ITV

Tag: Hyphen

  • HYPHEN’s sundowner with co-founder and CCO Kriti Sanon was a stunning affair

    HYPHEN’s sundowner with co-founder and CCO Kriti Sanon was a stunning affair

    Mumbai: Celeb-preneur, Kriti Sanon, co-founder and chief customer officer of the new-aged skincare brand HYPHEN, which is making waves in the skincare industry, hosted a Beach-themed Sundowner at Estella in Juhu on Tuesday, 9 April 2024. Overlooking the vast Arabian Sea, the event spectacularly brought in the summer beachy vibes with the brand’s recently launched new Ultra Light Water Sunscreen SPF 50 PA++++ and marked the presence of renowned media personnel and influencers.

    At the sundowner, Kriti Sanon personally interacted with the beauty and skincare enthusiasts that the event brought together under one roof. The occasion saw the actor-turned-entrepreneur have productive discussions about skincare and beauty with them. This stands as a powerful testament to the brand’s dedication to understanding feedback and consistently striving to provide high-quality skincare products.

    Furthermore, the “Beachy Theme” of the event was perfect to welcome the summer season and was in line with the launch of HYPHEN’s Ultra Light Water Sunscreen SPF 50 PA++++. This launch comes after the success of the first sunscreen launched in July, wherein consumers demanded another variation in the sunscreen that is lightweight. The new sunscreen contains a 5 per cent antioxidant blend, 10 per cent Cica Extracts, Chamomile, and Aloe to calm the skin, and 1 per cent Hyaluronic Acid for hydration. It offers weight-less protection from UVA-UVB lights, is fragrance-free, and suits all skin types perfectly.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by HYPHEN (@letshyphen)

     

    Kriti Sanon, in her role as co-founder & chief customer officer of HYPHEN, expressed, “Hosting the sundowner was such a great experience. It was amazing to interact with such beauty enthusiasts, have an in-depth discussion about skincare with them, and gain valuable insights to help the HYPHEN team develop effective skincare solutions for our consumers. I am so grateful for the wonderful customers who wholeheartedly share their honest feedback with us, which has supported us in enhancing our offerings. And I am also grateful for all the love HYPHEN has received these past months!”

    The Ultra Light Water Sunscreen is now available for purchase on the official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.

  • Kriti Sanon’s HYPHEN launches #TheExFactor skincare resurfacing exfoliator

    Kriti Sanon’s HYPHEN launches #TheExFactor skincare resurfacing exfoliator

    Mumbai: HYPHEN, founded by PEP Technologies and celebrity entrepreneur Kriti Sanon, has introduced the resurfacing 10 per cent AHA BHA PHA Exfoliator.  The newly-launched exfoliator is a pioneering product resonating with the brand’s motive of hyphenating the power of nature and potency of science. With the richness of pineapple extract, chamomile, and AHA+BHA+PHA complex, the exfoliator deep cleanses the congested pores as well as gently exfoliates the dead skin cells while leaving the skin smooth, resurfaced, and glowing instantly in just one application.

    With chemical-based exfoliants such as AHAs and BHAs, facial exfoliators facilitate the skin’s renewal process, resulting in a smoother, more even skin tone and clearer-looking skin from within. But consumers often find themselves settling for subpar solutions like basic face scrubs or harsh peels that tend to be sticky, and heavy and only remove surface-level dead skin, leaving it dry and irritated. However, a growing trend sees customers switching from face scrubs to advanced face exfoliating formulations for superior results without drawbacks. Recognizing the importance of incorporating exfoliation in skincare routines for maintaining healthy skin, HYPHEN identified the demand for an exfoliator that seamlessly complements any skin care regimen and offers a comprehensive solution to skin renewal. This led to the creation of the revolutionary Resurfacing 10 per cent AHA BHA PHA Exfoliator.

    The Resurfacing 10 per cent AHA BHA PHA Exfoliator is meticulously formulated with a potent mix of completely non-abrasive exfoliation and skin-restoring ingredients that effortlessly get absorbed into the skin and even out the skin texture.  Suitable for all skin types, the product is crafted with a 10 per cent AHA+BHA+PHA chemical blend to mildly exfoliate the skin without causing dryness. The product also includes other powerful natural ingredients such as 20 per cent Pineapple Extract that naturally exfoliates the skin, making it clearer and hydrated along with 2 per cent Cica, 2 per cent Chamomile, and Allantoin for providing a soothing effect to the skin. Infused with the goodness of all these calming properties, the exfoliator has a fluid and exceptionally lightweight texture that is fragrance-free – leaving the skin healthy and squeaky clean with zero irritation.

    HYPHEN co-founder, and chief customer officer Kriti Sanon expressed her excitement for the new exfoliator, saying, “At HYPHEN, we aim to create a holistic skincare regime by introducing products such as cleansers, moisturizers, serums, sunscreens and now exfoliators which are essential in nurturing and protecting the skin. The Resurfacing 10 per cent AHA BHA PHA Exfoliator not only goes beyond just surface-level treatments but gives a whole new approach to healthy, clearer, and radiant skin. The product thoroughly unclogs pores and gently removes dead skin cells, leaving the skin impeccably smooth without causing dryness. And the best part is that it instantly gives you a radiant glow with just a single application! Since incorporating the Resurfacing 10 per cent AHA BHA PHA Exfoliator into my skincare regimen, I’ve noticed a remarkable transformation. And, I am super excited to see consumer reactions to our new launch!”

    Harnessing the best of nature and the power of science, HYPHEN’s dedicated team develops skincare solutions that truly make a difference to elevate the skincare experience. The latest products introduced by the brand, including the Retinal Reset Serum and its range of Cleansers, have received highly positive responses from its customers. And now, with the launch of its groundbreaking exfoliator, HYPHEN underscores its dedication to providing innovative and effective skincare.  Shop the Resurfacing 10 per cent AHA BHA PHA Exfoliator, available on HYPHEN’s official website and major e-commerce sites such as Nykaa, Amazon, and Flipkart. 

  • Kriti Sanon launches cleansers from HYPHEN skincare brand

    Kriti Sanon launches cleansers from HYPHEN skincare brand

    Mumbai: HYPHEN, a skincare solutions brand, born out of the dynamic partnership between industry leader PEP Technologies and celebrity entrepreneur Kriti Sanon, is setting new benchmarks in the skin care industry with its diverse product portfolio. To elevate skincare routines #BeyondBasic, the brand has now introduced its latest breakthrough in skin care – its brand new range of cleansers consisting of the Moisturising Creamy Cleanser and Oil Control Daily Exfoliating Cleanser. These unique cleansers are two-in-one products that not only cleanse the skin thoroughly but also hydrate it after being rinsed off.

    Face cleansers are generally considered a “wash-off” product, with consumers often settling for basic or harsh cleansers that not only make the skin dry but also damage its barrier by stripping it of its natural oils, making it prone to environmental stressors. Furthermore, people do not indulge in enough cleansing or exfoliating excessively that their skin feels tight. However, the right cleanser is the first and foremost step towards a healthy skincare regime. Understanding its importance and recognising the need for cleansers that do not dry up the skin, HYPHEN has launched its line of Beyond Basic Cleansers to provide effective and gentle cleansing while nourishing and protecting the skin.

    This newest range of cleansers is an instant upgrade. They are carefully formulated and packed with powerful ingredients that deeply cleanse the skin, control oil and hydrate the skin barrier. Suitable for all skin types and ideal for double cleansing routines, the products will also refresh the skin after make-up removal, leaving it squeaky clean with zero irritation. The range includes:

    A.  Moisturising Creamy Cleanser

    This gentle yet effective cleanser deeply cleanses the skin by removing dirt and impurities while moisturizing it. Formulated with -2 per cent (Ceramide + Polyglutamic Acid + Phospholipids), – 3 per cent Colloidal Oatmeal, and -1 per cent Biosaccharides, the cleanser maintains the skin’s pH barrier and nourishes it, leaving the skin feeling refreshed and hydrated.

    B.  Oil Control Daily Exfoliating Cleanser

    This exfoliating cleanser is specifically designed for oily skin. It effectively removes excess oil and dirt while gently unclogging the pores for a smoother, clearer complexion. The cleanser is infused with – 2 per cent AHA + BHA, -2 per cent Niacinamide, – 1 per cent Biosaccharides and -1 per cent Prebiotic Sugar to maintain the skin’s pH barrier, nourish it and promote healthier-looking skin.

    HYPHEN co-founder & chief customer officer Kriti Sanon shared her excitement about the new range, saying, “I feel a face wash and a cleanser are probably the most underrated skincare products because everyone feels that they’re something you apply and wash off. So, it doesn’t matter which one you use. But actually, if you are not using the correct cleanser, it can really strip your skin of its natural oils. Hence, we have created two amazing cleansers. These cleansers have made a remarkable difference ever since I incorporated them into my skincare routine! They not only effectively clear the skin of impurities but also moisturize it – providing dual-action benefits in only one step! I’m excited to share this with our consumers and elevate their skincare experience to go #BeyondBasic!”

    Here is the link to the video: https://www.youtube.com/shorts/0DIMfC5wC3Q

    HYPHEN’s team believes in harnessing the power of nature and combining it with the potency of science to create skincare solutions that truly make a difference. The brand had recently launched the Retinal Reset Serum, a revolutionary skincare product that has garnered an overwhelming response, making it a favourite among consumers. This reaffirms HYPHEN’s commitment to delivering innovative and effective skincare solutions.

    The Beyond Basic Cleansers are now available on HYPHEN’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart. Embrace the next level of skincare and go #BeyondBasic with HYPHEN!

    Key Highlights:

    1.    HYPHEN introduces a breakthrough range of cleansers designed to elevate skincare routines beyond the basic
    2.    The cleansers combine the power of natural ingredients with advanced scientific formulations to provide      effective and gentle cleansing while nourishing and protecting the skin.
    3.    The range includes the Moisturizing Creamy Cleanser and the Oil Control Daily Exfoliating Cleanser, each formulated to address specific skincare needs and provide dual-action benefits.
    4.    The Beyond Basic Cleansers are now available for purchase on HYPHEN’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.
  • Kriti Sanon unveils next-gen Retinal Reset Serum with HYPHEN

    Kriti Sanon unveils next-gen Retinal Reset Serum with HYPHEN

    Mumbai: HYPHEN, a high-performance skincare brand born out of the collaboration between industry leader PEP Technologies and celebrity entrepreneur Kriti Sanon, is making waves in the personal care industry with its diverse product portfolio. Renowned for simplifying skincare routines by hyphenating the power of nature and the potency of science, HYPHEN has now introduced the Retinal Reset Serum. Marking the brand’s first launch of the year, the Serum, available in 0.05 per cent and 0.1 per cent encapsulated retinal variants, stands as an unprecedented breakthrough in the Indian skincare industry.

    What sets HYPHEN’s Retinal Reset Serum apart in a world where retinol has made its mark?

    HYPHEN’s Retinal Reset Serum contains encapsulated Retinal, which acts up to 30 per cent faster than regular retinol! The Serum is crafted meticulously with a unique blend of potent natural ingredients like Bakuchoil and Plant Stem Cells, along with active ingredients like Dipeptides, two per cent Squalane, 10 per cent Cica extracts, seven power cent antioxidant blend, and advanced scientific formulations to reset your skin’s clock and boost collagen production, promoting firm and radiant skin! The Serum is available in two variants, catering to both beginners and those accustomed to Retinoids:

    ●    0.05 per cent Retinal Cream Serum Beginner – For someone just starting their retinoid journey, this is a gentle yet lightweight, non-sticky serum that reduces fine lines, preventing any early signs of ageing while boosting collagen up to 80 per cent for firm skin, It also hydrates & soothes your skin with a high percentage of soothing natural ingredients

    ●    0.1 per cent Retinal Cream Serum Pro – For people who have already been using retinoids, this serum is more potent and effective! It acts rapidly on minimising fine lines, preventing any early signs of ageing while boosting collagen up to 80 per cent for firm skin. It also hydrates & soothes your skin with a high percentage of soothing natural ingredients

    Having understood the pulse of the current generation, HYPHEN recognised the need to incorporate retinoids into skincare routines as early as the 20s. And acknowledging the evolving skincare needs of today’s discerning consumers, HYPHEN co-founder & chief customer officer Kriti Sanon responded to the growing demand for Retinal over Retinol with the Retinal Reset Serum. She expressed, “Using retinoids in my night routine has been a game changer for me in the past 3 years! We at HYPHEN are excited to have created the Retinal Reset Serum with 0.05 per cent & 0.1 per cent Encapsulated Retinal. Unlike traditional Retinol, Retinal acts 30 per cent faster, promising unparalleled benefits like an 80 per cent boost in collagen while firming your skin, reducing fine lines, and so much more. If you haven’t started your Retinoid journey yet, it’s never too late to hyphen it to your routine!”

    HYPHEN’s products are now available in 18000 pin codes. Consumers can purchase the Retinal Reset Serum in two variants – 0.05 per cent and 0.1 per cent, on the brand’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.

  • Kriti Sanon launches Hyphen Lip Balm Line at Nykaaland beauty extravaganza

    Kriti Sanon launches Hyphen Lip Balm Line at Nykaaland beauty extravaganza

    Mumbai: Hyphen, the visionary skincare brand, celebrated a groundbreaking moment as Kriti Sanon launched their most awaited product range – The VIP Lip Balms. After the launch, the first reveal of the lip balms was done at the star-studded Nykaaland. The event showcased a unique blend of entertainment, beauty, and skincare, with activities such as customer engagement, influencer participation, and a dedicated booth, all hosted by Hyphen.

    At the grand Nykaaland event, which brought the online beauty world into the physical realm, Kriti Sanon personally unveiled the Hyphen Lip Balm range. Nykaaland, an extravagant offline event, offered the perfect stage for the official reveal. The event stood as a testament to the brand’s commitment to delivering high-quality, effective, and affordable skincare solutions, responding to the passionate demands of its cherished customers.

    Hyphen’s new Lip Balm range includes the Vitamin-Infused Peptide Lip Balm – Vanilla, designed for all skin types. This product offers deep, long-lasting hydration, lip smoothening, and moisture barrier repair. It harnesses the power of Peptides, Vitamin E, Linoleic Acid, Squalane, and Shea Butter to create a nourishing blend that keeps lips soft and supple. Priced at Rs 349 for a 10g quantity, it can be applied as needed throughout the day.

    Additionally, the Vitamin-Infused Peptide Lip Balm – Peach mirrors these benefits, providing the same hydrating, smoothening, and moisture barrier repair advantages. This product, too, is priced at Rs 349 for a 10g quantity, allowing you to enjoy soft, supple lips whenever you like.

    For those seeking lip protection from the sun, Hyphen offers the All I Need LipScreen – SPF 30, Fragrance & Flavor Free. Suitable for all skin types, this product combines lip moisturization and sun protection. With key ingredients like Vitamin C, Vitamin E, Kojic acid, and Avocado Oil, enriched with Pomegranate Oil, it’s available for Rs 399 for a 10g quantity and should be applied as needed throughout the day.

    Kriti Sanon, in her role as chief customer officer, expressed, “As the chief customer officer, I had been reading a lot of comments and DMs asking us to create good lip balms. Honestly, lip balms have always been an essential part of my life and my skincare routine. Today I’m proud and thrilled to introduce Hyphen’s intensely hydrating lip balms, created on popular demand to give you the juiciest, glossiest hydrated lips. We’ve hyphenated powerful ingredients from nature and science to create our lip balm range, packed with vitamins, peptides, and a lot more goodness. I hope our VIP Lip Balms and the All I Need LipScreen make you smile brighter and pout better!”

    The Nykaaland launch event was a true reflection of Hyphen’s commitment to innovative solutions that enhance everyday skincare routines. The Hyphen Lip Balm line is now available for purchase on the official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart. It delivers the perfect blend of science and nature for all your lip care needs.

  • Conran Design Group Mumbai partners with PEP Technologies to create Kriti Sanon’s first beauty label, Hyphen

    Conran Design Group Mumbai partners with PEP Technologies to create Kriti Sanon’s first beauty label, Hyphen

    Mumbai: Conran Design Group Mumbai worked collaboratively with PEP Technologies, the parent company of mCaffeine, and celebrity, co-founder, and chief customer officer, Kriti Sanon to launch everyday skincare label, Hyphen.

    Driven by PEP Technologies’ and Sanon’s collective vision to transform skincare, Conran Design Group Mumbai brought to life Hyphen’s vision of creating a differentiated logo that helped it create a distinctive visual identity.

    The world of skincare is daunting with jargons and polarized with either nature-led products that aren’t as effective or potent science-led brands that are intimidating. The vision behind the launch of Hyphen is to bridge this gap – and create a brand that unlocks simple yet effective solutions to achieve skincare goals using the power of nature and potency of science. Hyphen’s foremost mission is to provide performance-driven solutions that encapsulate the best of both worlds. With a mission to provide budget-friendly beauty solutions, Hyphen’s products range from Rs 449 to Rs 649.

    Speaking about the launch, Hyphen co-founder and chief growth officer Vaishali Gupta said, “Conran Design Group Mumbai shines with unique expertise and creative thinking. They blend design and strategy flawlessly, giving Hyphen’s brand logo a distinct edge.”

    Conran Design Group Mumbai managing partner Geet Nazir said, “At Conran Design Group, we’re constantly looking for challenges and opportunities to demonstrate our capability in designing simple and effective brand-led solutions to complex business problems, that make a meaningful difference to clients and their businesses. We leverage our proven global methodologies to craft insight-led, differentiated design solutions, and Hyphen is a perfect example of how we delivered a clutter-breaking and ownable brand grammar in the beauty industry.”

    “The creative process for Hyphen was a meaningful blend of Kriti’s vision, unique visual assets and a jargon-free information architecture,” said Conran Design Group Mumbai head of design Mayuri Nikumbh. “We aimed at creating a brand where the user would find confidence in its efficacy and pride in its ownership! The results were a simple, yet ownable brand identity that subtly cues its philosophy and a measured yet vibrant packaging system that lends approachability as well as aspiration,” she added.

  • Zee onboards Hyphen for Zee Zest launch

    Zee onboards Hyphen for Zee Zest launch

    MUMBAI: Zee has onboarded Hyphen as a strategic and design partner for the launch of its new channel, Zee Zest. Hyphen will look after channel positioning, strategy, design direction, design execution, computer graphics and production of all films executed in-house.

    Zee Zest has four categories including food, travel, wellness and home decor and these were harnessed in the design philosophy while developing the brand identity as well as channel graphics.

    Zee Zest TV and digital business head Amit Nair said, “Brand Zest embodies the Indian essence and seamlessly, confidently navigates the international. It tells the story of our times, creating a space where conversations about culture take place in an entertaining manner. What caught our imagination also was the ‘logo identity system’ rather than the standard logo design. Set to a foot tapping score, the overall packaging delivered on all three parameters and has stood apart for its differentiated philosophy, the visuals aesthetics and the functionality of it."

    Zee Zest programming head Srikant Malladi said, “The design theory suggested by Hyphen was organic and showed a keen grasp of design trends worldwide and how an Indian brand can locate itself in it. The multiple routes that were explored gave us a lot of options and helped us to funnel the brand’s vision.

    Hyphen founder Prasanna Sankhe mentioned the brand personality of Zee Zest was meant to communicate the dynamism and energy of the modern Indian. “Therefore we arrived at the value of ‘unstatic/unlimit’ this was translated in the moving medium, as the motion and kinetic energy of spheres. This also gave the necessary vibrancy to visually communicate the zing of Zest.”