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Tag: Hyperspace India

  • Sandeep Sawant to lead Hyperspace & Smart City at Dentsu Aegis Network

    Sandeep Sawant to lead Hyperspace & Smart City at Dentsu Aegis Network

    MUMBAI: Hyperspace India, the shopper marketing agency under Dentsu Aegis Network has appointed former Madison Retail paradigm’s deputy general manager, Sandeep Sawant to lead the operations. In this role, he will report to Posterscope – South Asia group MD Haresh Nayak.

    Sawant joins Hyperspace with close to 20 years of extensive experience in Shoppers Marketing, Retail Strategy, and Solutions as well as Rural Activation. Prior to MRP, Sawant was the vice president at Costra Advertising. 

    With a legacy of 11 years, Hyperspace services over 200 clients and has successfully set up 2000 plus stores. Today with Sawant at the helm, Hyperspace plans to expand its offerings, improvise on the existing services and develop Smart City solutions.

    Commenting on his appointment Haresh Nayak said, "We are delighted to welcome Sandeep to Hyperspace. The strategy to triple our business by 2020 was laid one year back, while we have ticked off certain plans to reach our goal, we will now be pushing more aggressively by diversifying our operations in rural markets, combining shoppers experience and implementation capabilities in smart city solutions and future proof our services by bringing in data and technology. With Sandeep’s expertise and skillset, I believe he’s the right fit to take our business ahead”

    Sawant commented, “Hyperspace has always been experimental and industry-first in its approach and is driven by passionate individuals who are always working to create a new experience for brands and its consumers. Being digitally-charged and data-driven, the agency ensures best ROI for its clients and the most impactful conversations with consumers. I am excited to be a part of the DAN family and I can’t wait to take the agency to greater heights.”

  • 1441 Pizzeria partners Hyperspace for retail-led brand solutions

    1441 Pizzeria partners Hyperspace for retail-led brand solutions

    MUMBAI: Hyperspace India, Dentsu Aegis Network’s retail shopper marketing agency, has collaborated with 1441 Pizzeria, for its latest activity. The objective is to revamp the existing brand feel, gain more visibility through its new logo store environment and thus, connect with 1441 Pizzeria’s core audience.

    The designs are adapted to the brands new 'avatar' and induce freshness and vibrancy. The design ensures the use of architectural elements to bring in a true experience to the consumers.

    1441 Pizzeria manager marketing Kenrick Fernandes said, “1141 Pizzeria as a brand wanted to exhibit uniformity in visual merchandising for all our stores across the nation. We moreover wanted a retail partner than an agency who is empathetic & aligned to our growth vision. Hyperspace having omnipresence across India was able to accomplish the program within the turnaround time while delivering uncompromised quality standards. I appreciate the cooperative spirit and the attention to detail that enabled us to streamline the entire program. Couldn't be more thrilled to work with such a terrific team, and we are looking forward to working with Hyperspace on our next project. We plan to open 50 pizzerias in 5 years across 10 cities.”

    Hyperspace India VP Arti Singh said, “We are extremely happy with the outcome of the work. Our team left no stones unturned to give the best within stipulated turnaround time. What seemed challenging in the beginning was countered with a robust operational plan and execution roadmap. Our planning capabilities and scientific project management delivered to the objective.”