ITV

Tag: Hyderabad

  • Hathway launches cable TV services in Jhansi

    Hathway launches cable TV services in Jhansi

    MUMBAI:The Rajan Raheja promoted Hathway Cable & Datacom has teamed up with the dominant cable operator in Jhansi and launched services under the name Hathway JMD SR Cable & Datacom Pvt. Ltd.

    SR Network started its operations in December 2004 and it provides cable TV services to the entire city of Jhansi.

    Hathway will provide over 90 analogue television channels to its subscribers. The cable service company will soon be launching ‘voice over cable’ services, which will enable the MSO to be a true ‘triple player’ with digital, high speed internet and voice services, according to an official statement.

    The deal Hathway has struck with SR Network is similar to the one it entered into in Kanpur in April where it operates as a joint venture with Jai Mata Di Sherawali (Sanjeev Dikshit promoter) under the brand name Hathway Jai Mata Di Sherawali Cable & Datacom Pvt. Ltd. Hathway JMD has subsequently started operations in Farukhabad and Unnav.

    Starting with Kanpur, Hathway plans to take the digital revolution forward gradually in other cities in the state of Uttar Pradesh. Kanpur will be the first city in UP which will provide Digital Cable TV transmission from December 2006.

    Hathway’s Digital Cable TV services are presently available in Chennai, Mumbai, New Delhi, Pune, Bangalore , Hyderabad, Chandigarh and Jalandhar.

    The digital services are offered through a remote controlled digital device called the Set Top Box. The digital device is feature packed and it changes the entire TV viewing experience for the subscriber. The key features include DVD picture quality, stereophonic sound, a capacity to receive more than 1000 channels, an EPG (Electronic Programme Guide) which enables programme reservations & reminders, positioning of favourite channels, parental control, information banner and selection of channels by genre etc.

    The other value added services such as video-on-Demand, interactive gamming etc. are also available with Hathway’s digital set top box.

    Apart from Analogue Cable TV and Digital Cable TV services, Hathway provides Cable Broadband services with high – speed connectivity from 256 Kbps onwards through the high bandwidth capability of cable. Hathway’s Broadband Internet is presently available in the cities of New Delhi, Jalandhar, Ludhiana, Mumbai, Pune, Nashik, Bangalore, Hyderabad, Chennai, Mysore and Chandigarh.

    Hathway also has under its umbrella Cine Channel (CCC), a movie based entertainment channel and I-TV a dial – up interactive music channel that operates like a juke box and local channels like Win Cable & Win Movies.

  • Tata Sky on track for one million subscribers, unveils interactive edutainment service for kids

    Tata Sky on track for one million subscribers, unveils interactive edutainment service for kids

    MUMBAI: Tata Sky Ltd. is putting together a product offering that would help it ramp up one million subscribers in the first year of operations. The latest in this effort: a new interactive service, Active Wizkids, aimed at kids in the age group between 3-6 years.

    “We are enhancing our product offering virtually every week with more channels and functionality,” says Tata Sky managing director and CEO Vikram Kaushik.

    The result: Tata Sky has crossed 100,000 subscribers within the first 15 days of launch and almost 30 per cent of these subscribers are from rural areas.

    “Our service is on track to reach one million subscribers by the end of the first year,” says Kaushik.

    Kaushik expects the Zee-Turner channels to come on board soon as the dispute is up for final hearing in a Delhi court next week. The DTH service provider is also in talks with Sun TV, the most popular network in the southern states, but no commercial agreement is expected soon. “We gave them a proposal and are in negotiations with them. But a deal is still far away,” says Kaushik.

    Tata Sky is currently offering 75 channels and eight interactive services at the introductory price of Rs 200 a month. “We may look at new pricing later. But for a consumer who takes our service, the introductory offer is at least for four months,” says Kaushik.

    For Active Wizkids, Tata Sky has partnered with IL&FS and the product was developed after a year of research. The aim is to make learning an entertaining activity for children, through games, audio instructions and animated mascots. These games encompass a variety of subjects ranging from mathematics to english and general knowledge. It seeks to be applicable to children’s differential learning styles, to hone their basic learning skills.

    Tata Sky claims Active Wizkids to be a first of its kind interactive edutainment service in the world that would enhance a child’s classroom learning through entertaining, yet educational games.

    Developed by an in-house team at Tata Sky, the service has four sections called Beginners, Juniors, Seniors and Happy Times, attempting to make it as age, time and activity appropriate. The television-based service will be refreshed on a daily basis to avoid monotony and is supported by four friendly mascots, each representing a specific learning style. Jimbo the baby elephant, represents listening, the Busy rat represents doing, Spiky, the teenage alligator, represents looking or observing and Hi Ho, the donkey with his big muscles, represents playing.

    In connection with this, another child centric service available on Tata Sky’s platform is the Parental Control service which allows parents to regulate what their children watch on television. The Parental Control service not only allows an entire channel to be blocked out, but also allows blocking of movies based on parental ratings across channels, reiterating Tata Sky’s commitment to transferring control and convenience into the hands of consumers.

    The DTH service has 11 localized language options. However, Active Wizkids is presented in English. Explaining the rationale behind using this medium of communication, Kaushik says, “We have observed that parents are keen to have the basic education of their kids in English. Our focus is on learning of alphabets and numbers. Though we are initially aiming at the 3-6 year olds, we will expand this age category in future,” says Kaushik.

    Tata Sky has strengthened its distribution network to cover 3200 towns and cities, with 12,500 dealers across the country. The service is backed up by three call centres in Pune, Hyderabad and Chandigarh which receive about 10,000 calls a day.

    So how does Kaushik view the battle between cable TV and DTH? “There will be a restructuring in TV distribution. Going forward, DTH and cable will co-exist. In the US, 70 per cent of the market is dominated by cable TV while in UK DTH enjoys 70-80 per cent of the slice,” says Kaushik.

  • McDonald’s & NGC kick off ‘Roboraptor Contest’

    McDonald’s & NGC kick off ‘Roboraptor Contest’

    MUMBAI: McDonald’s, food service retailer in association with National Geographic Channel flags of its latest in-store promotion for kids, the ‘Roboraptor Contest’.e

    McDonald’s outlets across Mumbai, Pune, Ahmedabad, Vadodara, Bangalore and Hyderabad will promote the ‘Roboraptor Contest’, where kids can win toys from the animated series Dragonball Z with every happy meal.

    In addition, the ‘Roboraptor’ a remote controlled dinosaur, as the bumper prize is up for grabs.

    McDonald’s, food service retailer in association with National Geographic Channel flags of its latest in-store promotion for kids, the ‘Roboraptor Contest’. Every ‘Happy Meal’ entitles kids to participate in the ‘Roboraptor Contest’. With a coupon from the happy meal box kids can SMS the six-digit code to 7007 and winners will be chosen randomly and announced daily at the McDonald’s outlet.

    The bumper prize, will be announced at the end of the promotion, which will culminate on 7 October 2006.

  • ADAG’s Big FM radio to roll out its first phase in six metros

    ADAG’s Big FM radio to roll out its first phase in six metros

    MUMBAI: The Reliance ADA Group has finally officially announced today that it will soon launch its radio station under the brand Big FM, which will broadcast on the full powered common frequency of 92.7 across its 45 stations.

    According to an official statement, the first phase will cover the six metros of Delhi, Hyderabad, Bangalore, Mumbai, Kolkata and Chennai, later spreading to the virgin territories like Jammu, Srinagar, Aligarh and Bikaner.

    In an attempt to offer a fresh new approach to the medium, the Big FM will indulge in high amount of interactivity on the station. Adlabs Radio COO Tarun Katial points out, “We will use it as a platform for consumers, taking on issues which are word of mouth and bring listener emotions to the fore.”

    Adopting a two-pronged launch strategy, Katial says, “While the metros are ideal to establish brand recognition and recall, the other virgin markets are completely new and fresh to explore, giving us an opportunity to provide an entertainment medium to the listeners.”

    “It is our endeavor to enthrall the local audiences and build a brand that connects at the grassroots. Credibility, maturity, relevance, entertainment and aspirational are our pegs for content as a product that reaches into every home and is of relevance to every listener.”

    By early next year, Big FM will be present across India from Srinagar to Trivandrum and Surat to Guwahati. This FM radio station will have its presence in 1000 towns and 50,000 villages across India – reaching 200 million listeners, informs the statement.

    The ADAG has geared up to tap the tremendous market share that is present. This leading corporate house known for its groundbreaking success in very business that it enters, will be positioning its stations in a unique and contemporary way that appeals to more mature audiences.

    The RJs that will give Big FM the voice and personality, have been selected via a careful and selective nationwide hunt. The station will present itself in a larger than life avatar and all morning slots will boast of highly acclaimed celebrity jockeys.
    With an investment of Rs 4 billion dedicated to transmission equipment, infrastructure and licensing, the proposed network for Adlabs Radio will be the largest ever, the release states.

    The overall manpower strength will stand at 1500 employees nationwide. The IP protocol technology being utilized for Big FM has been sourced from AXIA, USA making this station amongst the first to utilize such superior gear in Asia. Extensive research on consumer tastes and moods will ensure that the content aired complements the listeners’ tastes and provides them a dynamic, interactive platform.

  • Max kicks off Champions Trophy promotions with Gully Cricket

    Max kicks off Champions Trophy promotions with Gully Cricket

    MUMBAI: Movies and events channel Max is back with its flagship on-ground activity Gully Cricket. Launching on 7 September, the initiative will kick off the channel’s promotional activities around the big ticket cricket property ICC Champions Trophy.

    Max brand ambassadors Mandira Bedi, Sameer Khan and the mascot Tiger Deewana will visit the cities of Hyderabad, Nagpur, Kolkata, Mangalore, Visakhapatnam, Coimbatore, Amritsar, Ahmedabad and Lucknow between September 7 and September 30, 2006 to take the cricket fever from the lofty stadiums to the dingy bylanes.

    The fifth edition the Champions Trophy, which is being played in India for the first time, is scheduled for October 2006.

    Commenting on the return of the promotional initiative, Max business head Albert Almeida said, “Cricket is not only for the select few rolling their arms and swinging their bats in the parks and fields. It is our national passion and there’s no greater fun than playing the game on the streets. And with our Max icons for company, I am sure Gully Cricket will make everyone go deewana all over again.”

    Gully Cricket schedule

    Nagpur 7 September

    Kolkata 10 September

    Mangalore 15 September

    Visakhapatnam 17 September

    Coimbatore 20 September

    Amritsar 23 September

    Ahmedabad 26 September

    Hyderabad 28 September

    Lucknow 30 September

  • Hungama launches third Captains Hunt; to search for leaders of tomorrow

    Hungama launches third Captains Hunt; to search for leaders of tomorrow

    MUMBAI: Hungama TV has launched the third edition of its Captains Hunt, which will search for 10 of the smartest kids across the country, between the age group 8 – 14 years. These kids will be on the board of directors of Hungama TV and run the channel for the next one year.

    The channel has set aside a budget of Rs 10+ million for this year’s Captain’s Hunt. While in the initial phase the concentration will be on school contact programmes in 10 cities; the focus will shift to mass media during November – December, when the hunt will culminate.

    The hunt kickstarted on 15 August 2006 and will travel to Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Ahmedabad, Ludhiana, Lucknow, Indore and Baroda targeting more than 500,000 kids in 500 schools across these cities. These kids will offer regular inputs on programming, marketing, distribution and competition.

    This year the premise of the Captain’s Hunt has been changed. The aim is to find and shape the future leaders of India. The final 10 will be trained by industry leaders from various fields and will provide them with advice and direction to develop their potential and emerge as leaders of tomorrow. The kids will be judged on the basis of articulation, intelligence, confidence, ambition and talent.

    UTV senior vice president – marketing and communications Siddharth Roy Kapur said, “At Hungama TV, our Captains are always an integral part of decision making, be it programming, marketing initiatives or on-ground research. Hungama TV Captains have helped the channel reach the position it has today and we really value their inputs. This year we are looking for the best and brightest kids across the country to run the channel and benefit from personal mentoring by iconic leaders of today.”

    Once the entries are received from the 10 cities, 1000 kids will be shortlisted from each city in the second round. Thereafter, 50 kids will be chosen in the third round after which the number boils down to two kids from each city. Out of these 20 kids, 10 will then be chosen (one per city) to be the Captains.

    The last day for receiving entries is 30 September. The auditions will take place in November and the finale on 9 – 10 December.

    The 2007 captains will have many opportunities in store. A Captains Advisory Council (CAC), which will comprise leaders from various walks of life, will mentor these captains. The Captains will have exclusive access to the Council to seek advice and guidance on a regular basis. Also, Hungama TV will support a unique talent of every Captain by funding their coaching or training during their tenure.

    Origentest, the research and implementation arm of IMS Learning Resources Pvt. Ltd, has been roped in as the knowledge partner and will be responsible for developing the various tests of the hunt.

    This year’s hunt has Parle-G as the presenting sponsor and Boost Chocoblast as the co-presenting sponsor. The associate sponsors are Colgate, The Sugar & Spice, Reynolds, Kellogg’s Chocos, Dukes Big Bite and Boomer Mango Jelly.

  • Print coverage influences TV viewership of sports

    Print coverage influences TV viewership of sports

    MUMBAI: This afternoon the National Sports Seminar was held by the The Sports Journalist Federation of India.

    The speakers included Fed Cup coach Enrico Piperno, BCCI executive secretary Ratnakar Shetty, Ogilvy & Mather chairman Piyush Pandey and Tam Media CEO L V Krishnan.

    Krishnan looked at how coverage of sports in the newspapers influences television viewership. “Sania Mirza needs to thank two people – her coach and journalists. The coverage on her has been fantastic. When she played Serena Williams at the Australian Open recently it made front page news. Ratings soared in Andhra Pradesh and Hyderabad.

    “Newspapers educate sports fans on a topic. They are then motivated to go to the television to watch the happenings. A recent event that benefitted in a big way from newspaper coverage was the football World Cup. In 2002 when the event was on the Indian cricket team was playing England at the same time. Cricket won comfortably then.

    “This time there was a 300 per cent jump in the viewership of the soccer World Cup. That is because of the huge newspaper coverage. There was 450,000 cms worth of print coverage which was more than what was seen during the 2003 cricket World Cup. For the common man, media is a seamless medium. They read about a sports event in the newspaper and then they gravitate towards the television.

    “At the same time you need a personality that captures the public’s imagination. Hockey has suffered in this respect. There is no one dominant personality who can give the sport a push as far as visibility is concerned. Soccer on the other hand is filled with famous names. Their pictures in the newspapers create a lot of recognition even in the smaller towns.”

    He also spoke about the effectiveness on advertising in sport. After all it is the one genre where in product placement blends in seamlessly. An example was Pepsi getting involved with a cricket series a couple of years ago. They branded the boundary rope with triangles. It worked well because the camera focus on the boundary rope was high. Replays also helped visibility. “By comparison if a character in a soap is shown drinking a Cola it looks out of place and disrupts the flow of the story.”

    Pandey noted that in India there are two great advertising vehicles Bollywod and sports (mostly cricket). the advantage that a sportsperson has is that he/she is a great body of character. “There is performance which kids aspire for and parents appreciate. There is the power of youth and also physical activity. Unfortunately in India, there is laziness both on the part of the agency and on the part of the sportsperson.

    “They do not sit together. If they did, then the scriptwriter would get a clear idea of what it is the sportsperson can and cannot do. Because there is lack of dialogue you get ads that ridicule a sports person. The Sehwag Ki Ma ads made a great batsman look like a fool. I can also think of just two ads where Sachin Tendulkar’s appeal was used well. One was the Pepsi mask ad. here the fact that he likes kids came through. Also Pepsi wisely did not let him speak,” said Pandey.

    He noted that a lot of great ads use sportspeople in a natural environment. An example is Sampras and Aggasi playing tennis for a Nike ad. At least the company is not using Sampras to sell diapers. It is upto the sportsdperson to also be selective of the kind of creative he/she appears in. Otherwise his/her brand value can go down.

    Shetty spoke about the different ways the BCCI is using money. One way is increasing the pay for domestic cricketers. This enables someone to look at cricket as a career even if he is not in the national side. The BCCI also gives pensions to retired cricketers. It is also looking to give women’s cricket a push.

    Then there is the stadium upgrade project. He admitted that the Wankhede stadium in Mumbai needs a facelift if it is to host matches during the 2011 matches. The BCCI will reimburse the various cricket associations upto Rs. 250 million on their renovating or building stadiums. The BCCI is also looking to create a corpus fund to help other sports. He added that the BCCI is going to inaugurate its head office at the Wankhede stadium in October. It is also looking to build a musuem where visitors can look at artifacts.

  • Hungama TV kicks off auditions for ‘John Aur Kaun?’

    Hungama TV kicks off auditions for ‘John Aur Kaun?’

    MUMBAI: Hungama TV is all set to make a splash this monsoon with the auditions of John aur Kaun (JAK) – its talent hunt for kids that will kick-start in Mumbai on 29 July.

    In the first round of Oral-B JAK auditions, 50 kids will be short-listed from the applicants on 29t July in Mumbai.

    In the second round on 30 July, final eight will be selected from Mumbai. There will also be ‘on-the-spot’ auditions for those who missed out on sending their entry from 9 am to 12 noon, on a first come first serve basis on 29 July.

    The Oral-B JAK auditions will travel across five cities to Mumbai, Delhi, Kolkata, Hyderabad and Ahmedabad over 58 days, with the similar selection process and will culminate in August. The most talented eight contenders per city will be flown to Mumbai for the final rounds.

    The auditions will be aired on Hungama TV where kids will be seen displaying their singing, acting and dancing talents.

    The selected talent pool will be further groomed by industry professionals at every step of the contest. By a process of elimination, the final four candidates will be put up for a nationwide voting process via SMS / televoting, following which the final two winners will be announced at an event in Mumbai.

    Finally, one boy and one girl will be chosen to act in a UTV-produced movie with Hungama TV’s brand ambassador John Abraham and will also be presented with a cash prize of Rs 500,000 each, along with a three year contract with UTV to manage their acting careers.

    Hungama TV COO Zarina Mehta says, ”We are delighted to be moving into the auditions phase of Oral B John aur Kaun. We look forward to encountering some hugely talented kids, two of whom will get the chance of a lifetime to act with John in a UTV film. Excitement levels amongst kids around the country are at fever pitch, so let the show begin!”

    Oral-B JAK has received an overwhelming response and UTV has announced a refund of Rs 400 to those who have applied and paid an entry fee of Rs 500.

    For spot auditions, kids needs to go to the audition center with their parent/guardian and pay Rs 100 as an entry fee. UTV will get their entry forms filled and photographs taken and take the audition.

  • Soccer fever: Zee Sports sets itself ‘Goal 2010’ with AIFF

    Soccer fever: Zee Sports sets itself ‘Goal 2010’ with AIFF

    MUMBAI: Just imagine! With football fever spreading across the country thanks to the football World Cup, Zee Sports has set itself an ambitious target.

    Zee Sports and the All India football federation (AIFF) are looking to spread the popularity of football over the next four years. The two parties have announced a visionary project Goal 2010.

    The ultimate aim is to see India play in the soccer World Cup in 2010 in South Africa. Hence the tagline Just Imagine! The two parties will have public relations, youth outreach, training and marketing activities. The first step in the long journey will be a three week long Soccer Carnival in 11 cities including Goa, Mumbai and Delhi. The carnival kicked off in Chandigarh on Monday.

    Elaborating further on the initiative Zee Sports business head Himanshu Mody said, “Football is an international sport for which there is a vast following among the masses in India. We have put in lot of hard work to present Indian Football in a high quality format at viewer friendly times with in depth analysis.

    “That football has entered a new level has become obvious with the strong response we have received from fans and the corporates in the last one-year. Goal 2010 is an assertion of our commitment to make football as the most watched and played sport in the country. We believe that this project will help Indian football make a place for itself in world football.”

    The channel notes that the level of interest in the ongoing soccer World Cup shows on one level that the interest in the game is alive and well. At the same time the poor standard exhibited by the Indian football team in the past few decades is responsible for the domestic clubs and national team’s performances not being followed. The channel rightly notes that should India take part in the soccer World Cup in 2010 interest will skyrocket.

    The parties are looking to take advantage of the rise of interest in football in the public’s consciousness and build the players, leagues and clubs on the plank of “Support your team and it’s player’s in their crusade for the next World Cup”. The Goal 2010 project will encompass all activities undertaken by Zee and AIFF in their preparation to get India to South Africa in 2010.

    Activity Plan: The earlier mentioned carnival will be in the form of roadshows. For three weeks they will travel to Delhi, Mumbai, Bangalore, Hyderabad, Bangalore, Pune, Lucknow, Chandigarh, Jaipur and Kolkata. The roadshows will have branding, MC, music, Zeebras and a roll of Canvas on which the channel will make Indians pledge their support to Indian Football’s World Cup 2010 campaign. The promoters will drive traffic to this Graffiti wall.

    In the morning, the channel shall park outside a school or academy to rally student support. In the evening, the channel will cover public parks and the main market areas. There will also be a giant replica of the Fifa World Cup. The channel is hoping that this will instill dreams in Indians that just like cricket their football team too can do their country proud on the global stage.

    During the three-week period in each city the road show will last for three days and will visit various hip and happening locations in each place. The aim is to create fan awareness about different facets of Indian Football, which includes various tournaments and leagues, football players, clubs, legends of Indian football, etc. Besides providing an opportunity to fans to know about Indian football, the carnival will also host a variety of interactive games and contests where they will have the opportunity to win Zee Sports merchandise.

    The carnival will first visit Chandigarh with the football cheerleading squad, the Zeebras. A huge inflatable football will be placed at a prominent indoor location in each city and will remain there for six months. People can come and pledge their support to the Indian Football’s World Cup campaign. All signatures collected during the campaign will be presented to Fifa president Sepp Blatter in October, during his visit here and his support for India’s dream will be sought.

    Zee Sports VP marketing Gaurav Seth says that later in the year the channel and AIFF will conduct inter school competitions where probables for the under 17 and under 19 teams will be considered. The Japanese team comes down in October to play in qualifying matches for next year’s Asia Cup in Malaysia. If the Indian team is able to qualify for the Asia Cup then that will give them excellent practice ahead of the World Cup qualifiers which start in 2008.

    Zee Sports and the AIFF will also conduct clinics for coaches and teachers. This is important in growing football at the grasroots level. A couple of weeks ago, AIFF, with advice from Zee Sports, had chosen Bob Houghton as the Indian football team’s coach. Houghton has in the past helped take China to the soccer World Cup. Seth is hopeful that with the carnival Indian soccer fans will not forget about the sport once the World Cup (which is airing on rival ESPN) ends.

    Zee Sports had introduced the Zeebras as their mascots of promoting Indian football. Dressed in funky outfits, the Zeebras will perform on hit tunes during the carnival.

    Zee Sports had signed a 10 year deal with the AIFF last year. The channel says that since then it has taken prudent steps to popularise Indian Football. For the first time, 100 matches of Indian football comprising of matches from National Football League, Federation Cup and Santosh Trophy were shown live.

    Zee Sports flew down international experts in football production for the telecast of Indian Football. This included directors, sound engineers, visual graphic specialists from the UK, South Africa and South East Asia. Using a 12-camera setup to cover the action from the field, Zee Sports ensured every shot and dribble was viewed from multiple angles ensuring exciting viewing to its consumers.

    The coverage involved more replays, international commentators, new graphic look and various in studios programming leading to the build up. For the 10th edition of ONGC Cup, two world-class units simultaneously broadcast the matches from Kolkata, Mumbai and Goa. British Match director David Horridge, produced the telecast.

    Horridge is involved in directing Champions League matches and is now Germany to work for Fifa on the World Cup coverage. The telecast package will include preview and review shows, half time match analysis and various studio programming. 

    In line with Zee Sports promise to deliver international quality coverage of Indian football, John Helm and former England International player Russell Osman were flown from England for commentary for all the three major domestic football tournament. Assisting them were Zee Sports commentator Debayan and football expert Noel da Lima Leitao.

  • Inox to acquire Calcutta Cine Pvt Ltd

    Inox to acquire Calcutta Cine Pvt Ltd

    MUMBAI: Leading multiplex operator Inox Leisure Limited is acquiring Calcutta Cinema Private Limited (CCPL) in an all-share-swap deal. This will allow Inox to get a firm foothold in West Bengal, adding up to its presence in Kolkata.

    CCPL, which runs its business under the brand 89 Cinemas, plans to commence its second three-screen multiplex at Durgapur in West Bengal within 15 days. The company also runs a four-screen multiplex at Swabhumi in Kolkata.

    The two companies are in the process of appointing an independent valuer. “We have agreed that the valuation will be on the basis of a discounted cash flow model over five years. CCPL is merging its operations with Inox,” says Inox Leisure Limited director Deepak Asher.

    CCPL will have 8-10 properties over the next two years. “We will be able to enhance our pan-India presence in movie exhibition by gaining a strong foothold in West Bengal,” says Asher. Inox presently operates two multiplexes in Kolkatta (Elgin Road and Salt Lake) and one in Darjeeling (Laden La Road).

    Inox also plans to open new multiplexes in Diamond City, Jessore Road with five screens and at Kharagpur with four screens. The agreement with CCPL will take Inox’s tally of multiplexes in West Bengal and Assam up to 13.In addition, CCPL has tied up properties for building and operating six other multiplexes in West Bengal and Assam. CCPL also has an understanding with Bengal Ambuja Housing Development Limited (Bengal Ambuja) – a leading real estate developer in East India – which gives CCPL preferential access as the preferred multiplex operator to all properties being developed by Bengal Ambuja.

    According to the press release, Inox also plans to expand its network with new multiplexes in Hyderabad, Chennai, Jodhpur, Lucknow, Raipur, Kolkata and Bangalore. In addition, Inox also has a strategic alliance with the Pantaloon Group of Companies which provides it with preferential access, as a multiplex operator, to all real estate developments which the Pantaloon Group of Companies and funds managed by it, are developing or otherwise associated with.

    “89 Cinemas is an emerging multiplex chain with a strong regional focus in Eastern India. The proposed merger will enable Inox to build a very strong presence in the region and the inorganic growth opportunity will create great value for Inox shareholders,” Asher says.

    CCPL CEO Debashis Ghosal commented, “We believe that the proposed merger with Inox – India’s most profitable multiplex chain – will create tremendous value for CCPL shareholders, enabling them to partake in the value creation by Inox, as well as enable Inox to build a formidable presence in Eastern India”.

    The proposed merger is subject to due diligence, final approval by Shareholders, Creditors and the High Court. Enam Financial Consultants Pvt. Ltd. is acting as Advisor to this Transaction., “We are delighted to have acted as Advisors to this transaction. We think the proposed merger is a great fit with Inox’s national footprint and 89 Cinemas strength in the eastern region. The proposed merger perhaps marks the beginning of the consolidation phase in the multiplex industry,” says Salil Pitale of Enam