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Tag: Hyundai Motor India

  • Hyundai races ahead with 69,894 sales in October

    Hyundai races ahead with 69,894 sales in October

    MUMBAI: Hyundai Motor India hit the accelerator on festive momentum this October, clocking total sales of 69,894 units, driven by buoyant consumer sentiment and a strong SUV line-up.

    The month saw domestic sales of 53,792 units and exports of 16,102 units, marking an 11 per cent year-on-year growth in overseas markets. Leading the charge were Hyundai’s power-packed SUV duo, Creta and Venue, which together notched their second-highest ever monthly sales at 30,119 units.

    “October was a month of festivals and fervour, boosted further by the positive impact of GST 2.0 reforms,” said Hyundai Motor India whole-time director and COO Tarun Garg. “Strong market demand and high consumer enthusiasm powered our SUV sales, and we expect this momentum to continue with the upcoming launch of the all-new Hyundai Venue.”

    With refreshed design, premium features and advanced technology, the upcoming Venue aims to steer Hyundai’s growth to the next gear, keeping the brand firmly in the fast lane of India’s SUV story.
     

  • Z rolls out Zee Spotlight; Hyundai drives in as inaugural partner

    Z rolls out Zee Spotlight; Hyundai drives in as inaugural partner

    MUMBAI: Zee Entertainment Enterprises has launched Zee Spotlight, a high-impact advertising package under its Z Rise initiative, with Hyundai Motor India stepping in as the exclusive first partner.

    Billed as a clutter-busting innovation, Zee Spotlight combines premium brand touchpoints across general entertainment and movie channels — from stings, branded windows and in-show funnel placements to carousels, QR-code astons, L-bands and tags. The package is also designed to extend onto Zee5, ensuring brands reach audiences seamlessly across broadcast and digital in line with the AIDA model of awareness, interest, desire and action.

    Laxmi Shetty, head of advertisement revenue for broadcast and digital at Zee, said the move was about “reimagining how brands engage with audiences in a fragmented media ecosystem.”

    Hyundai’s avp and vertical head of marketing, Virat Khullar, called the tie-up “a cutting-edge platform that redefines brand storytelling,” adding that the partnership would deepen connections with consumers across India’s entertainment landscape.

    With Zee Spotlight, the network is pitching a sharper value proposition to advertisers: high-frequency, high-visibility brand presence baked into viewers’ content journeys, with Hyundai leading the charge.

  • Hyundai drives ahead as 1 in 3 buyers unlock Digital Key convenience

    Hyundai drives ahead as 1 in 3 buyers unlock Digital Key convenience

    MUMBAI: No more fumbling for car keys Hyundai owners are now tapping their way into the future. Hyundai Motor India Limited (HMIL) has announced that 33 per cent of buyers have signed up for its Digital Key feature, marking a sharp shift in how Indians want to interact with their cars. Rolled out first in the Hyundai ALCAZAR in September 2024, and extended to the Hyundai CRETA Electric in January 2025, the Digital Key uses NFC technology to replace the need for a physical key. Owners can simply tap their smartphone, smartwatch, or NFC card on the car’s door handle to lock or unlock, and place it on the wireless charging pad to start the engine.

    The feature’s versatility has struck a chord 35 per cent of users are actively sharing their keys with family, friends, or drivers. Each key can be extended to up to three users or seven devices at a time, offering both flexibility and control. And for the forgetful, it eliminates the age-old panic of misplacing the car key.

    HMIL managing director Unsoo Kim noted: “The enthusiastic response to Digital Key reaffirms our belief in creating technology that adds real value to everyday life. We were the first to launch connected car technology in India in 2019, and we remain committed to democratising such premium features.”

    With Hyundai steadily shaping India’s connected mobility landscape, the success of Digital Key signals that tech-driven convenience is no longer a luxury, it’s an expectation. As uptake climbs, HMIL is expected to roll out the feature across more models, making the smartphone the new car key for millions of Indians.

  • Hyundai celebrates 10 years of Creta with a story-sharing contest

    Hyundai celebrates 10 years of Creta with a story-sharing contest

    MUMBAI: A million journeys, a million stories and now Hyundai wants to hear yours, with prizes in tow. To celebrate a decade of Creta-fuelled adventures, Hyundai Motor India has shifted into nostalgia mode with a nationwide digital contest called ‘Creta X Memories’, inviting owners and fans to share their fondest moments with the SUV that has logged over 1.2 million sales since its 2015 launch.

    Whether it’s that monsoon road trip gone sideways, the family’s first highway holiday, or a parking-lot proposal, Hyundai wants your story and maybe a photo or video to prove it. The rules are simple: pen down your Creta memory in 150 words or more and email it to cretamemories@hmil.net before July 31, 2025.

    The best entries will win some rather enviable perks. Top storytellers get to meet brand ambassador Deepika Padukone, while others drive off with prizes like Apple iPhones, exclusive vouchers, and Creta merchandise. Select heartwarming tales will also be featured on Hyundai’s social media, taking your Creta story from garage to grid.

    According to HMIL  AVP & vertical head of marketing Virat Khullar, this isn’t just a contest, it’s a tribute to the emotional mileage the SUV has racked up. “Creta isn’t just a vehicle, it’s a symbol of aspiration and emotional connection for over a million Indian families,” he said.

    Ten years on, Creta remains more than just four wheels and a badge. It’s a photo album on wheels, a road trip playlist, and for many, a trusted co-pilot through life’s big and small milestones. ‘Creta X Memories’ puts that sentiment in the spotlight, celebrating not just a product, but the people who made it iconic.

    So if your SUV’s seen it all from dhol-filled baraats to roadside breakdowns this might be your moment to take the driver’s seat in Hyundai’s hall of fame. And maybe, just maybe, score a selfie with Deepika too.

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  • TAM AdEx: Auto sector advertising sees shift in H1 2024 across media platforms

    TAM AdEx: Auto sector advertising sees shift in H1 2024 across media platforms

    Mumbai: According to the latest TAM AdEx half-yearly report for January to June 2024, advertising trends in the Auto sector show a marked shift in media preferences. While TV ad volumes for the Auto industry saw a decline of 14 per cent compared to the same period in 2023, the digital space grew significantly, with a 55 per cent rise in ad impressions. Print media also saw a resurgence, with ad space growing by 25 per cent, demonstrating a renewed interest in this traditional medium.

    Key highlights from the report:

    1.Two-wheelers dominated TV ad volumes, capturing a 39 per cent share in H1 2024, surpassing the Cars category, which held a 37 per cent share.

    2.Print advertising saw a notable 25 per cent increase in ad space, with Honda Shine 100 leading as the top brand, accounting for seven per cent of the ad space.

    3.On radio, the Auto sector’s ad volumes grew by 14 per cent over the previous year, with Cars contributing to 72 per cent of ad volumes. Maruti Suzuki India maintained its top spot with an 18 per cent share.

    4.The digital medium witnessed the most substantial growth, with a 55 per cent increase in ad impressions. Maruti Suzuki India led digital advertising, holding a 26 per cent share, followed by Hyundai Motor India at 14 per cent.

    Top performing brands and categories:

    Honda Shine 100, Maruti Suzuki Brezza and Nissan Magnite were among the leading brands across various platforms.

    The cars category dominated both Radio and Digital platforms, contributing to over 45 per cent of total ad volumes.

    Sales promotions constituted 54 per cent of ad space in print, with discount promotions being the most preferred method.

    Regional trends and insights:

    The north zone led print advertising, contributing 32 per cent of the total ad space, with Delhi and Mumbai as the top cities.

    For Radio, Gujarat emerged as the leading state, capturing 17 per cent of ad volumes.

    Hindi publications dominated print ads, accounting for 41 per cent of ad space, indicating a strong regional focus.

    The Auto sector’s shift towards digital platforms highlights an evolving advertising landscape, where brands are increasingly investing in online engagement. The significant growth in digital impressions suggests a strategic pivot to reach tech-savvy consumers, especially in the Cars and Two-Wheelers segments.

    The rise in print advertising also suggests that despite the digital boom, traditional media holds substantial value, particularly for localized and regional advertising. With news channels leading TV ad volumes and programmatic buying dominating digital transactions, advertisers are leveraging diverse media strategies to maximize reach and engagement.

  • Hyundai and Red Bull to launch India’s first ‘Urban Downhill MTB’ event

    Hyundai and Red Bull to launch India’s first ‘Urban Downhill MTB’ event

    Mumbai: Hyundai Motor India Limited (HMIL) and Red Bull are set to introduce the nation’s first Urban Downhill MTB event, Red Bull Tlang Ruam, bringing extreme sports to the forefront of India’s outdoor culture. On 26 October 2024, the picturesque city of Aizawl, Mizoram, will host the adrenaline-fueled downhill mountain biking competition, featuring 22 elite riders from India and abroad as they race for the prestigious title and a coveted spot at the Red Bull Cerro Abajo event in South America.  

    With this exciting collaboration, Hyundai continues to push boundaries by embracing extreme sports as part of its customer experience strategy. As mountain biking gains traction in the Northeast, the partnership aims to foster the sport’s growth in India and highlight the region’s vibrant culture. This groundbreaking event will not only showcase top-tier athletes but also include mentorship sessions led by the UCI 4X World Champion, Tomáš Slavik elevating the competition to a world-class standard.  

    The event will also feature the new Hyundai Creta as the official vehicle, embodying the synergy between mobility and extreme sports while promoting the spirit of exploration and adventure.  

    As Hyundai and Red Bull pave the way for urban downhill MTB in India, Aizawl will become the epicenter of extreme sports, where riders will tackle challenging terrain at high speeds to make history.  

     

     

  • Hyundai Motor India launches ‘Space Bhi. Mileage Bhi’ campaign

    Hyundai Motor India launches ‘Space Bhi. Mileage Bhi’ campaign

    Mumbai: Hyundai Motor India has launched a new campaign for its dual-cylinder CNG technology, ‘Space Bhi. Mileage Bhi’. This initiative reflects HMIL’s commitment to innovation and sustainable mobility solutions, featuring the Exter and Grand i10 Nios Hy-CNG duo to meet evolving customer travel needs.

    The campaign emphasizes the convenience of Hy-CNG duo technology, showcasing its spacious boot and fuel efficiency. Known for its innovative marketing and customer focus, HMIL aims to resonate with the audience by highlighting the benefits of dual-cylinder CNG technology. The campaign invites viewers into an engaging and aspirational world while demonstrating how Hy-CNG duo addresses common concerns associated with CNG vehicles.

    Hyundai Motor India whole time director & COO Tarun Garg said, “As a brand committed to delivering innovative and sustainable mobility solutions, we are thrilled to see the growing contribution of our CNG-powered vehicles, which accounted for 13% of our total sales in September 2024. The introduction of Hy-CNG dual-cylinder technology has received very positive customer feedback, with the CNG powertrain’s contribution in the Exter and Grand i10 Nios rising to 25% and 20% respectively. Our latest campaign for the Hy-CNG Duo technology in the Exter and Grand i10 Nios highlights the blend of convenience and fuel efficiency that our customers seek. With spacious interiors and advanced technology, these vehicles offer a great driving experience. We shall strive to meet the evolving needs of our customers with eco-friendly, high-performance solutions.”

    The TVC film features a relatable storyline centered on a character embodying the spirit and features of the Exter Hy-CNG Duo. Set against the backdrop of an Indian marriage, it highlights how the vehicle’s spacious boot and fuel efficiency simplify luggage transport. The campaign effectively communicates the message ‘Space Bhi. Mileage Bhi’ to create a lasting impression.

    This multi-channel campaign will be promoted across digital and social media platforms. Aimed at increasing website visits and video views, it will leverage programmatic platforms to target auto enthusiasts, family oriented individuals, and travel enthusiasts.

  • Hyundai Motor India launches ‘Super Delight Days’ campaign

    Hyundai Motor India launches ‘Super Delight Days’ campaign

    Mumbai: Hyundai Motor India has launched its festive campaign ‘Hyundai Super Delight Days’, aimed at bringing families together for celebration. The campaign offers customer benefits of up to Rs 80,629 on the Hyundai Venue, Rs 58,000 on the Hyundai Grand i10 Nios, Rs 42,972 on the Hyundai Exter, and Rs 55,000 on the Hyundai i20, enhancing the festive season for Hyundai customers.

    Speaking about the campaign, Hyundai Motor India whole-time director & chief operating officer Tarun Garg said, “This festive season, HMIL invites customers to embark on a journey filled with happiness, excitement, and cherished memories. We are thrilled to launch the Hyundai super delight days campaign, a perfect way to engage with our customers during this festive season. The campaign reflects the deep-rooted emotional connections our customers share with their vehicles, especially during festivals when purchasing a new car is considered auspicious. With this campaign, we want to make every visit to our showroom an exciting and joyous experience. To make the celebrations even more delightful, we have introduced new models and variants and are offering exclusive festive benefits across our range of cars, helping customers drive home their favorite Hyundai.”

    The campaign film highlights the excitement of discovering offers and sharing moments with loved ones. Featuring families visiting Hyundai showrooms, it shows how each purchase contributes to their festive celebrations. Hyundai super delight days is being promoted in HMIL showrooms nationwide, encouraging customers to enjoy the benefits of owning a Hyundai, along with special offers.

    HMIL vehicles are equipped with safety, connectivity, comfort, and advanced features, ensuring a satisfying ownership experience. As of October 2024, HMIL’s extensive network includes 1,388 sales touchpoints and 1,580 service points across the country, ready to ensure timely deliveries of Hyundai cars during this festive season.

  • Hyundai Motor India Foundation launches CSR projects in Maharashtra

    Hyundai Motor India Foundation launches CSR projects in Maharashtra

    Mumbai: Hyundai Motor India Foundation (HMIF), the CSR arm of Hyundai Motor India Ltd. (HMIL), announces the launch of multiple Corporate Social Responsibility (CSR) programmes across the Art, Health, and Sanitation sectors in Maharashtra. The initiatives were inaugurated under the esteemed presence of Shri Girish Mahajan, Minister – Rural Development & Youth Affairs and Sports, Government of Maharashtra, at the Bombay Art Society in Mumbai.

    The inaugurated projects include a 2-day cultural extravaganza under the third season of HMIF’s flagship ‘Art for Hope’ initiative, celebrating 10 differently-abled grantees from across India. Additionally, 5 telemedicine clinics were unveiled by Shri Girish Mahajan, along with 2 mobile medical vans that were flagged off under the Sparsh Sanjeevani project. Furthermore, 100 water RO systems were virtually unveiled at 100 schools in Gadhchiroli as part of project H2OPE, which aims to make water accessible for all.

    Speaking at the inauguration event of the CSR initiatives, Shri Girish Mahajan, Minister – Rural Development & Youth Affairs and Sports, Government of Maharashtra, said, “I commend HMIF for their commitment to improving the lives of our citizens through these valuable CSR initiatives. The telemedicine clinics, mobile medical vans, and water RO systems will greatly enhance accessibility to proper healthcare and sanitation across Maharashtra. We laud such collaborative efforts, which are indeed essential to achieve the sustainable development goals.”

    Commenting on the launch of the CSR initiatives, Hyundai Motor India Ltd MD & CEO Unsoo Kim said, “At Hyundai, we believe in Creating Shared Value and driving positive change in the communities we serve. Aligned with Hyundai’s global vision of ‘Progress for Humanity,’ Hyundai Motor India Foundation has been at the forefront of numerous impactful CSR initiatives aimed at driving positive change in society. Our latest CSR initiatives in Maharashtra underscore HMIF’s commitment to inclusive growth and community development. We are dedicated to supporting the differently abled, enhancing healthcare access, and improving the overall well-being of society.”

    Art for Hope – Season 3:

    Art for Hope, now in its third season, is a flagship program under HMIF’s inclusive arts initiative. The 2-day exhibition at Bombay Art Society showcases the artworks of 10 specially-abled artists who received grants under this initiative. This exhibition is an extension of the display of 40 grant winners’ projects at Triveni Kala Sangam, New Delhi, in March 2024. Besides grants, the 10 artists from Chennai, Mumbai, Ghaziabad, Bengaluru, and Noida underwent virtual upskilling training on soft skills, art management and personal branding, along with their caregivers. The initiative aims to empower artists by providing sustainable, inclusive, and unbiased income opportunities, in line with the Samarth initiative by Hyundai.

    Establishment of 5 Telemedicine Clinics and deployment of 2 Mobile Medical Vans:

    In a significant boost to healthcare access, HMIF has set up 5 telemedicine clinics in underserved areas of Maharashtra, benefiting people in Pait, Kadus, Wada, Navalak, Umbare, and Sudumbare villages in the district of Talegaon. These clinics will provide essential medical consultations and healthcare services remotely, bridging the gap between healthcare providers and patients in remote regions. With this addition, HMIF will operate 40 telemedicine units across India, aiming to reach 50 units nationwide.

    HMIF has also introduced 2 customized mobile medical vans equipped with essential medical facilities to serve remote and underprivileged areas of Nagpur and Aurangabad, offering diagnostics and treatment directly to those in need. Together, the telemedicine clinics and medical vans will cater to a rural population of over one million across the districts.

    Installation of 100 water RO systems in schools:

    In a move to ensure clean drinking water for students, HMIF has installed 100 RO plants across 100 schools of Gadhchiroli, the forest district in Maharashtra. This initiative aims to promote better health and hygiene among students, contributing to a conducive learning environment. This project will benefit 35,000 schoolchildren in the region.

    These initiatives are part of HMIF’s broader strategy to contribute meaningfully to the United Nations’ Sustainable Development Goals (SDGs) and align with Hyundai Motor Company’s global vision of ‘Progress for Humanity.’ Through these efforts, HMIF continues to build on its legacy of social responsibility and community development. 

  • Experience love through music with Hyundai Spotlight’s latest song ‘Laike Gaddi’

    Experience love through music with Hyundai Spotlight’s latest song ‘Laike Gaddi’

    Mumbai: Hyundai Spotlight, the platform known for its innovative musical creations, is thrilled to announce the release of its 5th song- “Laike Gaddi”, a mesmerizing love story brought to life through music.

    This enchanting composition narrates the heartwarming journey of love portrayed by the charismatic Jassie Gill, and his love interest, the talented Veera Takker. Set against the backdrop of vibrant Punjab, the song captures the essence of romance, longing, and the triumph of true love.

    Jassie Gill, a household name in the world of Punjabi entertainment, effortlessly embodies the passion and fervour of his character, delivering a performance that is both soulful and captivating. His portrayal of the smitten protagonist resonates deeply with audiences, evoking a range of emotions with every note.

    Reflecting on his thoughts, Jassie Gill shares, “Hyundai Spotlight is a great initiative and being a part of their exhilarating journey gives me immense Joy. It’s beautiful song that touches the soul, and I am grateful for the opportunity to lend my voice to such a lovely narrative.”

    Veera Takker, a rising star with a soulful voice, shines bright in her portrayal of the introverted yet enchanting Veera. Through her emotive performance, she brings depth and authenticity to her character, captivating listeners with her talent and charm.

    Veera expresses her excitement, stating, “Working on this song has been a dream come true for me. Collaborating with such esteemed artists and being a part of Hyundai Spotlight’s journey has been an enriching experience.”

    Hyundai Motor India AVP & vertical head, marketing, Virat Khullar shared, “Hyundai Spotlight continues to showcase unique musical creations and promote emerging talent across the country. Our collaboration with rising music artists underscores our commitment to providing a platform for them to collaborate with renowned musicians, exhibit their talents, and foster artistic growth. Hyundai Spotlight embodies our shared vision of pushing creative boundaries and delivering unparalleled musical experiences to audiences throughout the region. We are confident that Hyundai Spotlight will inspire many young artists to create music that resonates deeply with both themselves and their audiences.”

    Business head & SVP, UMG for Brands, India, and South Asia Preeti Nayyar stated, “I am delighted to witness the collaboration between Hyundai Spotlight and popular, much-loved artists like Jassie Gill, and Veera Takker. This partnership not only reflects our commitment to innovative storytelling but also underscores the power of music to transcend boundaries and connect with audiences on all level.”

    Hyundai Spotlight in collaboration between Hyundai Motor India Ltd. and Universal Music India (Universal Music Group for Brands, India), is a ground-breaking music series that celebrates exceptional musical talents from around the world. Through powerful collaborations, innovative compositions, and captivating performances, Hyundai Spotlight supports emerging and established artists, celebrating the richness and diversity of music.