ITV

Tag: Hyatt Regency

  • Sridevi becomes brand ambassador for Fiona Digital RO Water Purifier

    NEW DELHI: Bollywood actress Sridevi, who marked her comeback to acting with an award-winning appearance in ‘English Vinglish‘, has been appointed the brand ambassador of digital ROTM technology water purifier TulipsRed launched by Fiona Consumer Products Private Limited.

    The product was launched on a grand scale event at the Hyatt Regency on 8 March by the Chaalbaaz actress in the presence of Minister of Micro, Small and Medium Enterprises K H Muniyappa.

    The company designs, manufactures and domestic RO water purifiers under the Brand name Fiona.

    The primary reasons behind signing the coveted actress as the face of the brand was her popularity amongst all age groups irrespective of boundaries and languages, her continuous strive to be a perfectionist who delivers quality and exceptional performances every time. The face of the contemporary Indian woman, Sridevi aptly blends style with splendour, intelligence with care and the quintessential Indian woman who knows how to balance her home and career.

    Sridevi said, “Water is the important component of life and we at the entertainment world have always emphasized to add more value to life, hence there is definitely a strong connect to be associated with Fiona which is revolutionizing the quality of drinking water. I being the brand ambassador of Fiona, would encourage people to stay healthy, drink more water, pure water and use FIONA Water purifier at home.”

    Fiona managing director BSVSS Prasad said, “It is evident that Fiona‘s Digital ROTM water purification technology and Sridevi charisma will surely enable the brand to position itself as the best water purifier of India.”

  • Hyatt Regency Gurgaon signs on Focus for its creative duties

    Hyatt Regency Gurgaon signs on Focus for its creative duties

    MUMBAI: Integrated brand communication Focus has bagged the creative duties for Hyatt Regency, Gurgaon.

    The account includes the launch of the property in terms of marketing, communication strategy and design for the various revenue streams of the hotel.

    Focus Circle (the creative and advertising arm of Focus) national creative director Rahool Talukdar said, “Having worked with several brands from the Hospitality sector, we understand that a hotel doesn‘t essentially only need advertising. Hyatt Group globally reflects excellent standards of service and luxury for their guests hence the internal and external communication & marketing strategy need to be consistent in terms of message and approach. Hospitality or luxury are a ‘state-of-mind‘, it‘s a feeling that one needs to inculcate within to service the brand.”

    Due to presence in different regions and properties targeted at different target market segments, The Hyatt Group demanded different communication approach for each property. For example, Hyatt Regency focuses its communication to the business traveller, Park Hyatt has a focus on leisure and holiday, and the Grand Hyatt caters to the luxury. The agency brief involves creating a launch strategy and approach for each specific location in the past. Usually, a launch involves rigorous strategizing in terms of feeder and local markets.

    Each of these brands has internationally acclaimed brand standards that also need to be ensured. Focus went through an intense exercise to adapt and enhance these standards to not only fit the Indian Market, but to live up to the Hyatt way of marketing and communication as per their global standards.

    Focus began its association with the hotel chain in 2003 with the launch of Park Hyatt Goa. Since then, the agency has served its brands ranging from Grand Hyatt, Hyatt Regency and Park Hyatt across cities such as Delhi, Mumbai, Kolkata, Chennai and Pune, as well as internationally for their properties in Maldives and Abu Dhabi. Collectively, Focus has been associated with the Hyatt brand for over nine years now.