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Tag: Hush Puppies

  • Hush Puppies laces up comfort with Vir Das in new ‘Ease Please’ campaign

    Hush Puppies laces up comfort with Vir Das in new ‘Ease Please’ campaign

    MUMBAI: Hush Puppies, the global comfort-first footwear brand retailed in India by Bata, is giving workwear a cheeky upgrade with its new campaign ‘Ease Please’, fronted by comedian and actor Vir Das. A new collection of office sneakers blends the cushy swagger of a sneaker with the sleek polish of formal shoes.

    The campaign is a sartorial nudge to overworked professionals—ditch the grind, not your style. The message is clear: success doesn’t need to pinch. And with Hush Puppies’ signature Zero G tech and ultra-light soles, these kicks prove you can race at your own pace.

    The playful campaign film taps into that familiar work-life blur with a message that lands gently but firmly—when you feel good in your shoes, you think better on your feet. Das walks the talk, literally, as the brand’s iconic Basset Hound trails him through moments of laid-back genius.

    “With Ease Please campaign, we want to inspire a refreshing take on modern work culture—where feeling good, staying confident, and being effortlessly stylish coexist. Hush Puppies has always stood for ease and sophistication, and with Vir Das bringing this thought to life, we’re excited to offer footwear that supports people in every step of their journey,” said Bata India head of marketing, Deepika Deepti.

    Das added, “Ease Please’ for me is a mindset. We often get so caught up in chasing goals that we forget to enjoy the ride. Hush Puppies brings a fresh perspective, proving that style and comfort can go hand in hand. I love how the office sneakers let me transition effortlessly through my day—whether I’m on stage, traveling, or just taking it easy.”

    Crafted for all-day comfort with classic Oxford silhouettes and sleek uppers, the new range is available at select Bata stores, Hush Puppies EBOs, and online at Bata.com. With this launch, Hush Puppies isn’t just putting sneakers in the boardroom—it’s putting ease at the centre of ambition.

  • Jim Sarbh becomes face of Hush Puppies ‘PartyReady’ festive collection

    Jim Sarbh becomes face of Hush Puppies ‘PartyReady’ festive collection

    Mumbai: Hush Puppies, a globally acclaimed footwear brand exclusively retailed by Bata India, has introduced its first-ever ‘PartyReady Collection’—a festive lineup merging style with comfort, just in time for Diwali and the wedding season. Showcasing Bollywood’s Jim Sarbh, celebrated for his modern, chic aesthetic, the collection brings comfort to every celebration with deep comfort technology.

    The women’s metallic range features embellished mules, kitten heels, and slingbacks, while men’s options include premium leather oxfords and loafers. Available at Hush Puppies stores and online at bata.com, this festive footwear starts at Rs 3,999, blending style and comfort seamlessly.

    “We’re thrilled to have Jim Sarbh, the true suave style icon of Bollywood, as the face of Hush Puppies’ first-ever Party Ready Collection,” said Bata India, head of marketing, Deepika Deepti. “Jim, with his effortlessly cool style, perfectly embodies the blend of style and comfort our collection offers. We’re excited for our customers to experience his approved festive footwear styles at Hush Puppies and Bata stores!”

    Expressing his excitement, Sarbh added, “I am someone who doesn’t like to compromise on style or comfort and take my festive looks very seriously! I absolutely love the latest Party Ready collection by Hush Puppies that features some of my favourite styles. Excited for customers to experience the sophisticated designs packed with Ultimate comfort by Hush Puppies at the stores!”

    Stay stylish and comfortable with Hush Puppies ‘PartyReady’ collection—available at Hush Puppies retail stores and online at bata.com.

     

  • Hush Puppies unveils a larger-than-life installation of its iconic mascot

    Hush Puppies unveils a larger-than-life installation of its iconic mascot

    Mumbai: To commemorate the timeless elegance and comfort of Hush Puppies on its 65th birthday, Bata India organised a unique month-long celebration across all touchpoints to spread the message of living life on a brighter side. The celebrations commenced with a restorative yoga session with puppies, special discount offers at HP stores and bata.com, and were culminated by the unveiling of a larger-than-life installation of the brand’s iconic mascot – the Hush Puppies Basset Hound.

    A gigantic Basset Hound-themed van circled the streets of Gurugram capturing eye-balls, leaving a trail of smiles and wonder. Its vibrant and playful design drew the attention of both young and old, sparking conversations and igniting curiosity. As captured in the film, the excited faces of the passersby were a reminder that a touch of creativity and whimsy can bring unexpected delight in the midst of daily life. To share this moment with cherished consumers, the van visited the homes of select consumers distributing smiles, cakes & special offers.

    Speaking on the campaign Bata India head of category and communications Ullas Vijay said, “The initiatives for Hush Puppies’ 65th Birthday go beyond just brand activations. The brand’s mission is to inspire individuals to live life on the bright side and we, at Bata India, wanted to celebrate in a way that reflects the brand values of Hush Puppies: ‘Be True, Be Comfy, Be Bright, Be Bold.’ We commend Hush Puppies’ 65-year legacy of impeccable craftsmanship and innovative design. Here’s to more style, comfort, and positivity!”

    Speaking on the occasion, Xperia Group managing partner and CEO Saibal Gupta said, “Having carved a distinct niche for itself on key parameters such as comfort and style, brand Hush Puppies from Bata has been enjoying a huge recall and love from its customers for several decades. Hence our campaign was aimed to create a larger-than-life installation of the brand’s iconic mascot – the Hush Puppies Basset Hound which we took on the streets of Gurugram to capture and touch the emotions of people with smiles, remembering their association with the brand. Indeed, it has evoked massive eye-balls and has resonated with the sentiments of all Hush Puppies lovers.”