ITV

Tag: Hyderabad

  • Ad on the go gets a green glow as ETO and Cashurdrive team up

    Ad on the go gets a green glow as ETO and Cashurdrive team up

     MUMBAI: Billboards are so last decade now, your brand can ride shotgun on an e-rickshaw. ETO Motors, India’s largest electric vehicle fleet operator, has teamed up with transit advertising pioneer Cashurdrive to supercharge the future of green marketing. The duo has rolled out one of India’s largest sustainable advertising initiatives turning over 2,000 electric vehicles into roving, carbon-free ad canvases.

    This eye-catching, eco-conscious fleet includes 3-wheelers, 500-plus 4-wheelers and electric buses that will whizz through Hyderabad, Delhi, Kevadia, Visakhapatnam, Vijayawada, Nagpur, and Bengaluru blending brand storytelling with street-smart climate action.

    “At ETO Motors, sustainability isn’t a buzzword, it’s a commitment,” said ETO Motors chief marketing officer Rajeev YSR. “We’re offering brands more than visibility, we’re offering visibility with values.”

    The move follows the success of a high-voltage pilot campaign at the Kumbh Mela, where an FMCG brand used ETO’s fleet to drive both awareness and impact. Building on that momentum, this initiative isn’t just innovative, it’s accountable.

    Clients can now access a real-time dashboard to monitor impressions, track kilometres driven, and even measure the environmental benefits of their campaigns. Advertising, meet analytics with a conscience.

    Cashurdrive, managing director Raghu Khanna calls it “a leap forward in green advertising.” He adds, “With ETO’s EVs and our expertise, brands get to go bold and green in the same breath.”

    As net-zero ambitions grow louder, this collaboration offers a timely marketing makeover: brand visibility that doesn’t cost the Earth literally. With mobility, measurability, and mission in sync, it’s advertising that hits the road running and leaves only impact, not emissions.

  • Casagrand bats for a third term with Sourav Ganguly as brand face

    Casagrand bats for a third term with Sourav Ganguly as brand face

    MUMBAI: From test matches to testaments of trust, Sourav Ganguly is playing a long innings off the pitch this time, as the face of Casagrand for the third year running. South India’s leading real estate developer, Casagrand, has extended its partnership with the cricketing icon, reaffirming its national ambitions with a familiar, dependable face. With its eyes set on expanding footprints in Chennai, Bengaluru, Hyderabad, Pune, and Coimbatore, the brand is sharpening its game plan and who better than the man who redefined Indian leadership on the field?

    Known for his fearless captaincy and ability to build winning teams, Ganguly echoes Casagrand’s own growth story: bold, strategic and future-focused. “A home isn’t just a structure, it’s a dream nurtured,” said Ganguly. “Casagrand reflects that belief by building spaces that care for well-being and legacy. I’m proud to partner with a brand that understands the spirit of togetherness and vision.”

    Founded in 2003, Casagrand boasts over 160 completed projects and a cumulative 53 million square feet developed across urban hubs. In FY 2024–25 alone, the company launched over 18 projects, ramped up activity in Hyderabad and debuted in Pune cementing its reputation as one of India’s fastest-scaling real estate players.

    But Casagrand isn’t just about handing over keys. It’s pioneering post-handover support with features like assured rentals, resale assistance, and maintenance services, giving homeowners more than just square footage peace of mind. Its communities prioritise green spaces, smart layouts and multi-generational amenities, built with a vision that housing should enable legacy, not just lifestyle.

    The renewed Ganguly partnership goes beyond celebrity endorsement, it positions Casagrand as a brand built on shared values of trust, resilience, and ambition. With India’s property landscape getting more competitive, this brand–captain duo seems ready for a new innings complete with boundary-pushing aspirations and a stadium full of dreams.

  • Cool runnings Glucon-D style keeps summer play in full gola swing

    Cool runnings Glucon-D style keeps summer play in full gola swing

    MUMBAI: This summer, as thermometers soared and playgrounds sizzled, Glucon-D didn’t just bring the chill, it brought it on a stick. In a refreshing twist on summer relief, Zydus Wellness’ iconic glucose-based drink launched Energy Ka Gola, an on-ground activation that reached over 10,000 children across Mumbai, Kolkata, Hyderabad, and Lucknow. The mission? To serve up joy and energy in equal measure, one colourful, icy gola at a time.

    But these weren’t your average roadside treats. Infused with Glucon-D’s glucose and Vitamin C, each gola delivered a burst of quick-absorbing energy and immunity support especially vital for active children facing heat-induced glucose depletion.

    Over 700 kilograms of these fortified golas were distributed across 100 plus playgrounds and sports venues, served in familiar flavours like Mango, Orange and Nimbu Pani. The initiative transformed overheated, abandoned fields into buzzing playgrounds again restoring not just hydration, but hope, spirit, and stamina.

    “Energy Ka Gola is nostalgia with a purpose,” said Zydus Wellness CEO Tarun Arora. “We’re blending science with sentiment to help children stay active and energised, even in sweltering conditions. Because children shouldn’t have to choose between chasing dreams and dodging the heat.”

    To drive the message home, Glucon-D also released a heartwarming film that journeys from deserted playgrounds to scenes of joyful, gola-powered revival. Adding more muscle to the movement were local influencers, coaches, and community leaders who helped spread awareness around fatigue, immunity, and the role of glucose replenishment during peak summer months.

    With scorching days becoming the new normal, Energy Ka Gola isn’t just a campaign, it’s a delicious defence mechanism. And Glucon-D’s latest move proves yet again that it doesn’t just fuel bodies, it fuels childhood.

  • Hubble makes the world spin in style at Miss World 2025

    Hubble makes the world spin in style at Miss World 2025

    MUMBAI: Move over moon landings, Hubble Entertainment just delivered a spectacle that lit up Hyderabad with stars of a different kind. As the official event management partner of the 72nd Miss World Festival, Hubble Entertainment turned Telangana’s capital into a shimmering stage for global glamour, cultural pageantry, and purpose-driven celebration. With over 108 countries represented, and 21 days of cultural extravaganza, the Mumbai-based experiential powerhouse proved that when it comes to world-class event production, India’s got more than just the moves.

    From the regal opening ceremony to the resplendent Grand Finale, Hubble’s creative compass was tuned to both precision and pizzazz. Every segment be it cultural showcases, philanthropic engagements, or media galas unfolded with storytelling flair and immaculate execution, earning nods from the Miss World Organisation, international delegates, and domestic dignitaries alike.

    The show wasn’t just beauty and sequins. It was strategy, scale, and seamlessness. The festival served as a canvas for Hubble to blend India’s cultural heritage, Telangana’s famed hospitality, and global production standards into an unforgettable experience.

    Hubble Entertainment co-founder and managing partner Hafiz Khan said, “This wasn’t just about hosting a pageant, it was about showcasing India’s capacity to create global experiences rooted in our own cultural richness. Being entrusted with this festival was humbling, and we’re proud to have helped put Hyderabad and Telangana firmly on the global events map.”

    Hubble Entertainment is no stranger to grandeur. Known for delivering high-voltage brand activations, award shows, concerts, and celebrity-led experiences, the agency has built a reputation for storytelling with scale. But Miss World 2025 marked a new high: not just a successful execution, but an immersive narrative that blended tradition, hospitality, and wow-factor in equal measure.

    With Hyderabad’s skyline as the backdrop and over 100 delegates in the spotlight, Hubble didn’t just manage an event, it orchestrated a global moment. And the world was watching.

  • Plush and Blinkit deliver pads with a purpose this Menstrual Hygiene Day

    Plush and Blinkit deliver pads with a purpose this Menstrual Hygiene Day

    MUMBAI: Most people dread a legal-looking envelope but this one holds no fines, just facts. In a bold, attention-grabbing move for Menstrual Hygiene Day, femcare brand Plush has teamed up with quick commerce platform Blinkit to deliver more than just products, they’re delivering a cultural reckoning. In five Indian cities, over 25,000 homes received what appeared to be formal legal notices. But instead of summons, the sleek envelope bore a blazing message: “This is your final notice to put your comfort first.” Inside? A Plush 100 per cent rash-free pad and a mission to challenge the silence around periods.

    As part of its larger PeriodFriendlyWorld campaign, the activation brought period care straight into the spotlight (and the living room), removing the metaphorical brown bag from sanitary pads and giving menstruators permission to expect dignity, comfort and normalcy.

    The campaign ties into Plush’s wider digital movement, “Volume Up. Period.” which addresses a quiet truth: most menstruators instinctively lower their voices when talking about periods, not out of choice but conditioning. Plush is on a mission to unlearn that silence.

    “Periods have been tiptoed around for too long inside homes, offices, and even marketing boardrooms,” said Plush co-founder Prince Kapoor. “This campaign isn’t just about delivering pads, it’s about speaking up. To expect better. To demand comfort. To turn the Volume Up. Period. We’re proud to do it in partnership with Blinkit, who help us take this message straight into the homes where it matters most.”

    Blinkit Senior vice president for revenue Anish Shrivastava added, “This Menstrual Hygiene Day, we’re proud to collaborate with a femcare brand like Plush to support a cause that underscores the need for period care to be seen, respected, and prioritised. It’s about making room for honest conversations, and ensuring that something so fundamental is never out of reach.”

    The campaign ran across Bengaluru, Hyderabad, Mumbai, Pune, and Chennai on May 27 and 28, making a case for how direct-to-home marketing can become a megaphone for cultural change. And while the pads were soft, the message was loud and clear: periods aren’t taboo, they’re part of life and they deserve to be treated that way.

    Because building a PeriodFriendlyWorld doesn’t start with a billboard, it starts at your doorstep.

  • Kurta in a Hurry? Libas and Zepto Stitch Up 10-Minute Fashion Fix

    Kurta in a Hurry? Libas and Zepto Stitch Up 10-Minute Fashion Fix

    MUMBAI: Who needs a fairy godmother when your new kurta shows up in 10 minutes flat? In a move that fuses style with speed, Libas has become one of India’s first fashion brands to leap into the world of quick commerce by launching on Zepto. Now live across 50 cities, including Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad, Libas’ best-selling kurta sets, co-ords, and everyday chic essentials can reach your doorstep faster than your pani puri cravings.

    This snappy partnership marks a major milestone for the ultra-fast fashion brand and the 10-minute delivery app known for grocery speed. Together, they’ve turned wardrobe malfunctions and last-minute outfit panics into just another tap on your screen.

    “AtLibas, we’re constantly reimagining how fashion fits into the lives of modern Indian women. Our launch on Zepto is more than just fast delivery, it’s about empowering our customers with instant access to style,no matter the occasion. We’re excited to be among the first fashion brands in India to embrace quick commerce at this scale,” said Libas founder & CEO, Sidhant Keshwani.

    Zepto chief business officer Devendra Meel shared, “Our mission has always been to make lives easier, this time, we’re bringing that promise to your wardrobe. Fast fashion isn’t just a trend, it’s now a timeline and we are glad to have Libas trust Zepto to reach their customers.”

    To drive home the point, the brands have rolled out a cheeky brand film capturing the familiar chaos of last-minute wardrobe dilemmas. The message? Forgot about that puja invite? Suddenly have a sangeet to slay at? Don’t sweat it Libas and Zepto have your back. And your outfit.

    From planned looks to panic orders, this collab captures the pulse of today’s hyper-spontaneous generation. Because who says fashionably late is the only way to arrive?

     

  • Kodiaq roars again as Skoda shifts gears on luxury SUV game in India

    Kodiaq roars again as Skoda shifts gears on luxury SUV game in India

    MUMBAI: Bigger, bolder, and back with a bite, Skoda’s new Kodiaq has hit Indian roads and it’s not just purring, it’s roaring. Celebrating 25 years in India and 130 globally, Skoda Auto kicked off the next chapter in its SUV legacy with the launch of the all-new Kodiaq at PPS Motors in Kondapur, Hyderabad. Following the buzz around the sub-4m Kylaq, this seven-seater luxury 4×4 adds muscle to Skoda’s premium line-up, flaunting a sleeker design, tech upgrades, and terrain-hugging capability.

    Unveiled in the presence of GHMC Corporator Jagadeshwar G and PPS Skoda COO S Cecil, the new Kodiaq is offered in two variants Sportline and the more luxurious Selection L&K both powered by a 2.0 TSI engine producing 150 kW of power and 320 Nm of torque, paired with a seven-speed DSG. It’s assembled at Skoda’s Chhatrapati Sambhaji Nagar facility and offers a claimed mileage of 14.86 km/l.

    Dimensionally, it’s a roomier beast than before 59mm longer with an impressive 1,976 litres of max boot space. Interior indulgences include a 32.77 cm infotainment system, rotary Smart Dials, ergonomic gear placement, and even a massage function for the Ergo seats. Add nine airbags, a 13-speaker Canton sound system, and a panoramic sunroof to the mix, and you’ve got luxury firmly in the driver’s seat.

    Design-wise, the SUV makes an entrance with LED Beam Crystallinium headlamps and a dramatic Welcome Effect, while exclusive trims like Bronx Gold and Steel Grey add visual polish to its brawny appeal.

    Prices start at Rs 46.89 lakh (ex-showroom) for the Sportline and go up to Rs 48.69 lakh for the top-end L&K. Backed by a 5-year warranty, 10-year roadside assistance, and a complimentary first-year service package, Skoda’s flagship offering is clearly designed to please both city slickers and off-road enthusiasts alike.

    With the new Kodiaq, Skoda isn’t just marking an anniversary, it’s rewriting the playbook for premium SUVs in India, one bold drive at a time.

  • Cruise control kicks In as Mission Impossible ignites summer box office

    Cruise control kicks In as Mission Impossible ignites summer box office

    MUMBAI: Theatre owners have one mission this May, pack in the crowds. And thanks to Tom Cruise, it looks like they’re already winning. With Mission: Impossible – The Final Reckoning just days away from its theatrical release, the high-octane franchise is already breaking ground. Over 11,000 tickets were sold within 24 hours of advance bookings, and as of Tuesday, that number has soared past 38,500 across national chains, setting the tone for what exhibitors are calling a “Hollywood summer revival.”

    Venkat Prasad of Prasad Multiplex (Hyderabad) shared his perspective on the current buzz, noting the shift in audience sentiment and said, “The numbers truly prove this, as does the incredible buzz and global response to the Tom Cruise film. The appetite for theatrical experiences in the South has been rejuvenated, and this high-octane offering is perfectly timed to tap into that demand. For us as exhibitors, and more importantly for audiences, 2025 is a blockbuster year for Hollywood in every sense, and we will see this unfolding as we now go along, starting with Mission: Impossible releasing on 17th May.”

    Echoing the sentiment AMB Cinemas director Sunil Narang emphasized the strength of the upcoming slate and its impact on local audiences, saying, “With Mission: Impossible – The Final Reckoning leading the charge, Hollywood’s May line-up is one of the best summer slates we have seen in a while offering a thrilling mix of nostalgia, action, and exhilaration this summer. The response from our audiences in the South has been phenomenal, with the region witnessing advance sales in good numbers solely for seeing Tom Cruise as Ethan Hunt in action; reaffirming the pull of such big-ticket releases for the big-screen experience.”

    Directed by Christopher McQuarrie, the film stars Cruise alongside an ensemble cast including Hayley Atwell, Simon Pegg, Ving Rhames, and Angela Bassett. The latest instalment promises heart-stopping action, emotional stakes, and high-speed stunts that have come to define the franchise.

    Releasing in English, Hindi, Tamil, and Telugu on Saturday, 17 May, The Final Reckoning brings back Ethan Hunt for one last, dangerous mission across languages and generations.

    In a post-pandemic world where streaming had momentarily taken the front seat, Cruise’s return to cinemas isn’t just a movie moment, it’s a mission to reignite the magic of the big screen.

  • Kalon makes a spark with AI star Naisha Bose in blazing wildfire launch

    Kalon makes a spark with AI star Naisha Bose in blazing wildfire launch

    MUMBAI: Hyderabad’s boldest design house, Kalon Art Jewellery, has turned heads and algorithms alike by teaming up with Bollywood’s first AI sensation, Naisha Bose, for its new “Wildfire” collection. The campaign aptly titled #KalonXNaisha isn’t just jewellery marketing, it’s a cultural spark, fusing digital stardom with avant-garde craftsmanship.

    With this partnership, Kalon becomes the first Indian jewellery brand to appoint an AI muse, placing Naisha Bose among its glittering lineup of real-world icons including Samantha Ruth Prabhu, Malaika Arora, Bhumi Pednekar, and Kalki Koechlin. But this time, the sparkle isn’t just from the stones it’s from the code.

    “With Naisha Bose, we’ve found the perfect brand collaborator for our Wildfire collection. She is a digital pioneer whose bold presence mirrors our design philosophy,” said Kalon Art Jewellery creative director & founder Samyuktha Vallur. “This partnership represents our commitment to pushing boundaries in both craftsmanship and marketing. As the jewellery world evolves, we’re proud to lead the conversation by embracing AI to connect with the next generation of consumers.”

    The Wildfire collection itself is a fierce expression of raw elegance. Think sculptural cuffs, jagged-edge chokers, and molten gold forms that look more like wearable fire than fine jewellery. The aesthetic is bold, disruptive, and charged with the same unpredictable electricity that Naisha exudes.

    Behind the scenes, the campaign was brought to life by Amazing Indian Stories (AIS), the AI content studio responsible for Naisha’s upcoming feature film. Using generative tech and immersive digital design, AIS crafted a visual story that showcases Kalon’s craftsmanship through the lens of futuristic femininity.

    The team at AIS added, “Kalon Art Jewellery’s decision to collaborate with Naisha speaks volumes about their visionary approach. This isn’t just advertising; it’s a cultural moment where luxury welcomes digital innovation. What makes this partnership extraordinary is the perfect alignment of values: both Kalon and Naisha represent boldness, innovation, and future-forward thinking.”

    As AI weaves itself deeper into fashion and entertainment, collaborations like #KalonXNaisha point to a bold new frontier where creativity, code, and couture collide. With its latest move, Kalon doesn’t just embrace the future, it wears it proudly.

  • Aaroha charts a new course with desi twist on modern leadership

    Aaroha charts a new course with desi twist on modern leadership

    MUMBAI: In an era where chaos is the new constant and ambiguity is a daily affair, a Hyderabad-based startup is turning eastward for answers to leadership. Aaroha, launched today, is on a mission to reshape leadership development in India through a human-centric lens rooted in Indian philosophy.

    Founded by Kalpana Sinha, Haritha Kandalla, and Ketaki Kadekar industry veterans with over 70 years of collective experience, Aaroha brings together wisdom from the Vedas with practical frameworks to help leaders navigate the volatile, uncertain, complex and ambiguous (VUCA) world and its newer cousin, BANI (brittle, anxious, non-linear, and incomprehensible).

    “Traditional leadership models tend to emphasize the individualistic leader, while Indian philosophy talks about a leader as someone who takes the collective along, and that is the need of the hour given the VUCA-BANI world we live in,” said Aaroha co-founder and managing partner Kalpana Sinha. “Our approach redefines a leader to harness their natural strengths of adaptability and flexibility and also embrace an other-in approach towards leadership, which can enable organizations to create sustainable growth, retain key talent and foster innovation in increasingly complex business environments.”

    Aaroha’s launch is backed by insights from its India Business Leaders Survey 2025, which drew responses from CXOs of both family-run and professionally managed firms more than half of which clock over 1 billion dollars in revenue. The top concern? Talent acquiring it, retaining it, and building a culture future-ready enough to keep it engaged.

    The report revealed that leaders are struggling with tech adoption, accountability, and driving change, even as business expectations evolve faster than annual budgets. The call for leadership that goes beyond KPIs and job descriptions is growing louder.

    Aaroha’s flagship offerings include leadership assessments, coaching, capability workshops, and organisational culture interventions. At the heart of it all is a proprietary framework that melds ancient Indian thought, think interdependence, self-awareness, dharma with modern tools for measurable business results.

    The firm also focuses on fostering intergenerational collaboration, empowering next-gen talent, and addressing attrition by making purpose and learning part of the everyday leadership experience.

    By tapping into India’s philosophical legacy and applying it to modern leadership challenges, Aaroha is scripting a new playbook, one that balances heart and hustle, vision and value. It’s not just about climbing the ladder anymore; it’s about knowing which one to lean on.