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Tag: Hyderabad

  • TV9 rallies India Inc with Gopichand for smashing badminton showdown

    TV9 rallies India Inc with Gopichand for smashing badminton showdown

    MUMBAI: Move over boardroom battles, it’s time to settle scores on the badminton court. TV9 Network has announced the launch of the News9 Corporate Badminton Championship, in partnership with the Pullela Gopichand Badminton Academy, bringing a new spin to corporate fitness and team spirit.

    After scoring big with its Corporate Football Cup, TV9 is now rallying professionals to pick up their rackets. The championship promises more than just a shuttle showdown, it’s a celebration of work-life balance, camaraderie, and competitive flair.

    TV9 Network MD & CEO Barun Das said, “We believe in sporting events that go beyond competition. They inspire fitness, teamwork and a sense of community. The Corporate Badminton Championship is another step in building a larger ecosystem of corporate sport.”

    With Hyderabad’s legendary sporting legacy as its backdrop, the championship finds a fitting home at the Pullela Gopichand Badminton Academy, a temple of talent that has produced Olympic stars like PV Sindhu and Saina Nehwal.

    TV9 Network-South, chief operating officer, and News9 director corporate badminton championship Vikram K said, “Hyderabad has long been celebrated as a hub for well-established industries like IT, Pharma, Biotech, and Startups. But beyond being a business powerhouse, it has also emerged as a cradle of sporting excellence producing icons like Pullela Gopichand, Sania Mirza, VVS Laxman, Saina Nehwal, PV Sindhu, Satwik Sairaj, and Chirag Shetty and more. We are proud to launch the first season of the News9 Corporate Badminton Championship in this city of champions. With the legacy of Padma Bhushan Pullela Gopichand as a backdrop, this tournament is a salute to both passion and performance. It offers working professionals a well-deserved break from the daily hustle, a chance to compete, connect, and celebrate their love for sport. At TV9, we believe in building communities that thrive not just at work, but also in well-being and togetherness.”

    India National Badminton Team chief national coach Pullela Gopichand said, “Badminton has given me everything and I believe it has something to offer everyone. With the News9 Corporate Badminton Championship, we’re bringing that passion, love of the game to the corporate world. Join us and be a part of this exciting movement!”

    The format includes Men’s and Open categories, with singles and doubles matches. Open Category teams must include at least one female player, encouraging inclusive participation.

    But this isn’t just about bragging rights. Winners stand to bag cash prizes of up to Rs 6,00,000, along with exclusive two-day coaching sessions at the prestigious Gopichand Academy. They’ll also receive invites to elite badminton tournaments across India making this a game-changing opportunity for rising talent.  

    The tournament is open to companies and LLPs that have been operational for at least two years with a minimum of ten employees. It’s a rare opportunity for professionals to swap presentations for precision smashes and play under the guidance of the very coach who shaped India’s badminton dreams.

    As the courts light up and teams take their positions, TV9’s latest initiative proves that the real corporate champions might just be found in sports shoes, not suits. Let the rallies begin!

  • Paint it posh Birla Opus adds luxury strokes to Indian wall finishes

    Paint it posh Birla Opus adds luxury strokes to Indian wall finishes

    MUMBAI: Why just colour your walls when you can couture them? Birla Opus Paints is bringing the runway to the living room with its new Designer Finish range, two luxe collections that aim to give Indian interiors a high-fashion upgrade, one wall at a time.

    Unveiled by Aditya Birla Group’s Grasim Industries, the Dream and Timeless collections are part of a bold push to make walls more than just backdrops. Think high-definition 3D textures, metallic shimmers, and artisanal finishes inspired by nature and Italian craftsmanship, all underpinned by eco-friendly innovation.

    The Dream Collection leans into drama, offering 14 nature-themed designs across 140 permutations. Whether you fancy a wall that evokes the sea or the shimmer of clouds at dusk, the collection comes with water-resistant, long-lasting shades made to impress. Bonus: it’s not just beautiful, it’s built to last.

    Meanwhile, the Timeless Collection keeps things earthy and elegant. With lime-based finishes that mimic the raw textures of stone, clay and marble, it’s made for those who like their luxury with a little rustic soul. And both ranges walk the green talk, with low-VOC formulations that keep indoor air quality breathable and healthy.

    But the real flex? Experience-led retail. Birla Opus is not just selling paint; it’s selling inspiration. The brand is rolling out Paint Studios in cities like Mumbai, Gurugram and Lucknow immersive spaces where customers can see and touch the new finishes before committing to a makeover. These studios, along with a growing network of franchise stores, are part of the brand’s ambitious plan to make upscale design feel personal and accessible.

    Commenting on the launch Birla Opus Paints CEO Rakshit Hargave said, “At Birla Opus Paints, we understand that today’s consumers are seeking more than just products; they desire experiences and products that reflect purpose and value.Our aim is not only to redefine creativity with advanced design technology and sustainable solutions, but to also set new standards in interior luxury.At the back of our Paint Studio and franchisee stores launches across India, we’re now presenting consumers with these exquisite finishes inspired from nature’s beauty and Italian artistrythat will definitely adda taste of luxury to your home.”

    With plans to expand into more metros including Bangalore, Delhi, Hyderabad and Kolkata, Birla Opus is aiming for national saturation and wall domination.

    Because in 2025, walls don’t just wear paint. They wear personality.

  • Omnicom expands global solutions presence with new Hyderabad campus

    Omnicom expands global solutions presence with new Hyderabad campus

    MUMBAI: Data-inspired, creative marketing and sales solutions provider  Omnicom is getting omnipresent in India. It has announced the opening of its latest global solutions campus in Hyderabad, following the launch of facilities in Bengaluru, Chennai, and Gurugram in April 2024. This strategic expansion underscores the company’s commitment to leveraging India’s vast talent pool and driving innovation to enhance client services globally.

    The Hyderabad campus will bolster Omnicom’s global client solutions capabilities, offering expertise in media, technology, digital commerce, marketing science, market research, creative services, and business support functions.
     

    omnicom executives

    Annalect India &  Omnicom Global Solutions CEO Vishal Srivastava highlighted the importance of the new campus, stating: “This state-of-the-art collaboration hub will be a convergence point for brilliant minds, revolutionising the marketing landscape through innovation and excellence.”

    Credera India GDC CEO Gaurav Mathur added: “Hyderabad’s dynamic ecosystem and skilled workforce will further strengthen our ability to deliver transformative solutions for clients worldwide.”

    The four Indian campuses now host over 5,500 professionals across media, data and analytics, creative services, marketing technology, digital commerce, and artificial intelligence. The newly designed facilities provide collaborative work environments aimed at empowering Omnicom agencies globally and driving client value.

     

  • Recykal highlights its contribution to a cleaner planet through OOH campaign

    Recykal highlights its contribution to a cleaner planet through OOH campaign

    MUMBAI: Here’s another example of OOH being put to use effectively – on social media. 

    It began by Blinkit highlighting the volume of Coca-Cola cans ordered in 2024 (18,517,980 Coca-Cola cans) on a signboard. Coca-Cola added to it with its signage with the message: “Toh isi baat par ek ek aur ho jaaye?” 

    In came Hyderabad-based Recykal, a cleantech startup offering sustainable waste management solutions across plastic, e-waste, metal, and paper. It added its bit to  the banter by putting up its billboard which said: “18,517,980 and many more bottles have been collected and recycled.”

    Recykal issued a press release talking about its clever use of the campaign, saying that it bridges the the gap between consumption and waste recovery. It said: “Recykal completes the narrative. Consumers can enjoy their drinks with the assurance that someone is ensuring those bottles are managed responsibly. The company guarantees that each bottle follows an appropriate end-of-life journey, transforming waste into opportunity.”

    Recykal co-founder Abhishek Deshpande added: “This achievement is not just about numbers – it represents impact at scale. Every bottle collected and recycled through our platform is a step closer to a cleaner planet. At Recykal, we’re committed to turning India’s consumption challenges into sustainability success stories through technology and collaboration.”

    Recykal’s solutions enable traceable, high-quality recovery of PET bottles and other materials, helping brands meet their extended producer responsibility (EPR) compliance and sustainability goals. This initiative prevents millions of bottles from reaching landfills and polluting the environment, contributing to a cleaner India.

    Recykal director of marketing  Chetan Baregar stated, “Every bottle collected is a step towards cleaner cities and a greener planet. As consumption scales, our technology ensures waste recovery and recycling also scale, creating measurable impact. Hyderabad’s role as a hub for cleantech innovation strengthens our resolve to drive India’s circular economy forward.”

  • Research and development is crucial in any business setting – Srikant Rajasekharuni

    Research and development is crucial in any business setting – Srikant Rajasekharuni

    Mumbai: Marketing is not as easy as people anticipate. It is a combination of many factors including projection, anticipation, good campaigning, research and development, analytics, and understanding the target audience. With new trends, Indiantelevision.com exclusively interacted with Srikant Rajesekharuni CEO and co-founder of RMT (Red Matter Technologies) integrated marketing agency. Here are excerpts -Interview of Srikant Rajasekharuni – CEO and Co-founder, RMT

    Broader perspective on phenomenal growth –

    In the past 8 years, our experience of working with over 300 brands reflects remarkable growth.Collaboratively adapting and learning from diverse sectors such as entertainment, FMCG, real estate, education, and healthcare, we have effectively tailored marketing strategies to align with new trends. This approach has allowed RMT to evolve in response to client needs and market dynamics. Our team’s ability to adapt, learn, and strategize has led to the successful implementation of tailor-made marketing strategies. This collaborative effort has established long-term relationships with clients, including national-level brands like ZEE5, The Economic Times, Monin Syrups, My Home Constructions, and Manipal Global Education.

    Our strategic, innovative, and adaptive approach has contributed to our company’s growth. Moving forward, we aim to empower more brands and business owners by facilitating lasting and meaningful connections with their consumers.

    On Pros and Cons of the 360-degree digital industry at large?

    In the current market, the digital industry offers extensive opportunities and challenges. Pros include the vast reach and accessibility to a global audience, enabling precise targeting and personalised engagement. Digital platforms allow real-time analytics, facilitating data-driven decision-making and ROI assessment. However, saturation and competition pose challenges, requiring constant innovation to stand out. Rapid technological advancements demand adaptability and investment in emerging trends, which can be both a pro and a con. While it opens doors to novel approaches, it also necessitates ongoing learning and resource allocation. Overall, the digital industry offers immense growth potential but demands continual evolution to remain competitive and effective.

    On working with B2C, B2B, and D2C brands –

    In our experience with B2C, B2B, and D2C brands at RMT, we have grasped the need for distinct approaches tailored to each sector. Recognizing the diverse target audiences, we customize marketing plans to align with our client’s specific business requirements. Adapting existing trends and strategies across sectors requires creativity, and our collaborative RMT team excels at learning, adapting, and implementing successful marketing campaigns. Beyond delivering results, it’s been fulfilling to contribute to building customer relationships and enhancing brand reputation. We look forward to expanding our collaborative approach across more sectors and further refining our industry strategies.

    On ROI in current volatile market condition –

    Given the current volatility in the market, assessing the overall profitability of the industry in terms of ROI is crucial. In response to market dynamics, the marketing industry must adapt to new business requirements and trends to distinguish itself. Companies in this sector can capitalize on the potential of digital marketing by remaining flexible, embracing change, and fostering innovation. Our RMT team prioritises the professional growth of its members through training, mentorship, and skill-building, ensuring that we stay ahead in industry knowledge and trends. This strategic and result-driven approach not only strengthens client relationships but also contributes to a high ROI.

    On cost-cutting measures while considering ROI –

    The focus on ROI is paramount in our approach. It ensures accountability and tangible value for our clients. While emphasizing ROI, we prioritize delivering impactful results without compromising on service quality. Cost-cutting measures should not compromise the efficacy or integrity of our services. Instead, we aim for efficiency gains through smart strategies and resource optimization. Our goal is to provide substantial value while ensuring that our clients receive a significant return on their investment in our services.

    On digital campaign using AI invention –

    Scaling AI in digital brand campaigns involves a client-centric strategy, assessing AI’s value in campaigns, and gradually adopting it in phases. Starting with smaller projects helps gauge effectiveness before expanding. Team training and staying updated on AI trends are crucial for optimal usage. Fostering a culture of collaboration and experimentation aids iterative improvements. Ultimately, it’s about aligning AI with business goals and evolving alongside market needs.

    On spending on R & D –

    Research and development is crucial in any business setting. I firmly advocate substantial investment in research and development (R&D). At RMT, we adopt a comprehensive approach, providing clients with insightful strategies, optimizing marketing campaigns and effectively reaching their target audience. I believe that research and insights extend beyond marketing, playing a crucial role in shaping overall business strategy. R&D is not only vital for marketing success but also instrumental in fostering competitiveness, addressing areas for improvement, and ensuring long-term growth and sustainability.

    On new-age marketers addressing challenge –

    In my opinion, new-age marketers are addressing the challenge of mixed reactions to marketing campaigns by emphasizing personalised and interactive engagement with their target audience. They prioritize researching and identifying their specific target demographic and leverage innovative technologies like AI to enhance customer interaction. Through personalized content on social media and customized messaging, they aim to capture the audience’s attention and foster a stronger connection with the brand or business. This approach not only attracts customers but also contributes to the success of digital marketing campaigns.

    On idea and challenges behind starting consultancy –

    In 2015, my friends and I started RMT in Hyderabad with the purpose of assisting small and medium businesses in their growth journey through effective digital transformation. Recognising the widespread desire among businesses to leverage social media and digital platforms for customer outreach, we established RMT to provide creative and innovative solutions to those lacking the expertise or resources to navigate these channels.

    RMT was founded in response to a prevalent issue in the digital marketing industry: client’s dissatisfaction with inexperienced agencies and freelancers. These smaller outfits often lack depth in digital marketing, leading to subpar results and a misconception among clients that digital marketing isn’t effective for their business. This presents a challenge for RMT, as we invest heavily in quality talent and infrastructure and often need to re-educate clients about the true potential of digital marketing.

    Another challenge arises from clients and employees who overestimate their understanding of digital marketing. Clients often believe they understand the field because they use social media, influencing their expectations and opinions on strategies that may not align with their target audience. Similarly, many individuals claim expertise after completing short-term courses, lacking the depth gained from practical experience. At RMT, we prioritise practical skills and experience over theoretical knowledge, ensuring a team capable of delivering high-quality, effective digital marketing solutions.

    On using analytics for target audiences –

    Analytics plays a crucial role in understanding market segments and effectively reaching the target audience. At RMT, we focus on key parameters such as demographics, age, and gender to identify the specific target audience for a business. This information is essential for devising a tailored marketing campaign that aligns with the business needs, ensuring a consistent and successful strategy.

    To achieve this, we utilize various analytical tools. Website and app analytics provide insights into user demographics, interests, devices used, navigation patterns, and content engagement. This data optimization helps in creating a user-centric online presence.

    Additionally, social media analytics reveal audience demographics, interests, conversations, and brand sentiment. This information guides the customization of social media strategies and content to resonate effectively with the target audience. Furthermore, the Customer Relationship Management (CRM) system holds valuable customer data, including purchase history and communication records.

    Analysing such parameters and data aids in identifying loyal customers, predicting future purchases, and personalizing marketing efforts. The result is an optimised and well-planned advertising campaign that benefits both the business and customer relationships.

    On balancing advertising campaign with quality –

    Absolutely, effective brand promotion of quality products plays a pivotal role in boosting sales. While having a quality product is essential, effectively showcasing its features, benefits, and unique value proposition through strategic brand promotion can significantly impact sales and customer engagement. Advertising helps in creating awareness and visibility for quality products. It allows brands to communicate their story, build credibility, and differentiate themselves from competitors. Through social media or other marketing channels, businesses can highlight the attributes that make their products stand out, thereby attracting potential customers and driving sales.

    RMT goal anticipation for the next 5 years –

    RMT navigated a landscape marked by economic uncertainties and a focus on profitability, leading to reduced media spending and a shift from traditional to digital marketing. This trend, driven by digital marketing’s targeted efficiency, provided RMT with the opportunity to on board new clients transitioning to digital channels. Embracing this shift, we effectively guided these clients through their digital transformation, showcasing our adaptability and expertise in the evolving market.

    Simultaneously, the integration of AI into marketing has revolutionized our industry, particularly in content generation, strategy, and research. This technological leap has accelerated processes, allowing a greater focus on creative aspects. RMT has been at the forefront of utilizing AI to enhance our services and deliver superior results.

    Looking ahead, we plan to continue this momentum by forming strategic partnerships with specialized agencies in creative design, performance marketing, and video production. This collaborative approach aims to offer more integrated solutions, ensuring mutual growth and success while staying true to our values of integrity, creativity, and client-centric service.

  • Biryani by Kilo launches web-series ‘Dum Laga ke India’ with Ranveer Brar

    Biryani by Kilo launches web-series ‘Dum Laga ke India’ with Ranveer Brar

    Mumbai: Biryani by Kilo has launched a web series, Dum Laga ke India, streaming on Disney+Hotstar and honouring the food, heritage, and culture of four different prominent Indian cities: Mumbai, Hyderabad, Kolkata, and Bengaluru.

    In this season of Dum Laga Ke India, celebrity chef Ranveer Brar hosts each episode, which features eminent star casts PV Sindhu, Vaani Kapoor, Arman Mallik, and Pranitha Subhash in four episodes shot in four different cities: Mumbai, Hyderabad, Kolkata, and Bengaluru.

    India’s popular and largest biryani and kebab delivery chain, Biryani By Kilo, has produced the show. The show is an attempt to celebrate and showcase India’s rich culinary heritage and diversity. Biryani by Kilo and Rusk Studios have conceptualised and produced the show.

    With the growing demand for OTT content in the advanced digital world, Biryani By Kilo identified one of the most engaging platforms to connect with its target audience in an innovative way. Biryani By Kilo intends to showcase the amalgamation of long-held legacies across culture, heritage, and food through this web series, Dum Laga Ke India, which has been well crafted with Ranveer Brar’s more than two decades of culinary experience and innovation. It is a watershed moment for the BBK brand, as it has established itself as one of the first biryani players to launch a one-of-a-kind web series on India’s leading streaming platform, Disney+Hotstar.

    Chef Ranveer Brar visits various cities to explore the diversity and appreciate what makes each city unique and buzzing. And what better way to do so than with celebrities who embody the true spirit of that city? Ranveer Singh Brar is joined by some of India’s biggest celebrities on his journey to discover hidden flavours, cultures, and nuances of life in some of the country’s busiest cities.

    In a candid conversation with Brar, Vaani Kapoor from Mumbai, Armaan Malik from Kolkata, Pranitha Subash from Bengaluru, and PV Sindhu from Hyderabad share what these places mean to them and their personal life stories. Each episode has captured the Dum of the respective city, what keeps it ticking, and the soul of the city in terms of people, food, heritage, and culture.

    Commenting on the launch, Biryani By Kilo Founder & Co-CEO Vishal Jindal said, “Dum Laga Ke India in association with D+H is our honest attempt to entertain and engage the audience, through the prism of food, culture, & entertainment. India is the land of diversity; each city has its own unique flavour, and when this uniqueness in food, culture, and beliefs comes together, it gives dum to that city’s soul. And what better brand to own than Biryani By Kilo, which is the pioneer of dum-cooked Handi Biryani in India. We have an eminent star cast on board for this travel, food, and entertainment show who are highly successful in their respective fields to talk about the authenticity of the place and their love for food. We are pleased to be associated with the heartthrob of the culinary world, chef Ranveer Brar, who talks about food heritage and shares his deep knowledge about the legacy of various dishes and places in an entertaining manner.”

    Speaking on the occasion, Brar said, “I am super excited to be part of this non-fiction, innovative digital content streaming on Disney+ Hotstar. I have always been passionate about stories around food; they’ve brought me closer to different cultures and people around me. And that’s what makes Dum Laga ke India a unique series, different from other food & travel shows. It has a fine balance of all three aspects: food, travel, & entertainment. The new web series has not only given me a chance to explore food but also led to candid conversations with different proficient stars who shared their exquisite memories related to food, culture, and cities. Personally, I loved working on this show, as it also made me explore different facets of myself. The series shows the intricacies of the culture and heritage of India. In addition to connecting with celebrities from the entertainment industry and discussing their accomplishments, the series delves deeper into their food, culture, and love for their respective cities. So yes, the viewers will love the complete package that it is.”

  • Nodwin Gaming brings the third edition of Dreamhack to Hyderabad

    Nodwin Gaming brings the third edition of Dreamhack to Hyderabad

    Mumbai: Nodwin Gaming will bring DreamHack, the immersive gaming lifestyle experience, to Hyderabad, India from 4-6 November at halls one and three, Hitex Exhibition Center, Hitec City.

    The company said that India’s gaming industry has seen an accelerated rise. With the footfall it commands, DreamHack will bring together the entire collective of gaming enthusiasts from the country under one roof. At the opening ceremony on 4 November 2022, fans will witness gaming experiences, meet and greets surrounded by a community of gamers enjoying music, bright lights, pure joy, and fun!

    DreamHack’s signature, the BYOC or BYOD (bring your computer or device), remains the festival’s soul and will be making its return. This edition too will allow registered participants access to BYOD non-stop for three straight event days to come together and play with fellow gamers and friends.

    This event is India’s own gaming carnival and will be thronged by top content creators and celebrities on the ground. On the agenda, there are several meet and greets with YouTubers, influencers, and gamers. A plethora of esports tournaments, old-school games at the retro zone, the expo, cosplay competitions, DreamHack merchandise, and plenty of fun activities are all set to make this a holistic gaming experience.

    “We are excited to have the world’s largest digital festival in Telangana for the first time. Hitec City is a prime location for all the young, tech-savvy crowd who are always on the lookout for new experiences. DreamHack being synonymous with everything digital, it’s sure to provide a fun and entertaining weekend for the people of Telangana,” said principal secretary of the industries & commerce (I&C) and information technology (IT) departments, Telangana Jayesh Ranjan.

    “DreamHack is not just a gaming event, it is a festival for our community to come together, have fun, meet old friends, play the games they cherish, and watch esports battles! The community has been waiting to come together again and experience DreamHack like never before, and this edition in Hyderabad promises to do the same. It is going to be three long days of endless fun!” said Nodwin Gaming co-founder & MD Akshat Rathee.

    The festival promises to meet and greet with icons of gaming, music and culture; live music performances; the newest launches and tech demos; along with esports; retro gaming; tabletop gaming; and much more.

    The choice of ticketing partners will be varied as fans can choose from Insider, Book My Show, and Mera Events.

  • ESPL ropes in Tiger Shroff as brand ambassador for its Esports league

    New Delhi: The Esports Players League (ESPL) has roped in Bollywood actor Tiger Shroff as the brand ambassador for its first-ever franchise-based Esports league – ESports Premier League. The inaugural edition of the league began on 16 June.

    The league is powered by Infinix Mobile as the presenting sponsor. While Esports has seen an exponential rise especially during the lockdown, it’s for the first time that an esports league has partnered with Bollywood to make it mainstream. The collaboration aims to nurture an ecosystem that Esports in India like never before. The league will leverage the actor’s popularity and strong influence on the dynamic millennials and Gen-Z. 

    Sharing his excitement Tiger Shroff said, “I am really excited to collaborate with ESports Premier League. This opens a tremendous opportunity to recognize the growing talent in Esports in India. As the world’s first franchise-based model in Esports, ESPL will surely help in putting India first on the global map. Esports fans and gamers are shaping the future of entertainment and sports. And I’m glad to represent this force of the future.”

    The registrations for the league have already commenced and the preliminary rounds will engage in a highly competitive contest as eight teams will be chosen in the third round who will go on to contest in the grand finale.

    ESPL director, Vishwalok Nath said: “One of the major goals for ESPL has been to reach out to every millennial and gamer in the country andour purpose of having Tiger Shroff onboard has been to create a much deeper connect and grow the gaming community. We hope this association will also further our initiative to intensify the mission of taking Esports to the next level in India.”

    Hyderabad team has been bought by Chequered Flag Sports—a consortium between Sirish Kumar, Prasad Mangipudi, and Aashwij Ravula—and the team has been named as Hyderabad Hydras. Hyderabad is the first city that will witness the proud owners in the inaugural edition of ESPL. There will be more teams representing cities including Delhi, Mumbai, Chennai, Kolkata, Bengaluru, and states like Punjab, and Rajasthan in the upcoming league, A tie-up with Garena to create an exclusive gaming platform for their most popular battle royale game Free Fire in India.

    The matches will be streamed on OTT giant Disney+ Hotstar alongside official YouTube and Facebook channels of India Today and Aaj Tak and its websites. Due to the COVID-19 pandemic, Season one will be held virtually over two and a half months. It will also feature a prize pool worth Rs. 25 lakhs where the winner takes home a sum of Rs. 12 lakhs while second and third-placed teams will take home Rs. 6 lakhs and Rs. 3 lakhs, 

  • Duff & Phelps Opens Technology and Innovation Center in Hyderabad

    Duff & Phelps Opens Technology and Innovation Center in Hyderabad

    HYDERABAD : Duff & Phelps, the global advisor that protects, restores and maximizes value for clients, today announced the launch of a technology and innovation center at HITEC City in Hyderabad, India. The center will focus on software development, automation and innovation with a team of experienced software engineers, technologists and senior leaders. The state-of-the-art, 150-seater facility spread over 9,000 square feet joins the firm’s footprint of more than 85 offices serving clients across 28 cities worldwide.

    “Duff & Phelps is moving to the forefront of innovation in the professional services sector to deliver maximum value to our clients,” said Brett Marschke, Chief Operating Officer, Duff & Phelps. “We continue to make significant investments in tech-enabled growth to transform processes, improve efficiency and maximize turnaround times.”

    Duff & Phelps entered the Indian market with the acquisition of American Appraisal in 2015. In May 2018, the firm further expanded its Indian presence with the acquisition of Kroll, a leading provider of risk mitigation and corporate investigations services. Duff & Phelps is the largest independent valuation firm globally and serves some of India’s largest companies across information technology (IT) and IT-enabled services, retail, energy, healthcare, manufacturing and financial services, among others. Duff & Phelps is also a SEBI registered Category 1 merchant bank, enabling the firm to provide fairness opinions and a wider range of valuation services to listed companies in India. In addition to Hyderabad, the firm has a presence in Mumbai, New Delhi and Bengaluru.

    Commenting on the expansion, Varun Gupta, Managing Director and India Country Leader for Duff & Phelps, said, “Hyderabad is an important hub for our expansion strategy for India as well as for serving our global clients. In addition to the innovation center, the Hyderabad office will also service local clients in the areas of valuation, property tax, restructuring, fraud, investigations and due diligence. India is home to the third-largest Duff & Phelps team after New York and London. The expansion demonstrates the firm’s commitment to making India a vital component in our global growth strategy.”

  • In an ode to design, Post Office Studios’ new campaign announces the Hyderabad Design Week

    In an ode to design, Post Office Studios’ new campaign announces the Hyderabad Design Week

    Mumbai: Award-winning animation and new media technology company, Post Office Studios, created a promotional video to announce the Hyderabad Design Week.

    This five-day festival of design brings together leading design practitioners to explore their role as change-makers, present the best in human-centric design innovation, and tackle some of the biggest challenges facing the world today. With the theme ‘Humanizing Design’, Hyderabad Design Week 2019 will be held between 9th-13th October, in tandem with the 31st edition of the World Design Assembly, which is taking place in India for the very first time.

    The promotional video takes the audience through a variety of design styles, largely depicted through 2D and 3D animation, and some amount of live action. Each visual element is tied together with a spoken word piece, conveying the thought that everything happening around us, from the simplest to the most complex, is made possible through good design. Taking a lead from the theme of the event, ‘Humanizing Design’, the video does not simply depict abstract design elements as with most videos of this kind, but rather showcases the various instances through which these elements govern and are a product of our day to day lives.


    Aditya Tawde, CCO, Post Office Studios and Director of video says “We were approached by the Government of Telangana to create a promotional video for the Hyderabad Design Week, which would be taking place in October 2019 in tandem with the 31st World Design Assembly. Their main ask was to create a video that was as innovative and unconventional as possible, while ensuring that we did justice to the event’s theme – Humanizing Design. Given the leeway we had for this project, as well as the nature and scale of the event in particular, we wanted to create a content piece that would in some way be an ode to design. The team conceptualised a spoken word piece highlighting how design has evolved around human experiences over the years, each of which would be visually depicted with a distinct design style.

    One of the most challenging parts of the process was to design and animate the end sequence of the video, which revealed the word ‘Design’. For this, we designed 54 graphic frames, and animated them together to end the video on a high and intensive note, giving the viewers an adrenaline rush of sorts. The music and sound design was upbeat and engaging, and helped elevate the viewing experience for the audience.

    This collaboration has been a great experience for us, as it not only gave us the opportunity to create animated content driven by great design, but also allowed us to push our creative boundaries significantly.”