Tag: I

Enrique Iglesias releases special India edition for ‘Sex & Love’ album

MUMBAI: Global superstar Enrique Iglesias has once again acknowledged his legion of Indian fans by releasing a `Special India Edition’ of his latest album `Sex and Love’.

This special edition not only includes global hits such as ‘Bailando’ ft. December Bueno & Gente De Zona, ‘I’m A Freak’ ft. Pitbull, ‘Heart Attack’ and ‘There Goes My Baby’ ft. Flo Rida but also four bonus tracks including the English version of ‘Bailando’ ft. Sean Paul, December Bueno & Gente De Zona, ‘El Perdedor’ (Bachata Version) feat Marco Antonio Solis, ‘I’m A Freak’ (Salim-Sulaiman Remix) and the brand new single ‘Noche Y De Dia’ feat. Yandel & Juan Magan.

Iglesias said, “I’m overwhelmed that my latest album `Sex and Love’ is Triple Platinum in India! I can’t thank my Indian fans enough for their support and love. Here’s a `Special Edition’ of the album just for my fans in India – Hope you all enjoy it!”

Released in March 2014, `Sex & Love’ went to become the highest selling international album in India across all labels.

Since its release, `Sex and Love’ has bagged a whole bunch of awards globally including the prestigious Latin Grammy Awards 2014 for `Song of the Year’, `Best Urban Song’ and `Best Urban Performance’ for ‘Bailando’. Iglesias also received the Billboard Music Award for `Top Latin Album in 2015’. However, the icing on the cake was his massive haul of a phenomenal nine awards at the 2015 Latin Billboard Music Awards including `Artist Of The Year’ `Latin Pop Album Of The Year’ and `Hot Latin Song Of The Year’.

June 25, 2015
Zee Cinema to premiere romantic thriller ‘I’

MUMBAI: Zee Cinema is all geared up for the World Television Premiere of Shankar’s Magnum Opus ‘I’. A modern day love story of a man selflessly giving up his own dreams to fulfil those of his soul mate, ‘I’ starring National award winner Vikram and the emerging queen of Bollywood Amy Jackson will air on Saturday, 27 June at 8 pm.

Shot across exquisite locations in China, where no other Indian film has ever been, ‘I’ hosts stunning visual effects handled by Weta Workshop that helmed mega Hollywood movies like Avatar, Lord of the Rings and The Hobbit. With 2 and half years in the making ‘I’ was one of the most challenging films of Vikram’s career. The film exhibits him in four different looks where he had to undergo 3-4 hours of prosthetic make up to sport the look of a hunchback and a beast in the film. Inspired by his real life hero, Arnold Schwarzenegger, Vikram achieved a chiselled physic of a bodybuilder in the film and then went on to lose 30 kgs to portray a lean and fit model who falls head over heels in love with gorgeous model Diya played by Amy Jackson.

The film has broken many records and is the only film in the year to garner 300 Crores at the box office. It was also for the first time that the teaser of any Indian film hit 2 Million views in just 24 hours of its launch.

Zee Hndi Movie Channels deputy business head Ruchir Tiwari stated, “A masterpiece in the true sense, ‘I’ is the biggest blockbuster of 2015. Encapsulating the romance, mystery and thrill, the film is a complete family entertainer. At Zee Cinema, we stand true to our promise of delivering top notch ‘Movies.Masti.Magic’ experiences and with the World Television Premiere of ‘I’ we are fulfilling that commitment to our audiences.”

‘I’ also marks another successful collaboration of Shankar and musical genius AR Rehman. The film delivers a melodious and scintillating soundtrack completely in relevance to the film’s romantic theme.

June 24, 2015
Axis Bank tops Twitter Brand Index for week 2 of ICC Cricket World Cup

MUMBAI: Social media platform Twitter has released the list of top advertisers who were successful in using the micro blogging platform to reach out to their respective audiences through digital conversations, for week two during the ongoing ICC Cricket World Cup 2015.

The list has been compiled using an aggregate of re-tweets, favourites and replies, to come up with the Twitter Brand Index to acknowledge the top five brands from over 50 brands.

Axis Bank has continued to build engagement around cricketing rituals. Knowing how big the game is in India people have been tweeting about how they do not take baths before games, drink water during games or (more popularly) leave their seats when a particular player is on a roll. Axis Bank used this insight to great effect by inviting people to share their rituals. “They’ve been able to sustain engagement by continuing activity on Twitter beyond just Match Days to having an always on strategy,” states the report. The top tweet for this campaign has been- https://twitter.com/AxisBank/status/569127038268923905

Secondly Nike continues to rally the Indian Supporter around the hashtag #BleedBlue Chant. This week they shared more Bleed Blue stories and asked people to share theirs. This has been one of the unifying hashtags this World Cup and Nike continues to bring the Indian fan under the Bleed Blue umbrella. The campaign top tweet for the second week has been: https://twitter.com/nikecricket/status/569329658765778944

Thirdly Kit Kat India won the conversation this week with their casual banter on Twitter with their counterparts in South Africa. The flags of the two teams were overlaid on Kit Kat chocolate bars as part of the campaign. This also was the most retweeted tweet this week. The top tweet was: https://twitter.com/KitKatIndia/status/568740943597162497

Meanwhile Club Mahindra has continued to find creative ways to integrate stories from their resorts into the larger cricket conversation on Twitter. The report says that it had seen a jump into non India matches as well and when New Zealand defeated England they drew parallels between scenic locations in New Zealand with one of their locations here in India. The top tweet for Club Mahindra’s campaign was: https://twitter.com/clubmahindra/status/568644082374832128

And finally Cadbury 5 Star was able to bring together the Audio Card on Twitter during match day on Sunday and their brand assets – the twin duo of Ramesh and Suresh – to bring to their consumers specific commentary, pitch reports and post match analysis in the Ramesh and Suresh style. The top tweet for this campaign was: https://twitter.com/Cadbury5Star/status/569452254522003457

February 25, 2015
‘PK’ most viewed movie trailer on YouTube

MUMBAI: When it comes to India’s favourite pass time, nothing comes close to Bollywood.

The growing user base of YouTube in India has driven movie producers/distributors to the platform to test the waters, and get instant reactions on the movie’s potential success at the Box Office.

With over a billion users worldwide, Indian movie trailers are enjoyed by a global audience, but what matters the most to the producers is the viewership and popularity of trailers in India. In the list of the top 10 movie trailers viewed in India from October to December 2014, the trailer of PK rules the charts.

Interestingly, horror has also emerged to be one of the most consumed genre when it comes to movie trailers with the trailer of Alone bagging the third position on the chart. Khamoshiyan, MSG, and Dolly ki Doli were also among the others that grabbed a place in the list of most watched trailers.

February 6, 2015
Dismal weekend at the Box Office

MUMBAI: The past weekend has proved to be dismal for the box office with three releases, which all vie for the worst performer tag. Khamoshiyan turns out to be a drab affair with the Bhatt touch visible only in its soundtrack. The film got poor word of mouth and managed to collect just Rs 5.75 crore in its opening weekend.

Rahashya may be based on a real life, well documented double murder case, but gets just about as much attention from moviegoers as yesterday’s headline. And, this story has become stale by all standards. The film opened to a very poor response with no hope of catching up despite being a well-made film. The film had a poor opening weekend with about Rs 20 lakh.

Hawaizaada, a biopic of a maverick self-styled scientist from Maharashtra, starring Ayushmann Khurrana, from which the trade had some hope, comes a cropper. The film comes across as badly scripted and directed one lacking consistency and having no sense of length. A boring fare, the film suffered further after being slaughtered by critics as well as on social media. The poor collections reflect this as the film could manage mere Rs 1.8 crore over its first weekend. It failed to touch Rs 1 crore figure on any of the three days over the weekend.

Baby has not lived up to the hype created in the media before release. The film had way too much similarity in story and substance with a couple of recent films but was worse than them. The film is too verbose with plans of action rather than action itself which is what people want to see from a spy movie. The film collected Rs 52.1 crore in its first week. With three very poor oppositions in second week, the film gets a chance to reduce its losses.

I (dubbed) has collected Rs 1.2 crore in its second week to take its two week total to 11.3 crore. On the other hand, Dolly Ki Doli is a loser facing rejection from day one. The film manages to end its first week with figures of Rs 11.9 crore. Alone adds Rs 2.25 crore in its second week to take its two week tally to Rs 19.5 crore.

PK nears the end of its run at the box office as the film adds Rs 1.3 crore in its sixth week to take its six week total to Rs 329.6 crore.

February 2, 2015
‘Baby’ collects Rs 40 crore in first weekend

MUMBAI: The Akshay Kumar starrer Baby opened to a disappointing response with the first day accounting for collections that were a little over Rs 7 crore.

The promos of the movie, had raised hope among the exhibition trade of a bumper opening, coupled with the fact that it would also get an extended weekend run with Monday being a holiday for Republic Day.

Baby finished its four day weekend with Rs 40.1 crore with Sunday figures being the best.

The Sonam Kapoor starrer Dolly Ki Doli fared below average. The film, lacking a drawing power, had a poor opening and showed only marginal improvement on Sunday, which was not enough for it to sail on the safe side. The film has little to offer to help it sustain further. It ended its four day opening weekend with a figure of Rs 9.75 crore.

Crazy Cukkad Family and Sharafat Gayi Tel Lene performed poorly at the box office, collecting Rs 35 lakh and Rs 40 lakh respectively for their first week.

Alone remained average adding little during rest of the week to its opening weekend of Rs 11.4 crore to end its first week run with Rs 17.25 crore.

I (Dubbed) has not been able to live up to the promotion built around it as it were South heroes don’t find a ready acceptance with Hindi viewers. The film has managed to put together Rs 10.1 crore in its first week.

The Arjun Kapoor – Sonakshi Sinha starrer Tevar has added Rs 4.25 crore in its second week to take its two week tally to Rs 37.4 crore.

On the other hand, Aamir Khan starrer PK has collected a reasonable Rs 4.1 crore in its fifth week to take its five week total to Rs 328.3 crore.

January 27, 2015
‘Alone’ tots Rs 11.4 crore at BO

MUMBAI: Bipasha Basu’s sex appeal and skin show does not quite work at the box office as the content and treatment of Alone don’t back her up. A routine horror film with forced scary moments, which fail to scare, the film opens with tepid response.

Not a film for single screens, its magic has limited appeal even at the multiplexes, where it was aimed. Alone has managed to put together collections of Rs 11.4 crore in its opening weekend with Saturday and Sunday showing a symbolic growth over its opening day.

Sharafat Gayee Tel Lene took home a few lakhs with poor performance at the box office. Crazy Cukkad Family followed suit at the box office, its investment being total waste of resources.

I (dubbed but promoted as the Hindi version) gets better response than all other films of the week though the collections remain at below average levels as South actors and films don’t find ready takers in the Hindi market. The film has collected about Rs 6.5 crore over the weekend including paid previews on Thursday.

Tevar, with its adverse reports and weak opening, ends the first week with uninspiring figures. The film collects Rs 33.15 crore. Not much is expected in its second week.

Coming at the end of its run at the box office, Ugly adds Rs 60 lakh to its second week to take its three week tally to Rs 8.4 crore.

On the other hand, the Aamir Khan starrer PK, which is directed by Rajkumar Hirani, remains rock steady in its fourth week. The film collects Rs 12.5 crore and takes its four week tally to Rs 324.2 crore.

January 19, 2015
Shankar’s ‘I’ trailer creates record on YouTube

NEW DELHI: The trailer of director Shankar’s much-awaited film I has clocked over two million views in 24 hours on Sony Music India’s YouTube channel, the fastest for any Indian film.

Shankar, known for path breaking movies like Gentleman, Kadhalan, Indian, Enthiran, Anniyan, Nanban and 16 December is casting Vikram and Amy Jackson for his latest flick.

Talking about the new record, Sony Music India’s south head Ashok Parwani said, “This is a first for us too, we have not witnessed such a huge pick up for any trailer. I will set new benchmarks across the film industry and we are proud to be associated with the magnum opus.”

Weta Workshop, the company behind Peter Jackson’s film trilogy The Lord of the Rings, has worked on the digital make-up and background arts for the film.

Produced by Aascar Films’ V Ravichandran, the music of the movie is by Grammy Award winner AR Rahman. Set to release in Tamil, Telugu, Hindi, Kannada, Malayalam and in all major Indian languages on 24 October, I will be the first Indian film to be dubbed into Chinese.

The movie’s music launch in Chennai was the talk of the nation with Hollywood Star Arnold Schwarzenegger as the chief guest at the spectacle. The evening witnessed a bevy of stars from the film industry with AR Rahman‘s music mesmerizing the stadium of 5000 fans and actor Vikram’s performance leaving everyone spell bound.

September 30, 2014
Arnold Schwarzenegger to share dais with Rajinikanth

MUMBAI: Hollywood star Arnold Schwarzenegger arrived amidst tight security at the Chennai airport to attend the audio launch of Vikram-starrer romantic thriller titled ‘I‘.

The audio launch will take place on 15 September evening at the Jawaharlal Nehru Indoor Stadium, where the star of the Terminator film series will share the dais with Tamil movie superstar Rajinikanth. AR Rahman is also said to perform all the songs from the album live at the event and will be supported by dancers, who will perform wearing the actual costumes and make-up from the film.

Filmed across eight countries and set to music by AR Rahman, I was directed by Shankar. The movie also stars Amy Jackson, Suresh Gopi and Upen Patel in lead roles and is expected to hit screens during Diwali. The film was produced and distributed by Venu Ravichandran under his production banner, Aascar Films.

The 67-year star has a jam-packed schedule for the day. According to media reports, the actor is also scheduled to meet Tamil Nadu Chief Minister Jayalalithaa before the launch.

“Arnold arrived with his entourage this morning. He is expected to meet Tamil Nadu Chief Minister J Jayalalithaa in the afternoon. His team had sent a special request for the meeting,” a source from the film’s unit told IANS.

Born 30 July 1947, the Austrian-born American actor, former professional bodybuilder and the 38th Governor of California from 2003 until 2011, Schwarzenegger won the Mr. Universe title at age 20. Schwarzenegger gained fame as a Hollywood action film icon in “The Terminator” – one of his best-known movie roles.

September 15, 2014