ITV

Tag: IAA Global

  • IAA Global re-elects Pradeep Dwivedi as VP & area director of APAC region for 2022-24 term

    IAA Global re-elects Pradeep Dwivedi as VP & area director of APAC region for 2022-24 term

    Mumbai: Eros Media World Group CEO Pradeep Dwivedi has been re-elected as the VP and area director for the International Advertising Association (IAA) APAC region for 2022-24. He will continue to be a member of the Global board of directors. This was announced in a communication by IAA World Board elections committee chairman Heather Leembruggen.

    A senior media industry professional with nearly three decades of experience in advertising, media, telecom & technology, banking & financial services, and automotive sector businesses.

    Pradeep Dwivedi is currently vice president and director of the IAA India chapter.

    He currently also serves as a managing committee member of The AdClub of India (TAC), co-chairperson of Effie Awards India organised by TAC, member of the CII national committee on media & entertainment, member of the media & entertainment committee of the Bombay Chamber of Commerce and Industry, and additionally as an honorary member of the IBG Chamber of Commerce.

    Pradeep Dwivedi said, “I am truly humbled and honoured by the faith reposed in me by APAC chapters and the Global Board. I must thank Ramesh Narayan for setting the stage as my esteemed predecessor in leading IAA APAC wonderfully during the previous tenor and Srinivasan K Swamy, former chairman & world president, IAA Global  for inspiring me to take on this mandate again.”

    “The APAC region has amazing potential and I look forward to working with all the Chapter presidents, including Australia, Bangladesh, China, India, Iran, S. Korea, Malaysia, Nepal, Pakistan, Sri Lanka, Taipei and new emerging chapters to take the ideals of the IAA forward and collectively ensure that IAA remains the leading compass of marketing communications globally in a post-pandemic world, even as we thrive on the amazing confluence of creativity and technology in our industry with social impact as a key tenet,” he added.

    Former IAA chairman and world president Srinivasan Swamy said, “I am delighted to congratulate Pradeep Dwivedi on being re-elected as our area director and vice president for Asia Pacific for the next two years. He has been an integral part of the IAA India chapter for over a decade and has been leading many initiatives while building a world-wide network with his commitment to IAA. I wish him all the very best in continuing this leadership mandate at IAA Global.”

    IAA APAC region’s former vice president & area director Ramesh Narayan said, “I have always believed in advertising as a force for social good, and our actions in IAA India and at IAA APAC Region have been a testimony to that ideal. I am happy that Pradeep will move the agenda forward with sustained zeal and continue our sincere endeavour as a leading industry association.”

  • IndIAA Awards to be held on September 16

    IndIAA Awards to be held on September 16

    MUMBAI: The India Chapter of the International Advertising Association (IAA), launched the IndIAA awards “for real creative advertising that was backed by real budgets” last year. Nominations for the second edition were invited and unprecedented number of nominations was received and reviewed.

    D Shivakumar, Chairman & CEO, PepsiCo India, Chaired a jury of senior business leaders, which included Shantanu Khosla, Crompton Greaves, VL Rajesh, ITC Foods, Geetu Verma, Hindustan Unilever, Sanjay Behl, Raymond and Amit Syngle, Asian Paints. The Jury members met and determined the winners in a process that was both objective and transparent.

    D Shivakumar, Chairman & CEO, PepsiCo India, said, “We just finished seeing over 100 shortlisted commercials from 19-20 categories. We spend about 4 1/2 hours reviewing some outstanding work & some average work. We judged the commercials & the whole campaign under 3 parameters 1) does it make us think on the brand and the category in a fresh way 2) Is the benefit visualized brilliantly as a lot of it is in the audio visual medium 3) How campaignable is this. I must say that the whole process has been outstanding and the results have been pretty simple & clear. I wish all the winners the very best & for those who haven’t won, best of luck for the next time”

    Pradeep Guha, Chairman, IndIAA Awards, said, “In our second edition, advertising campaigns that were released between July 1, 2015 and June 30, 2016 will be honoured in multiple product and service categories. To qualify for the Award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category, no more than an overall winner was awarded. The awards ceremony is now slated for 16th September, 2016 at ITC Maratha, near Sahar Airport, Mumbai.”

    Srinivasan Swamy, President, IAA India Chapter and SVP, IAA Global, added, “At the IndIAA Awards event, you will see campaigns that have been watched and loved, and went on to impress our stellar jury. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies that contributed to the success of the campaign. A special website www.indiaa-awards.org now hosts all the nominees of the campaigns across 20 categories. Advertising and Marketing professionals can review the work and indicate their choices by clicking on the ‘like’ button.”

  • IndIAA Awards to be held on September 16

    IndIAA Awards to be held on September 16

    MUMBAI: The India Chapter of the International Advertising Association (IAA), launched the IndIAA awards “for real creative advertising that was backed by real budgets” last year. Nominations for the second edition were invited and unprecedented number of nominations was received and reviewed.

    D Shivakumar, Chairman & CEO, PepsiCo India, Chaired a jury of senior business leaders, which included Shantanu Khosla, Crompton Greaves, VL Rajesh, ITC Foods, Geetu Verma, Hindustan Unilever, Sanjay Behl, Raymond and Amit Syngle, Asian Paints. The Jury members met and determined the winners in a process that was both objective and transparent.

    D Shivakumar, Chairman & CEO, PepsiCo India, said, “We just finished seeing over 100 shortlisted commercials from 19-20 categories. We spend about 4 1/2 hours reviewing some outstanding work & some average work. We judged the commercials & the whole campaign under 3 parameters 1) does it make us think on the brand and the category in a fresh way 2) Is the benefit visualized brilliantly as a lot of it is in the audio visual medium 3) How campaignable is this. I must say that the whole process has been outstanding and the results have been pretty simple & clear. I wish all the winners the very best & for those who haven’t won, best of luck for the next time”

    Pradeep Guha, Chairman, IndIAA Awards, said, “In our second edition, advertising campaigns that were released between July 1, 2015 and June 30, 2016 will be honoured in multiple product and service categories. To qualify for the Award, the campaign should have film (TV or Digital) as one of its elements. In each product or service category, no more than an overall winner was awarded. The awards ceremony is now slated for 16th September, 2016 at ITC Maratha, near Sahar Airport, Mumbai.”

    Srinivasan Swamy, President, IAA India Chapter and SVP, IAA Global, added, “At the IndIAA Awards event, you will see campaigns that have been watched and loved, and went on to impress our stellar jury. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies that contributed to the success of the campaign. A special website www.indiaa-awards.org now hosts all the nominees of the campaigns across 20 categories. Advertising and Marketing professionals can review the work and indicate their choices by clicking on the ‘like’ button.”