee chairperson and Viacom 18 Hindi and Kids TV Network head Nina Elavia Jaipuria.

  • Neeraj Roy elected as IAA India chapter president

    Neeraj Roy elected as IAA India chapter president

    MUMBAI: The India Chapter of International Advertising Association has elected Hungama Digital Media CEO Neeraj Roy as its president.

    Roy said, “We look forward to serving the ever changing needs of the marketing and advertising fraternity as India is at the cusp of a digital transformation that will impact all aspects of life.”

    Further, Monica Tata, COO – BTVi, elected as VP commented, “I am looking forward to be part of the next phase of IAA under the new leadership.”

    Pradeep Dwivedi, former CMO of The Dainik Bhaskar Group, elected as the Hon. Secretary, said, “There has never been a better time for our industry to evolve and transform itself. I am keenly looking forward to working with industry leaders to sustain the rich legacy of past IAA initiatives and contribute to new ones.”

    Jaya Advertising Pvt. Ltd. chairman Jaideep Gandhi was elected as the honorary treasurer.

    In addition, MCCS India Pvt Ltd -ABP News CEO Ashok Venkatramani, Daily Deshdoot director Janak Sarda, Indian National Press director Abhishek Karnani, Mathrubhumi PTG & PBG Co. Ltd director Shreyams Kumar, VRL Media Ltd managing director Anand Sankeshwar, have been elected as members of the managing committee.

    IAA India past president Kaushik Roy said, “With strengthened senior level representation from India and the Asia Pacific, IAA globally is well poised to support and nurture the interests of the advertising, marketing and media fraternity.”

  • Neeraj Roy elected as IAA India chapter president

    Neeraj Roy elected as IAA India chapter president

    MUMBAI: The India Chapter of International Advertising Association has elected Hungama Digital Media CEO Neeraj Roy as its president.

    Roy said, “We look forward to serving the ever changing needs of the marketing and advertising fraternity as India is at the cusp of a digital transformation that will impact all aspects of life.”

    Further, Monica Tata, COO – BTVi, elected as VP commented, “I am looking forward to be part of the next phase of IAA under the new leadership.”

    Pradeep Dwivedi, former CMO of The Dainik Bhaskar Group, elected as the Hon. Secretary, said, “There has never been a better time for our industry to evolve and transform itself. I am keenly looking forward to working with industry leaders to sustain the rich legacy of past IAA initiatives and contribute to new ones.”

    Jaya Advertising Pvt. Ltd. chairman Jaideep Gandhi was elected as the honorary treasurer.

    In addition, MCCS India Pvt Ltd -ABP News CEO Ashok Venkatramani, Daily Deshdoot director Janak Sarda, Indian National Press director Abhishek Karnani, Mathrubhumi PTG & PBG Co. Ltd director Shreyams Kumar, VRL Media Ltd managing director Anand Sankeshwar, have been elected as members of the managing committee.

    IAA India past president Kaushik Roy said, “With strengthened senior level representation from India and the Asia Pacific, IAA globally is well poised to support and nurture the interests of the advertising, marketing and media fraternity.”

  • IAA India collaborates with AFAA for IAA Olive Crown Awards

    MUMBAI: The India Chapter of the International Advertising Association (IAA) has announced the organisation of IAA Olive Crown Awards in collaboration with the Asian Federation of Advertising Associations (AFAA).

    The event will be held on 1 April at the Shangri-la Hotel, Parel, Mumbai.

    IAA president Srinivasan K Swamy said, “These are India’s first and only awards that salute excellence in communicating sustainability. They are now acquiring the stature of a cause and I am very happy with the great acceptance they have received from all sections of the industry specially advertisers.”

    Union Minister for Heavy Industries and Public Enterprises, Government of India Praful Patel will be the chief guest of the event.

    IAA Olive Crown Awards Committee chairman M.G. Parameswaran said, “The number of entries have registered a very satisfying increase, and the eminent jury were more than happy with their quality. We have received entries from across the Asian region and in fact some senior professionals based abroad will be flying into Mumbai to attend this prestigious awards function.”

    IAA (Asia-Pacific region) vice chairman Pradeep Guha said he was very happy that for the first time the IAA had collaborated with the Asian Federation of Advertising Associations (AFAA) in an event like this. “Such regional cooperation is the shape of things to come in the future and it is admirable that the Olive Crowns have gone pan- Asian in their third year itself,” he added.

    It is expected that the who’s who of the advertising, marketing and media industries would be present at this function.

    The event is presented by 9X Media and the Green partners for the awards are Hungama.com, Rajasthan Patrika and Panasonic India.