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Tag: Hyderabad

  • TechnoSport races ahead with Myntra M-Now launch

    TechnoSport races ahead with Myntra M-Now launch

    MUMBAI: TechnoSport is breaking a sweat in all the right ways. The homegrown activewear brand has made its debut on Myntra’s M-Now, the fashion platform’s hyper-speed delivery service, bringing performance wear to your doorstep in just 30 minutes.

    Currently live across Bengaluru, with expansion plans for Mumbai, Delhi, Kolkata, Hyderabad, and Pune, the move marks a bold stride in TechnoSport’s mission to make premium-quality activewear both affordable and instantly accessible.

    The brand is kicking off its M-Now journey with 10 plus styles, priced at an average of Rs 430, combining comfort, performance, and value. The launch is part of TechnoSport’s larger omni-channel expansion, which includes rapid delivery via Myntra and soon, its own website.

    TechnoSport’s foray into quick commerce has already shown impressive results, the brand has clocked nearly 60 per cent volume growth over the past six months. With consumers increasingly turning to Q-commerce for impulse fitness buys, the segment is expected to contribute 15–20 per cent of the brand’s overall revenue in the near future.

    “We are thrilled to launch TechnoSport on M-Now,” said TechnoSport CEO Puspen Maity. “Activewear is often an impulse purchase tied to lifestyle goals. Q-commerce bridges that gap between intent and action, allowing us to meet consumers’ expectations for instant gratification while keeping performance and quality at the core.”

    By merging speed with style, TechnoSport is sprinting ahead in India’s booming activewear race, and with this launch, it’s proving that in fitness and fashion alike, timing is everything.

     

  • Wendy’s rave serves burgers with a scare

    Wendy’s rave serves burgers with a scare

    MUMBAI: This Halloween, Wendy’s is swapping ketchup for cobwebs and fries for fright. The burger chain is turning its outlets in Bangalore, Hyderabad and Pune into haunted rave zones for one wicked night of food, fun and fearless partying.

    On October 31, Wendy’s Rave, Halloween edition will transform the restaurants into spooky diners with eerie lighting, creepy décor and surprise jump scares. Guests can feast on unlimited burgers, fries, beverages and desserts while grooving to a mix of Hindi cinema and EDM beats that promise to raise the dead, or at least the dance floor.

    Instead of the usual neon wristbands, party-goers will get glowing devil horn headbands, turning the crowd into a sea of red light and mischief. The surprise highlight? A DJ set by “Wendy” herself, complete with haunting Halloween makeup and a playlist that’s equal parts spooky and spectacular.

    “Halloween is all about bold, expressive fun, and Wendy’s is taking that spirit to the next level,” said Rebel Foods chief marketing officer Nishant Kedia. “The Wendy’s Rave is our way of serving flavour with a side of madness and a whole lot of music.”

    As beats drop and burgers flip, expect ghostly laughter, spine-tingling sound effects, and crew members in scary masks dishing out your meal with the occasional jump scare.

    It’s a night where burgers meet the bizarre, fries flirt with fright, and Wendy’s proves that food can be just as thrilling as a haunted house. This Halloween, your meal might just scream back.

     

  • Instamart delivers gold and silver straight to your door

    Instamart delivers gold and silver straight to your door

    MUMBAI: Strike gold without leaving home! Instamart is bringing precious metals straight to doorsteps this Dhanteras, offering everything from 1 gram gold coins to 1 kg silver bricks.

    The platform has partnered with trusted brands such as Kalyan Jewellers, Malabar Gold & Diamonds, Muthoot Exim, MMTC-PAMP, Mia by Tanishq, Voylla, and Gullak to provide certified 24 carat and 22 carat (999) gold coins and 999-pure silver coins. Consumers can order gold coins in weights ranging from 0.1 g to 10 g, making festive gifting and personal investments flexible and accessible.

    For the first time in India’s quick commerce space, Instamart will also deliver 1 kg silver bricks. Adding to the festive cheer, the first 10,000 customers buying gold coins of 1 g or above on Dhanteras, starting 7:00 am on 18 October, will receive a Rs 100 discount.

    All gold coins come with 999 hallmarking and no making charges, while silver coins are certified for purity. Instamart also offers silver jewellery and utensils, along with cookware such as pressure cookers, kadais, tawas, and thalis, catering to traditional festive needs.

    The platform has witnessed steady demand for precious metals over the past few years, particularly during festivals like Akshaya Tritiya and Dhanteras. Cities such as Bengaluru, Hyderabad, Mumbai, Delhi NCR, and Ahmedabad have led orders, with 1 g gold coins remaining the most popular denomination. Last Diwali, a single order from Kochi was worth Rs 8.3 lakh, highlighting consumer confidence in quick commerce for high-value purchases.

    With 24 by 7 delivery in cities including Delhi, Noida, and Gurugram, Instamart is making it easier than ever to celebrate Dhanteras with gold, silver, and festive essentials, all just a tap away.

  • Bridgers teams up with IIT Kanpur for Upstart 2025

    Bridgers teams up with IIT Kanpur for Upstart 2025

    MUMBAI: From ideas to impact, Bridgers is bridging the gap. India’s leading integrated communications agency has signed a strategic MoU with IIT Kanpur’s Entrepreneurship Cell, becoming the official media partner for Upstart 2025, the flagship pitching event designed to empower India’s budding entrepreneurs.

    The Nationals kick off in Delhi on 11th October, followed by Hyderabad (1st November), Bengaluru (8th November), and Mumbai (6th December), culminating in the finals at IIT Kanpur from 23rd–25th January 2026. Bridgers will provide end-to-end communications solutions, helping amplify the event’s reach and spotlight the most promising startups across India.

    “Startup communication is our forte,” said Bridgers founder Anubhav Singh. “Partnering with IIT Kanpur E-Cell lets us support tomorrow’s founders while contributing to India’s Viksit Bharat vision by 2047.”

    IIT Kanpur E-Cell’s Laksh Bansal added, “Bridgers’ expertise ensures Upstart 2025 gets the attention it deserves, highlighting the impact of this event and empowering our country’s future unicorns.”

    The collaboration spans strategic campaigns, community storytelling, reputation management, and media engagement across cities and national and regional platforms, bringing India’s next generation of entrepreneurs into the spotlight.

  • Pink Power Run paints Hyderabad in hope and health

    Pink Power Run paints Hyderabad in hope and health

    MUMBAI: Hyderabad turned a rosy shade of resolve as the Pink Power Run 2025 swept through People’s Plaza, where thousands laced up not just for fitness but for the fight against breast cancer.

    From Hindi cinema charm to global glamour, the line-up sparkled. Former Mr India and health ambassador Darasing Khurana hosted with gusto, joined by Miss World 2025 Opal Suchata Chuangsri, tennis ace Leander Paes and philanthropist Sudha Reddy. Together, they lent star power to a life-saving cause.

    This year’s theme, stride and shine, captured the spirit perfectly. Families, fitness buffs and first-timers alike took to the track, sending a united message that early detection saves lives.

    Khurana, long active in health advocacy, told the cheering crowd, “Every step we take today is a stride towards saving lives.” For him, the run was a natural extension of his work as an ambassador for Datri, India’s blood stem cell registry.

    Chuangsri, accompanied by Miss World chairperson Julia Morley, praised the run as “a shining example of how community action can drive meaningful change,” highlighting her Beauty with a purpose mission on women’s health.

    Breast cancer remains one of the leading causes of cancer deaths among Indian women. Experts stress that awareness and screenings dramatically improve survival rates, and Pink Power Run 2025 made that message impossible to miss.

    In the end, it was more than a race. It was a rallying cry, a community statement, and proof that when people stride together, they shine brighter.

  • Heineken 0.0 fuels India’s Formula 1 fan rush

    Heineken 0.0 fuels India’s Formula 1 fan rush

    MUMBAI: Talk about putting the pedal to the metal. Heineken 0.0 and Fancode are shifting Indian Formula 1 fandom into top gear with a new partnership designed to bring race-day thrills closer to home.

    The showstopper is The Ultimate F1 Fan Park at UB City Amphitheatre in Bengaluru, where the Singapore Grand Prix will be screened live on 5 October. Expect cheering crowds, roaring engines on the big screen and a festival-style buzz right in the city centre.

    India is no pit stop when it comes to Formula 1 passion. According to Nielsen NFI, the country now boasts nearly 79 million fans, a 41 per cent surge since 2019, making it one of the sport’s fastest-growing markets. Heineken, with its global F1 legacy, is seizing the moment to fuel that growth.

    Beyond Bengaluru, more than 200 curated screenings will light up pubs and sports bars across Mumbai, Pune, Goa, Kolkata, Hyderabad and Bengaluru. Adding extra horsepower, actors Siddhant Chaturvedi, comedian Rohan Joshi and creator Rizwan Bachav will rev up the digital experience with exclusive content around the Singapore Grand Prix.

    Fancode, the official F1 broadcaster in India, will also put fans in the driver’s seat with live race coverage, behind-the-scenes stories and digital exclusives.

    “Heineken 0.0 has always stood for innovation and responsible enjoyment. With F1’s popularity soaring in India, we’re excited to create inclusive fan experiences that make the sport part of everyday culture,” said Heineken Company chief corporate affairs officer Joanna Price.

    For United Breweries, Heineken’s India partner, the move is about more than just screenings. “Formula 1 gives us the perfect stage to bring fans together and shape a culture of community, passion and responsibility,” said chief marketing officer Vikram Bahl.

    Fancode co-founder Yannick Colaco summed it up, “F1 has grown from a niche to one of the fastest-rising fan cultures in India. Fan parks like this strengthen that community spirit.”

    With engines revving and fans rallying, it seems India’s love affair with Formula 1 is only just leaving the starting grid.

  • Plates with purpose: ITC Aashirvaad turns Navratri feasts into care acts

    Plates with purpose: ITC Aashirvaad turns Navratri feasts into care acts

    MUMBAI: Food for thought, with a side of care. This Navratri, ITC Aashirvaad Soul Creations has launched ‘Nav creations,’ a festive initiative that transforms everyday vrat meals into acts of kindness.

    At a time when families gather over wholesome vrat thalis and young kanyas are celebrated as symbols of purity, many girls remain outside the festive circle. ‘Nav creations’ steps in to bridge that gap, ensuring each order adds a touch of warmth to lives that might otherwise go unnoticed.

    Here’s how it works, every order from the ‘Nav creations’ menu on Swiggy or Zomato comes with a festive card and a QR code. By uploading proof of purchase, customers earn 100 coins. Once 500 coins are collected, Aashirvaad Soul Creations serves a wholesome Navratri meal to a young kanya. To spread the joy further, contributors also receive a personalised ‘Nav creations’ digital frame to share online.

    The vrat-special menu itself stays true to tradition, prepared without onion or garlic and using only sendha namak. From kuttu paneer pakodas with kali mirch dip, velvety vrat paneer curry, and fluffy sabudana khichdi thalis to soft sabudana parathas and rajgira pooris paired with comforting aloo subzi, each dish brings the festive kitchen to the table.

    Available across Bengaluru, Chennai, Hyderabad, Mumbai and Pune until 2 October, the menu is more than convenient festive dining. With ‘Nav creations,’ every plate becomes a prayer, and every order an offering of care.

  • Kamat Hotels plants flags in Himalayan foothills and tech hub

    Kamat Hotels plants flags in Himalayan foothills and tech hub

    MUMBAI:  Kamat Hotels (India) Limited has thrown open the doors to two contrasting properties that capture India’s dual identity: a wellness sanctuary beneath the snow-capped Himalayas and a sleek business hotel in the country’s tech capital.

    The hospitality chain unveiled The Orchid Rishivan Hotel in Rishikesh and IRA by Orchid Hotel in Hyderabad on Sunday, adding 117 rooms to its expanding empire and planting its flag firmly in both India’s spiritual heartland and its commercial nerve centres.

    In Rishikesh, where the Ganges rushes down from sacred peaks, the 54-room Orchid Rishivan Hotel promises to marry ancient mysticism with modern luxury. Guests can stretch into sunrise yoga sessions beside a centuries-old Shivling temple, then retreat to a state-of-the-art spa surrounded by whispering forests. The property operates under a revenue-sharing model and caters to the booming wellness tourism market, complete with conference facilities for corporate retreats and intimate wedding venues.

    Orchid RishiVan Hotel

    Some 1,500 kilometres south, the 63-room IRA by Orchid Hotel stakes its claim in Hyderabad’s bustling business district. The leased property targets the city’s army of technocrats and deal-makers with contemporary rooms and dining that blends authentic Hyderabadi spices with international flavours.

    “We are tapping into the rising demand for wellness tourism and destination weddings, while Hyderabad positions us to serve a thriving corporate market,” said executive director Vishal Vithal Kamat. His father, executive chairman and managing director Vithal Venkatesh Kamat, described the openings as highlighting the group’s “dual focus” between eco-luxury and metropolitan hospitality.

    The launches underscore Kamat Hotels’ strategy to capture both ends of India’s travel spectrum: spiritual seekers fleeing urban chaos and business travelers powering the country’s economic engine. With wellness tourism surging and corporate travel rebounding post-pandemic, the group is betting that India’s contradictions—ancient and modern, spiritual and commercial—can fuel profitable growth.

  • Machaxi aces $1.5m fund raise from Padukone and Nithin Kamath’s Rainmatter

    Machaxi aces $1.5m fund raise from Padukone and Nithin Kamath’s Rainmatter

    BENGALURU:  Machaxi, a Bengaluru-based grassroots sports-tech startup, has netted $1.5 million in fresh funding to power its AI-driven badminton coaching revolution. The round was led by Rainmatter, the investment arm of Nithin Kamath’s Zerodha, and featured a rousing smash from Indian badminton legend Prakash Padukone himself.

    The funding will fuel Machaxi’s expansion into Hyderabad, Pune and Chennai, while laying the groundwork for over 1,000 tech-enabled coaching centres over the next four years, in partnership with the Padukone School of Badminton. At the heart of this initiative: an AI-led training system built to bring consistency, performance tracking and scalability to India’s fractured coaching landscape.

    “I’ve always believed the future of Indian badminton lies in structured grassroots development,” said Padukone. “Machaxi’s AI vision ensures quality without compromise — no matter where you’re from.”

    The startup’s tech doesn’t aim to replace human coaches but to empower them — standardising training methods, flagging performance gaps, and ensuring even remote centres can tap into world-class insights.

    Machaxi co-founder Pratish Raj said, “This partnership is a big step forward in our mission to make quality sports coaching accessible to everyone in India. With the support of Rainmatter and the visionary backing of Padukone, we’re working toward a future where every aspiring athlete no matter where they come from can train with consistency, purpose, and access to world-class infrastructure. Our AI powered model is built to ensure that potential is discovered and nurtured, not overlooked. We’re proud to be at the forefront of this shift in grassroots sports.”

    The playbook is timely. According to MarketsandMarkets, the global AI-in-sports market is set to grow from $1.03 billion in 2024 to $2.61 billion by 2030. Machaxi aims to ride that wave straight into India’s heartland, transforming courts and communities alike.

    Founded in 2022, Machaxi has made a name blending on-ground grit with digital smarts — and now, it’s game on for India’s next gen of champions.

    (Pictured Above (L-R)-Nithin Kamath,  Ashish Anand, Tushar Raj, Prakash Padukone, Pratish Raj, and Dilip Kumar)

  • Pooja Sondhi gets HR handle at Adomantra to drive growth playbook

    Pooja Sondhi gets HR handle at Adomantra to drive growth playbook

    MUMBAI: She’s not just hiring, she’s here to rewire. In a strategic move to anchor its growth plans with a strong people backbone, Adomantra Digital India Pvt. Ltd has roped in Pooja Sondhi as its new chief human resources officer (CHRO). The appointment signals the company’s intent to double down on its talent-first philosophy while expanding operations across Delhi, Mumbai, Bengaluru, and Hyderabad.

    Armed with over 20 years of HR experience, Pooja is no stranger to driving scale. A certified POSH trainer and two-time HR award winner “HR Professional of the Year” (HR+L&D Innovation Summit 2024) and one of the “50 HR Innovators” (World HRD Congress 2023) she’s known for her sharp people insights, strategic acumen, and change-making credentials. Her resume spans stints at Dainik Jagran, JCDecaux, Vcommission Media, and Aargus Global Logistics, giving her a ringside view into both legacy and new-age organisations.

    At Adomantra, she’ll steer HR across its growing business hubs, with a focus on building a high-performance, inclusive, and agile culture. As part of the company’s FY 2026 roadmap, Adomantra aims to onboard new hires and expand its business footprint placing Sondhi at the centre of this scale-up engine.

    “We are thrilled to have Pooja on board,” said Adomantra Digital India and Adotrip Group founder & CEO Vikas Katoch. “Her people-first mindset and strategic sharpness are exactly what we need as we grow across verticals. She brings both depth and direction to our HR vision.”

    Sondhi, for her part, is already rolling up her sleeves. “This is an exciting moment in Adomantra’s journey,” she said. “Together, we’ll build a workplace where growth and empathy go hand in hand because a great business starts with great people.”

    With her at the helm, Adomantra seems ready to not just chase targets, but to truly humanise hypergrowth, one hire, one culture shift, one strategy at a time.