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Tag: Hyperspace

  • dentsu India appoints Arti Singh to head Hyperspace

    New Delhi: dentsu India on Tuesday appointed Arti Singh as VP National for its shoppers’ marketing unit, Hyperspace. In her new role, Singh will be in charge of the shoppers’ marketing division that includes experiential, retail, cinema and mall business.

    A seasoned professional with more than 18 years of expertise in the field, Singh will drive and develop strategies for brands. “With her tremendous experience in the industry and understanding of consumer behaviour, she will help in building relationships with key industry players, teams and associates. Additionally, she will play a significant role in designing the offline path of the purchase journey for consumers, thus, connecting them with brands,” said the agency.

    This is Singh’s second innings with dentsu India. Previously, she had been with the network for more than a decade and played a vital role in successfully delivering marketing experiential retail campaigns for brands.

    Speaking on her new role, Singh said, “It’s a great role, with enormous possibilities in my second innings. Hyperspace is a network that has established strong credentials in space for over a decade now. I am excited about the endless opportunities and challenges this new role offers and I look forward to driving Hyperspace’s continued growth and ambition in India.”

    Dentsu International Group MD & COO, Posterscope SA, president, Posterscope APAC Haresh Nayak said, “Arti will be responsible for strengthening the shoppers’ marketing practices across all agencies of dentsu India. Her presence and experience in the space will help us beef up our efforts in understanding the behaviour of shoppers. She brings immense value to the company’s capabilities. We are increasingly bringing on board senior talents in this space who can carry forward the learnings of seamlessly-integrated consumer and brand interaction in the new normal.”

  • DAN India’s Hyperspace to enhance effectiveness post lockdown

    DAN India’s Hyperspace to enhance effectiveness post lockdown

    MUMBAI: As the countrywide lockdown eases, organisations across sectors are deeply focusing on the health and safety agenda to sail through the Covid2019 era. In an endeavour to support the organisation's efforts towards safeguarding their staff, customers and clients, Hyperspace, the shopper marketing consultancy from Dentsu Aegis Network, has rolled out an Information Signage Programme. The program offers a bouquet of solutions that will enable social distancing, safety and hygiene across eleven touchpoints. A set of collateral designs on notable do’s and don’ts are also a part of the program.

    The eleven touchpoints include the entry gate, stairs, elevators, reception, washrooms, meeting rooms, cabins, walking areas, cubicles, general seating areas as well as the cafeteria. Moreover, these flexible and quick solutions can be implemented with much ease across all types of offices.

    Hyperspace AVP Sandeep Sawant said: “Covid2019 has altered our life and we just can’t afford to snap back into old ways especially when the risk of the virus is still hovering over us. While safety is of utmost importance, gaining momentum in business is also essential. In the midst of multitasking, being hypervigilant always may be challenging for any organisation, that’s where Hyperspace steps in and supports clients with the Information Signage Program. Leveraging DAN’s PAN India presence and strong legacy, Hyperspace will deliver this offering to corporate offices, branch offices, regional offices, factories as well as dealer outlets.”

    “One of the recent surveys revealed that 93 per cent employees are stressed about returning to office, fearing that health could be compromised. In such a situation, it’s imperative for any organisation to acknowledge these sentiments and indulge in offerings like the Information Signage Program. After all, happy employees are more productive than the ones surrounded by concerns. We’re living through unprecedented times, and unusual circumstances call for extraordinary measures. By implementing a handful of extreme protocols, we’ll survive this pandemic together and emerge stronger,” said Postterscope APAC president and DAN India COO media brands Haresh Nayak.

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  • Carat ranked No 1 agency in the 2014 India Business League: R3

    Carat ranked No 1 agency in the 2014 India Business League: R3

    MUMBAI: Carat has been named the number one media agency in India in the 2014 New Business League table, published by R3. Conducted across 14 of the Asia Pacific’s leading media agencies, the New Business League is a market-wise monthly tally of the agencies’ new business acquisitions. In India, the tally was conducted across 17 of the region’s leading media agencies.

    For the record, R3 is a global marketing consultancy, focused on improving the effectiveness and efficiency of marketers and their agencies. Founded in 1972 in the US, and 2002 beyond the US, it works with eight of the world’s top 20 global marketers. Herein, R3’s methodology for New Business League is a compilation of the most recent data supplied by 26 multinational agencies on a monthly basis. The report is balanced against client estimates, Nielsen ADEX (advertising expenditure), discounted to appropriate levels and then converted to revenue estimates.

    Commenting on the announcement, Dentsu Aegis Network south Asia CEO and chairman Ashish Bhasin said, “This is a very proud moment. Carat has been steadily gaining scale in India and I congratulate Kartik and his team for this achievement. New business is the best indicator of the health and vitality of an agency, and this should give us encouragement that Carat is in a good place across the region.”

    Added Carat Media India MD Kartik Iyer, “2014 has been a watershed year for Carat in India. Thanks to the great work by the teams and huge support from our network, we have won quite a few very large and important businesses. With a healthy mix of Local and Global pitches, the wins are a result of some great strategic work by the team and outstanding support from our network. We are absolutely delighted by the response received from our clients on the innovative solutions and strategic thinking we presented to them. We look forward to continuing in the winning ways and a great year ahead.” In India, Carat has added some of the largest accounts of 2014 including General Motors, Microsoft, Nokia, British Airways, Mastercard and Ayurwin to name a few.”

    And it’s not just India where Carat has managed to grab the number one spot in the 2014 New Business League table but has also been named as the number one media agency across the Asia Pacific region. Apart from India, the agency has been adjudged as the number one media agency in Thailand, Korea, Japan, Hong-Kong and Australia.

    Carat, the world’s largest independent media communications specialist, is part of the global operating unit – The Dentsu Aegis Network, which also includes Vizeum, Posterscope, Brandscope, Hyperspace, psLive, PSI, Isobar and iProspect Communicate 2. The network also encapsulates Dentsu and Dentsu Media along with the local brands Webchutney, TaprootIndia and Milestone Brandcom.

    Click here for the entire ranking

  • UKs Business Excellence Awards select Ashish Bhasin as the Chairman of the Year India (2013)

    UKs Business Excellence Awards select Ashish Bhasin as the Chairman of the Year India (2013)

    MUMBAI: Business Excellence Awards 2013 awarded Mr. Ashish Bhasin, Chairman India and CEO South East Asia for Aegis Media as the Chairman of the Year 2013 – India.  Mr. Bhasin was announced as the prestigious winner amidst 200 attendees and 29 finalist businesses and honored guests at a fabulous gala dinner hosted at London.

    With the belief that good businesses ensure their energy is focused on giving exceptional service, Business Excellence Awards seek out and develop talented, free-thinking people with the imagination and initiative to make a difference. They organize themselves to operate in ways that bring together the best team to do the job in hand and the one needed tomorrow. Their systems work to support their people, not the other way around.  

    They encourage involvement at all levels of the business so that clients and customers are impressed at the commitment regardless of which employee answers the ‘phone or opens the door to them. Great businesses go further, they look to provide the products and services others want to buy in a sustainable way. They use profit not just to pay themselves and employ their staff but to invest in the future. They try to change the world, albeit in a small way. It is this level of achievement that these awards set out to acknowledge and reward.

     “We’re delighted by the success of the evening,” comments Julie Gingell, Co-Chair of the Business Excellence Awards. “The standard of entrants was extremely high this year, which caused quite a headache for our panel of judges when it came to choosing finalists and winners.”
    On receiving the award, Ashish Bhasin, Chairman India & CEO South East Asia said “I am honored to receive this prestigious award and the lovely trophy. We’ve had a great run in India. This award is a testament to the fantastic and hardworking team I have at Aegis Media India and I dedicate it to my Team”.

    The Aegis Media India group comprises Vizeum, Carat, the world’s largest independent media communications specialist, Posterscope the global OOH sector leader, Brandscope,  Hyperspace (Retail), Carat Fresh Integrated (Experiential), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and  iProspectCommunicate 2, the global leader in search and performance marketing.