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Tag: Hyundai Motor

  • Hyundai-Samsung debut Private 5G Redcap Tech to power smart factories

    Hyundai-Samsung debut Private 5G Redcap Tech to power smart factories

    MUMBAI: The future of smart manufacturing just got faster, leaner, and sharper. Hyundai Motor Company and Samsung Electronics have teamed up to bring Private 5G (P-5G) Redcap (Reduced Capability) technology to the factory floor, promising seamless communication, reduced power consumption, and cost efficiency. The game-changing tech will take centre stage at MWC25 Barcelona from 3–6 March 2025, where Hyundai will showcase its impact on the mobility manufacturing sector.

    Hyundai has always pushed the envelope in future mobility, from electrification to software-driven innovations. Now, with Samsung’s cutting-edge network solutions, it has become the first in the mobility manufacturing sector to verify P-5G Redcap technology. The collaboration aims to revolutionise how factories communicate, automate, and optimise workflows.

    “Hyundai Motor was the first Korean company to implement P-5G in mass production,” said Hyundai Motor and Kia VP & head of the E-forest center Jae Min Lee. “We are also the industry’s first to verify P-5G Redcap technology, reinforcing our global leadership in smart manufacturing solutions. We will continue to accelerate its commercialisation.”

    Samsung’s Networks Business also sees this partnership as a beacon for the industry. “The recent collaboration with Hyundai Motor represents how the two leaders in their respective industries can creatively drive business innovation and unlock new real use cases by merging best-in-class expertise. Samsung’s Redcap-powered private 5G network solutions will open up more possibilities for enterprises, manufacturers, and public institutions, serving as a gateway to driving more efficient 5G networks,” said Samsung Electronics VP & head of B2B·B2G business development, Simon Lee.

    Since January 2025, Hyundai has rigorously tested Samsung’s P-5G solutions, including radio, core, and management systems, using its in-house vehicle inspection equipment at Samsung’s Suwon campus. The companies even developed a custom vehicle inspection device to put the network’s capabilities to the test.

    The results? Seamless, interference-free communication, crucial for centralising control over industrial robots and devices. P-5G Redcap simplifies configurations, shrinks infrastructure requirements, and optimises bandwidth use—all while cutting costs and power consumption. Compared to traditional Wi-Fi, it offers superior speed, data processing, connection stability, and low latency.

    Previously, high-performance equipment dominated Redcap applications, but Hyundai has now integrated Qualcomm’s Snapdragon X35 5G Modem-RF System chipsets into its Diagnostic Scan (D Scan) system. This enables high-speed wireless communication for vehicle inspection tools, cameras, and tablets, ensuring a more efficient workflow.

    Samsung’s P-5G solution, equipped with optimised Redcap software, more than doubles uplink capacity for real-time IoT data transmission while keeping power consumption in check. Its integrated management system automates network functions, adding another layer of efficiency.

    Hyundai has already put this cutting-edge technology into action. In October 2024, it deployed P-5G Redcap at its Ulsan plant in South Korea, equipping the facility with dozens of automated guided vehicles. Over at Hyundai Motor Group Metaplant America (HMGMA), more than 200 autonomous mobile robots now operate seamlessly, thanks to the technology’s adaptation to local regulations.

    The results have been staggering. Communication disruptions and downtime have plummeted, allowing Hyundai to patent a dual wireless communication solution that combines 5G networks with Wifi. Since deployment, the system has maintained zero communication-related downtime—a major feat in industrial automation.

    Looking ahead, Hyundai plans to integrate P-5G into its new EV-dedicated plant in Ulsan, set to open in 2026. As the company continues its Redcap rollout, it is laying the groundwork for a smarter, faster, and more connected manufacturing ecosystem.

  • Hyundai Motor’s healing touch for 16 Indian villages

    Hyundai Motor’s healing touch for 16 Indian villages

    Mumbai: Hyundai Motor India Foundation, the philanthropic arm of Hyundai Motor India Ltd on Saturday released a film on its social outreach initiative Sparsh Sanjeevani. The film captures the journey of its Mobile Medical Van as it travels through rural India to augment the accessibility of healthcare services for people in these regions.   

    “At Hyundai, we believe in driving meaningful change for society through every initiative. The film has suitably chronicled the journey of driving a greater accessibility to quality medical support and healthcare services. We have received a very moving response and hope to continue these efforts as we try to bring greater health and wellbeing to people of rural India,” said Hyundai Motor India Ltd. MD & CEO S S Kim. 

    Despite an extremely challenging environment, the film was shot in Laxmangarh Block of Alwar district in Rajasthan. All characters are local residents of the village and were happy to be part of this film, the company said. A lifesaving Indian medicinal plant popularly known as Sanjeevani is the protagonist of the film. Talking about its legacy of saving lives, the film goes on to chronicle its journey as a Mobile Medical Unit (Sparsh Sanjeevani) that reaches out to the hinterlands and relentlessly serves people and communities at large.

    The medical unit of ‘Mobile Chikitsa’ is managed by Hyundai Motor India Foundation (HMIF) and its partner NGO Wockhardt to cater two villages per day, targeting 25,000 people, with an initial goal of reaching 16 villages.  A qualified MBBS doctor on board is providing free consultation and medicines through the attached pharmacy and the van is equipped with testing facilities for spot diagnostic tests covering blood sugar, BP, Malaria, Dengue etc. Patients are provided with a health card to record their case history and individuals diagnosed with serious ailments will be referred to the nearest government or private hospital. 

  • Bloomberg & Hyundai Motor launch new global television program

    Bloomberg & Hyundai Motor launch new global television program

    MUMBAI: Bloomberg has inked a three-year partnership with Hyundai Motor Company to create a new global television series on the world’s most exciting art personalities. 

     

    Starting in May, Brilliant Ideas will air on Bloomberg Television and profile a living contemporary artist in each half hour episode, with 25 episodes each year over three years.

     

    “This is an extremely unique collaboration with Hyundai to create a new show that takes viewers deep into to the world of art, design and creativity and features some of the most fascinating artists in the world today. Bloomberg’s multi-platform experience and ability to develop compelling content for the world’s most influential people will ensure the program makes an impact around the world,” said Bloomberg Media Group CEO Justin B. Smith.

     

    Brilliant Ideas is designed to deliver groundbreaking ideas of living artists from all over the globe. It will be shot in multiple locations around the world to explore the true impact of their stories.

     

    Hyundai Motor Company executive vice president Wonhong Cho said, “Art may be an exclusive experience, but the road to it should be open to everyone. We believe that our partnership with Bloomberg and the launch of Brilliant Ideas will further extend the boundaries of creativity and connect the international audience with art.”

     

    Brilliant Ideas in its first year will feature a stellar line up of internationally acclaimed artists including English sculptor and ceramic artist Grayson Perry, American sculptor Michael Jo, New Zealand sculptor and installation artist Simon Denny, English sculptor and installation artist Cornelia Parker, Japanese visual and installation artist Mariko Mori, Indian painter NS Harsha and Swiss visual artist Pipilotti Rist.

     

    Content from Brilliant Ideas series will appear across Bloomberg Media, including Bloomberg Television and other digital platforms.

  • Hyundai i20 viral campaign ‘Casts a Spell’ crosses over one million viewers

    Hyundai i20 viral campaign ‘Casts a Spell’ crosses over one million viewers

     NEW DELHI: A unique viral campaign ‘Hyundai i20 Casts a Spell’ launched by Hyundai Motor India to promote the i-Gen i20 garnered over one million views on YouTube and other digital platforms within a span of three weeks.

     

    The campaign is an initiative to expand its outreach through digital medium. Targeting the youth, HMIL has undertaken a slew of initiatives to engage its customers and bolster the appeal of the brand.

     

    The ‘Cast a Spell’ digital film uses a generous sprinkle of humour to highlight the car and its innovative features. The viral campaign creatively highlights the hatchback’s latest features including its automatic headlamps, rain sensing wipers and rear view camera with parking sensor.

     

    Unbridled by the constraints of a television commercial with limited time frame of 20 to 30 seconds, the video has been successful to engage its viewers, all in a short span.

     

    On the i20 viral video, Hyundai Motor India senior GM and group head Nalin Kapoor said, “The audience of digital media is innovative and experimental in their reception to brand communication. The viral video for the i20 was conceptualised to reach the youth on the internet in an engaging format. The i20 viral campaign was developed to create a buzz on the digital media, involve and engage consumers using humor and at the same time communicating class leading features of the i20.”

  • ABC to rake in the moolah during Oscar telecast

    MUMBAI: On Hollywood‘s biggest night, the Oscar Awards ABC will rake it big. The broadcaster says that it has sold out spots. J C Penney, Coca-Cola, American Express, Grey Poupon, Neutrogena and Coldwell Banker Real Estate are among the advertisers.

    The average cost this year is said to be around $1.7 million per 30-second spot. Media reports indicate that the spots were sold before Christmas.

    Hyundai takes center stage on ABC for the fifth consecutive year as the exclusive automotive sponsor of the Oscars. It will air the most amount of spots. Nine ads will air: seven 30-second spots during the ceremony and two 30-second ads during pre-show coverage. The commercials highlight seven different Hyundai models and focus on Hyundai‘s growing premium line up. Three new spots, “Equus the Trailer”, “Paparazzi” and “Elevator Pitch”, feature Equus, Genesis and Elantra, respectively, and speak to passionate Hollywood fans with a soundtrack voiced by Oscar-winning Jeff Bridges that gives a nod to the film industry and film culture.

    ‘Equus the Trailer‘ highlights Equus‘ premium luxury features and outstanding performance and refinement. The spot mimics an action movie trailer, featuring Equus as the main character and the film‘s hero. The familiar deep baritone of the voice-over actor takes the audience through the 30-second trailer, citing “critics” calling the Equus “Colossal,” “Epic” and “Astoundingly Powerful.”

    ‘Paparazzi‘ plays on another movie-star theme as paparazzi cameras frantically try to capture one of Hyundai‘s big stars, the Genesis, as it races down the road.

    ‘Elevator Pitch‘ meanwhile uses the concept of pitching a big idea to a movie producer — with the big idea being the award-winning Elantra. The spot highlights Elantra‘s heated front and rear seats, Bluetooth enabled features and exceptional horsepower numbers.

    Hyundai Motor America VP marketing Steve Shannon said, “The Oscars are about style and sophistication — a true premium experience. The event provides the perfect platform to showcase our growing premium lineup. From insider lingo to the glamour of the film industry, you‘ll see that our ads pay respect to Hollywood‘s biggest night. We started on this creative strategy and approach with our Azera commercials in last year‘s Oscars. We are building on that concept and are now excited to carry it across other vehicle lines.”

    The remaining 30-second spots highlight four other high-demand Hyundai models: Sonata Hybrid, Sonata Turbo, Santa Fe and Azera. In-show spots include “Epic Playdate” featuring Santa Fe; “Stuck” featuring Sonata Turbo; “One Less Battery” featuring Sonata Hybrid and its lifetime hybrid battery warranty; and “Thanks” featuring Azera. The two Oscar Red Carpet Live ads include “Showroom” featuring all three flavors of the Elantra, sedan, GT and coupe, and the highly acclaimed Super Bowl spot “Team” featuring Hyundai‘s all-new Santa Fe.

    Hyundai is taking the big awards night experience beyond the television screen by offering viewers real-time interactions through engaging mobile content, award winning soundtracks and connected television. In addition, the Oscars sponsorship is elevated through extensions across cable networks such as AMC, FX and Sundance Channel as well as sponsorship of ABC‘s Oscars website.

    Hyundai‘s automotive sponsorship of the Oscars extends its ‘Big Voices in Big Places‘ philosophy which positions the Hyundai brand in the highest-profile advertising venues, including sporting events and entertainment awards shows. INNOCEAN USA, Hyundai‘s agency of record, is responsible for all creative.

    As far as other advertisers are concerned, a Neutrogena spot will be the first time that the company is showcasing its broad product portfolio in one commercial. Samsung is integrating its Galaxy-branded mobile products throughout the ceremony. It has a push across social-media channels, which will offer content from the red carpet and backstage.

  • Hyundai Motor signs global sponsorship deal with CNN

    Hyundai Motor signs global sponsorship deal with CNN

    MUMBAI: CNN Worldwide has signed a large-scale global sponsorship deal with automotive producer Hyundai Motor Company (HMC). The deal includes sponsorship of the new nightly ‘Amanpour’ show and the interview program ‘Piers Morgan Tonight’. The duration of the sponsorship deal is six months.

    It will involve HMC’s ‘Live Brilliant’ campaign airing across the CNN International, CNN US and CNN en Español networks. The collaboration represents one of CNN’s most comprehensive global auto sponsorship deals to date.

    CNN International EVP and MD Tony Maddox said, “This exciting collaboration with an influential global brand like HMC reinforces the unique value and quality of our content.”

    The agreement encompasses both billboards and spots around signature programming, in addition to daily segments within shows.

    CNN International Ad Sales EVP Jonathan Davies said, “This deal represents a remarkable endorsement of the unmatched quality and scale of our global audiences and we are delighted to once again work alongside HMC to connect them with our discerning and influential viewers. It is also indicative of our commitment to fostering and strengthening high quality and long-term relationships with our clients, with HMC first having partnered with CNN back in 2000.”

    HMC CMO Won Hong Cho added, “CNN provides insights into today’s shifting global environment, empowering viewers with the knowledge they crave. We saw a perfect fit with Hyundai’s brand direction of ‘Modern Premium’ through ‘New Thinking. New Possibilities.’ and are delighted to once again work with CNN through this truly global collaboration. Hyundai Motor Company launched a new worldwide brand campaign called “Live Brilliant” as part of its efforts to reinforce its brand management activities and fulfill its vision to become the most beloved automotive company in the world.”

    The new ‘Amanpour’ show, airing every weeknight, was launched on 16 April and sees Christiane Amanpour deliver insights through vital conversations, tenacity and holding those in power to account. ‘Piers Morgan Tonight’ is a candid, in-depth, personality-driven interview program that uses his inimitable style to uncover the most fascinating details about his newsmaker guests.

    The campaign further extends to the primetime shows ‘World Report’ airing in Asia-Pacific and ‘Panorama Mundial’ airing on CNN en Español.

  • Hyundai Motor rolls out new global brand campaign

    Hyundai Motor rolls out new global brand campaign

    MUMBAI: Automobile major Hyundai Motor Company has launched a new global brand campaign called ‘Live Brilliant‘.

    Through the campaign, the company aims to reinforce its brand management activities and fulfil its vision to become the most beloved automotive company in the world, rather than the largest.

    Last year, Hyundai started focusing on enhancing awareness of its new brand direction ‘Modern Premium‘ and its accompanying slogan, ‘New Thinking. New Possibilities‘. The company‘s aim now is to illustrate how ‘Modern Premium‘ is expressed and delivered in customers‘ everyday lives.

    Hyundai‘s previous campaigns were executed regionally but this is the first time that a worldwide brand campaign is being launched with one single communication applied to all major markets to build up a consistent image as a global brand.

    The new campaign is expected to help global customers have a unified image of Hyundai and get a better understanding of the company‘s ‘Modern Premium‘ values which aim to provide more customers with new experiences and values beyond their expectations, in Hyundai‘s innovative ways, the company said.

    It also said that the new campaign was finalised after customers‘ characteristic and lifestyle analysis to determine what they wanted and expected from an automobile.

    In the campaign, the concept is expressed by not only showing Hyundai‘s “excellence to make customers‘ lives brighter”, but also depicting shiny visuals through sunshine or moonlight, the company said.

    The company will be releasing four short film-style advertisements whose themes are self, love, friendship and family.

    Director Juergen Bollmeyer has directed the films. Departures,‘ a song from the original soundtrack of the movie Like Crazy is used as the background music for the films.

    The ‘Live Brilliant‘ campaign begins this month starting with global pan media. It will gradually launch in all markets and will be carried out on television, printed media and digital media.

    Additionally, Hyundai has launched innovative marketing activities including the ‘Mega Orgel‘ corporate ad.

  • Hyundai books 6000 TV spots for new Eon launch

    Hyundai books 6000 TV spots for new Eon launch

    BANGALORE: Car maker Hyundai Motor India Limited (HMIL) has booked 6000 spots on general entertainment and major news channels for the new Eon that its claims has been built on a completely new platform made for the Indian market.

    The communication, which commenced with the launch of the Eon in Delhi on 13 October, will be aired across the popular Hindi and regional general entertainment channels and news over the next six weeks.

    “One 60 second TVC created by HMIL‘s in-house creative agency Innocean, made by ShawnTell and directed by Damien Toogood has been made. This TVC has been pared to 40 and 30 seconds and will be aired during different spots,” revealed HMIL‘s Eon brand manager Amit Patel while speaking with www.indiantelevevision.com. “Our Eon campaign is around television, radio, print digital and outdoor.”

    HMIL managing director and CEO H W Park said, “Eon has been specifically built keeping in mind varied Indian conditions and special requirements of our esteemed Indian customers. The Eon will further expand our market share in the fast-growing small car segment in the Indian market.”

    Hyundai India is trying to take on the Maruti Alto and is looking at sales volumes of around 150,000 units over a 12-month period. “The company will be spending between Rs.300 to Rs.400 million towards brand building and marketing alone for the Eon,” revealed an automobile industry source.