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Tag: I Venkat

  • World’s largest readership survey gets underway, first result early next year

    World’s largest readership survey gets underway, first result early next year

    New Delhi, 23 March: The world’s largest continuous survey of media usage, product consumption and ownership – the Indian Readership Survey (IRS) 2016 – has commenced and the first report will be out in January next year.

    The Readership Studies Council of India (RSCI) which was formed jointly by the Media Research Users Council (MRUC) and the Audit Bureau of Circulations (ABC) conducts the survey which after the first report gives regular quarterly updates.

    The survey increased its sample size by 40% at an ‘All India’ level, targeting a total of 3.30 lakh respondents, across 91 Individual Districts and 101 District Clusters.

    Speaking on the launch of the IRS 2016, MRUC Chairman I Venkat said, “The Indian Readership Survey is one of the most definitive surveys for print media; consumer demographic profiling and product consumption habits, anywhere in the world. India is one of those unique markets where the print medium is growing consistently even though we are on the brink of a digital revolution. After consultations with all relevant stakeholders we have finalized our research design and begun the field work. IRS is the only industry recognized readership and consumer profiling survey in the country and the team has worked hard to ensure it meets the high standards expected of it.”

    In view of controversies created in some previous years with major chains boycotting the survey or raising objections, the technical committee has enhanced the process of back-checks and included a third party auditor for monitoring the end to end process of survey design and quality control checks to ensure reliability of the data collected.

    The survey has also added numerous safety enhancement layers, powered by technology. Some of these include a tracker for GPS locations of interviewers, enhanced audio recording and electronically addressed forms.

    The MRUC is an industry body created with the purpose of providing its members with credible and consistent research enabling critical marketing and business decisions. Established in 1994, the Council has members representing advertisers, agencies, publishers and broadcasting industries.

    The Audit Bureau of Circulation (ABC) was founded in 1948 and is a not-for-profit organisation certifying circulation figures for member publications, through a process of audit.

     

  • World’s largest readership survey gets underway, first result early next year

    World’s largest readership survey gets underway, first result early next year

    New Delhi, 23 March: The world’s largest continuous survey of media usage, product consumption and ownership – the Indian Readership Survey (IRS) 2016 – has commenced and the first report will be out in January next year.

    The Readership Studies Council of India (RSCI) which was formed jointly by the Media Research Users Council (MRUC) and the Audit Bureau of Circulations (ABC) conducts the survey which after the first report gives regular quarterly updates.

    The survey increased its sample size by 40% at an ‘All India’ level, targeting a total of 3.30 lakh respondents, across 91 Individual Districts and 101 District Clusters.

    Speaking on the launch of the IRS 2016, MRUC Chairman I Venkat said, “The Indian Readership Survey is one of the most definitive surveys for print media; consumer demographic profiling and product consumption habits, anywhere in the world. India is one of those unique markets where the print medium is growing consistently even though we are on the brink of a digital revolution. After consultations with all relevant stakeholders we have finalized our research design and begun the field work. IRS is the only industry recognized readership and consumer profiling survey in the country and the team has worked hard to ensure it meets the high standards expected of it.”

    In view of controversies created in some previous years with major chains boycotting the survey or raising objections, the technical committee has enhanced the process of back-checks and included a third party auditor for monitoring the end to end process of survey design and quality control checks to ensure reliability of the data collected.

    The survey has also added numerous safety enhancement layers, powered by technology. Some of these include a tracker for GPS locations of interviewers, enhanced audio recording and electronically addressed forms.

    The MRUC is an industry body created with the purpose of providing its members with credible and consistent research enabling critical marketing and business decisions. Established in 1994, the Council has members representing advertisers, agencies, publishers and broadcasting industries.

    The Audit Bureau of Circulation (ABC) was founded in 1948 and is a not-for-profit organisation certifying circulation figures for member publications, through a process of audit.

     

  • MRUC elects Ushodaya Enterprises director I Venkat as chairman

    MRUC elects Ushodaya Enterprises director I Venkat as chairman

    MUMBAI: Ushodaya Enterprises director I Venkat has been elected as the chairman of Media Research Users Council (MRUC) for a period of two years.

     

    Venkat will replace GroupM South Asia CEO CVL Srinivas.

     

    The decision was taken by MRUC board of directors at its 21st annual general meeting held on 25 September, 2015.

     

    Additionally, HDFC Life senior executive vice president Sanjay Tripathy has taken over from Multi Screen Media president Rohit Gupta as the new MRUC vice chairman.

     

    MRUC CEO Shaswati Saradar has decided to move on after handling the Council for a span of five years and Radhesh Uchil has been nominated as the new MRUC CEO.

     

    DDB Mudra Group executive director N P Sathyamurthy, who earlier headed the Marketing Committee as the chairman, has replaced Paritosh Joshi as chairman of the Technical Committee. 

     

    Spatial Access CEO Nikhil Rangnekar has been named as the new chairman of the Marketing Committee. 

     

    Srinivas and Joshi will serve as mentors for the Council.

  • Asci seeks to collaborate with govt on misleading ads

    Asci seeks to collaborate with govt on misleading ads

    MUMBAI/NEW DELHI: The government has been pressing for a new set of guidelines to check misleading ads. Now ad industry watchdog Asci wants to collaborate with the other stakeholders, including the government, to seek solutions that would make the self-regulatory mechanisms more effective and efficient.

    The Advertising Standards Council of India (Asci) said Wednesday it is seeking consultation and collaboration from the Information & Broadcasting Ministry, Food Safety & Standards Authority of India (FSSAI), and the Department of Consumer Affairs (DCA) to support and encourage self regulatory mechanism on advertisement content.

    Earlier, the Prime Minister‘s office (PMO) had given a directive to the DCA to frame some guidelines to check misleading advertisements in the print and electronic media. Asci was expectedly irate with the move.
     
    Now, as part of its collaborative effort with the government and civil society, Asci is organising a conference – ‘Strengthening Self Regulation of Advertising Content‘ – in Delhi on 17 November, in which speakers and participants will comprise regulators, legislators, activists and members connected with the advertising profession.

    Asci chairman I Venkat said, “It has become necessary to make regulators, legislators, consumer activist organisations and advertising industry members aware of the work ASCI is doing and motivate them to use ASCI‘s services at all possible points to encourage the self regulatory mechanism on advertisements. We have invited Information and Broadcasting Minister Ambika Soni and Minister of State for Consumer Affairs KV Thomas, along with other stakeholders to seek solutions on how to make the self regulatory mechanism of ASCI even more effective and efficient.”

    Asci vice chairman Arvind Sharma added, “Over years we have conveyed and convinced the government authorities that self regulation is the best way to keep a check on misleading ads. We have always worked in collaboration with the government bodies for the public welfare and will continue to do so”.