ITV

Tag: Hyderabad Metro Rail

  • ‘Bigg Boss Telugu’ launches new campaign #BiggBossIsWatchingYou with host Nagarjuna

    ‘Bigg Boss Telugu’ launches new campaign #BiggBossIsWatchingYou with host Nagarjuna

    Mumbai: Star Maa and L&T Metro Rail Hyderabad have come together to create a public safety awareness campaign, “Bigg Boss Is Watching You,” with their marquee property, Bigg Boss Telugu. The campaign aims to encourage people to use caution when travelling on the Hyderabad Metro Rail (HMR).

    The public safety campaign has been executed in all 57 metro stations, covering areas including concourse, entry-exit, and check-in areas. Customised jingles with caution messages are played in all metro trains. The 100 days campaign period would enable all metro commuters to be aware of safety precautions to be taken during travel and at metro station premises including awareness on safety measures, rules of metro, encouraging more usage of the metro rail as the safest and convenient mode to commute.

    L&T Metro Rail (Hyderabad) Ltd. MD & CEO KVB Reddy said, “As part of our third collaboration with Star Maa, Bigg Boss Telugu, Hyderabad Metro Rail is delighted to be the travel partner for Bigg Boss Telugu Season 6. We have rolled out the “Bigg Boss is Watching You” campaign as part of the partnership, which aims to increase safety awareness and safe travel practises among the general public. This initiative would also encourage smart travel habits among commuters by encouraging them to use metro smart cards and mobile QR tickets for a safe and convenient journey. My best wishes to the superstar Akkineni Nagarjuna and Star Maa Network for the great success of Bigg Boss Season 6.”

    “As a network, Disney and Star India always believe in creating meaningful communications, enriching the lives of millions, and driving relevant communication through our messaging. We are extremely delighted to partner with the Hyderabad Metro Rail for a campaign on public safety awareness in Hyderabad city. Bigg Boss is a global format well accepted by the Telugu audience as part of their daily entertainment dose. Using this vehicle will have a faster reach for public safety,” commented a Star Maa spokesperson.

  • National Geographic Channel’s ‘Megastructures’ showcases the making of the Hyderabad Metro Rail

    National Geographic Channel’s ‘Megastructures’ showcases the making of the Hyderabad Metro Rail

    MUMBAI: Acclaimed to showcase some mammoth structures and architectural masterpieces, Megastructures is back. After the roaring success in Delhi and Mumbai, Hyderabad is all set to have a metro network soon. To showcase the making of what will be an iconic structure for the city, National Geographic Channel, in association with “L&T Metro Rail (Hyderabad) Limited” is launching “Connecting the city of Nizams: Hyderabad Metro” on 19th October, 2014 at 6 pm.  

     

    NGC’s Megastructures features constructions that inspire amazement and interest amongst people not only for their remarkable size but also for the intricacies and innovations involved in building and managing them. The new episode will feature the actual work involved in building the Hyderabad metro rail network. It will also focus on the collaboration of some of the best engineers, planners and designers in the city to bring forth the flawless and the needful railway project. India’s largest construction and technology giant L&T is bringing the largest Public Private Partnership Project in metro sector to make this dream come true for the people of Hyderabad.

     

    Commenting on the show and association Debarpita Banerjee, Vice President, Marketing and Communication, NGC and Fox Life, said “Megastructures is one of our most successful franchises. The research, depiction of the challenges & opportunities, along with the unique story-telling takes the viewer on a journey- starting from a single brick to a gigantic structure. We are happy to associate with L&T Metro Rail which is responsible for bringing this project alive and are confident that viewers would appreciate a show that showcases the makings of a mega structure that hugely impacts people’s daily lives.”

     

    Commenting on the show, Vivek Bhaskar Gadgil, Chief Executive & Managing Director, L&T Metro Rail (Hyderabad) Limited, said “Hyderabad Metro Rail Project is the World’s largest Public-Private Partnership Project (PPP) in the Metro Sector. We are extremely excited to work with National Geographic Channel to showcase the behind the scenes of the making of this iconic structure. While the city gears up for the metro, not just the planners but all citizens are being made the ‘ambassadors’ of the new mode of transport through unique and unprecedented public interface programs fostering an emotional connect with the project.”

     

    ‘Connecting the city of Nizams: Hyderabad Metro’ premieres on 19th October, 6pm on National Geographic Channel.