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Tag: HyperCITY

  • Max Fashion promotes insider as CEO

    Max Fashion promotes insider as CEO

    MUMBAI: Retail empires are not built by the faint-hearted. Sumit Chandna, freshly installed as chief executive of Max Fashion, knows this better than most. The 25-year veteran, promoted from deputy chief executive at Lifestyle International, has spent a career extracting profits from India’s cutthroat retail trenches.

    His record is formidable. At every stop—Shoppers Stop, Hypercity, Aditya Birla Retail, Bata India and Landmark Group—Chandna has delivered the same brutal formula: fatter margins, leaner costs, higher sales. It is a skill honed across hypermarkets, department stores and specialist retail, from high fashion to groceries.

    A graduate of the National Institute of Fashion Technology in Delhi, Chandna earned his stripes at Shoppers Stop, where he launched India’s first designer co-brand, Kasba, with Raghavendra Rathore. At Hypercity, he built merchandising systems from scratch and delivered results 70 per cent above plan with margins six percentage points higher than target. During an 11-year stint at Aditya Birla Retail, he rose to chief merchandising officer, pushing promotional sales from eight per cent to 23 per cent in four months and launching profitable private-label lines.

    Three years at Bata India saw him juggle retail operations and merchandising before Landmark Group poached him in 2022 to run Max as deputy chief executive. Now he has the corner office.

    Chandna is also a certified executive coach who has recruited talent from top business schools across India and Asia, lectured at management campuses and attended leadership programmes at Harvard and IMD in Lausanne. He won the Aditya Birla Group chairman’s award for exceptional contribution—no small feat in a conglomerate that size.

    His mandate at Max is simple: keep the juggernaut rolling. In announcing his promotion, Chandna promised to lead the brand into its “next phase of growth, innovation, and impact”. Strip away the corporate speak, and it means the same thing it always has: sell more, spend less, make more.

  • HyperCITY rolls out maiden campaign #HarDilRoshanKaro!

    HyperCITY rolls out maiden campaign #HarDilRoshanKaro!

    MUMBAI: HyperCITY Retail (India), a hypermarket chain, has launched its new digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect opportunity to their patrons to be a ‘Super Hostess’, this Diwali.

    Keeping up with the brand promise of ‘Something Fresh Everyday’, the DVC opens with the Sharma’s planning and organising a Diwali party. With multiple demands by each member in the family, the lady of the house fulfils each request efficiently by the wide range of offerings available at HyperCITY, making her the perfect hostess.

    HyperCITY VP – marketing, loyalty and visual merchandising Manoj Jain says, “We at HyperCITY have been studying changes in the purchase patterns of our target audience, over a period of time. The campaign salutes the lady of the house, incidentally our primary shopper, who makes everyone feel special and appreciated, thus becoming a super hostess this Diwali.”

    Gozoop Online group director – communications Amyn Ghadiali says, “In today’s hyper-connected environment, any brand’s outbound communication should be a reflection of the society it thrives in. Besides being relatable, every piece of content is carefully crafted so that it can add value to the audience.”

    He further adds, “Before creating the concept, we conducted thorough research to understand how women, 25-40, are consuming content online and examined the changes in their interest/behaviour across platforms. As the team working on the campaign we believe the true outcome of the campaign is very simple: Har Dil Roshan Karo.”

    The campaign has been scripted and directed by Gozoop Online. The integrated marketing program will include radio, online, and in-store promotions through a phased rollout.

  • FOODFOOD joins HyperCITY as Culinary Partner

    FOODFOOD joins HyperCITY as Culinary Partner

    MUMBAI: Starting the day with a healthy meal helps keep your appetite in check, say experts. Breakfast is an investment to good health. Eating in the morning helps you stay focused and energized through the busy day. With breakfast you jump start the the day. You may be too busy or just not hungry, but we’ve found innovative ways to urge you from skipping your morning meal.
    FOODFOOD, India’s pioneer food lifestyle channel, with HyperCITY, a leader in the Indian retail sector, brings to you a Breakfast Festival to celebrate health, for entire month of December. 

    The retail chain is providing huge discounts on several products across the breakfast category. Starting on December 16th, at HyperCITY, Godbunder, Thane, with your favorite chefs, the fest will compel the consumers to wake-up to a healthy beginning, every day.

    “Preparing a healthy sumptuous breakfast is easier than you might think, no matter how busy your schedule. One of these best breakfasts will fit your lifestyle and boost your health and taste buds. We are extremely happy with this wonderful tie up with HyperCity as we have a popular morning show Sunny Side Up which is so much in the lines with the Breakfast Festival, where we share with our audience the importance of the day’s first meal, Breakfast,” said Raj Barua of FOODFOOD.

    The FOODFOOD-HyperCITY Breakfast Festival will be held in four cities, an initiative to spread the importance of having your breakfast. Remember, you don’t have to sit and meditate at breakfast. It’s OK if you read the newspaper or watch TV if that’s what you like as your morning ritual. Just make the breakfast experience pleasant.


    Darshana Shah, Senior Vice President Marketing, HyperCITY Retail India Ltd said: “We are happy to associate with FOODFOOD Channel for our “Hyper Breakfast Everyday” campaign, as our Recipe & Culinary Partners. We make a perfect combination as HyperCITY is a destination store for all food ingredients for a healthy & scrumptious Breakfast & FOODFOOD Chefs are the masters in converting those ingredients into Yummy, Healthy & Appetizing Breakfast meals.”

    So, come join us on December 17th (HyperCITY, Godbunder, Thane), December 18th (HyperCITY, Malad),December 19th (HyperCITY, Vashi) and December 20th (Viviana Mall, Thane)as our chefs Shailendra, Saransh and Shantanu make the morning meal even more appetizing!